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AI-Driven Personalized Privacy Assistants: A Systematic Literature Review
Chalmers University of Technology, Sweden.ORCID iD: 0000-0001-9482-8906
Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Mathematics and Computer Science (from 2013). (Privacy and Security (PriSec))ORCID iD: 0000-0001-9005-0543
Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Mathematics and Computer Science (from 2013). Chalmers University of Technology, Sweden. (Privacy and Security (PriSec) Research Group)ORCID iD: 0000-0002-6938-4466
2025 (English)In: IEEE Access, E-ISSN 2169-3536, Vol. 13, p. 160982-161002Article, review/survey (Refereed) Published
Abstract [en]

In recent years, several personalized assistants based on AI have been researched and developed to help users make privacy-related decisions. These AI-driven Personalized Privacy Assistants (AI-driven PPAs) can provide significant benefits for users, who might otherwise struggle with making decisions about their personal data in online environments that often overload them with different privacy decision requests. So far, no studies have systematically investigated the emerging topic of AI-driven PPAs, classifying their underlying technologies, architecture and features, including decision types or the accuracy of their decisions. To fill this gap, we present a Systematic Literature Review (SLR) to map the existing solutions found in the scientific literature, which allows reasoning about existing approaches and open challenges for this research field. We screened several hundred unique research papers over the recent years (2013-2025), constructing a classification from 41 included papers. As a result, this SLR reviews several aspects of existing research on AI-driven PPAs in terms of types of publications, contributions, methodological quality, and other quantitative insights. Furthermore, we provide a comprehensive classification for AI-driven PPAs, delving into their architectural choices, system contexts, types of AI used, data sources, types of decisions, and control over decisions, among other facets. Based on our SLR, we further underline the research gaps and challenges and formulate recommendations for the design and development of AI-driven PPAs as well as avenues for future research. 

Place, publisher, year, edition, pages
Institute of Electrical and Electronics Engineers (IEEE), 2025. Vol. 13, p. 160982-161002
Keywords [en]
Artificial intelligence, data protection, machine learning, privacy, privacy assistant, systematic review
National Category
Computer Sciences
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:kau:diva-106953DOI: 10.1109/access.2025.3609188ISI: 001575778800031Scopus ID: 2-s2.0-105015971310OAI: oai:DiVA.org:kau-106953DiVA, id: diva2:1999629
Funder
Region Värmland, RUN/230445European Regional Development Fund (ERDF), 20365177Wallenberg AI, Autonomous Systems and Software Program (WASP)Vinnova, 2018-03025Knowledge FoundationAvailable from: 2025-09-22 Created: 2025-09-22 Last updated: 2025-10-16Bibliographically approved

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Iwaya, Leonardo HFischer-Hübner, Simone

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