The point of departure of this presentation is how contemporary concerns, hatred and threats are reflected in the Swedish satire journal Grönköpings Veckoblad (Grönköping Weekly Bulletin). GV has been published independently since 1916 and reflects events and trends in Sweden, as well as in the world, as if they had happened in the small fictional town “Grönköping”. Through some breif examples, I discuss how aesthetical and ethical aspects of satire correlates with local and global issues. It will be argued that Grönköpings Veckoblad assumes a double position in a contemporary self-understanding. On the one hand, the mode of satire tends to be threat-reducing and familiarizing. GV presents a world that is home-like, unchangeable, free of crises. On the other hand, GV constantly attacks otherness, i.e. disastrous vices of individuals, institutions and phenomenon. The satire’s embed critique implicates an ideal nation: how Sweden ought to be and how citizens ought to behave. The ideal is, to a large part, governed by a conservative-liberal moral. Yet, GV has no default ideology. The journal deconstructs one fallible society and construct a new prevailing society – that also, of course, is nothing but a chimera. Seemingly, the satirist’s play of negations ends up in a balancing act, also characteristic for a clichéd image of Sweden as a country of moderateness.