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  • 51.
    Arvidsson, Elin
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Olandersson, Malin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Tiverman, Ida
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    You vs. Wild: En kvalitativ studie om tittarens roll i interaktiva berättelser2019Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Införandet av interaktivitet i berättelser är inget nytt fenomen utan har under en längre tid kunnat urskiljas inom spelvärlden. Idag kan vi dock se att det blir allt mer vanligt att föra in interaktivitet i spelfilm. Därför undersöker vi i denna uppsats hur händelseförloppet förändras i den interaktiva serien You vs. Wild när tittaren agerar som motståndare eller medhjälpare till huvudkaraktären. För att undersöka detta har vi med hjälp av en kvalitativ textanalytisk metod använt oss av interaktivitet, teorin narratologi, det vill säga läran om berättelser, och redskap inom teorin som modellen hjältens resa. Med hjälp av denna modell kan vi närma oss berättelsestrukturen i serien You vs. Wild och även se om och i så fall hur denna förändras när tittaren interagerar med berättelsen. Då tittaren blir delaktig i berättelsen kan vi också med hjälp av interaktivitet och förgrenade narrativ undersöka hur händelseförloppet förändras samt vilken betydelse detta har.

    Vi har närmat oss texten förutsättningslöst och under arbetsprocessen ställt frågor till texten för att kunna fördjupa oss i den. Under arbetet har vi analyserat de tre första avsnitten i serien utifrån två olika perspektiv - som motståndare och som medhjälpare. Utifrån ett motståndarperspektiv hade vi som mål att förstöra så mycket som möjligt för huvudkaraktären för att han inte skulle kunna genomföra sitt uppdrag. Som medhjälpare försökte vi istället endast fatta bra beslut och valde de val huvudkaraktären föredrog för att han skulle klara uppdraget. Efter att ha analyserat utifrån de två perspektiven jämförde vi dessa för att kunna se skillnader och likheter i händelseförloppet.

    Under analysarbetet har vi nått slutsatsen att interaktiviteten i serien You vs. Wild är begränsad. Serien ger tittaren en stark känsla och relation till berättelsen genom dess struktur samt hur den berättas. Då seriens huvudkaraktär, äventyraren och tv-personligheten Bear Grylls, också är seriens berättare för han ett samtal med tittaren vilket förstärker känslan av interaktivitet. När tittare närmar sig texten vid flera tillfällen och gör olika val kan det dock urskiljas att serien endast består av mindre eller måttliga förgreningar. Detta innebär att berättelsen inte är särskilt komplex eller har någon större möjlighet till förändring och på så vis inte är så interaktiv som den upplevs.  

  • 52. Axelsson, Helena
    Vad är Media Literacy?: Om debatten kring ett begrepp under uppbyggnad2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 53.
    Baguma, Rehema
    et al.
    Makerere University, Uganda.
    Pettersson, John SörenKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
    Proceedings of the 6th International Conference on M4D Mobile Communication Technology for Development: M4D 2018, 15-16 November 2018, Kampala, Uganda2018Conference proceedings (editor) (Refereed)
  • 54. Bakardjieva, Maria
    et al.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Skoric, Marko
    Digital Citizenship and Activism: Questions of Power and Participation Online2012In: JeDEM eJournal of eDemocracy, ISSN 2075-9517, Vol. 4, no 1, p. i-ivArticle in journal (Other academic)
  • 55.
    Bedoire, Jennifer
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Karlén Gustafsson, Elin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    "Medier - dagens kyrkbacke": En studie av en församlings strategiska kommunikation2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 56.
    Bengts, Elina
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Johansson, Christian
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Den "perfekta" stormen: En studie av nyhetstäckningen kring en naturkatastof i västerländska tidningar2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay seeks to show how coverage of a North-American natural disaster looks and differs between the internet-edition of newspapers from western countries by way of six research questions:

    In what way has Swedish and American news media reported on the disaster?

