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  • 1.
    Abrahamsson, Elise
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Pratbubblan: den röda tråden: En studie av Karlstads Stadsnäts visuella kommunikation2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ​​what the organization wants to achieve and what their opinions are. Karlstad City Fiber Network wants stakeholders to perceive the brand building marketing records as playful, with a twinkle in his eye and inviting to dialogue while the direct information shall be straight and free of jargon. The organization wishes that stakeholders see them as a safe choice as well as local and accessible for inhabitants of Karlstad. Karlstad City Fiber Network sees it as a great advantage to be taken of Karlstad Municipality, which also welcomes the urban network is municipal. Through focus group interviews with Karlstad City Fiber Network stakeholders, the inhabitants of Karlstad, it has emerged that the speech bubbles is not recognized, but it is only when the speech bubbles is put into a context, such as newspaper or newsletter that it can be linked to anything that advocates the municipality of Karlstad and dialogue. It is concluded that corporate visual identity is the link between the visual and the context of an organization's marketing. Stakeholders see Karlstad City Fiber Network as a credible organization that is simple yet eye-catching newsletters, but believe that their marketing is somewhat vague and confusing.

  • 2.
    Agin, Sol
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Communication without borders: A quantitative study on how mobility and a cosmopolitan self-identity affect Swedish expatriates communication patterns with friends.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to find out how Swedish voluntary migrants communicate with friends in three different groups: friends that resides in the same country as the respondent currently lives in, friends in Sweden, friends in other countries around the globe and whether or not individual mobility, demographic factors or a sense of global citizenship affect the chosen mean of communication. The reason behind the study is to introduce a previously unstudied area into the field of geographically based media studies and hopefully contribute to a deeper understanding of the role played by different means of communication in shaping the dynamics of global friendship. The theoretical approach in this study will be from three different outlooks, migration, polymedia (including the second-level digital divide) and cosmopolitanism.

    The study is based on data from the Institute for Society, Opinion and Media (SOM) and their survey questionnaire sent out to Swedish expatriates during fall 2014 / winter 2015, also known as Utlands-SOM. The total number of respondents are 2268. The study starts with basic frequencies to find out which media that are the most prominent, then binary logistic regressions have been made. The total number of dependent variables are 21 and these have then been analysed from seven independent variables; age, gender, education, travel patterns, years spent abroad, number of countries lived in and whether or not the respondent consider himself/herself being a cosmopolitan. This generates a total of seven tables (one for each media) with three models in each (contact with friends in current country of residency, contact with friends in Sweden and contact with friends in other parts of the world).

    Amongst Swedish expatriates, e-mail and Facebook are the two most popular media for keeping in touch with friends, regardless of the friends location. The most significant demographic variable is age. Usage of video call, text message, chat, Facebook and other social media tend to decrease with age. Every year spent abroad decreases the communication with friends in Sweden, but increases the communication in the current country of residency. The number of countries lived in have a positive effect on communication with friends in other parts of the world. Cosmopolitan self-identity is found to be most significant when communicating with friends in other parts of the world, and it also affects e-mail the most. Level of education, which in previous studies have been found closely linked to a cosmopolitan identity, is found to have no significant correlation. Arguably, this is explained by the other means of communications negative relationship with the variable.

  • 3.
    Allenby, Patrick
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Enkelstations-RTK eller Nätverks-RTK: I Naturvårdsuppdrag2014Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

     

    Förutsättning

     

    I examensarbetet har det ingått ett verkligt ärende som handläggs av mig som MBK-ingenjör inom Lantmäteriet. Det är ett naturvårdsuppdrag från Länsstyrelsen och innefattar bl a inmätning och utstakning av gräns på ett blivande naturreservat.

     

    Naturvårdsuppdraget Huskeberget ligger ca 5 km norr om Södra Finnskoga och sydväst om Höljes i norra Värmland. Omkrets 2,38 km. Områdets höjd är ca 550 m över havet och ligger på sydöstra sluttningen av Huskeberget.

     

    Fix

     

    Lantmäteriet använder idag Leica Viva CS15/GS15 mätutrustning vid inmätning av brytpunkter och gränser. I detta fall det blivande naturreservatet. Under vissa omständigheter kan det ta tid att få fix-lösning eller helt utebli. Dessa omständigheter kan bero på ett flertal faktorer bl a kraftiga jonosfärsstörningar och/eller GPRS-nätets täckningsområde för mottagning av SWEPOS nätverks-RTK tjänst.

     

    Inriktning

     

    Fokus har lagts på att utvärdera ett alternativ till nätverks-RTK, en sk enkelstations-RTK med uppkoppling till en tillfällig referensstation.

     

    Närmare undersökning har gjorts på tiden för initialisering vid varje enskild inmätning som sedan jämförts i de två mätmetoderna. Tiden för själva arbetet sätts sedan i relation till resultatet från undersökningen för att ge en helhetsbild av tidsåtgång i arbetet med vardera mätmetoden.

     

    Resultat

     

    Efter alla brytpunkter mätts in visade det sig att i just det här området inte fanns några anmärkningsvärda problem att få fix-lösning med någon av de valda mätmetoderna. Resultatet visar därmed små skillnader i tidsjämförelser.

     

    En oplanerad testmätning med nätverks-RTK gjordes i tät skog alldeles intill en inmätt brytpunkt utan framgång att få fix-lösning. Detta för att belysa problematiken med att få fix-lösning vid mätning i tät skog.

     

    Rapporten innehåller en kortfattad beskrivning av delar av arbetet i Lantmäteriets handläggning av naturvårdsuppdrag.

  • 4.
    Andersson, Björn
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Skräcken i Lådan: En studie om rumslig åskådarmedvetenhet i George A. Romeros tre klassiska skräckfilmer2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis focus on the presentation of the filmic room the viewer sees in George A. Romero´s three horror classics Night, Dawn and Day of the Dead. The hypothesis goes as follow; fear and element of tension becomes greater if the audience/viewer has a good knowledge about the filmic room in the film, in other words, a good spatial awareness. The conclusion is that it does. The environment is active in its becoming and in its presentation to the viewer. Rooms and places, even objects, is a catalyst and a mean to create emotion. To tackle the problem regards to human emotion, which is highly subjective, ANT (actant-network-theory) is used. This theory is a tool to help decode what it is we find emotionally enticing regards to room and objects in the films.

