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Publications (10 of 139) Show all publications
Samuelsson, P., Otterbring, T., Larson, M. & Öberg, C. (2026). Smart Wellness: The Roles of Brand Attachment and Trust in Smart Service System Adoption. In: Seidali Kurtmollaiev, Line Lervik-Olsen, Tor W. Andreassen (Ed.), Exploring Commercial, Social, and Digital Innovation from the Customer Perspective: (pp. 260-272). Taylor and Francis
Open this publication in new window or tab >>Smart Wellness: The Roles of Brand Attachment and Trust in Smart Service System Adoption
2026 (English)In: Exploring Commercial, Social, and Digital Innovation from the Customer Perspective / [ed] Seidali Kurtmollaiev, Line Lervik-Olsen, Tor W. Andreassen, Taylor and Francis , 2026, p. 260-272Chapter in book (Other academic)
Abstract [en]

This chapter discusses the roles of brand attachment and trust in the adoption of smart service systems within the wellness industry. The exponential growth in smart wellness products and services, driven by technological advancements and increased consumer interest in personalized well-being, necessitates an understanding of consumer responses in this domain. Smart products, such as wearable fitness trackers, are often integrated with services to form smart service systems, enhancing customer experience through data-driven personalization. However, the success of these systems hinges on consumers’ willingness to share personal data for the company to manage. This chapter explores how brand attachment and trust influence such willingness, proposing that ownership of branded products fosters brand attachment, which in turn builds trust and increases data-sharing willingness. Empirical evidence is provided through a study involving 450 participants, highlighting the mediating roles of brand attachment and trust. The findings offer theoretical insights into the interplay between brand attachment, trust, and data sharing, providing practical recommendations for companies to build strong brand attachments and trust through high-quality products, transparent communication, and robust data security practices. This strategic approach can enhance consumer acceptance of companies’ data management and encourage the adoption of smart wellness services. 

Place, publisher, year, edition, pages
Taylor and Francis, 2026
Keywords
Data quality, Data Sharing, Service industry, Consumer interests, Consumer Response, Exponential growth, Product and services, Service systems, Smart services, System adoption, Technological advancement, Well being, Information management
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-109135 (URN)10.4324/9781003492047-22 (DOI)2-s2.0-105029320203 (Scopus ID)9781003492047 (ISBN)
Available from: 2026-03-06 Created: 2026-03-06 Last updated: 2026-03-10Bibliographically approved
Gustafsson, A., Öberg, C. & Shams, P. (2025). Enhancing the Phygital Customer Experience in the Digital World. In: Service Innovation and Management: Digitalization, Service Infusion and Customer Experience (pp. 113-126). Springer Nature
Open this publication in new window or tab >>Enhancing the Phygital Customer Experience in the Digital World
2025 (English)In: Service Innovation and Management: Digitalization, Service Infusion and Customer Experience, Springer Nature, 2025, p. 113-126Chapter in book (Refereed)
Place, publisher, year, edition, pages
Springer Nature, 2025
National Category
Economics and Business
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-109050 (URN)10.1007/978-3-031-76560-5_9 (DOI)978-3-031-76559-9 (ISBN)978-3-031-76560-5 (ISBN)
Available from: 2026-03-03 Created: 2026-03-03 Last updated: 2026-03-30Bibliographically approved
Larson, M., Öberg, C. & Scander, H. (2025). Intangible cultural heritage. In: Eduardo Oliveira; Efe Sevin; Emma Björner (Ed.), Elgar Encyclopedia of City and Place Branding: (pp. 200-203). Edward Elgar Publishing
Open this publication in new window or tab >>Intangible cultural heritage
2025 (English)In: Elgar Encyclopedia of City and Place Branding / [ed] Eduardo Oliveira; Efe Sevin; Emma Björner, Edward Elgar Publishing, 2025, p. 200-203Chapter in book (Other academic)
Place, publisher, year, edition, pages
Edward Elgar Publishing, 2025
Series
Elgar Encyclopedias in the Social Sciences series
Keywords
Intangible cultural heritage; Identity; Sense of belonging; Emergent authenticity; Mundane practices; Swedish fika
National Category
Cultural Studies Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-108052 (URN)10.4337/9781035319640.00055 (DOI)2-s2.0-105023362629 (Scopus ID)9781035319640 (ISBN)9781035319633 (ISBN)
Available from: 2026-01-08 Created: 2026-01-08 Last updated: 2026-02-12Bibliographically approved
Scander, H., Larson, M., Öberg, C., Yngve, A. & Almroth, S. (2024). Fika: An Unexplored Swedish Meal Practise. In: Lotte Wellton, Lars Eriksson, Åsa Öström, Ute Walter, Jonathan Leer (Ed.), Revealing Meals: (pp. 240-251). Örebro: Örebro University
Open this publication in new window or tab >>Fika: An Unexplored Swedish Meal Practise
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2024 (English)In: Revealing Meals / [ed] Lotte Wellton, Lars Eriksson, Åsa Öström, Ute Walter, Jonathan Leer, Örebro: Örebro University , 2024, p. 240-251Chapter in book (Refereed)
Abstract [en]

In this chapter, the authors conceptualise the Swedish concept of fika in terms of a historically rooted, cultural meal practice encompassing specific values. The mundane but multi-faceted practice enables the exploration of a meal centred around social gathering and food composition.