    What main themes do the papers write about?

    Who can be seen making statements in the articles?

    What are the events focused on in the papers?

    How did the newspaper’s report on countries affected by the disaster before it arrived in the USA?

    In what ways do the countries differ from each other?

    The countries chosen for answering the question with, are the USA and Sweden, and the papers chosen from the respective country is Washington Post, Huffington Post, Svenska Dagbladet and Dagens Nyheter. The North-American disaster that will be examined is Hurricane Sandy that between the days 22 to 31 October 2012 traveled from Jamaica to the American east coast, causing billions worth of damage on its way there. To analyze the material two methods, quantitative content analysis and critical discourse analysis were chosen. The theories used to work the methods are the Framing-theory by Entman, News-evaluation by way of among others Henk Prakke. Agenda Setting theories and theories on journalistic practices is also employed to make the point and explain how newspapers are able to affect the content they produce. The quantitative material used is made up of 194 articles from the four papers as well as one article, chosen for its specific content, from each newspaper. The results are presented separately for each method. The contents of the essay show that the countries papers in some ways have covered the event quite similarly and in some ways very differently. The coverage was similar in that both countries focused mainly on covering the USA, as well as in the frequency of articles where the contents were covered in a neutral or alarming fashion. Differences sprung up in the choice of coverage of other affected countries aside from the U.S where Swedish newspapers mainly focused on reporting on the situation in Haiti, mainly as a part in their general coverage of the country`s previous disaster exposure, while the American newspapers mainly wrote about Jamaica and Cuba, but only however as part of the coverage given to the path the hurricane was taking. The conclusion made by the essay is that differences are created and occur due to perceived cultural distance to the different actors affected by Sandy held by the countries whose media coverage was researched.

  • 57.
    Bengtsson, Björn
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Utmaningar och möjligheter med Big Data: En studie i hur svenska företag förhåller sig till Big Data2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I och med digitaliseringens frammarsch har användandet av mobila enheter ökat runt om i världen, vilketi sin tur har genererat enorma volymer av data i olika strukturer och format i snabb takt. Detta kallas av både praktiker och teoretiker för Big Data. Området Big Data har fått ett allt större utrymme inom akademin, där det bland annat har setts som underlag i beslutsfattande hos företagsledningar. Syftet med denna uppsats i Informatik är att få en ökad förståelse för vad Big Data är samt vilka utmaningar och möjligheter som förekommer när företag i Sverige arbetar med Big Data. Genom att utföra semistrukturerade djupintervjuer med fyra yrkesmän verksamma inom området kunde författaren skapa sig en bild av hur svenska företag upplever begreppet Big Data och hur man arbetar med det. Uppsatsens slutsatser menar därför att följande utmaningar och möjligheter finns i användandet av Big Data: 

    Det finns ingen gemensam, enhetlig definition av vad Big Data är.

    Intressenter och/eller organisationer måste fortsättningsvis beakta de tekniska och kunskapsmässiga utmaningarna.

    Tack vare Big Data finns möjlighet till ökad lönsamhet och bättre kostnadskontroll.

  • 58.
    Berg, Jacob
    et al.
    Karlstad University.
    Algurén, Viktor
    Karlstad University.
    Walldén, Oscar
    Karlstad University.
    Objektivitet inom sportjournalistik: En kvantitativ innehållsanalys om hur lokalpress porträtterar sitt största idrottslag i jämförelse med rikstäckande press2019Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 59.
    Berglind, Robert
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Ullström, Marcus
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Sony i kris: En undersökning av Sonys kriskommunikation i blogg och sociala medier2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay has been to get a better understanding of how a company can utilize today’s communication technology in their crisis communication. Today’s communication technology refers to blogs and social media. To accomplish this purpose a company’s external communication during a crisis has been studied. The crisis studied was Sony’s crisis in 2011 when their network got hacked. The network is used by consumers to play videogames online and purchase digital products and services using their videogame consoles. The hackers acquired the customers’ personal information and it was rumored at the time that information about credit cards had been stolen as well. Sony was accused of withholding important information from customers about what personal information was in danger, and the network’s security was questioned. Four questions were asked to help the essay in reaching its purpose.