  • 5.
    Andersson, Jennifer
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Aronsson, Josefine
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Slånmark, Lois
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Wellnessturism: En väglednning för befintliga och framtida företagare - med fokus på upplevelsekoncept i korrelation till konsumentens mentala och fysiska välmående2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Studien syftar till att undersöka hur företag inom wellnessresebranschen använder sig av konsumenters ökade intresse för hälsa och välmående i utvecklingen av sina koncept. Till studien har tre wellnessföretag av olika storlek och etablering på marknaden intervjuats, två företag med inriktning på fysisk träning och ett företag med fokus mot det mentala välmåendet som utöver exempelvis yoga och mindfulness. De tre företagen jämförs med varandra för att undersöka hur företagens koncept är uppbyggda, detta för att lyfta fram utvecklingsområden för framtida och befintliga företag. Studien fördjupar sig i att undersöka om företagen arbetar utefter WHO:s grundläggande kriterier för fullständig hälsa, där fysiskt, mentalt och socialt är aspekter som måste tas i beaktning. De teoretiska utgångspunkterna kommer vara två modeller från Pine & Gilmores, utvecklingstrappa för att bli unik samt upplevelsernas fyra världar för att undersöka om företagen erbjuder en komplett upplevelse. Som en slutsats visade undersökningen bland annat att wellnessföretagen arbetade med upplevelser som de själva anser är unika. Dock kan upplevelser diskuteras eftersom begreppet är något som kan tolkas individuellt utifrån differentierade aspekter. De intervjuade företagens koncept passar alla in i Fernströms modell upplevelsernas fyra världar, en modell som redogör för hur kompletta upplevelser skapas. Företagen ansåg att fysisk träning har inverkan på de mentala aspekterna vilket naturligt resulterar i ett fulländat välmående. Den mentala träningen ansåg företaget ha inverkan på kroppen fysiskt eftersom ett lugnt och harmoniskt sinne resulterade en välbalanserad kropp. Företagen ansåg att det mentala och det fysiska välmåendet kan ses som en helhet, ett levande kretslopp som har inverkan på vardera del.

  • 6.
    Andersson, Lars Gustaf
    et al.
    Lunds universitet.
    Sundholm, John
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Reluctant Swedish Modernism: Transnational Trajectories and Domestic Application2013In: Film and Literary Modernism / [ed] Robert P. McParland, Newcastle: Cambridge Scholars Publishing, 2013, 61-72 p.Chapter in book (Refereed)
  • 7.
    Andersson, Lars Gustaf
    et al.
    Lund University, Sweden.
    Sundholm, John
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Vesterlund, Per
    University of Gävle.
    Introduction2013In: Nordisk kulturpolitisk tidskrift, ISSN 2000-8325, no 1, 5-9 p.Article in journal (Other academic)
  • 8.
    Andersson, Linnéa
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Karlsson, Erika
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Är vi vänner på Facebook?: En fallstudie om en icke-vinstdrivande organisations relationsbyggande på Facebook2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media has become a big part of people's daily lives and therefore provides a great opportunity for organizations and businesses to reach out to more people. Although organizations have had a few years to find strategies adapted to social media, there are still many who see it as another channel to merely informing and market instead of using it to create relationships with the audience. This essay aims therefore to examine how Friends, who is a non-profit organization, communicate on Facebook to build and nurture relationships with their audiences. A relationship between the organization and the audience are based on a shared interest in each other and a mutual commitment. The study is based on theories of social media, engagement, dialogue and relationship-building communications to create a greater understanding of how a not-for-profit organisation use Facebook as a relationship-building communications channel. The methods used in the study is a quantitative content analysis to get an overall picture of the content of Friends Facebook page and the way it engages the audience and a qualitative content analysis to deeper analyze how Friends communicates to create relationship and engage their audience and how they handle the dialogue in the comment field. With the help of the methods, Friends Facebook page where studied in the form of posts, comments to posts, likes, shares, and answers to comments. The results of the analysis show that Friends partly are using Facebook to reach out with information about the organization and its purpose, but also use Facebook to engage the audiences in different ways. This is done by, among other things, encourage the audience to go out and contribute to a better society themselves and through entertaining and gratifying message that is linked to the organization's values. Friends uses many relationship-building elements in posts like giving thanks and recognize the audience, personal addressing and emotionally charged words. They also treat different kinds of comments in a way that is tailored to the commentary, which means that they mimic a real dialogue. In many of the comments Friends uses a personal approach and a personal signature that facilitates continued dialogue.

  • 9.
    Andersson, Martin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Prometheus Abandoned: Figural Eddies as an Alternative Method of Reading Out 1: Noli me tangere2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The thesis combines D.N. Rodowick’s concept of the figural, denoting the complex nature of filmic signification; Roland Barthes’ distinctions between the readerly and the writerly, which are different methods of engaging with a text; and Thierry Kuntzel’s concept of semiotic constellations, the reading of recurring yet fragmented motifs that occur throughout the film. Here reintroduced through the concept of eddies—discursive fields within the film which displace the connection between the signifier and signified (the flow of signification), instead distinguished by signifiers engendering new signifiers (the swirl of signification)—to unlock a new method of reading a film. This method focuses on interpreting the latent meanings of the plural of the text; the residual signs in the film which hold little to no bearing on its narrative, but through their deconstruction and later reassembly they may guide to viewer to new meanings. By first delineating the method proposed for this type of reading, the thesis then applies this method to the reading of one such eddy in the art-film Out 1: Noli me tangere from 1970, which is connected to the discursive field of Prometheus Bound, a play rehearsed within the film by a group of six actors who engage in various exercises, which at first glance seem to be entirely unconnected to the play. In this case, the method reveals through the figural activity of the film that the exercises of the group are engaged in dialogue with themes touched upon in the play.

  • 10.
    Andersson, Matilda
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Arnell, Elin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Hur påverkar flyktingmottagadet turismnäringen?: En studie om kommunerna Hagfors, Säffle, Filipstad, Torsby och Kristinehamn i Värmland2016Student paper second term, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Turismnäringen i Sverige omsätter stora summor varje år och skapar sysselsättning till samhället genom bland annat arbetsmöjligheter till lokalbefolkningen samt inkomst till destinationen. Turismnäringen är en känslig näring som snabbt kan bli påverkad av något oväntat och av en plötslig händelse. Syftet med den här uppsatsen är att studera hur en plötslig och oväntad situation kan påverka turismnäringen i Sverige med en studie på flyktingmottagandets påverkan på turismnäringen i region Värmland. Våra två frågeställningar till uppsatsen handlar om, om flyktingmottagandet har någon påverkan på turismanläggningar i Värmland och vad tillför flyktingmottagandet för Värmland. I teorin har vi utgått från fyra teman som är flyktingmottagandet, flyktingmottagandets påverkan på turismnäringen, turismnäringen samt kris av form av en oväntad och plötslig situation. I empirin presenterar vi våra kvalitativa och semistrukturerade intervjuer med kommunerna Hagfors, Säffle, Filipstad, Torsby och Kristinehamn. Vi valde att intervjua turismaktörer i de valda kommunerna genom telefonintervjuer och mejlintervju. Av analysen kom vi fram till fem slutsatser om hur Värmlands turismnäring kan bli påverkad av flyktingmottagandet. De fem slutsatserna är hur turismanläggningarna påverkas idag samt i framtiden, jobbmöjligheterna på platsen som bli påverkad, vad som kan tillföras av den oväntade och plötsliga situationen och slutligen diskuterar vi hur säsongsturismen kan blir påverkad.

