This article focuses on the everyday life of ordinary households, their behaviour and responsibility with regard to environmental and sustainability issues. Previous research has shown that there is a gap between what households perceive as ideologically correct behaviour and what they actually do. It is argued here that socio-cultural dispositions, material culture and collective action need to be included in future strategies for creating more sustainable lifestyles. The investigation is based on a study of families participating in a year-long project in which the families learned to live in a more environmentally friendly way. In the study of the families, material culture interacted with routines, family relations and citizenship in a reproducing manner. The lifestyle changes were gender-biased, with the women as driving forces but also bearing most of the extra workload. From early life experiences, garbage sorting stood out as an especially powerful tool for a change towards more sustainable lifestyles.