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What News Outlets do People Have in Mind When They Answer Survey Questions about Trust in "Media?"
Univ Haifa, Dept Commun, Haifa, Israel..ORCID iD: 0000-0001-7395-3257
Univ Gothenburg, Dept Journalism Media & Commun, Gothenburg, Sweden..
Univ Gothenburg, Dept Journalism Media & Commun, Gothenburg, Sweden..ORCID iD: 0000-0002-9032-1347
Univ Vienna, Dept Commun, Vienna, Austria..ORCID iD: 0000-0002-5260-1284
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2023 (English)In: International journal of public opinion research, ISSN 0954-2892, E-ISSN 1471-6909, Vol. 35, no 2, article id edad008Article in journal (Refereed) Published
Abstract [en]

While ample research on audience trust in the news media uses survey questions that ask respondents about their trust in a generic "news media," only scant research has investigated what types of news outlets respondents have in mind when answering such questions. These previous investigations originated mostly in the US and resulted in inconsistent findings. To further investigate this question, we use data from a large-scale survey (N = 2,337), collected in Sweden, including both general media trust measures and specific measures about trust in 20 mainstream and nonmainstream news outlets. The results demonstrate that our respondents seemingly averaged across all mainstream sources when they formed their general evaluations of the news media's trustworthiness.

Place, publisher, year, edition, pages
Oxford University Press, 2023. Vol. 35, no 2, article id edad008
National Category
Political Science
Identifiers
URN: urn:nbn:se:kau:diva-104898DOI: 10.1093/ijpor/edad008ISI: 000961305900001Scopus ID: 2-s2.0-85160577737OAI: oai:DiVA.org:kau-104898DiVA, id: diva2:1965863
Available from: 2025-06-09 Created: 2025-06-09 Last updated: 2026-02-12Bibliographically approved

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Lindgren, Elina

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Tsfati, YarivLindgren, ElinaBoomgaarden, Hajo G.
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