    1. What information did Sony’s communication in their social media and blogs contain during the crisis?

    2. What rhetorical strategies (ethos, logos, pathos) did Sony use to convey the information?

    3. How did Sony’s communication strategy change during the events of the crisis?

    4. How does Sony’s communication during the crisis compare with SCCT (Situational Crisis Communication Theory) and research in general regarding crisis communication?

     

    The essay’s theoretical framework has been divided into two categories: theory and research in general. The theories used to interpret the results have been James E. Grunig’s models of two-way communication between organizations and their stakeholders, Per Echeverri’s description of response analysis, as well as W. Timothy Coombs SCCT which aims to define a crisis as a crisis situation in order to find a proper response strategy. Research in general in this context refers to a collective framework of research regarding crisis communication in conjunction with social media and blogs influence on primarily crisis communication but also communication in general.

      The methods used for the essay have been a quantitative content analysis of Sony’s content in their information on their blog, Facebook page and Twitter feed between 2011-04-20 and 2011-07-31 which was the time Sony communicated externally regarding the crisis. In addition, a qualitative content analysis was conducted on parts of the data from the quantitative analysis through a rhetorical analysis.    

      The results from the analyses showed that different response strategies could be identified, according to SCCT; at first, Sony distanced itself from the crisis but later had to use a full apology-strategy to address the situation. Sony initially tried to portrait themselves as victims and had to correct disinformation. Their two-way communication was at this time more asymmetrical. Later they used a more accommodating response strategy and apologized to their customers and compensated them in addition to improving the security to prevent a similar attack. Sony’s two-way communication was now more symmetrical. The results also showed that Sony’s use of their blog was exceptional and their Twitter usage was optimized for that medium with short and frequent updates regarding the crisis. Sony’s Facebook page was not used as effectively and was mostly used to spread the same information from the blog.

      In conclusion: the examination of Sony’s crisis has given a better understanding of how a company should manage its crisis communication within social media and blogs, for better and worse.

  • 60.
    Bergman, Frida
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Lundström, Petra
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Relationer är skitviktigt: en fallstudie av Karlskoga kommuns internkommunikation med fokus på delaktighet och engagemang2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Within organizations, set goals are often communicated in the form of a vision. In order to reach an organization's vision, it is important for everyone in the organization to work together to achieve the goals.

    This study aims to examine how a public organization works to create commitment and participation among its employees through internal communication. The paper provides a case study of Karlskoga municipality which will be analyzed on the basis of theories in organizational communication and internal communication.

    In the paper two different methods were set against each other in a so-called triangulation. The triangulation includes four qualitative interviews with managers at various levels of the organization, and a quantitative survey. The survey was distributed both digitally and on paper to about 400 employees at three different departments at Karlskoga Municipality.

    The study shows that the main vision in the municipality is not very established among the employees in the organization. Instead, the various departments themselves have created their own visions and goals that employees in most cases feel engaged in. These visions and goals are in line with the main vision according to the informants, but it is in the current state not entirely communicable. When it comes to channels, managers and respondents has a relatively shared vision of what channels works the best. The biggest problem when it comes to communication channels is the municipality's intranet, which is used by some employees but not by others. One reason for this is that not all employees have access to computers and hence the intranet. How you then can make sure that information reaches all employees and to the same extent is a problem that was discovered. The staff of the municipality has the greatest confidence in the channels where personal contact is included. It is through a well-functioning internal communication, the right choice of channel and openness at the workplace that one can create involvement and participation in an organization. If we specifically look at how to create engagement and participation through internal communication the concept of dialogue is crucial. To have a two-way communication with equal listening and speaking is something that managers believe is important and something that they claim they work to achieve.

