AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space. We have also looked at alignment-, form-, color-, contrast-, typography- and placement principles. The principles we have applied from aesthetics are color repetition, color contrasts, balance, visual harmony and depth.Method: The empirical studies consisted of a qualitative content analysis of student newspapers, followed by a focus-group study with respondents from the Campus newspaper target group. The purpose of the two studies was to, via a content analysis, get a general picture of the design language that is used on the market today. This, combined with theory, helped us to create a visual expression that stands outside the general form. It was done in four different dummies, these dummies were discussed by the focus-group.Results: Our first empirical study showed how student newspapers are designed today. With support of theory, the functioning principles was sorted out and used in the four dummies. During the focus-group analysis, opinions about the dummies were presented. We could therefore see what the respondents wanted in the page templates. Together with the client's wishes and analysis from the empirical studies, a new concept developed. It will be perceived as clean and structured together with attitude.

We call for a fundamental restruc turing of research paradigms in geography and media/communication studies to form a bridge between core concerns of the 2 disciplines. This endeavor responds to contemporary historical changes: mediated/mediatized mobility, technological convergence, interactivity, new communication interfaces, and the automation of surveillance. Long-standing concern with a set of issues we call representations, textures, structures, and connections provides a foundation for this interdisciplinary bridge. Integrating these concerns would produce a semi autonomous field, manifested through collaborations between geographers and media theorists.

The purpose of this paper is to examine whether or not American and British newspapers coverage of the famine at the horn of Africa 2011 developed and changed from a month before to a month after the UN declared famine on July 20th the same year. It also studies if and how the focus has changed in contrast to prior coverage of African famines, since the coverage of events is key for the world-wide response.

Questions asked in this paper is; To what extent did the frequency in coverage change after July 20th in correlation to theories of crisis reporting? How does both countries score on the positive/negative content scale in comparison with previous images of Africa and compassion fatigue? In what ways does the coverage differ prior to and after July20th in relation to crisis reporting? How is the reporting country framed in the articles, that is; what kind of attention does the country in question get for its actions?

This paper is based on theoretical approaches of news framing, news coverage on crisis and catastrophes, compassion fatigue (the gradual lessening of compassion experienced by an audience that has gotten used to a certain way of reporting). This study is a combination of quantitative and qualitative content analysis where the data has been collected through quantitative methods in order to create categories for frames as well as making it possible to compare data between both countries in a concrete way. Thereafter the results has been analyzed qualitatively.

The frequency in reporting amongst the 67 articles reviewed in this study increased after July 20th and that showed that a catastrophe will increase the coverage just as theories about crisis reporting predicted. The publishing in this study falls on the negative side of reporting, which is correct accordingly to theories on crisis reporting, but also to compassion fatigue and framing. The content barely changed, but for the American papers it became slightly more positive after July 20th. The British papers on the other hand increased their negative content. The outspoken primary focus on the countries ownportrayal were minimal, which is inconsistent with theories of African media portrayal.

Christopher Papakaliatis, a prominent figure in Greek television, propelled Greece into the global streaming arena with his series Maestro in Blue. Supported by the National Centre of Audiovisual Media and Communication (EKOME) and initially aired on MEGA TV, the show made history on 19 December 2022 as the first Greek drama to debut on Netflix. This study explores the significance of such turning points for small television nations, analysing textual choices, production strategies, and broader significance for the visibility of Greek television on the global stage. As such, the study contributes to understanding the evolving landscape of transnational television and its implications for small television cultures and industries.

Popular geopolitics has recognized in popular culture a platform where geopolitical imaginations are created and discursive constructions of ‘self’ and ‘other’ take place. However, limited work has been done on the employment of specific methodological tools of Critical Discourse Analysis on popular culture texts. This article attempts a hands-on analysis on an episode of a popular product of Greek television fiction (Oi Aparadektoi), and constitutes a combination of theoretical discussion, on one hand, and data presentation and analysis, on the other. Building on a growing body of literature arguing in favor of popular culture’s value for study of politics, the main argument is that television fiction can, and should be, included in investigations of the (geo)politics of the contemporary world and the politics of (national) identity, while special focus is placed on how a discourse-oriented approach can be adopted for the study of products of television fiction.