  • 11.
    Andersson, Rebecca
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Haxhiislami, Unita
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Djurens välmående i turism2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the paper is through a touristic view to see how the zoos have developed to modern zoss and interview Djurens Rätt and Skansen to see their view on "animal welfare". Another part of the paper is to see what the public thinks of animal welfare and if it's crucial when they choose a destination. We used a survey to see if the public has been influenced by any media in the aspect of their view of zoos. By seeing the evolution of zoos to the modern zoo, we can see how society had the power to influence. 

  • 12.
    Aronsson, Lars
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Highlighting identities and creativity by cultural planning2013In: Regional Studies Association. Shape and be Shaped: The Future Dynamics of Regional Development Annual European Conference Sunday 5th May-Wednesday 8th May 2013 University of Tampere, Tampere Finland, 2013Conference paper (Refereed)
    Abstract [en]

    Highlighting identities and creativity by cultural planning

    The importance of a vital culture is frequently discussed in relation to the development of dynamic places and regions. Richard Florida (2002), for instance, maintains that the link between culture, creativity and growth are central to places. The development potential in regional economy is considered to be the cultural capital of the creative class.

    Increasingly, the physical environment in community planning and architecture is interwoven with cultural expression and a higher degree of aesthetics to attract future inhabitants and to keep people from leaving the place, on the one hand, and to increase the number of visitors and investors with a view to create economic growth, on the other. Place developers, in other words, are at work to create effective markers and stories as well as an attractive environment.

    This type of strategic planning can be criticised from several perspectives. Strategy is a balancing act between preserving and cultivating the history of a place, its specific features and identity-that is, place culture­-and to “sell” the place to visitors, in-migrants and companies. Moreover, Florida’s notion of development rests implicitly on the assumption that the people expected are those with cultural or economic capital. This means that there are including and excluding aspects in the argument that need to be considered.

     

    The described view on development and planning of places has led to an increased interest in alternative planning methods. Especially one case in the city of Karlstad, Sweden, is analysed. The project is inspired by a cultural planning method. Cultural planning involves taking the cultural perspective into account in community planning. The method is primarily a grass-root model based on the local community, its values and resources. By means of active cultural planning at the residential/district area level, the Karlstad project aims to develop forms and methods for implementing artistic designs and cultural activities to produce attractive neighbourhoods and enhance the quality of life for the residents. An expectation is an increased social sustainable development. The City of Karlstad also wants to raise its attraction level and ensure a positive development for future residents by testing cultural planning and the related community art methods. The present paper is based on an on-going evaluation and research of the Karlstad project.

    Key words: Cultural planning, place development, culture, identity, creativity.

  • 13.
    Aronsson, Lars
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for Research on Regional Development. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Kultur som platsskapare: Kreativ klass och cultural planning i regionalt samhällsbyggande2013In: Det regionala samhällsbyggandets praktiker: Tiden, makten, rummet / [ed] Mitander,T; Säll, L; Öjehag-Petersson, A., Göteborg: Daidalos, 2013, 183-202 p.Chapter in book (Refereed)
  • 14.
    Aronsson, Lars
    et al.
    Karlstad University, Faculty of Social and Life Sciences, Centre for Research on Regional Development. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Braunerhielm, Lotta
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Dahlgren, Bengt
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for Research on Regional Development.
    Westlindh, Sara
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for Research on Regional Development.
    Livsmiljö och attraktivitet: upplevelser inifrån och bilder utifrån av Värmland2013Book (Other academic)
  • 15.
    Arvidsson, Angelica
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Johansson, Rebecca
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Att eko-certifiera ett turismföretag: "Mycket svordomar, mycket svett, frustration och ilska. Och glädje, ja det var liksom blandat."2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 16.
    Arvidsson, Kajsa
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Stenberg, Jenny
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Karlstad som evenemangsstad: Idag och i framtiden2015Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Dagens samhällsutveckling innebär att länder, regioner, kommuner och städer idag väljer att satsa på nya näringar för att få en stadig inkomst och tillväxt. Karlstad är inget undantag i detta då staden hälsar så väl invånare, besökare som företag Varmt Välkomna med varumärket ”Grader Karlstad”. Våra frågeställningar för detta arbete handlar om hur Karlstad framställs som evenemangsstad av Visit Karlstad och lokala evenemangsbolag samt vilka satsningar som kan göras i framtiden för att Karlstad ska bli en ännu mer framgångsrik evenemangsstad. Vårt syfte med arbetet är att titta på hur Karlstad framställs som evenemangsstad och vilken roll platsvarumärket ”Grader Karlstad” spelar i den framställningen. Utifrån det vill vi också undersöka vilka satsningar som kan göras i framtiden för att Karlstad ska bli en större evenemangsstad. Vi går genom turismens olika komponenter som turism, destination, plats, upplevelse, image, varumärke och platsmarknadsföring i vårt teorikapitel.

    Vi har använt oss av kvalitativa semistrukturerade intervjuer med respondenter från företag som arbetar inom evenemangsindustrin i Karlstad. Karlstad har flera drivna aktörer som ser att staden har möjligheter och förutsättningar att bli Sveriges fjärde största evenemangsstad men att det finns flertalet utvecklingsmöjligheter. Med satsningar på mer och större evenemang med en bred målgrupp tror vi att staden kan lyckas med sitt mål om att bli fjärde största evenemangsstad, aktörerna bör öppna ögonen och se vad som är autentiskt för Karlstad och skapa evenemang som skapar tillväxt samt en starkare image.

  • 17.
    Arvidsson, Kajsa
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Stenberg, Jenny
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Människan, skaldjuren och skärgården: En studie av Bohusläns nya varumärke2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    År 2012 valdes Bohuslän ut som en av fem destinationer i Sverige som Tillväxtverket och Visit Sweden ville satsa på. Turistrådet Västsverige tog sig an projektet och en stor del av detta projekt kom att handla om att skapa ett nytt varumärke som skulle få kommunerna i Bohuslän att samarbeta mer för att kunna bli en exportmogen och hållbar destination som skulle kunna konkurrera på global nivå. I detta arbete kommer vi att undersöka styrkan med ett gemensamt varumärke ur ett destinationsutvecklingsperspektiv, se hur kommunerna i Bohuslän arbetar med ett gemensamt varumärke samt undersöka hur det nya varumärket skildras på sociala medier. För att kunna undersöka detta har vi valt att genomföra kvalitativa semi-strukturerade intervjuer med turistorganisationer och besöksnäringsansvariga i de olika kommunerna i Bohuslän samt en kvalitativ bildanalys på Instagram där vi undersökt om bilderna under #Bohuslän representerar Bohusläns varumärke. Vi har valt ett antal olika teoretiska perspektiv för att få en djupare förståelse kring Bohusläns problematik, där ibland teorier om platsmarknadsföring, sociala medier, resemönster och reseanledningar.