  • 61.
    Bergman, Karin
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Jernberg, Jonna
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Karlstads universitet - Ut i skogen, vad ska jag dit och göra?: En rapport om skapandet av ett unikt monterkoncept2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

     

    Fairs already existed as a phenomenon in the Middle Ages and has since then been used as a channel for sales and marketing. Today, companies and organizations compete to get the attention of visitors by creating attractive displays with the winning concept that will attract people and get them to put the company name to memory.

     

    This is what Karlstad University had in mind when they designed the specification for this project. The background to this project is that the University is represented on a number of exhibitions each year, around the country. The mission has thus been to develop a new concept with an associated design at the university's stand. The goal of this project is not primarily to get visitors to apply for the university, but that they will remember it in any future consideration regarding further studies.

     

    The project was developed using qualitative methodology. Interview manuals was designed to help identify what the communication department, student ambassadors and counselors thoughts of stand concept were. Based upon the information that these interviews showed, we created a template of key aspects to use  in making new material. In addition, the communication strategy of the university studied, and theories of marketing, branding, sensory marketing and places have been processed to create the best stand concept as possible.

     

    The result created consists of a concept with accompanying printed materials. Printed matter produced includes a brochure, two sets of roll-ups and a display background. The final concept was a recurring summer theme based in the respondents' own associations and opinions, while it alludes to the University's main color that is yellow. The feeling this booth appearance should convey is that a visitor is outside Karlstad University in the summer. This feeling is reinforced by the stand's floor  that is a lawn that joins the display background image representing the university and the lawn beyond. Our assumption is that this represents something beyond a normal stand concept and thus etched in the visitors memory.

  • 62.
    Bergman, Mikael
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Facebookförvaltning: En kvalitativ studie av tre Värmländska kommuners användning av sociala medier i e- förvaltningen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens’ demands on organizations’ communicative efforts have increased. Today’s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector. With the development of social media in society new opportunities have therefore been created for the ways in which public sector organizations can and should relate to their residents. Today’s municipalities must address citizen demands and needs to communicate on their terms, which has led to a situation where a number of municipalities around the country are using social media in their e- government. That social media are used in municipal e- dialogue with residents is however a new phenomenon. There is therefore no official guidelines from the parliament regarding how social media should be used for successful communication or dialogue with citizens, and this circumstance has created some difficulties for how the local governments should use the new technology effectively.  

    The purpose of the studie is to examine how three communes in Värmland have used social media in their e- government. To be able to perform the study, representatives from Forshaga, Hammarö and Karlstad commune have been interviewed. Theories about e- governance, e- democracy, internet, social media, publicity laws, citizen as customers and public organizations changes and possibilities in society have been used to analyze the results from the interviews. The study shows that local governments find that work with social media is primarily positive, but that there are also disadvantages and difficulties. Tips from the government have been used even if local modifications sometimes are needed and the reason that social media is used are the communes endeavor on interactivity and fast citizen dialogue. In the future, the municipalities will be required to try to work more efficiently with the new technologies in demand for a greater transparency, which is considered important.

  • 63.
    Bergqvist, Berg, Jacob
    et al.
    Karlstad University.
    Algurén, Viktor
    Karlstad University.
    Walldén, Oscar
    Karlstad University.
    Objektivitet inom sportjournalistik: En kvantitativ innehållsanalys om hur lokalpress porträtterar sitt största idrottslag i jämförelse med rikstäckande press2019Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 64. Bergqvist, Emelie
    et al.
    Daggert Nilsson, Amanda
    Att rädda ett ansikte: En kvalitativ studie om identitetsförändring på Instagram2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    To develop one’s identity is a normal, human procedure in life. But how does one develop an identity on social media, and what happens when an identity that exists solely on social media changes? Will it be believeable and accepted?