Purpose: The projects purpose it to find out if the mediation has changed the work with Sweden as a brand.

Issues: The main question this paper is based on is: How has the modern medialization changed VisitSweden's work with Sweden's brand?

To answer the main question in a simpler way we will be using several sub queries as follows:

What strategies does VisitSweden use to brand Sweden on Twitter?

What are VisitSweden’s views on Social Medias?

What does the image building look like on the Twitter channel @sweden when it comes to the brand Sweden?

How has the use of curators democratized the work on the project Curators of Sweden?

Theory: The theories in the essay are based on Nation branding, Public Diplomacy and Medialization with the weight on Public Diplomacy. Besides these theories the essay includes the theories of Public Relations and Public sphere that will be used to some extent.

Method: The paper has investigated the Twitter channel @sweden's news flow through a quantitative and qualitative content analysis. It will also analyse the document Sverigebilden using a qualitative content analysis and document analysis, in the end, a qualitative interview with VisitSweden's Head of Social Media.

Results: The survey reveals a nuanced way to which a Twitter channel can promote a country as a brand and how to utilise spokespersons to make it happen. VisitSweden shows how, through preparation and monitoring, all Public Relations can become good Public Relations. By being an early adopter of the medium, VisitSweden have been able to create interest through innovation and breaking new ground. It has since implemented a well controlled project that supports the brand through the use of core values that have been set in advance.

This essay seeks to show how coverage of a North-American natural disaster looks and differs between the internet-edition of newspapers from western countries by way of six research questions:

In what way has Swedish and American news media reported on the disaster?

What main themes do the papers write about?

Who can be seen making statements in the articles?

What are the events focused on in the papers?

How did the newspaper’s report on countries affected by the disaster before it arrived in the USA?

In what ways do the countries differ from each other?

The countries chosen for answering the question with, are the USA and Sweden, and the papers chosen from the respective country is Washington Post, Huffington Post, Svenska Dagbladet and Dagens Nyheter. The North-American disaster that will be examined is Hurricane Sandy that between the days 22 to 31 October 2012 traveled from Jamaica to the American east coast, causing billions worth of damage on its way there. To analyze the material two methods, quantitative content analysis and critical discourse analysis were chosen. The theories used to work the methods are the Framing-theory by Entman, News-evaluation by way of among others Henk Prakke. Agenda Setting theories and theories on journalistic practices is also employed to make the point and explain how newspapers are able to affect the content they produce. The quantitative material used is made up of 194 articles from the four papers as well as one article, chosen for its specific content, from each newspaper. The results are presented separately for each method. The contents of the essay show that the countries papers in some ways have covered the event quite similarly and in some ways very differently. The coverage was similar in that both countries focused mainly on covering the USA, as well as in the frequency of articles where the contents were covered in a neutral or alarming fashion. Differences sprung up in the choice of coverage of other affected countries aside from the U.S where Swedish newspapers mainly focused on reporting on the situation in Haiti, mainly as a part in their general coverage of the country`s previous disaster exposure, while the American newspapers mainly wrote about Jamaica and Cuba, but only however as part of the coverage given to the path the hurricane was taking. The conclusion made by the essay is that differences are created and occur due to perceived cultural distance to the different actors affected by Sandy held by the countries whose media coverage was researched.

The purpose of this paper is to examine how the management of an organization works to convey a desired organizational identity to its employees and to examine how the employees perceive this work.

The study was conducted on vård- och omsorgsförvaltningen at Karlstads kommun. As a method qualitative interviews were used. Individual interviews with the management of vård- och omsorgsförvaltningen and group interviews with employees in two nursing homes were conducted. The individual interviews searched understanding for how management works to strengthen the organizational identity. The group interviews searched understanding for how the employees perceived the identity work and its contents.

The study is rooted in a theoretical framework in which Edgar H. Schein and Mary Jo Hatch models of organizational culture are explained. Rodney T. Ogawa and Steven T. Bossert thoughts about leadership as an organizational quality are declared. Stuart Albert and David Whetten definition of organizational identity is explained. An account of the problems surrounding the concept is made. Karl E. Weick theories of sensemaking in organizations are being highlighted. Norbert Wiley's three levels of sensemaking within organizations are outlined.

