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Bypassing the Limitations of Algorithmic Management via Out-of-App Activities and the Emergence of Opportunistic Agency in the Swedish Gig economy
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0001-7951-7261
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0001-9902-8182
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).ORCID iD: 0000-0002-8497-3381
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).ORCID iD: 0000-0003-1430-4964
2025 (English)In: New technology, work and employment, ISSN 0268-1072, E-ISSN 1468-005X, Vol. 40, no 3, p. 368-379Article in journal (Refereed) Published
Abstract [en]

This paper explores the limitations of using algorithmic management on gig platforms in the Swedish basic service sector. We critically examine how the behaviour of all three actors in the triangular relationship between worker, platform and client deviated from the logic of app-based competitive bidding over the allocation of work; each being agential in bypassing the algorithmic management to engage in out-of-app activity. Our findings suggest the utility and limitations of algorithms differ between sectors of the gig economy. Crucially, the paper contributes to debates on gig worker agency by introducing the concept of opportunistic agency in the analysis of worker non-compliance. In focusing on more instrumental motivations for out-of-app activity our analysis offers a critical perspective on the pervasiveness, omnipotence and universality of algorithmic management.

Place, publisher, year, edition, pages
John Wiley & Sons, 2025. Vol. 40, no 3, p. 368-379
Keywords [en]
agency, algorithmic management, gigification, misbehaviour, non-compliance, Nordic model, opportunistic agency, platforms, Sweden, triangular relationship
National Category
Work Sciences
Research subject
Working Life Science
Identifiers
URN: urn:nbn:se:kau:diva-102579DOI: 10.1111/ntwe.12323ISI: 001377005500001Scopus ID: 2-s2.0-85211891261OAI: oai:DiVA.org:kau-102579DiVA, id: diva2:1923952
Available from: 2025-01-02 Created: 2025-01-02 Last updated: 2025-11-28Bibliographically approved

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Regin Öborn, DavidMacKenzie, RobertÖrnebring, HenrikVan Couvering, Elizabeth

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