    Genom att analysera den teori vi fördjupat oss i tillsammans med vår insamlade empiri har vi kommit fram till slutsatser som att kommunerna genom sitt varumärke har möjlighet till ökad tillväxt och att förändra samt främja den gemensamma destinationen, dock är det viktigt att våga satsa på den primära attraktionen som i Bohusläns fall är kusten. En andra slutsats är att ett samarbete med grund i ett gemensamt varumärke mellan kommunerna snarare öppnar upp för möjligheter än skapar hinder. En ytterligare slutsats är att det varumärke som tagits fram genom en kontrollerad varumärkesprocess även syns i den okontrollerade varumärkesprocessen som sker under #Bohuslän.

  • 18.
    Axelsson, Erik
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    ”Cutting to the chase”: An analysis of suspenseful editing2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Looking at the films made by the master of suspense himself, Alfred Hitchcock, and the fundamental elements of editing and Soviet montage theory, this essay investigates how the technical aspect of editing can enhance the sense of suspense in motion pictures. These theories are applied in an analysis of Walter Hill’s neo-noir film The Driver (1978), in order to clarify and further discuss how editing is used to affect the viewer. 

  • 19.
    Baban, Dragana
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Putte i Parken: En studie om hållbar evenemangsturism2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 20.
    Bedoire, Jennifer
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Karlén Gustafsson, Elin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    "Medier - dagens kyrkbacke": En studie av en församlings strategiska kommunikation2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 21.
    Berglund, Camilla
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Ja, vi elsker dette landet...og: En studie kring norskägda fritidshus i svenska delen av Inre Skandinavien2005Report (Other academic)
    Abstract [sv]

    Den här studien är ett delprojekt i projektet Omställning och utveckling i gränsregionen, som är ett samarbete mellan svenska och norska forskare inom Interreg IIIA. Projektet syftar till att ge mer kunskap om centrala utvecklings- och omställningsprocesser i regionen Inre Skandinavien. I denna delstudie är syftet att kartlägga norskägda fritidshus i svenska delen av regionen, och att generera mer kunskap kring norrmäns ägande av fritidshus inom den svenska delen av regionen. De norskägda fritidshusen i svenska delen av regionen utgör ett väldigt konkret gränsöverskridande fenomen och som kan belysa flera aspekter av utveckling och omställning ur båda sidors perspektiv. Centrala frågeställningar är:

    1) Hur ser mönstret ut för norska fritidshusbosättningar i de svenska kommunerna i regionen Inre Skandinavien? Vilka kommuner och vilka platser inom dessa väljer norrmännen huvudsakligen?

    2) Vilka individuella och omgivande faktorer påverkar (valet av) norrmännens fritidshusbosättningar i svenska delen av regionen Inre Skandinavien?

    Kartläggningen har gjorts utifrån en databas från Lantmäteriet med typkod ”Småhusenhet, fritidsbostad för 1-2 familjer” (221), och som ligger under gruppen ”Småhusenheter”. På grund av att utländska ägare, av folkbokföringsskäl, saknar adress i databasen har ett stratifierat urval gjorts av den totala populationen fritidshusägare utan adress. Stratifieringen gjordes utifrån en subjektiv bedömning av vilka för- och efternamn som sannolikt kan kopplas till norrmän. Kartläggningen har kompletterats med ett antal intervjuer med norska fritidshusägare i kommunerna Årjäng, Hagfors och Älvdalen. Som ett intressant sidospår har intervjuer med kommuner och länsstyrelser gjorts i syfte att få en översiktlig bild av situation och utveckling kring strandnära boenden och annan fridtidshusbebyggelse.

    I studien framträder ett generellt geografiskt mönster bland de norskägda fritidshusen i svenska delen av regionen Inre Skandinavien, och som främst präglas av närhet till sjöar eller vattendrag och större eller mindre (by-) samhällen. Förklaringar till detta mönster ligger troligtvis inte i något specifikt norskt ”hyttefenomen”, utan mer i en form av kontraurbanisering. Bakom (fritids-) husköpen visar sig individuella faktorer som kopplar till idealiserade bilder av landsbygden, och som i sin tur förefaller att bero på otillfredsställelse med vardagslivet i mer urbana miljöer. Fastighetspriser och avstånd anges av de intervjuade som betydelsefulla orsaker till att de skaffat fritidshus i Sverige, och en central avgörande (om än icke nämnd i intervjuerna) omgivande faktor torde vara underlättnader i regelverket kring utländska förvärv av fastigheter. 

  • 22.
    Berglund, Camilla
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Mobiliseringsprojektet ”Hela Värmland Växer”: En studie om skillnader i mobiliseringsframgång i fyra värmländska bygder2005Report (Other academic)
    Abstract [sv]

    Mobiliseringsprojektet ”Hela Värmland Växer” har syftat till att stimulera bygder till att få igång konkreta utvecklingsmål att arbeta mot. Med bygd avses här ett lokalsamhälle, inom vilket invånare medverkat till att identifiera realistiskt genomförbara framtida satsningar. Dessa förslag har sedan behandlats som olika projekt i olika arbetsgrupper. Genom mobiliseringsprojektet har arbetsgrupperna fått arbetsverktyg i form av kunskap om olika finansieringsformer samt uppgifter om kontaktpersoner.

    Tolv bygder har ingått i projektet, och dessa har valts ut i samråd mellan organisationerna och lokala företrädare i respektive värmländsk kommun. Ingående kommuner är: Arvika, Eda, Årjäng, Säffle, Storfors, Filipstad, Sunne och Kristenhamn. Bygderna och deras respektive arbetsgrupper har skapat projekt om och kring bl a bredbandsutbyggnad, mobiltelefontäckning, bättre vägar, strandskyddslättnader och turismsatsningar.

    Vid projekttidens utgång visar det sig att vissa mobiliseringsprojekt varit mer uthålliga än andra, i det att dessa fått fram konkreta handlingsplaner samt hållit liv i arbetsgrupperna och i relationen till projektledaren. Det är den här studiens syfte att söka finna orsaker till olika grad av mobiliseringsresultat i projekten, och som metod har använts den komparativa metoden The Method of Difference. Studien har undersökt följande bygder: Häljeboda, Brattfors, Stavnäs och Nykroppa.

    Resultaten av studien visar att mobiliseringsutfall i de undersökta arbetsgrupperna tycks bero på två faktorer: att det i arbetsgruppen finns nyinflyttade, samt avsaknad av någon formell organisationsform av arbetsgruppen. Projektet måste också vara engagerande, att bygdens invånare känner att detta är någonting som berör dem. Det måste dessutom finnas en eldsjäl som har ork och tid att fungera som dynamo i denna process. Projektledarens roll och ansvar är också viktig. Denne måste förmedla syftet med projektet, och markera en tydlig gräns för sitt eget ansvars- och uppgiftsområde. 