During the year 2011 Karlstads kommun conducted an effort to implement values to their employees. Management formulated the basic values in a number of publications. The employees had to take some of the material and discuss what these values would mean in their particular units. This happened during the "value courses" that took place over two days. The concrete work of the values has been the same on all units.

Results show that the management of vård- och omsorgsförvaltningen shares an idea of the value system work as valuable and successful. Among the employees work with the values were received different and perceptions and interpretations differ. The pattern that could be seen was that management had a more abstract and comprehensive view of the values, while the employees were more concrete in their beliefs. The differences between management and employees views on the work of the values are problematic. Management's views on the work with the values were positive while the employees expressed themselves as modestly positive or neutral. To work with the values were perceived positively by the employees, however it was difficult to capture how they perceived the concrete values. If the employees have accepted the values and if the effort had a desirable impact is therefore difficult to comment on. This is mostly because a concrete feedback of the value work not yet has been made.

Sports scandals often get a lot of attention in media and the people involved in the crisistherefore need to make public statements. This study examines how Swedish sportsorganizations, Malmö FF, IF Björklöven, Gefle IF and Pixbo Wallenstam, handles a crisis thathas evolved out of a personal violation. More specifically this study tries to find out how and towhat extent the team protects the organization and the player in the external communication. Tobe able to answer the questions that the study is based on, a rhetorical analysis has been made,where the use of ethos, pathos, logos and response strategies was analyzed.Benoits (1997a) image repair theory is crucial throughout the study, because a big part of theanalysis examines which response strategies in this theory, the clubs uses to protect their ownand the players image during the events of the crisis. Beyond image repair theory earlier researchthat is relevant to the subject is presented, to be able to compare this study to earlier results. Theresearch is presented in categories: personal branding, fans, monopoly status, the timing of thecrisis response, organizations during an individual crisis and rhetoric in crisis.The analysis that is made indicates that crisis management in the world of sports can differfrom other areas, when it comes to consequences for the accused/guilty one, and the support tothe individual, who is the reason for the criss, from the organization. Something that also isbrought up in this study is that a negative history of crisis affects the support to the individualfrom the organization. A club that has been involved in crisis before need to focus on theprotection for the team, instead of the player.The conclusions are that the strategies bolstering and corrective action are being used mostfrequently when it comes to the protection of the team, while strategies to protect the playerdiffer from team to team. The strategies that are common when it comes to the protection of theplayer are mortification, corrective action, attack the accuser, bolstering and victimization . The lastmentioned strategy is coined by the authors of this study. Ethos is especially used to protect theteam, while pathos mostly is used to protect the player. Something else that should be mentionedis that the study indicates that the focus of the protection, the team or the player, is affected bywhat kind of crisis it is and the organizations history of crises.This study contributes to knowledge about how the violation of a public person affects anorganization. It also highlights differences in the public's response to the crisis, depending on ifthe accused is famous or not. This may be related to general gaps in the Swedish society.

The fast pace of technical development within the tourism industry creates a gap between technology and the resources and knowledge of many small business owners. By launching the Geomedia approach within the research field in tourism studies, we are building a bridge between technology and people and connecting media with a place-based perspective. This also influences our method.

In this paper we present a pilot study as part of an ongoing research project, where the purpose is to develop a method for site specific digital media productions. Taking our starting point in two specific tourist sites, one nature-based site and one cultural heritage site, we use the historical geography in a coordinated innovation process. We have been drawing on knowledge from various agents such as researchers, digital developers, the public sector, tourism business and users (visitors / locals). In this paper we will discuss the development of a place-based method.

Cyberinfrastructure and virtual research environment related conversations over the last two NCA conferences acknowledged the need to explore communication theories in virtual organizational context for large-scale research. This two-part panel explores the theoretical and practical issues related to the communication processes of technology implementation, virtual organizing, distributed collaboration, and online scholarly activities by researchers in hard sciences, social sciences, and humanities. We aim to identify disciplinary, technological, processual, and human factors of effective virtual organizing.

