The intense attention to how AI technologies (AIT) are increasingly permeating aspects of society as well as people’s everyday lives often ends in a call for ethics. The need for ethical AI, or responsible AI, or trustworthy AI is put forward by scholars as well as policymakers as the answer to the potential risks that the implementation of different forms of AITs could bring. This chapter has the ambition of bringing together the state-of-the art regarding the discussion on AI and ethics in policy – including a focus on the growing strand of critical studies on governing and policy. In doing this, the chapter also demonstrates the analytical merit of a governmentality framework when focusing on the political implications of the ethics discourse. Hence, the chapter focuses on what ethics ‘does’ with and in policy, and what the political implications of these ‘doings’ are.