The phenomenon of travelling to myth-related places has had a revival inrecent decades, warranting an investigation of how such places areperceived by today’s tourists. While established myths and the specificplaces they are associated with have been extensively researched, thereis as yet relatively little research on how tourists appropriate and reworkconventional myth-based place meaning and identity. The aim of thisarticle is to contribute to wider debates on place, meaning and identityin tourism studies particularly as regards myth-related tourist destinations.Relying on theories of place and identity, we highlight how mythicalplaces and their identities are appropriated and consumed by andmade part of individual tourists’ experiences. Drawing on qualitativeinterviews with tourists journeying to Finisterre in Spain, this articleshows how tourists rework the classical symbolism surrounding mythicalplaces and imbue these with new meanings and identities. Based onFinisterre as a case, our study found out that myth-related places havebecome tourist-driven attractions: at present it is tourist flows that shapetraditional myth destinations.