Although hyperlinks is essential both in the Internet architecture and pointing out pertinent material in an ocean of information abundance remarkably little research have been committed to this area. Furthermore, few studies have been conducted scrutinizing the long-term impact of communication technology on journalism and journalistic practices. The purpose of this study is to contribute to the research on one specific area of online journalism – the practice of hyperlinking. The study utilizes a longitudinal content analysis of hyperlinking practices in Swedish online news from 2006 to 2012 that allows for comparison if and to what extent publishing tradition and ownership shapes journalistic practice. Five hypotheses are posed and three research questions are asked, all relating to how the news sites make use of hyperlinks, and to what extent. The findings show an erratic pattern in the use of hyperlinks as well for internal as external, and between publishing traditions. The general conclusion is that hyperlinks are not an important aspect of online journalism practice.