    Alexandra “Kissie” Nilsson is a well known Swedish media personality known for often portraying controversial opinions early in her career. These statments, she claimed, portrayed her as an unpleasant character. Today, it seems that Alexandra Nilsson is trying to promote a more sympathetic, relatable personality on social media, but still trying to be provocative in certain contexts. This essay aims to examine the changes in her social media identity, and how it is perceived by primarily young Instagram users.

    To determine this transformation we chose to analyze Alexandra Nilsson’s pictures. Our sample consists of pictures she has posted on Instagram during the past five years. Images were chosen as research material as they are the primary means of pictorial communication in social media that are representative of one’s personality. With these images, it was possible to conduct a study of the changing imagery, as well as the changing identity of the person. Focus groups were used to examine various Instagram users’ points of view and interpretations of the material. Theories about identity, image, and encoding/decoding are used to provide as a basis for our own interpretations and analyze the feedback from the focus groups.

    In conclusion, context and background is was required for people to understand the material in the same way as the subject (Alexandra Nilsson). It was also possible to see differences in the interpretation of the visual material in the focus groups, depending on the education level of the participants. Based on the image analysis, there is a difference in quality of the pictures and a more continuous flow of images is giving the illusion of change. Alexandra Nilsson is still provoking with her imagery, but the purpose is mainly to provoke with more political undertones. The focus groups perceived that the quality of the images has changed, but thought her identity change did not seem genuine and that the change was rather due to a hidden agenda. The combined analyses concluded that Alexandra Nilsson currently portrays a more multifaceted identity.

  • 65.
    Bergstedt, Jimmy
    et al.
    Karlstad University.
    Backlund, Alexander
    Karlstad University.
    Utvärdering av ett gränssnitt till en energianalysator: En studie tillsammans med Precer Autotech2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 66.
    Bergström, Stina
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Björklund, Elin
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Att vårda en identitet: En studie om hur vård- och omsorgsförvaltningen i Karlstads kommun arbetar med att förmedla organisationsidentitet till sina anställda2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to examine how the management of an organization works to convey a desired organizational identity to its employees and to examine how the employees perceive this work.

    The study was conducted on vård- och omsorgsförvaltningen at Karlstads kommun. As a method qualitative interviews were used. Individual interviews with the management of vård- och omsorgsförvaltningen and group interviews with employees in two nursing homes were conducted. The individual interviews searched understanding for how management works to strengthen the organizational identity. The group interviews searched understanding for how the employees perceived the identity work and its contents.

    The study is rooted in a theoretical framework in which Edgar H. Schein and Mary Jo Hatch models of organizational culture are explained. Rodney T. Ogawa and Steven T. Bossert thoughts about leadership as an organizational quality are declared. Stuart Albert and David Whetten definition of organizational identity is explained. An account of the problems surrounding the concept is made. Karl E. Weick theories of sensemaking in organizations are being highlighted. Norbert Wiley's three levels of sensemaking within organizations are outlined.

    During the year 2011 Karlstads kommun conducted an effort to implement values to their employees. Management formulated the basic values in a number of publications. The employees had to take some of the material and discuss what these values would mean in their particular units. This happened during the "value courses" that took place over two days. The concrete work of the values has been the same on all units.

    Results show that the management of vård- och omsorgsförvaltningen shares an idea of the value system work as valuable and successful. Among the employees work with the values were received different and perceptions and interpretations differ. The pattern that could be seen was that management had a more abstract and comprehensive view of the values, while the employees were more concrete in their beliefs. The differences between management and employees views on the work of the values are problematic. Management's views on the work with the values were positive while the employees expressed themselves as modestly positive or neutral. To work with the values were perceived positively by the employees, however it was difficult to capture how they perceived the concrete values. If the employees have accepted the values and if the effort had a desirable impact is therefore difficult to comment on. This is mostly because a concrete feedback of the value work not yet has been made.

