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Publications (10 of 38) Show all publications
Van Belle, J., Aitaki, G. & Jansson, M. (2025). Audiovisual fiction and democracy: A systematic literature review. Nordicom Review, 46(s1), 55-83
Open this publication in new window or tab >>Audiovisual fiction and democracy: A systematic literature review
2025 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 46, no s1, p. 55-83Article, review/survey (Refereed) Published
Abstract [en]

Polarisation and an increased blending of politics and fiction in various media outlets makes audiovisual storytelling and politics increasingly intertwined. This article presents the first systematic literature review of what we know about the relationship between audiovisual fiction and democracy. We investigate how articles conceptualise 1)democracy and 2) the relationships between politics, fiction, and audiences. Wefind that most articles implicitly assume a taken-for-granted liberal representativedemocracy, rather than elaborate on particularities. Further, extant research tendsto find that fiction relates to democracy primarily by the way it may impact politicalopinions, attitudes, and behaviour under certain circumstances, or by contributing toconstructing identities and belongings that can either enhance or diminish democraticvalues. Finally, some research elaborates on how cross-media flows makes fictionalelements part of democracy movements.

Place, publisher, year, edition, pages
Nordicom, 2025
Keywords
critical interpretative synthesis, politics, film, television, audiences, democracy, Nordic Noir
National Category
Media and Communication Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-104542 (URN)10.2478/nor-2025-0008 (DOI)001489692600001 ()2-s2.0-105005532423 (Scopus ID)
Funder
Forte, Swedish Research Council for Health, Working Life and Welfare, 2021-01596EU, Horizon 2020, 101004509The Research Council of Norway
Available from: 2025-05-28 Created: 2025-05-28 Last updated: 2025-10-16Bibliographically approved
Cotal San Martin, V. & Aitaki, G. (2025). Everybody Hurts? Reality-Based Entertainment and Mediated Suffering in Sweatshop: Deadly Fashion. International Journal of Communication, 19, 1037-1057
Open this publication in new window or tab >>Everybody Hurts? Reality-Based Entertainment and Mediated Suffering in Sweatshop: Deadly Fashion
2025 (English)In: International Journal of Communication, E-ISSN 1932-8036, Vol. 19, p. 1037-1057Article in journal (Refereed) Published
Abstract [en]

This article explores how reality TV represents (distant) suffering, focusing on the first season of reality-based show Sweatshop: Deadly Fashion. Drawing from theories of media witnessing and mediated suffering, we analyze how reality TV negotiates working conditions in the global garment industry and reflects transnational power inequalities. Specifically, we critically dissect the multimodal strategies used to negotiate suffering and construct a story of transformation from privileged naivety to political mobilization. While acknowledging reality TV’s good intentions, the analysis reveals the common pattern of downplaying the role of systemic issues in perpetuating labor exploitation in the Global South. Additionally, results highlight the importance of context-dependent readings of complex cultural documents that carry political and ideological ambivalence, as well as entertaining dimensions.

Place, publisher, year, edition, pages
University of Southern California, 2025
Keywords
compassion, distant others, Global South, reality TV, suffering, Sweatshop: Deadly Fashion, working conditions
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-104167 (URN)001442798500006 ()2-s2.0-105003124697 (Scopus ID)
Available from: 2025-05-02 Created: 2025-05-02 Last updated: 2025-10-16Bibliographically approved
Aitaki, G. (2025). (Main)Streaming Ethics: Netflix and the Ghost of Reality TV Past.
Open this publication in new window or tab >>(Main)Streaming Ethics: Netflix and the Ghost of Reality TV Past
2025 (English)Other (Other (popular science, discussion, etc.))
National Category
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-107837 (URN)
Available from: 2025-12-12 Created: 2025-12-12 Last updated: 2025-12-18Bibliographically approved
Cotal San Martin, V. & Aitaki, G. (2025). 'No, there will never be a dictatorship again in Argentina': Remembering the dictatorship (1976-83) and empowering the child citizen in Argentinian animation. In: Noel Brown (Ed.), Radical Children's Film and Television: (pp. 129-142). Edinburgh University Press
Open this publication in new window or tab >>'No, there will never be a dictatorship again in Argentina': Remembering the dictatorship (1976-83) and empowering the child citizen in Argentinian animation
2025 (English)In: Radical Children's Film and Television / [ed] Noel Brown, Edinburgh University Press , 2025, p. 129-142Chapter in book (Other academic)
Place, publisher, year, edition, pages
Edinburgh University Press, 2025
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-104160 (URN)2-s2.0-105003062761 (Scopus ID)9781399536073 (ISBN)9781399536059 (ISBN)
Available from: 2025-05-02 Created: 2025-05-02 Last updated: 2025-10-16Bibliographically approved
Aitaki, G. (2025). Stretching authenticity in times of restricted mobility: Transtextuality, place anchoring, and boredom in romance reality show 90 Day Fiancé. Critical Studies in Television
Open this publication in new window or tab >>Stretching authenticity in times of restricted mobility: Transtextuality, place anchoring, and boredom in romance reality show 90 Day Fiancé
2025 (English)In: Critical Studies in Television, ISSN 1749-6020, E-ISSN 1749-6039Article in journal (Refereed) Epub ahead of print
Abstract [en]

