Hashtag use in online protest is widespread and well-researched. Yet scholarship largely privileges viral moments and large-scale mobilisations, leaving everyday, small-scale, and sustained practices comparatively underexamined. These routine forms of tagging can subtly intervene in the commercial, engagement-driven sorting logics that shape visibility online and contribute to gradual forms of consciousness-raising among unexpected audiences. This study explores everyday use of hashtags through the Swedish feminist initiative #Kvinnostrejk (women’s strike), mobilised continuously since 2021. It examines how routine tagging practices push feminist content into otherwise unrelated streams, assemble newsfeeds into collective narratives of gendered violence, and travel across online and offline contexts as recognisable political symbols. By introducing the concept of techno-rhetorical strategies, the article contributes in two ways: it shows how small-scale tagging practices shape visibility without relying on virality, and it extends sociotechnical accounts by foregrounding the inseparability of technical operations and rhetorical effects.