  • 67.
    Besic, Edvin
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    de Maré, Daniel
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Survival of the Fittest: Appealing qualities of services for downloadable music2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Today, the Internet is a natural part of the majority of the Swedish population’s everyday life. This fact has led to an increase in the number of people having access to, and consuming media in different forms. At the same time, the music industry is claiming a loss of profit, which is ascribed to the increasing music piracy. This is a qualitative study from the users’ perspective, where the objective is to find out how the music industry can make their legal services for downloadable music more attractive for the consumers. We are looking at the experiences of potential customers and what attitudes they have towards these kinds of services. Our primary question is “What would make a service for downloadable music more attractive for the consumers?”.

    After completing the analysis of the collected data, we found a number of tendencies among the respondents. The tendecies portray the way internet is used by the respondents to find music, and what they think a future service for downloadable music should be like. The strongest factors according to the respondents are price, usability and product range. The common feeling is that the price for downloadable music is too high, and that the highest price for a song should be about 2-3 Swedish kronor. All of our respondents, however, feel that music should be free by some means. A future service for downloadable music should be easy to use and the product range must be extensive enough to satisfy its customer’s needs.

  • 68.
    Beskow, Camilla
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Att navigera på nätet: En studie av nio kommunala webbplatser2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    A study by Statskontoret in 2005 shows that Internet users would prefer if it was easier to find information on public sector websites. The aim of this paper is to examine possible ways to improve municipality websites so that users will find information more easily. According to theories on web design and usability, structure, navigation, design, text and labelling affects how we find information on websites. This study of nine different municipality web sites shows that it varies to what extent the theories have been put into practise. The main problem areas are structuring and labelling. The content of the websites tend to be structured and labelled according to internal affairs, rather than the needs of the visitor. One conclusion is therefore that municipality websites need to be designed with the visitor in mind if they are to become easier to navigate on. It is also important to have competent staff to maintain the website since the need to be user-friendly and functional is becoming more and more important as the website is becoming increasingly important for the municipality.

  • 69.
    Birgersson, Emelie
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Educational Studies.
    IKT i förskolan: En studie om förskollärares upplevelser av IKT som verktyg för språkutveckling2018Independent thesis Basic level (professional degree), 210 HE creditsStudent thesis
    Abstract [en]

    This is a qualitative interview study which examines preschool pedagogues' experiences and thoughts about digital learning resources as a pedagogical tool for working with language development in preschools and how this may affect the pedagogical design of the work environment with children. The method consists of a qualitative scientific procedure grounded in semi-structured interviews with four preschool teachers. The results show that the preschool teachers see digital learning resources as an enriching pedagogical tool for language development and with a potential in several varying areas in relation to the learning of language. Most preschool teachers deemed themselves sufficiently knowledgeable and competent while working with these resources. They also considered the children as very competent and with lots of experience in the area. There were also shortcomings outlined in relation to proficiency and clear guidelines in the work with digital learning resources for the development of language. This may depend on several different factors such as clarity regarding guidelines in the Swedish national preschool curriculum, Lpfö98, and deficient understanding in this area. The study has outlined both possibilities and limitations in the work with digital learning tools for development of language which, hopefully, will contribute for further development in this area.

  • 70.
    Bjerke, Mattias
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Big Data: uppfattade användningsområden, fördelar, risker och visioner: En intervjustudie inom skogs- och pappersbranschen2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    De flesta organisationerna som ägnar sig åt någon form av produktion idag innehar också oftast någon form av system som producerar stora mängder data som är knutet till det som produceras inom verksamheten. Organisationer har under en lång tid uttryckt sitt missnöje över att inte kunna ta till vara på datan, d.v.s. att ha möjligheten till att kunna sätta den i ett meningsfullt sammanhang som kan ligga till grund för beslutsfattande. Skogs- och pappersbranschen är i detta avseende inte unika utan upplever att samma problem finns inom deras verksamhetsområde.

