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Managing the complexity of green innovation
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0002-6959-3532
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0002-7426-0337
Jyväskylä University, FIN.ORCID iD: 0000-0002-2450-3396
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
2022 (English)In: European Journal of Innovation Management, ISSN 1460-1060, E-ISSN 1758-7115, Vol. 25, no 6, p. 850-866Article in journal (Refereed) Published
Abstract [en]

Purpose Green innovation can promote both environmental sustainability and economic growth. However, its development and implementation can be complex due to the need to align innovation activities within and across companies. In this study, the authors examined how this complexity can be managed by analyzing how individual companies combine different innovation activities to develop green innovation, and how companies along the value chain align to implement these innovations. Design/methodology/approach The dataset comprises both interviews and a survey of senior executives from the Swedish wood construction industry. These data were first analyzed by using fuzzy set qualitative comparative analysis (fsQCA) to identify innovation activity configurations at the level of the individual company. The interviews were then analyzed to identify alignment mechanisms enabling the implementation of green innovation along the value chain. Findings At the company level, the authors found three innovation activity configurations with varying levels of complexity: (1) systemic innovation by proactive companies, (2) process innovation by reactive companies and (3) inaction by technology-independent companies. On the value chain level, the authors found three alignment mechanisms that facilitate the implementation of green innovation along the value chain. These mechanisms promote cooperation by increasing efficiency, opening up new market opportunities and increasing the level of servitization. Originality/value This paper analyzes the complexity of green innovation and provides novel insights into how complexity is managed at the level of both the individual company and the value chain.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022. Vol. 25, no 6, p. 850-866
Keywords [en]
Complexity, fsQCA, Green innovation, Innovation, Sustainable development, Value chain
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-91509DOI: 10.1108/EJIM-02-2022-0098ISI: 000824037800001Scopus ID: 2-s2.0-85133975222OAI: oai:DiVA.org:kau-91509DiVA, id: diva2:1688684
Funder
European Regional Development Fund (ERDF), 20203415Available from: 2022-08-19 Created: 2022-08-19 Last updated: 2022-09-06Bibliographically approved

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Abadzhiev, AndreySukhov, AlexandreJohnson, Mikael

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