  • 23.
    Berglund, Camilla
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Närheter och avstånd i ett nordvärmländskt skogslandskap: Praktiker och betydelser i nya tidsrumsliga sammanhang2015Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This thesis examines the contemporary forest landscape of northern Värmland in Sweden in terms of practices, meanings and time-space relations. The increasing urbanization worldwide also affects the countryside landscape to produce what is generally referred to as  “new ruralities”, which are the result of changed conditions for livelihood and leisure. What does the concept new ruralities mean in relation to the sparsely populated forest landscape of northern Värmland, Sweden?

    The thesis adopts a relational approach to landscape, which means that landscape entails and forms relations between the material, the immaterial, and the human. Landscapes stretches out in time and space, which means that they rests on and progresses from layers of earlier and contemporary activities. Landscape practices and meanings are therefore important for understanding changes as well as continuities in the context of new ruralities. Inspired by the Heideggerian basic assumption about dwelling the thesis methodologically draws on phenomenology, but also on ethnography to clarify the relation between the individual and the society. Interviews, field studies and participant observations with special focus on the settlement, community engagement, and forest and hunting were conducted in four parishes in northern Värmland.

    Proximity and distance turn out to be the common denominators in the meanings of the forest landscape that emerge from the study, but attention is also clearly drawn to the problems of depopulation, changing social relations, and the tension between the private and the common good. The new ruralities of the northern Värmland forest landscape seem to rest on the tension between flow and fixity, between change and continuity, as traditional practices are performed with new meanings and extended time-space relations.

  • 24.
    Berglund, Camilla
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Grundel, Ida
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Political Regions, Human Landscapes: A divide between political policies and human meanings and practices?2014In: AAG – Association of American Geographers Annual Meeting, Tampa, Florida. 8th - 12th of April 2014., 2014Conference paper (Other academic)
    Abstract [en]

    Since the 1990s and the headways of neoliberalism, the city is seen as the agent of creativity and innovation. In Sweden, the devolution of state power to the regional and city-level has implied enhanced focus on the city as the ideal entity for planning. These neoliberal policies have also led to increased urban and rural gentrification, and as a result widening gaps both within and between cities, regions and rural areas. At the same time wider neoliberal discourses and urban as well as regional policies promote city-regions, leading to the marginalization of rural areas in both policy and planning. Within policy circles, the countryside is seen mainly as an arena and resource for leisure and tourism, reinforcing images of rural areas as incidental or ancillary spaces. However we argue that humans are not passive receivers of policies about what constitutes the good life. Humans are landscapers in both an individual and collective sense. We experience and shape the world through the embodiment of practices and meanings constituted relationally with both other humans as well as the more-than-human world. The article discusses the gaps between current ideals of city and regional planning and the more-than-representational landscapes in the life and dwelling of human beings. We argue that regional and national Swedish polices are contested, especially in relation to notions of what constitutes the good life in rural areas.

  • 25.
    Bergman, Mikael
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Facebookförvaltning: En kvalitativ studie av tre Värmländska kommuners användning av sociala medier i e- förvaltningen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens’ demands on organizations’ communicative efforts have increased. Today’s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector. With the development of social media in society new opportunities have therefore been created for the ways in which public sector organizations can and should relate to their residents. Today’s municipalities must address citizen demands and needs to communicate on their terms, which has led to a situation where a number of municipalities around the country are using social media in their e- government. That social media are used in municipal e- dialogue with residents is however a new phenomenon. There is therefore no official guidelines from the parliament regarding how social media should be used for successful communication or dialogue with citizens, and this circumstance has created some difficulties for how the local governments should use the new technology effectively.  

    The purpose of the studie is to examine how three communes in Värmland have used social media in their e- government. To be able to perform the study, representatives from Forshaga, Hammarö and Karlstad commune have been interviewed. Theories about e- governance, e- democracy, internet, social media, publicity laws, citizen as customers and public organizations changes and possibilities in society have been used to analyze the results from the interviews. The study shows that local governments find that work with social media is primarily positive, but that there are also disadvantages and difficulties. Tips from the government have been used even if local modifications sometimes are needed and the reason that social media is used are the communes endeavor on interactivity and fast citizen dialogue. In the future, the municipalities will be required to try to work more efficiently with the new technologies in demand for a greater transparency, which is considered important.

  • 26.
    Bladh, Gabriel
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Sandell, Klas
    Karlstad University, Faculty of Social and Life Sciences, Department of Geography and Tourism.
    Stenseke, Marie
    Göteborgs universitet.
    Emmelin, Lars
    Mittuniversitetet Östersund.
    Friluftsliv och naturvård: en komplicerad relation2014In: Friluftsliv i förändring: Studier från svenska upplevelselanskap / [ed] Fredman, Peter; Stenseke, Marie & Sandell, Klas, Stockholm: Carlsson Bokförlag, 2014, 237-259 p.Chapter in book (Other academic)
  • 27.
    Bladh, Gabriel
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Sandell, Klas
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Stenseke, Marie
    Göteborgs universitet, Göteborg.
    Emmelin, Lars
    Blekinge Tekniska Högskola, Karlskrona.
    Friluftsliv och naturvård: en komplicerad relation2013In: Friluftsliv i förändring: resultat från ett forskningsprogram : slutrapport / [ed] Fredman, Peter; Stenseke, Marie; Sandell, Klas & Mossing, Anders, Stockholm: Naturvårdsverket , 2013, 229-249 p.Chapter in book (Other academic)
  • 28.
    Blom, Madeleine
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Jernfält, Frida
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    TYPISK FOODIE: Projektrapport för skapandet av magasinet FOODIE2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This report discusses typography and image connected to the creation of the food magazine FOODIE. Based on the research that is now available on typography we ask questions about why research on readability is overrepresented in this area? We are putting typography in a context of semiotics, denotation and connotation and based on that we put together a magazine that appeal to and influence the specific target group that is discussed in the end the report.

    The report is dealing with scientific theories about typography and conventions but is also based on the qualitative survey where typography is examined on the basis of the target groups feelings and preferences. The entire project is composed in consent by Madeleine Blom and Frida Jernfält.

    The magazine that has been created in this project is aimed for the target group called Foodies, people that despite age and gender has a genuine interest in gastronomy, food and culinary experiences. The target group is also interested in cooking for themselves as well as experience the food from professionals.

    The project study consisted of qualitative interviews with a sample of the target group. The product has also been tested on a focus group during the implementation phase where questions of sense, readability, design and visual communication were made and discussed by the respondents.

    The purpose of the project FOODIE is to find out which typographic and graphic qualities that appeal to or affect our target groups choices between different food magazines. The project also intends to answer how typography can be understood from other aspects than just readability and to add a way to explore typography, within research, more similar to the one presented in the profession where form, feeling and impact of major extent been included in the concept.

