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Creating harmony through a plethora of interests, resources and actors: the challenging task of orchestrating the service ecosystem
University of Catanzaro “Magna Graecia”, ITA.
University of Catanzaro “Magna Graecia”, ITA.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0003-2705-0836
Sapienza University of Rome, ITA.
2022 (English)In: Journal of service theory and practice, ISSN 2055-6225, E-ISSN 2055-6233, Vol. 32, no 4, p. 477-504Article in journal (Refereed) Published
Abstract [en]

Purpose There is a need to understand value co-creation in service ecosystems that engage multiple actors with different goals. This study aims to extend the understanding of value co-creation by considering the orchestration of service ecosystems with reference to resource-integration processes. Design/methodology/approach An exploratory case study approach is used to analyze actors' roles in resource orchestration within a service ecosystem, gathering data from the macro, meso and micro levels of an Italian hospitality and tourism services ecosystem. Findings A framework is devised that highlights the intersection between orchestration and resource integration for value co-creation processes across the macro, meso and micro levels in service ecosystems. This extends the understanding of service ecosystem dynamics, especially how new value co-creation structures emerge, by emphasizing the circular causality between system levels. Findings show how orchestrating resource integration activities initiate and institutionalize non-linear value co-creation processes. Practical implications Resource integration orchestration within and between ecosystem levels is a possible response to societal challenges and for creating economic, cultural and social value across the community. The study offers policymakers insights into developing new competencies for developing actions according to a logic of socially and sustainable value. Originality/value This study advances the understanding of service orchestration by expanding the concept and the feasibility of service ecosystem orchestration. It offers insights into the importance of orchestrating resource integration to the emergence and vitality of service ecosystems themselves. The study responds to the need for empirical studies on value co-creation.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022. Vol. 32, no 4, p. 477-504
Keywords [en]
Service ecosystem, Resource orchestration, Resource integration, Value co-creation, Service ecosystem orchestration, Coordination, Institutional arrangements
National Category
Economics and Business
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-89817DOI: 10.1108/JSTP-06-2021-0110ISI: 000787908100001Scopus ID: 2-s2.0-85129852030OAI: oai:DiVA.org:kau-89817DiVA, id: diva2:1659149
Available from: 2022-05-19 Created: 2022-05-19 Last updated: 2022-09-20Bibliographically approved

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