The authors also suggest that research into fika presents an opportunity to develop Culinary Arts and Meal Science by contributing to new scientific collaborations. By providing a “case” which, like the full gastronomic meal, can be looked at in relation to health and sustainability, financial soundness, internationalisation, branding, design, and other topics, the practice of fika is well worth investigating.

Place, publisher, year, edition, pages
Örebro: Örebro University, 2024
Series
Örebro Studies in Culinary Arts and Meal Science ; 11
Keywords
eating together, commensality, meal practice, health, intangible cultural asset, marketing, destination branding, brand identity
National Category
Economics and Business
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-107174 (URN)9789189875043 (ISBN)
Available from: 2025-10-06 Created: 2025-10-06 Last updated: 2026-02-12Bibliographically approved
Öberg, C. & Gustafsson, A. (2024). Making sense of disruption (1sted.). In: Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Koporcic, Wilhelm Barner-Rаsmussen (Ed.), Individuals in B2B Marketing: Sensemaking and Action in Context (pp. 48-62). Routledge
Open this publication in new window or tab >>Making sense of disruption
2024 (English)In: Individuals in B2B Marketing: Sensemaking and Action in Context / [ed] Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Koporcic, Wilhelm Barner-Rаsmussen, Routledge, 2024, 1st, p. 48-62Chapter in book (Other academic)
Abstract [en]

The successful operation of electric cars hinges on the establishment of charging stations. The momentum of the sharing economy relies on individuals being willing to provide their services. The shift from records to for-profit music streaming necessitated the availability of music catalogs from all record companies. Disruption, which involves the introduction of new solutions or business models that render previous ones obsolete, is not solely tied to innovation; it often demands adjustments or even new innovations from contextual actors such as present and new suppliers, intermediaries, and customers. However, how the management of a disruptor, the firm introducing the new solution, makes sense of these other actors in relation to the disruption remains a critical question. This chapter employs network pictures, a theoretical orientation and method focusing on how managers make sense of contextual actors with interdependency as central in the conceptualization of the context. Empirically, sensemaking is captured through a case study on a start-up in the retail sector. This chapter concludes that the disruptor management possesses limited initial understanding of the context, where the comprehension is continuously adjusted in pursuit of profit and reliable contextual actors. Additionally, it highlights the connection between the initial network picture, past experiences, and a concentrated focus on the primary target for disruption. Ultimately, this chapter contributes to existing research by focusing on the sensemaking of disruptor managers and its theorizing about contextual actors related to disruption.

Place, publisher, year, edition, pages
Routledge, 2024 Edition: 1st
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-100710 (URN)10.4324/9781003388036-5 (DOI)2-s2.0-85195534712 (Scopus ID)9781003388036 (ISBN)
Available from: 2024-06-26 Created: 2024-06-26 Last updated: 2026-02-12Bibliographically approved
Larson, M. & Öberg, C. (2023). Business modeling at the vision stage: Case-studies of digital wellness ventures. In: The International Society for Professional Innovation Management (ISPIM): . Paper presented at the XXXIV ISPIM Innovation Conference.
Open this publication in new window or tab >>Business modeling at the vision stage: Case-studies of digital wellness ventures
2023 (English)In: The International Society for Professional Innovation Management (ISPIM), 2023Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper describes and discusses how new digital venture business models are modelled by entrepreneurs at the vision stage. Using a longitudinal case-study methodology we study two digital wellness ventures. These studies indicate several sequential business models at the vision stage, where increased stakeholder integration but also insourcing upstream mark these. The business models can be understood as proactive opportunity-based, positively reactive coincidence based and negative reactive failure based. Over time, the business models move from a technological resource foci to legitimacy building practices. Contributions are made to innovation research through highlighting business modelling at the vision stage and theorising its mechanisms and legitimacy concerns. To practise, learnings related to legitimacy, rather than only resource constraints, would allow new ventures to quickly turn their focus in the right direction when trying to develop their business models.