  • 29.
    Blom, Thomas
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Utbildningslandskapets regionala och lokala strukturer2015In: Geografiska Notiser, ISSN 0016-724X, Vol. 73, no 4, 154-163 p.Article in journal (Other academic)
    Abstract [sv]

    Nyligen presenterade Universitetskanslerämbetet en rapport (2015) som visar på att det alltjämt råder stora skillnader mellan olika län och mellan olika kommuner i landet avseende ungdomars benägenhet att påbörja högskolestudier. Syftet med föreliggande artikel är därför att sätta ljuset på det svenska utbildningslandskapets regionala strukturer utifrån ett utvecklingsperspektiv,med referens till de tre ovannämnda rapporterna som belyser utbildningssituationen från 1980-och 1990-talet. Synen på kunskap och utveckling utifrån ett regionalt perspektiv är således ännu idag ett angeläget område att fokusera, även om vi kan konstatera att intresset bland ungdomarna att skaffa sig en högre utbildning relativt sett ökat. Vi kan samtidigt konstatera att de regionala skillnaderna i många avseenden ännu kvarstår. Mina empiriska exempel är hämtade från Värmland då de tidigare studier genomfördes där och därmed kan en jämförelse övertid ske. Problematiken som här belyses ärdock inte unik för Värmland utan har en relevans i många regioner i landet.

  • 30.
    Blom, Thomas
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Strövtåg: Nors socken i blickpunkten2016Book (Other (popular science, discussion, etc.))
  • 31.
    Blom, Thomas
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Från vykort till snapchat2017In: Geografiska Notiser, ISSN 0016-724X, Vol. 75, no 1, 5-12 p.Article in journal (Other (popular science, discussion, etc.))
  • 32.
    Blom, Thomas
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Nilsson, Mats
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Ernfridsson, Fredrik
    Turism – resmål och resvägar2013Book (Other academic)
  • 33.
    Blom, Thomas
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Nilsson, Mats
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Santos Solla, Xosé
    Spanien.
    The way to Santiago beyond Santiago. Fisterra and the pilgrimage´s post-secular meaning2016In: European Journal of Tourism Research, ISSN 1994-7658, E-ISSN 1314-0817, Vol. 12, 133-146 p.Article in journal (Refereed)
    Abstract [en]

    There is a growing demand for pilgrimage, which in turn seems to be linked to the change in content and performance that the practice of pilgrimage is undergoing. This paper examines the emergence of Fisterra as a “new” end destination for the pilgrims. The aim of this study is to shed light on and create understanding of the destination Fisterra and the meaning of the place and the role it plays for the pilgrims. Empirically, the study is partly based on statistics and official documents and partly on interviews with pilgrims at Fisterra. The study concludes that contemporary Fisterra as the end of the journey should be perceived as an effect of the post-secular trend in Europe as well as a response to the fact that the historical goal of Santiago de Compostela is increasing

  • 34.
    Braunerhielm, Lotta
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Är besöksnäringen viktig för den framtida utvecklingen?2016In: Värmländska utmaningar: Politik Ekonomi Samhälle Kultur Media / [ed] P-O Norell & Lennart Nilsson, Karlstad: Karlstad University Press, 2016, 385-404 p.Chapter in book (Refereed)
    Abstract [sv]

    Utifrån ett regionalt perspektiv är strategier kring regional tillväxt genom exempelvis smart specialisering och satsningar på kluster centrala. I med- borgarundersökningen från 2014 lyfter vi fram de vardagsnära frågorna som är centrala för värmlänningen. I detta kapitel belyses därför jämförelsen mellan medborgarnas perspektiv på vad som är viktigt för den framtida utvecklingen med regional strategiska perspektiv på framtida utveckling och med ett specifikt fokus på besöksnäringen, ett område som nyligen tagit plats i de framtida strategierna.

    År 2014 tog Region Värmland fram en ny strategi för regionens tillväxt. Här framgår att Värmlandsstrategin är hela Värmlands strategi. Det är en plan för hur Värmland ska vara och uppfattas år 2020. Visionen för år 2020 är Värmland – ett skönare liv, ett Värmland som ska vara en hållbar, attraktiv region där människor vill bo och utvecklas och där företag vill expandera och etablera sig. Värmlandsstrategin syftar till att peka ut vad som ska göras. I jämförelse med ovanifrån perspektivet, och vad den regionala tillväxtstrategin säger om vägen till målet 2020, lyfts medborgarnas perspektiv på den framtida utvecklingen fram i SOM-undersökningen. Utifrån medborgarperspektivet i Värmland lyfts framförallt de traditionella näringarna fram och de vardagsnära frågorna. Det intressanta är att jämföra medborgarnas perspektiv med ovanifrånperspektivet och vad man konkret tar avstamp utifrån när det gäller strategin för Värmlands framtida utveckling. I detta kapitel lyfts de regionala strategiska perspektiven på Värmlands framtida utveckling i relation till medborgarnas syn på den framtida utvecklingen. En djupdykning görs i ett område som nyligen fått ta plats i de framtida strategierna, nämligen besöksnäringen. Syftet med kapitlet är att belysa värmlänningarnas uppfattning om verksamheter som är centrala för den framtida utvecklingen. Vidare är syftet att göra en djupdykning i medborgarnas syn på besöksnäringen i relation till strategiska satsningar som sker på regional och lokal nivå. 

  • 35.
    Braunerhielm, Lotta
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication. Karlstad University, Faculty of Social and Life Sciences, Centre for Research on Regional Development.
    Harkman, Linda
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication. Karlstad University, Faculty of Social and Life Sciences, Centre for Research on Regional Development.
    Westlindh, Sara
    Karlstad University, Faculty of Social and Life Sciences, Centre for Research on Regional Development.
    Idrotten - en del av besöksnäringen: En utvärdering av Nordic Youth Hockey Trouphy2012Report (Other academic)
  • 36.
    Braunerhielm, Lotta
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Olsson, Eva
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies.
    Hur uppfattar värmlänningarna Norge?2016In: Värmländska utmaningar: Politik Ekonomi Samhälle Kultur Media / [ed] P-O Norell & Lennart Nilsson, Karlstad: Karlstad University Press, 2016, 271-296 p.Chapter in book (Refereed)
    Abstract [sv]

    Närheten till Norge skapar specifika förutsättningar i en region som Värmland. Närheten anses på regional strategisk nivå generera tillväxt, dvs skapa möjligheter. Vi har i tidigare forskning identifierat möjligheter men även utmaningar som exempelvis gränshinder som skapar svårigheter för invånare och företagare. I detta kapitel skall vi fokusera på närheten till Norge och på värmlänningarnas syn på denna närhet till broderlandet. I relation till detta analyserar vi hur medborgarna upplever sin boendemiljö, service på orten och allmänt sett hur bra de tycker att det är att bo där de bor. Vi ställer oss frågan hur nöjda medborgarna är med livet och relaterar det till landsbygdsperspektiv kontra stad. I kapitlet gör vi jämförelser mellan medborgarna i Värmland och boende i västra Värmland, det vill säga gränskommunerna Årjäng, Torsby, Eda och Arvika. Syftet med det är att jämföra de olika medborgargrupperna, alltså boende i gränsregionen kontra boende i övriga kommuner i Värmland, mot en tydlig strategi mot Norge. Frågan är om, och i så fall hur, Norge har betydelse för värmlänningarna? 

