This article explores how reality TV represents (distant) suffering, focusing on the first season of reality-based show Sweatshop: Deadly Fashion. Drawing from theories of media witnessing and mediated suffering, we analyze how reality TV negotiates working conditions in the global garment industry and reflects transnational power inequalities. Specifically, we critically dissect the multimodal strategies used to negotiate suffering and construct a story of transformation from privileged naivety to political mobilization. While acknowledging reality TV’s good intentions, the analysis reveals the common pattern of downplaying the role of systemic issues in perpetuating labor exploitation in the Global South. Additionally, results highlight the importance of context-dependent readings of complex cultural documents that carry political and ideological ambivalence, as well as entertaining dimensions.

This paper explores how a contemporary music video can pass down memories and trauma in post-dictatorial Chile. Focusing on a video by the Chilean band Illapu, it uses theories of collective trauma and (post)memory to show how the video represents past traumas and challenges dominant narratives and current negationist discourses. The study finds that the video uses audio-visual and (inter)textual elements to make viewers reflect on the past, underlining its ability to counter attempts to deny or distort history. This contributes to understanding how music videos can serve as sites of “voiced postmemories” and act as powerful tools in the collective processing of traumatic events, promoting truth, justice, and reconciliation in post-dictatorial Chile.

While there is knowledge about the presence of political themes in Alki Zei’s (1925–2020) children’s and youth literature, there is scant research on how class issues are represented in her work and how they are adapted to other media forms. This chapter, using a case study design and a social-semiotic-inspired text analysis, offers a closer look at the Greek produced television-series adaptation of Wildcat under Glass (ERT, 1990), which was mostly recently broadcast in Greece in 2012 and is now available on the online streaming platform ERT Flix. Drawing on a materialist and “culturalist” understanding of class as well as on the concept of comparative criticism, they focus, in particular, on how class issues are represented and (re)adapted to television, the entertainment genre, and a wider audience. Contrary to initial assumptions, the authors show that class issues remain, in principle, unaltered and discuss a number of possible explanations.

Neoliberal globalisation has expanded transnational corporations’ (TNCs) boundaries of operation and sphere of exploitation, particularly in the Global South where much of the production of traditional TNC manufacturing now occurs. In this article, using a longitudinal approach, I conduct a detailed critical discourse analysis of a large Swedish press corpus reporting on TNC activities in Global South countries. The analysis suggests that the issue of workers’ conditions is made relevant to the Swedish public through a “consumer framework” that not only confers proximity and relevance on the topic, but also effectively recontextualises agency and responsibility towards particular or individual social actors, obscuring the class dimension of labour relations and global production. Moreover, rooted in a highly problematic colonial imagery, exploitation in the Global South is seen as a “cultural problem” of “them” rather than a problem related to the social and spatial relations of global capitalism. 

In the Swedish news-media we find sporadic critical, or reflective, reporting on the production conditions of Swedish ‘sweat-shop’ factories in the Global South, used to supply Transnational Corporations (TNCs). In this paper we carry out a critical discourse analysis, in particular using Van Leeuwen’s social actor and social action analysis, to look at examples from a larger corpus of 88 news reports and editorials from the Swedish press, between 2012–2017, which report and comment on activities of the Swedish company H&M in relation to its production chains. Analysis reveals how these recontextualize events, processes and motives, to represent Sweden and Swedish TNCs as characterized by a benevolent, democratic, humane, form of capitalism, drawing on discourses of a former social democratic Sweden of the 1960s before it became highly neo-liberalized. This nationalism converges with other discourses promoting the exploitation of the Global South.

This thesis examines the mediated representation of workers’ working conditions in the Global South. Using a qualitative approach inspired by Critical Discourse Studies, it focuses on ideological representation in newspapers from Sweden, the USA, Chile and China/Hong Kong. The aims are to understand how working conditions are represented; identify key themes of news reporting; understand how newspapers convey ideological discourses about ‘foreign’ and ‘distant’ working conditions; and provide critical insights into how the topic is represented in newspapers in terms of its relevance (to a national readership) as well as agency and responsibility (i.e. who is responsible for working conditions?) and the possible ideological impact thereof on the reader and their knowledge/interpretation of this issue. The results suggest that the general structuring of Swedish media discourse on workers’ conditions runs thematically across various parts/sections of the production industry: garments, electronics, food, furniture and toys. In addition, further themes/frames are used in the coverage (working conditions in the workplace, salary, conditions of employment, housing, workforce composition and workers’ organizations), further particularising the explored focus of media representation. The study also suggests that mainstream news media represent working conditions in ways that exclude a range of key issues, actors and causalities. Constructed at the level of media discourse, such problematic representations largely conceal the structural, institutional and corporatist responsibility behind the global exploitation of workers and their largely unfavourable working conditions. Instead, responsibility for those working conditions is effectively and strategically shifted away from the wider global system of capitalist-driven exploitation into individual social actors, in both the Western world (in the form of particular transnational corporations and in the form of readers/ users as consumers) and the Global South (in the form of local factory owners, governments, officials etc.). Speaking from a critical perspective and offering a number of empirically-funded insights, the study suggests that newspapers construct the key topic as relevant through a number of thematic and argumentative frames. Of these, the ‘consumer framework’ – which effectively serves to shift responsibility away from wider structural socioeconomic causes to an individual level – remains central. The thesis also shows that the representation of working conditions in the Global South is strongly embedded within a highly problematic colonial (or post-colonial) imagery. Therein, the exploitation in the Global South is seen as a localised ‘cultural problem’ of ‘them’ rather than a systematic problem related to global capitalism and its transnational system of social and economic inequality.