In a society with an information overflow it may be difficult for an organization to reach a target group with its messages, commercial or others. It seems to be useless to raise the overflow. Can there be other ways to reach a target group? The purpose of this paper is to analyse the communication channel Word of Mouth, and the participants of this process, which can be a complement to a company’s regular channels of communication. To bring about the organizational communication in the common way, through advertising and commercials in different media, may achieve rather poor penetration. The credibility of the sender tends to be low and in the receiver’s eyes his messages tend to seem biased and subjective. But a receiver seeking and getting information concerning the sender business and products from a friend or other close person, is making the message highly credible and may lead the receiver to make a decision to act in favor of the sender. This study shows that a sender can stimulate positive Word of Mouth for his organization and its products. Furthermore he may, through network analysis, locate those individuals called opinionleaders or influentials, that most likely will have a strong influence on the receiver in a decision making context.