Customer-centric approach of innovation measurement in B2B: a framework development 2022 (English)Conference paper, Oral presentation only (Refereed)

Place, publisher, year, edition, pages

2022.

Keywords [en]

Firm innovativeness, B2B innovation, customer-centric approach, service innovation, co-creation, service-dominant logic.

National Category

Economics and Business

Research subject

Business Administration

Identifiers

URN: urn:nbn:se:kau:diva-102027OAI: oai:DiVA.org:kau-102027DiVA, id: diva2:1906725

Conference

ISPIM Innovation Conference 2022, “Innovating in a Digital World”, 5-8 June, Copenhagen, Denmark

Available from: 2024-10-18 Created: 2024-10-18 Last updated: 2025-10-16Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Conference webpage

Authority records

Witell, LarsKristensson, PerMehran, Javaneh

Search in DiVA

By author/editor

Witell, LarsKristensson, PerMehran, Javaneh

By organisation

Service Research Center (from 2013)Department of Social and Psychological Studies (from 2013)Karlstad Business School (from 2013)

On the subject

Economics and Business

Search outside of DiVA

GoogleGoogle ScholarTotal: 239 hits