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The Role of Technical and Top Management Support in the Continuance of Intention to Use Business Analytics
Queen's University, United Kingdom; Jaipuria Institute of Management, India.
Majmaah University, Saudi Arabia.
Chandragupt Institute of Management, India; Indian Institute of Technology, India.
Audencia Business School, France.
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2025 (English)In: Journal of Global Information Management, ISSN 1062-7375, E-ISSN 1533-7995, Vol. 33, no 1, p. 1-23Article in journal (Refereed) Published
Abstract [en]

This study investigates the impact of perceived organizational support (POS) on employees’ intentions to continue using business analytics (BA) tools. By integrating Organizational Support Theory (OST) and technology adoption models, the research highlights the critical roles of technical and top management support in influencing perceived compatibility and usefulness, which drive BA continuance intentions. Data were collected between August and October 2021 from employees across various industries in Ireland, Finland, and Sweden who used BA tools in their work. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data, the findings reveal significant relationships between the organizational support types and continuance intentions, with technical support being particularly crucial for long-term use. This study extends OST by emphasizing the importance of technical support and confirms the relevance of perceived compatibility and usefulness in technology continuance. 

Place, publisher, year, edition, pages
IGI Global, 2025. Vol. 33, no 1, p. 1-23
Keywords [en]
Adoption, Business analytics, Organizational support, Organizational support theory, Partial least square structural equation modeling, Partial least-squares, Structural equation models, TAM, Technical support, Top management support, Human resource management
National Category
Business Administration Information Systems, Social aspects
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:kau:diva-105936DOI: 10.4018/JGIM.379721ISI: 001517514200014Scopus ID: 2-s2.0-105007163813OAI: oai:DiVA.org:kau-105936DiVA, id: diva2:1978000
Funder
Helge Ax:son Johnsons stiftelse The Swedish Foundation for International Cooperation in Research and Higher Education (STINT), IB2020-8720Available from: 2025-06-26 Created: 2025-06-26 Last updated: 2025-10-16Bibliographically approved

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Ahmad, Muhammad Ovais

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Citation style
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