In their chapter, "Systemic Semiotics as a basis for an Agent-Oriented Conceptual Modelling Methodology", Rodney Clarke and collaborators use concepts from the field of systemic semiotics (most specifically the notion of genre) to derive an Agent-oriented Conceptual Modeling methodology for producing useful information systems. The goal is to emphasize the communicative, social and semiotic (meaning-making) processes that occur in organisations while designing the information system. They applied the Agent-oriented Conceptual Modeling framework i*, designed for use in early-phase requirements engineering, to a real world problem - developing a case study throughout the chapter. They also discuss some broader connections between systemic semiotics and agent-oriented systems.