Utvecklingen inom IKT- och medieområdet har under det senaste decenniet kommit att utmana den platsbundna undervisningsformen. Distansutbildningarna och former för s.k. "blended learning" attraherar studenter på många lärosäten och teknik för datormedierad kommunikation (i synnerhet s.k. lärplattformar eller LMS:er) blir på så sätt bärande delar i undervisningen. Samtidigt innebär detta att tekniken i sig liksom aktörers förhållningssätt och färdigheter i att använda tekniken – den digitala kompetensen – blir central för lärandet och utbildningens kvalitet. I denna studie som är en fallstudie vid Karlstads universitet undersöks universitetslärares och studenters förhållningssätt till den datormedierade kommunikations betydelse och potential i högre utbildning. Mer specifikt undersöks lärares och studenters erfarenheter och föreställningar om hur IKT kan användas på sätt som främjar en god forskningsanknytning.

Den pedagogiska formen betonas av flera forskare som central för att skapa forskningsanknytning. Clark (2008) lyfter fram den pedagogiska formen, dvs. seminarier och laborationer, som kännetecknande för Humboldts princip om ett nära samband mellan forskning, utbildning och studier. Säljö (2006) framhäver i likhet med Björklund (1991) seminariet som en grundpelare som bör utvecklas som en akademisk grundform på alla nivåer. Även på grundnivå ska seminariet ses som ”en gemensam arbetsplats där studenterna får odla en vetenskaplig attityd.” Seminariet ger studenterna möjlighet att ”öva sig i tolkning, analys och argumentation, till exempel genom att läsa och diskutera källmaterial eller vetenskapliga texter.”

Resultaten från studien visar att begreppet forskningsanknytning tenderar reduceras till innehålls- och personaspekter (jfr. Säljö 2006) och att detta kombinerat med ett begränsat synsätt på IKT bland lärarutbildare innebär påtagliga hinder för främjande av en forskningsnära undervisning.

Den internetbaserade kommunikationstekniken, som i dag ofta reduceras till att handla om de s.k. ”sociala medierna”, öppnar upp nya intressanta möjligheter, men ställer också nya krav på lärandet (Buckingham & Willet, 2006; Buckingham, 2008; Jenkins, 2006a; Jenkins, 2006b; Tapscott & Williams, 2006; Enochsson, 2009) och på de lärande individer som förväntas delta i dessa ”offentliga” (eller "semi-offentliga") kommunikativa praktiker. Även om många studenter troligtvis är positiva till och angelägna om att göra sina röster hörda på dessa arena, gäller inte detta alla och i alla sammanhang. Här finns en möjlig konflikt kring å ena sidan krav på att studenter tillskansar sig verktyg för att kunna fungera i ett kommande yrkesliv och å andra sidan olika studenters förhållande till att bli synliga publikt; inte helt olikt förmågan eller rädslan att exempelvis tala inför en grupp, här dock med helt andra uttryckssätt.

Utvecklingen inom IKT- och medieområdet har under det senaste decenniet påtagligt kommit att utmana den platsbundna undervisningsformen som äger rum i en sal med en lärare som berättar/föreläser för studenter som lyssnar och antecknar. Distansutbildningarna och former för s.k. "blended learning" blir viktigare och attraherar studenter på många lärosäten och teknik för datormedierad kommunikation (i synnerhet s.k. lärplattformar som exempelvis itslearning) blir på så sätt bärande delar i undervisningen. Samtidigt innebär detta att tekniken i sig liksom aktörers förhållningssätt och färdigheter i att använda tekniken – den digitala kompetensen – blir central för lärandet och utbildningens kvalitet. I denna studie som är en fallstudie vid Karlstads universitet undersöks universitetslärares och studenters förhållningssätt till den datormedierade kommunikations betydelse och potential i högre utbildning. Mer specifikt undersöks lärares och studenters tankar och idéer om hur IKT och sociala medier kan användas på ett sätt som främjar en god forskningsanknytning. I vilken mån kan IKT och sociala medier bidra till att designa ett lärande där studenter hamnar i situationer där de själva lär sig att identifiera agenlägna problem, ställa relevanta frågor, positionera sig, genomföra någon form av analys och komma fram till valida ståndpunkter, dvs. en forskningsorienterad praktik.

