Entertainment and imitation are central to TikTok’s expressive culture. As the platform has taken a “serious turn” in recent years, playful memetic activism has emerged. This paper examines the 2024 iteration of #WomenInMaleFields, which humorously exposes sexist behavior in intimate relationships through a flipped gender script, to show how this feminist meme articulates harm through absurdity in the Swedish context. Since Sweden saw a broad uptake of #MeToo in 2017, a consent clause has been added to sexual crime legislation, while gender-based violence remains a key site of feminist mobilization.

Through a multimodal discourse analysis of 62 TikTok posts and their comment sections, this paper asks how local feminist politics are articulated through a structured meme template. The results demonstrate how the meme format facilitates incongruence, rendering posts readable as structured feminist exposure of sexism through absurdity. Comments reinforce this humorous absurdity through laughter and the narration of similar experiences. These expressions of alignment appear alongside confusion about the gender role reversal, demonstrating how the meme relies on a particular form of platform-native literacy.

Overall, the paper shows how TikTok’s collaborative affordances and platform-native feminist literacy render harmful experiences absurd, enabling their circulation as exposure of sexist behavior. Posts and comment sections negotiate meanings around consent and gender-based violence, redirecting harm into shared, networked laughter at sexism.