Politicians are decision-makers responsible for policy and opinion leaders with unique powers to construct challenges and problems as political. An emerging problematic issue pertains to users’ experiences of digital overload and invasive media (Syvertsen 2020; Lomborg and Ytre-Arne, 2021). Existing studies report that users struggle to self-regulate their digital media use – or ‘disconnect’. This relates to how connectivity platforms develop increasingly advanced techniques to keep them from logging off (Karppi 2018; Zuboff, 2019; Ytre-Arne et al., 2020).

This article aims to unpack how politicians understand problems about digital overload and invasive media and to what degree they regard digital disconnection as a potential political issue. We have selected Norway as our case country because of the population’s level of digital connectivity and the tradition of media regulation in the Nordic region (Syvertsen et al., 2014). Based on 16 research interviews with politicians and think-thank experts and a document analysis of official party-political platforms, we ask to what degree the politicians experience digital overload and invasive media as problematic, and if so, whom they believe is responsible for causing and solving the problems, and what specific solutions they suggest to the issues. In addition to digital disconnection literature, we draw on theoretical perspectives from media policy, political theory, and responsibilization.

Key findings indicate that politicians regard digital overload and invasive media as highly problematic. However, they are reluctant to suggest political interventions as solutions to these problems but rather place responsibility on the users and the platform industries. The politicians struggle to imagine political interventions that could help users disconnect while respecting personal authority and are doubtful about their power vis-à-vis the global tech companies. The article concludes with a critical discussion about the politicians’ acceptance of the neoliberal idea of responsibilization. This ultimately produces a reluctance to discuss disconnection as a political issue, not just an individual challenge.