The article explores the impact of the COVID-19 pandemic on the production and narrative strategies of the 90 Day Fiancé franchise, focusing on its spin-off, 90 Day Fiancé: Self-Quarantined (2020). It examines how the programme adapted to mobility restrictions and lockdown policies through self-filming, remote interviewing, and focusing on mundane, pandemic-specific activities. Using theories of reality TV, documentary and authenticity, the study highlights the spin-off’s negotiation of authenticity via transtextuality, place anchoring and boredom. The article contributes to understanding how pandemic-era reality TV embraced flexibility and pragmatism, blending heightened authenticity with performative elements to maintain relatability and audience engagement.

Place, publisher, year, edition, pages
Sage Publications, 2025
Keywords
Reality TV, COVID-19, quarantine, 90 Day Fiancé, authenticity, spin-off
National Category
Media and Communication Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-102858 (URN)10.1177/17496020251316796 (DOI)001409019900001 ()2-s2.0-85216804976 (Scopus ID)
Funder
Karlstad University
Available from: 2025-01-29 Created: 2025-01-29 Last updated: 2025-10-16Bibliographically approved
Aitaki, G. (2024). Becoming a Netflix nation: Extroversion, exportability, and visibility through a case study of Maestro in Blue. NECSUS : European Journal of Media Studies (1), 242-265
Open this publication in new window or tab >>Becoming a Netflix nation: Extroversion, exportability, and visibility through a case study of Maestro in Blue
2024 (English)In: NECSUS : European Journal of Media Studies, E-ISSN 2213-0217, no 1, p. 242-265Article in journal (Refereed) Published
Abstract [en]

Christopher Papakaliatis, a prominent figure in Greek television, propelled Greece into the global streaming arena with his series Maestro in Blue. Supported by the National Centre of Audiovisual Media and Communication (EKOME) and initially aired on MEGA TV, the show made history on 19 December 2022 as the first Greek drama to debut on Netflix. This study explores the significance of such turning points for small television nations, analysing textual choices, production strategies, and broader significance for the visibility of Greek television on the global stage. As such, the study contributes to understanding the evolving landscape of transnational television and its implications for small television cultures and industries.

Place, publisher, year, edition, pages
Amsterdam University Press, 2024
National Category
Media and Communication Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-101336 (URN)10.25969/mediarep/22812 (DOI)
Available from: 2024-08-13 Created: 2024-08-13 Last updated: 2025-10-16Bibliographically approved
Taurino, G. & Aitaki, G. (2024). Television in and After the Archive: Catalogues, Databases, Interfaces and Other Ways to Organize Audiovisual Records. View : Journal of European Television History and Culture, 13(26), 1-11
Open this publication in new window or tab >>Television in and After the Archive: Catalogues, Databases, Interfaces and Other Ways to Organize Audiovisual Records
2024 (English)In: View : Journal of European Television History and Culture, E-ISSN 2213-0969, Vol. 13, no 26, p. 1-11Article in journal, Editorial material (Other academic) Published
Abstract [en]

This editorial essay introduces the VIEW Journal of European Television History and Culture Special Issue on how algorithmic curation mediates archival practices and influences the management, preservation and accessibility of television content. Within this scope, it examines the evolving role of television archiving in the shaping of audiovisual culture against the backdrop of significant advancements in media technologies and infrastructures. As streaming platforms like Netflix and Amazon Prime Video have transformed the landscape of television production, distribution, and reception, the growing reliance on algorithms presents both challenges and opportunities for audiovisual heritage. Taking a comparative historical perspective, this editorial underscores past, present, and future understandings of television archiving in an era characterized by pervasive digitization. By doing so, it provides an overview of how the papers reflect on the fragmented nature of television archives and repositories in the European landscape. Significant attention is given to the technocultural transformation of the archival work in light of digital and algorithmic practices, emphasizing how these innovations contribute to the making of cultural identities and collective memory while also raising questions on the circulation of television content after its initial broadcasting lifecycle. By taking a glimpse into each contribution, this introduction problematizes the interplay of data management workflows, digital library systems, user-centered platforms and their impact on the permanence of television content in online repositories. Ultimately, the issue advocates for collaborative efforts between archivists and media scholars to navigate the complexities of audiovisual archiving in an increasingly data-driven landscape.