National Category
Economics and Business
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-101405 (URN)
Conference
the XXXIV ISPIM Innovation Conference
Projects
Truedig
Funder
Knowledge Foundation
Available from: 2024-08-22 Created: 2024-08-22 Last updated: 2026-02-12Bibliographically approved
Larson, M., Scander, H. & Öberg, C. (2023). Putting 'fika' on the top of the agenda: Research and industrial opportunities. In: : . Paper presented at Stockholm Gastronomy Conference 2023. Stockholm
Open this publication in new window or tab >>Putting 'fika' on the top of the agenda: Research and industrial opportunities
2023 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
Stockholm: , 2023
National Category
Economics and Business
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-101407 (URN)
Conference
Stockholm Gastronomy Conference 2023
Available from: 2024-08-22 Created: 2024-08-22 Last updated: 2026-02-12Bibliographically approved
Geissinger, A., Laurell, C., Öberg, C. & Sandström, C. (2023). Social media analytics for innovation management research: A systematic literature review and future research agenda. Technovation, 123, Article ID 102712.
Open this publication in new window or tab >>Social media analytics for innovation management research: A systematic literature review and future research agenda
2023 (English)In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 123, article id 102712Article, review/survey (Refereed) Published
Abstract [en]

New trends in innovation management may require new research methods. Social media analytics (SMA)-a method for capturing and analyzing data from user-generated content published on online platforms-has emerged as a complement or even alternative to more traditional research methods. This article systematically reviews and assesses the use of SMA and its potential for innovation management research. Our results show that use of SMA is still in an emergent phase, although it has become increasingly popular over the past decade. Our literature review illustrates that SMA provides new opportunities for innovation management scholars to enhance customer-, market-, technology-, and society-focused innovation research in several ways. In this paper we develop a research agenda and suggest areas for future research using SMA in innovation management.

Place, publisher, year, edition, pages
Elsevier, 2023
Keywords
Innovation management, Literature review, Social media, Social media analytics, Big data
National Category
Economics and Business
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-94340 (URN)10.1016/j.technovation.2023.102712 (DOI)000956099800001 ()
Available from: 2023-04-18 Created: 2023-04-18 Last updated: 2026-02-12Bibliographically approved
Öberg, C. (2023). Towards a typology of sharing economy business model transformation. Technovation, 123, Article ID 102722.
Open this publication in new window or tab >>Towards a typology of sharing economy business model transformation
2023 (English)In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 123, article id 102722Article in journal (Refereed) Published
Abstract [en]

The development of the sharing economy has resulted in a plethora of sharing economy business models. This paper takes its motivation from the increased variety of sharing economy business models to develop a typology of sharing economy business model transformations. It does so through creating a timeline of the sharing economy development, capturing business model configurations as activity systems along that development, and tracing mechanisms affecting sharing economy business model transformations. The paper thereby interlinks the sharing economy development on the phenomenon level with transformations of its business models. The paper contributes to past research by presenting a systematic account of the development of the sharing economy and its resulting business model configurations and by developing a typology focusing on the types of changes that have transformed the sharing economy business models and resulted in the plethora of business models. 

Place, publisher, year, edition, pages
Elsevier, 2023
Keywords
Business model, Configuration, Digital platforms, Sharing economy, Transformation, Typology, Activity Systems, Business models, Model configuration, Model transformation, Economic and social effects
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-93899 (URN)10.1016/j.technovation.2023.102722 (DOI)000965808300001 ()2-s2.0-85148692301 (Scopus ID)
Available from: 2023-03-09 Created: 2023-03-09 Last updated: 2026-02-12Bibliographically approved
Öberg, C. (2022). Episodic supply chains at times of disruption. Supply chain management, 27(2), 312-330
Open this publication in new window or tab >>Episodic supply chains at times of disruption
2022 (English)In: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 27, no 2, p. 312-330Article in journal (Refereed) Published
Abstract [en]

Purpose Additive manufacturing has been described as converting supply chains into demand chains. By focusing on metal additive manufacturing as a contemporary technology causing ongoing disruption to the supply chain, the purpose of this paper is to describe and discuss how incumbent firms act during an ongoing, transformational disruption of their supply chain. Design/methodology/approach Interviews and secondary data, along with seminars attracting approximately 600 individuals operating in metal additive manufacturing, form the empirical basis for this paper. Findings The findings of this paper indicate how disruption occurs at multiple positions in the supply chain. Episodic positions as conceptualised in this paper refer to how parties challenged by disruption attempt to reach normality while speeding the transformational disruption. Originality/value This paper contributes to previous research by theorising about episodic positions in light of a supply chain disruption. The empirical data are unique in how they capture supply chain change at the time of disruption and illustrate disruptive, transformational change to supply chains. The paper interlinks research on disruption from the innovation and supply chain literature, with contributions to both.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022
Keywords
Strategy, Disruption, Supplier-manufacturer relationships, 3D printing, Additive manufacturing, Demand chain, Innovation, Supply chain
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-87948 (URN)10.1108/SCM-11-2020-0595 (DOI)000720998400001 ()2-s2.0-85119120437 (Scopus ID)
Available from: 2021-12-29 Created: 2021-12-29 Last updated: 2026-02-12Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2632-6378

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