  • 37.
    Bryntesson, Elin
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Strömberg, Josefine
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    En Reko, Eko eller Schysst resa?: - En studie om hur Svenska researrangörer förhåller sig till turismens hållbarhetsfenomen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this bachelor thesis in tourism science is to study how two Swedish travel organizers, Ving and Fritidsresor, communicate and market the concept of sustainable tourism through text. Their comprehensions and conceptions of a sustainable approach have been research, along with a comparison with previous tourism science regarding the complex concept of sustainable tourism. The apprehension of these two tourism actors, have been presented by two qualitative methods, with a clear focus on the textual communication in a discourse analysis. The material has been collected from their individual homepages online with a direction towards the companies discourse about tourism sustainability.

    Through the approach of social constructivism, the travel organizers textual language and structure have been studied. The aim was to review how the language sense created a social constructed reality. Consequently, how the companies communicated the content of sustainable tourism and their apprehensions and interpretation of it. The text analysis has been studied from a micro-and a macro level, but has been complemented by a mail interview with informers from both Ving and Fritidsresor. The qualitative interview is a complement to the companies linguistic presentation, since it involves the informers own values regarding the same phenomenon. The theoretical part of this thesis is based on theoretical science regarding the textual sender and their social influences on their communication. Furthermore, the science based concept of sustainable tourism has been presented, as well as its utilization within the tourism industry. The theoretical part also includes today’s dissemination of information and Internet as a dominating media channel.

    The main substance of this thesis, is regarding the problematic of the complex concept of sustainable tourism. A sustainable development involves the whole society, therefore also tourism – with the purpose of indicate and resist negative impacts considering three dimensions: ecology, economy and social responsibility. Both Ving and Fritidsresor have showed an active role by presenting information about sustainability, where all dimension from the science-based concept is represented. Even so, differences between the two companies created meanings of sustainable tourism have been noted, which leads to the result of complexity in both theoretic and practical use. Fritidsresor has presented a more holistic approach to sustainable tourism, with a broader perspective of the social responsibility within tourism. Ving on the other hand, has more textual importance on the company’s work for quality to consumers. The communication of both travel organizers has created a significant focus on children justice but most of all text about nature and climate. Therefore, elements of the socio-cultural dimension land up in the background. Their apprehension of tourism is based on the company’s own social construction of the concept of sustainability, which creates a relatively unbalanced holistic perspective of sustainable tourism. Furthermore, it has been established that the travel organizers different approaches to sustainable tourism, is reflecting their intention with the communication of the information from the homepage. This is mostly considering the travel organizers choice of a practical use of the concept of sustainability within their marketing. The resulted difference involves Vings choice to concretely utilize the concept, through links and interest catching text. Meanwhile, Fritidsresor have a more formal and professional communication with a minor interest of attracting presumptive clients.

  • 38.
    Brännström, Johanna
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Att dras över samma kam: En kvalitativ fallstudie om hur anställda vid en organisation upplever att deras varumärke påverkas av liknande verksamheters varumärken2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Having a strong brand is of great importance in our society as there are a great number of competing operations trying to achieve success on the market. It is therefore of great value if people have a positive image of the brand. However, there are a number of aspects that may influence the image of an organization in a negative way. A scandal within an organization is one aspect that can affect the brand image, as are the employees and the culture within the organization. These different aspects do not only affect the image of its own brand, but can also affect the image people have of similar operations, a spillover-effect. On that basis, the aim of this study is to examine how it is, being an employee, to stand next to a similar organization when media is writing about them. A qualitative case study examines how employees in one specific organization for instance were affected by a scandal in a similar organization. Interviews with employees highlight how they are affected in such cases. Aspects that has been studied are how they see their own organization in relation to a spillover-effect as well as how their organizational culture is affected, how their way of talking about their own organization is affected and how they work with their brand in different situations. 

    The result shows that the employees feel that they are affected by similar operations brand, especially in relation to a scandal. It makes them upset because many people have the wrong idea about them. Some of the employees kept quiet about where they were working although they stood up for their organization because of the scandal in the similar operation. Other employees were instead dedicated to live the brand and defending the organization and to try to change people’s image of the organization. This study shows however that defending the organization as an employee by the word of mouth might not be enough when a spillover-effect is in effect. More actions would potentially be needed to prevent negative impact on the brand.

  • 39. Bublitz, Hannelore
    et al.
    Kaldrack, IrinaRöhle, TheoKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.Winkler, Hartmut
    Unsichtbare Hände: Automatismen in Medien-, Technik- und Diskursgeschichte2011Collection (editor) (Other academic)
    Abstract [de]

    Im Verhältnis von Medien, Technik und Menschen gewinnt Unkontrolliertes an Terrain: ›Intelligente‹ Objekte scheinen nach eigenen Gesetzen zu handeln, im gesellschaftlichen Raum setzt sich durch, was niemand gewollt hat, Prozesse verselbstständigen sich. Der Band knüpft – durchaus kritisch – an die Geschichte einer populären Metapher an und wirft ein neues Licht auf Prozesse, die hinter dem Rücken der Subjekte nicht kalkulierbare Wirkungen haben. Mit der Perspektive der Automatismen verbunden, zeigt der Band mit Beiträgen aus dem Bereich der Kultur- und Medienwissenschaft, der Soziologie und Informatik, wie sich Strukturen jenseits bewusster Planung durch Selbststeuerung etablieren.

  • 40. Bublitz, Hannelore
    et al.
    Kaldrack, IrinaRöhle, TheoKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.Zeman, Mirna
    Automatismen – Selbst-Technologien2013Collection (editor) (Other academic)
    Abstract [de]

    Mit Automatismen zwangsläufig verbunden ist die Frage nach dem Selbst und nach den Bedingungen, die es hervorbringen. Automatismen setzen ein ›Selbst‹ einerseits voraus, andererseits ist zu fragen, wie ein ›Selbst‹ entsteht, wie es sich stabilisiert und reproduziert, und welchen Anteil hieran wiederum Automatismen haben. Auf Seiten der Technik kann das Konzept der Automatismen abgegrenzt werden gegenüber Theorien zum Automaten. Im Fokus des Bandes stehen Selbsttechnologien in einem umfassenden Sinne: kulturelle Muster der Selbstkonstitution, Prozesse der Selbststeuerung und Praktiken der Selbstführung wie auch Formen des Selbstmanagements.