Place, publisher, year, edition, pages
The Netherlands Institute for Sound and Vision; Utrecht University; Luxembourg University; Royal Holloway University of London, 2024
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-103310 (URN)10.18146/view.353 (DOI)
Available from: 2025-02-21 Created: 2025-02-21 Last updated: 2025-10-16Bibliographically approved
Aitaki, G. (2024). Wanna Be on Top?: Labor Pedagogies and Neoliberal Ethics in Greece’s Next Top Model (GNTM). In: Yiannis Mylonas, Elena Psyllakou (Ed.), Class, Culture, and the Media in Greece, Volume 2: Neoliberalism(s), the Mainstream, Counter-cultures (pp. 99-119). Palgrave Macmillan, 2
Open this publication in new window or tab >>Wanna Be on Top?: Labor Pedagogies and Neoliberal Ethics in Greece’s Next Top Model (GNTM)
2024 (English)In: Class, Culture, and the Media in Greece, Volume 2: Neoliberalism(s), the Mainstream, Counter-cultures / [ed] Yiannis Mylonas, Elena Psyllakou, Palgrave Macmillan, 2024, Vol. 2, p. 99-119Chapter in book (Other academic)
Abstract [en]

This chapter aims to contribute to the ongoing discussion regarding reality TV competitions as a socio-cultural platform for “learning to labor”. Previous research has adeptly covered the ways that reality television reproduces capitalist hegemony by naturalizing the neoliberal agenda, perpetuating the myth of meritocracy and social mobility, and normalizing the precarity of labor conditions. By (i) expanding on the notion of the “pedagogical invitation” of reality television and, specifically, its role in training both the contestants and the viewers as workers within the broader neoliberal labor landscape and (ii) drawing from critical perspectives on competition as an ultimate good and intelligence, talent, and effort as the path to achieve success, this essay aims to critically dissect the labor politics and pedagogies embedded in contemporary reality television, with an empirical grounding on Greek reality competitions and, in particular, Greece’s Next Top Model. More specifically, the essay centers on three critical moments that define the competition format, namely the challenges, the coaching, and the weekly judgment, and focuses on the discursive and visual strategies through which reality TV negotiates commercially informed aesthetics, self-enterprise, and flexible labor. 

Place, publisher, year, edition, pages
Palgrave Macmillan, 2024
Keywords
Critical moment, Critical perspectives, Flexible labor, Labour conditions, Platform for learning, Reality TV, Social mobility, Socio-cultural, Workers’
National Category
Media and Communication Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-104811 (URN)10.1007/978-3-031-55159-8_5 (DOI)2-s2.0-105004544580 (Scopus ID)978-3-031-55158-1 (ISBN)978-3-031-55159-8 (ISBN)
Available from: 2025-06-06 Created: 2025-06-06 Last updated: 2025-10-16Bibliographically approved
Aitaki, G. (2024). Why Being a ‘Netflix Nation’ Matters – And To Whom. Flow, 30(6)
Open this publication in new window or tab >>Why Being a ‘Netflix Nation’ Matters – And To Whom
2024 (English)In: Flow, Vol. 30, no 6Article in journal (Other (popular science, discussion, etc.)) Published
National Category
Media and Communication Studies
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-99756 (URN)
Available from: 2024-05-22 Created: 2024-05-22 Last updated: 2025-10-16Bibliographically approved
Aitaki, G. (2023). “I have fire and they have water”. Mediating the (love) migrant experience in Scandinavian romance-based reality TV. In: : . Paper presented at Media Imaginaries, International Symposium at Lund University, Sweden. Thursday, 16 March 2023..
Open this publication in new window or tab >>“I have fire and they have water”. Mediating the (love) migrant experience in Scandinavian romance-based reality TV
2023 (English)Conference paper, Oral presentation only (Refereed)
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
urn:nbn:se:kau:diva-95821 (URN)
Conference
Media Imaginaries, International Symposium at Lund University, Sweden. Thursday, 16 March 2023.
Available from: 2023-06-29 Created: 2023-06-29 Last updated: 2025-10-16Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-3872-5096

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