This essay is written to help understand the underlying causes for why voters vote for different parties and what really makes a difference in the parties election campaigns. It also help us to understand the true weight of the non-campaign related work that takes place between elections rather than the work done leading up to an election. Does it really help a party to take desperate measures for obtaining votes or is it just that, a desperate way of trying to cling on to an imminent doom of dissolution, or is it more helpful to establish a long lasting and improving list of recurrent actions to get inside of voters everyday life and be somewhat of an more certain and comfortable organization that voters can sympathize with.