Denna studie handlar om hur ett forskningsanknutet IKT-perspektiv kan stärkas och integreras i högre utbildning. Studien är en fallstudie av lärarutbildningen vid Karlstads universitet och syftar till att identifiera och belysa de förutsättningar som finns inom högre utbildning att åstadkomma och förankra forskningsanknytning av och med IKT. Det övergripande syftet utgörs av två delar; att (1) beskriva vilken forskning om IKT med anknytning till lärarutbildningen som i dagsläget finns på universitetet, och (2) beskriva vilka möjligheter som finns att forskningsanknyta lärarutbildningen avseende IKT. Metoderna som används är fokusgrupper, en kartläggning av forskningsdatabasen samt intervjuer.

Studien visar att det finns en avsaknad av forskningsprojekt om IKT, liksom bristfälliga kunskaper bland lärarutbildarna om vilken forskningslitteratur som finns att tillgå och knyta an till inom ramen för utbildningen. Det finns ett stort intresse för frågan och det betraktas som angeläget att lärosätet bedriver forskning om IKT som är relevant för lärarutbildningen. En central förutsättning för att kunna ha en forskningsanknuten lärarutbildning på ett kunskaps-/kompetensområde är att det finns aktuell forskning att tillgå. Lärarutbildningen vid Karlstads universitet har ett tydligt behov av att få en ökad forskningsaktivitet om frågor som rör lärande och undervisning i relation till IKT. En rimlig ambition torde vara att det inom ”det moderna universitet” bedrivs lärarutbildningsrelevant forskning som innefattar aspekter av modern informations-, kommunikations- medieteknik.

Studien visar vidare att IKT inte enbart är ett kunskapsområde som kan forskningsanknytas utan också ett medel (ett verktyg) för att underlätta och skapa nya möjligheter för studenterna att komma nära forskningens praktik. Frågan huruvida det på lärosätet finns relevant forskning om IKT som kommer lärarutbildningen tillgodo bör således kompletteras med frågan hur IKT kan användas så att studenterna hamnar i situationer där de själva lär sig att identifiera angelägna problem, ställa relevanta frågor, positionera sig, genomföra någon form av analys och komma fram till valida ståndpunkter.

Syftet med uppsatsen har varit att fördjupa oss i hur teori, metod och beprövad erfarenhet kan användas vid utformandet av en reklamkampanj. Vi har använt de kunskaper vi fick till att sammanställa en reklamkampanj åt uppdragsgivaren Zest som är en ekologisk matbar i Karlstad. Målet med kampanjen var att visa upp deras unika utbud av mat. För att vi skulle kunna utforma en kampanj som var både visuellt attraktiv och kunde nå ut till tänkbara kunder på bästa sätt grundades kampanjen i både teori om grafisk formgivning och dess principer. De principer vi använde inom grafisk formgivning var layout, bilder och bildkomposition samt typografi. Grafisk formgivning har hämtat många av sina principer från estetiken och därför använde vi oss även av estetiken som grund. Utöver dessa har vi använt oss av teorier om varumärke och identitet då uppdragsgivaren är väldigt måna om sitt varumärke och vill kontinuerligt jobba för att utveckla och göra det starkare. För att ha en teoretisk grund till budskapet i kampanjbilderna har vi även använt studerat hur man skriver för reklam. Vi har även studerat kommunikationskanaler och hur vi bör använda dessa för att nå ut till målgruppen. Utöver teorin och erfarenheter, grundas valet av kommunikationskanal samt budskapet i kampanjen på den empiriska undersökningen som utfördes i samband med projektet. Vi utförde en kvantitativ målgruppsundersökning i form av enkät med huvudsyfte att undersöka vad målgruppen har för matpreferenser samt vad som får dem att besöka en restaurang. Målgruppsundersökningen visade att målgruppen inte följer någon specifik kosthållning men tycker att ekologisk, fairtrade och närodlad/nyproducerad mat är viktig när de besöker en restaurang. Tillsammans med målgruppsundersökningens resultat och teorierna kunde vi utforma kampanjbilder som kan locka till sig kunder från dem närliggande platserna och samtidigt visa upp Zests unika utbud.