    Syftet med den här studien är att undersöka hur två skogs- och pappersbolag väljer att arbeta med den mängd data som de själva producerar. Undersökningar av huruvida befintlig data som producerats av skogs- och pappersbolagen används som underlag för att framställa olika typer av analyser.

    Undersökningen omfattar även vad skogsbolagen har för visioner med data som en tillgång för verksamheten som bedrivs. För den här studien har intervjuer genomförts med personer som jobbar på bolagen. En intervju har gjorts med ett It-företag i syfte att säkerställa så att frågorna till studiens huvudrespondenter är av god kvalitet och träffar frågeställningarna i uppsatsen.

    Resultaten visar att datan värdesätts och analyseras dock finns det en stor önskan att göra det i en större skala. Fördelarna med att arbeta datadrivet har beskrivits där punkter som uppenbarelsen av trender kan visa sig och hög konsistens i analyserna lyfts fram som positiva faktorer. Negativa aspekter med datadriva analyser beskrivs som risken med den mänskliga faktorn och bristen på dataunderlag, något som kan generera en felaktig analys. Båda bolagen uttrycker en önskan om att arbeta mer datadrivet samt även att implementera mer prediktiva analyser i verksamheten. 

  • 71.
    Bjerkland, Albin
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Edman, Benjamin
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Laget före jaget?: En kvalitativ studie om hur svenska sportorganisationer kommunicerar under en spelares individuella kris2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sports scandals often get a lot of attention in media and the people involved in the crisistherefore need to make public statements. This study examines how Swedish sportsorganizations, Malmö FF, IF Björklöven, Gefle IF and Pixbo Wallenstam, handles a crisis thathas evolved out of a personal violation. More specifically this study tries to find out how and towhat extent the team protects the organization and the player in the external communication. Tobe able to answer the questions that the study is based on, a rhetorical analysis has been made,where the use of ethos, pathos, logos and response strategies was analyzed.Benoits (1997a) image repair theory is crucial throughout the study, because a big part of theanalysis examines which response strategies in this theory, the clubs uses to protect their ownand the players image during the events of the crisis. Beyond image repair theory earlier researchthat is relevant to the subject is presented, to be able to compare this study to earlier results. Theresearch is presented in categories: personal branding, fans, monopoly status, the timing of thecrisis response, organizations during an individual crisis and rhetoric in crisis.The analysis that is made indicates that crisis management in the world of sports can differfrom other areas, when it comes to consequences for the accused/guilty one, and the support tothe individual, who is the reason for the criss, from the organization. Something that also isbrought up in this study is that a negative history of crisis affects the support to the individualfrom the organization. A club that has been involved in crisis before need to focus on theprotection for the team, instead of the player.The conclusions are that the strategies bolstering and corrective action are being used mostfrequently when it comes to the protection of the team, while strategies to protect the playerdiffer from team to team. The strategies that are common when it comes to the protection of theplayer are mortification, corrective action, attack the accuser, bolstering and victimization . The lastmentioned strategy is coined by the authors of this study. Ethos is especially used to protect theteam, while pathos mostly is used to protect the player. Something else that should be mentionedis that the study indicates that the focus of the protection, the team or the player, is affected bywhat kind of crisis it is and the organizations history of crises.This study contributes to knowledge about how the violation of a public person affects anorganization. It also highlights differences in the public's response to the crisis, depending on ifthe accused is famous or not. This may be related to general gaps in the Swedish society.

  • 72.
    Bjernhagen Börkén, Erika
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Eklund, Janet
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Skapandet av en snackis: En studie av marknadsförares väg för att nå ut i reklambruset2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist.

    In this paper the authors study how marketers can reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with their message. The campaign attracted attention from the media. The authors define what a snackis is. They also perform a content analysis of the campaign to study how a successful snackis can be created.

