Neurophysiological frontiers in service research: Unraveling the mysteries of customer experience 2025 (English)In: Handbook of Service Experience / [ed] Per Kristensson; Lars Witell; Mohamed Zaki, Edward Elgar Publishing, 2025, p. 336-350Chapter in book (Other academic)

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Edward Elgar Publishing, 2025. p. 336-350

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Economics and Business

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Business Administration

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URN: urn:nbn:se:kau:diva-104168Scopus ID: 2-s2.0-105003184325ISBN: 9781035300198 (print)ISBN: 9781035300181 (print)OAI: oai:DiVA.org:kau-104168DiVA, id: diva2:1955907

Available from: 2025-05-02 Created: 2025-05-02 Last updated: 2026-02-12Bibliographically approved

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Shams, Poja

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Service Research Center (from 2013)Karlstad Business School (from 2013)

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