  • 41.
    Burkart, Patrick
    et al.
    USA.
    Christensen, Miyase
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Geopolitics and the Popular2013In: Popular Communication, ISSN 1540-5702, E-ISSN 1540-5710, Vol. 11, no 1, 3-6 p.Article in journal (Refereed)
  • 42.
    Burnett, Robert
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Wikström, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Music production in times of monopoly: The example of Sweden2006In: Popular music and society, ISSN 0300-7766, E-ISSN 1740-1712, Vol. 29, no 5, 575-582 p.Article in journal (Refereed)
  • 43.
    Börjesson, Mathias
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Ny lärobok och ny undervisning?: Undersökning om hur förändrad läroplan förändrar läroböcker och undervisning2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 44.
    Carlsson, Caroline
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Tidholm, Matilda
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Maskinstyrning: Maskinstyrning och dess användning ur ett geodetiskt perspektiv2013Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
  • 45.
    Carlsson, Malin
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Larsson, Anna
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Larsson, Magnus
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Marknadsföring via evenemang av enmindre stad för att bidra tilldestinationsutveckling: Fallstudie Karlstad med exempel Putte i Parken ochSvenska Rallyt2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Tourism has become a global phenomenon and there are various reasons why people choose totravel. It is important to be able to offer various activities to attract different audiences todestinations. Event tourism is a phenomenon that has grown around the world in recent yearsand an events main role is to give the destination a chance to get a place on the map throughtourism. In the event tourism, sport events and festivals are a central part. This essay deals withevents with a focus on marketing and destination development. The purpose of this essay is toexamine how and why events are used in the marketing of a smaller town through a case study ofKarlstad. This is to see how it contributes to destination development and by examining themusic festival Putte i Parken and the sport event Rally Sweden, as examples, we want to see if theevents are used in the marketing of a smaller town and, if so, build a deeper understanding ofhow it works. We chose Karlstad because it is a smaller town and we wanted to highlight thephenomenon of event marketing in a smaller context. Why we have chosen Putte i Parken andRally Sweden is that they are two of the major events in Karlstad. We have used a qualitativemethod in the form of semi-structured interviews with relevant people within the tourism andmarketing sector. Moreover, a quantitative content analysis was used to see how a smaller towncan use events to promote itself and to compare this with the response from the interviews. Theepistemological starting point used in this essay is social constructivism with a hermeneuticapproach. The theories that are used to answer the purpose of the paper are marketing, eventsand destination development. The theory is divided into four parts, where previous research isexplained and then continues with the theories, and a link between them. The empirical datadescribe our interviews with people at the municipality of Karlstad, the Great Event of Karlstad,Putte i Parken and Rally Sweden and we interviewed seven people in total. The empirical dataalso presents the quantitative content analysis. In the analysis of the essay, we have linked thetheories to empirical data to answer the purpose and our questions. We also discussed how welooked at the similarities and differences of the empirical material and the theories, but also whatthe content analysis has brought to the essay. The conclusion brings together our work and givesa brief summary of the essay. We answer the head questions and provide suggestions for furtherresearch that emerged during our work with the essay.

  • 46.
    Cheruiyot, David
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Participatory media accountability: Evaluating the relevance of bloggers’ criticism on journalism practice2015In: NordMedia 2015: Media Presence - Media Modernities, Copenhagen: University of Copenhagen , 2015Conference paper (Refereed)
  • 47.
    Cheruiyot, David
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Constructive or destructive?: The effect of bloggers' criticism on journalists in Kenya2015In: The Future of Journalism 2015: Risks, Threats and Opportunities: Abstracts / [ed] Stuart Allan, Cardiff: Taylor & Francis, 2015Conference paper (Refereed)
    Abstract [en]

    Widely available media information technologies have spawned an unprecedented growth of lively debates on journalistic performance today. Indeed Web 2.0 technologies like blogs have attracted a huge participation of citizens to engage inscrutiny of content and operations of the traditional media. As a result, journalists and media organisations are now daily targets of a barrage of criticism—including insults—over poor quality of journalism. At the same time, traditional accountability instruments like the press councils are increasingly losing their significance as focus shifts to reforms on traditional media regulation as seen in the UK’s Leveson inquiry of 2011-2012. It is perhaps the reason there has been a growing body of research on participatory media regulation—greater involvement of citizens in traditional media accountability (see for instance, Fengler et al, 2014 on the EU-funded MediaAcT project). However, empirical studies on the new phenomenon—participatory media accountability—have so far been few and limited to the West. Additionally, researchers are surprisingly already celebrating the possibility of having a greater role for citizens in media accountability although among journalists this participation is still being treated with scepticism, according to Fengler et al. This study focuses on the effect of participatory media accountability through criticism by bloggers commenting on journalists’ performance in Kenya. It will involve interviews with newspaper journalists in Kenya with the aim of establishing if criticism on high-trafficblogs run by Kenyans affect their performance positively or negatively.

  • 48.
    Cheruiyot, David
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Do bloggers who criticize the press matter now?: (Re)defining media accountability in the age of citizen participation2016In: Comunicació. Revista de Recerca i d'Anàlisi, ISSN 2014-0304Article in journal (Refereed)
  • 49.
    Cheruiyot, David
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Media-critical bloggers: Towards a framework for understanding participatory media accountability2015Conference paper (Refereed)
  • 50.
    Cheruiyot, David
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    The ‘media arm’ of a global court: Cosmopolitanism and the International Criminal Court’s TV series on Kenya’s trials2015In: Geomedia 2016: Spaces and mobilities in mediatized worlds, Karlstad: Karlstad university , 2015Conference paper (Refereed)
    Abstract [en]

    As a global body with a mission to deliver justice to humanity, the International Criminal Court (ICC) inspires an interesting discourse in cosmopolitanism studies. Arguably, it is the ICC that puts to effective practice moral cosmopolitanism (Pierik and Werner, 2010). Indeed, when the global court produces a TV series targeting local populations in Sub-Saharan Africa, it interestingly shifts the spotlight to an area that has taken an overtheoritical nature over the years—the relationship between the media and cosmopolitanism. Potentially illuminating empirical studies in this area have been few, Western-centric and limited to the paradigm of the reception of distant suffering. This paper empirically examines the influence of media texts on audiences. Inspired specifically by Ask the Court—a TV programme on YouTube on the trial of Kenya’s president, his deputy and a journalist over electoral violence in 2007-2008—this exploratory study questions whether the Hague-based court has a role in “cosmopolitanization” (Beck, 2006). Indeed, the questions guiding this research are: What are the manifestations of cosmopolitanism in the programme? Does the programme influence the audience to have a ‘cosmopolitan awareness’ of global justice? The results of the study are based on a textual analysis of a selection of Ask the Court episodes and a subsequent survey of a cross-section of audiences of the programme in Kenya.

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