  • 73. Bjerva, Aksel
    et al.
    Georgsson, Petter
    Källhantering - En journalistisk utmaning: En fallstudie av två svenska lokaltidningar2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The journalistic profession has historically been a highly esteemed occupation which attached great trust from the public. The trust was based on an exclusive access to news sources and journalists' willingness to live up to the classic journalistic ideals. In today’s media climate, however, the public has greater possibilities to make demands on journalists themselves, on issues such as publishing speed and media content. This also leads to a change in the daily work of source management.

    The theoretical foundation of this study is based on theories regarding the American media climate. These theories conclude that today’s media climate makes the exercise of proper source verification more difficult. Kovach and Rosenstiel notes that the journalism that is characterized by good source verification ("Journalism of verification") are increasingly replaced by a journalism where messages only are forwarded between the medias ("Journalism of assertion"). McManus states in his marketing theory that journalism today is similar to a product which leads to an increasing influence of capitalistic arguments when it comes to the selection of sources. This leads to a standardized journalism where only influential sources, those several researchers name as "elite sources”, is used to create the foundation of news.

    This is a case study with the purpose to investigate journalists’ use of and trust in their sources, and the impact this has on the source management in two local Swedish newspapers. The selected newspapers are Nya Wermlands-Tidningen (NWT) and Nya Lidköpings-Tidningen (NLT). The study will, by qualitatively interviewing four journalists on each newspaper, investigate how well they incorporate their journalistic ideals in the everyday work of source verification. The study wishes to locate how, how carefully, and on what parameters the journalists attempt to work with their sources to reassure a news content that withstands the requirements of “good journalism”.

    The result of our findings is, amongst others, that journalists tend to see scrutinous source verification as an important part of their work in theory. Their view is consistent in that all involved parts of a case must be involved in the article. Even if this is the case it is here that differences between the two research objects have been found.  The differences exist mainly because of the different markets the two newspapers compete in, and the difference in the publication environment this creates. This leads, in certain cases, to newspaper articles being published before all sources are incorporated or sufficiently verified.

  • 74.
    Björemo, Mikael
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Har storleken betydelse?: Om att kombinera text och bild i reklamannonser2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 75.
    Björk, Jennie
    et al.
    KTH, Stockholm.
    Magnusson, Mats
    KTH, Stockholm.
    Magnusson, Peter
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
    Olsson, Lars E.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
    Sukhov, Alexandre
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    The What, Who, When, Where, and How of Idea Assessment.2016Conference paper (Other academic)
    Abstract [en]

    In contemporary innovation management literature there is limitedcomprehensive understanding regarding how different domains andfactors affect and bias early assessment of new product/service ideas.This paper aims at reviewing domains that previous research hasidentified affecting the evaluation of an idea and compiles them into aconceptual framework, and to test this framework among leading expertsand practitioners in the field of idea management. Empirical findings fromtwo workshops indicate that the identified domains in the framework areindeed relevant, but that additional aspect are highlighted and recognized by practitioners. We note that a proactive and deliberate approach to idea assessment needs to be carefully designed, attending to all factors in the presented framework in a comprehensive manner, while taking the organization's specific innovation needs and demands into account.

  • 76.
    Björknert, Julia
    Karlstad University.
    Fitness på Instagram: En snygg kropp eller ett välmående inre?: En multimodal kritisk diskursanalys av kroppsideal kontra hälsofördelar med träning i fitness-influencers inlägg på Instagram2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The female body ideal has above all been represented by thinness since the beginning of the 20th century. Earlier research indicates that the female ideal of beauty is reproduced and enhanced through media, but there is a research gap according social mediaand body ideal. Anja Hirdman argue that the Western ideal of beauty is represented by the young, slender, tight body and that there is a discourse that encourages women to work with and control their bodies to not be seen as repulsive. The thin ideal is combined with an expectancy of a fit and firm body since 2010: this combined ideal is as hard to attain as the solely thin body, which in turn can result in a negative body image and feelings of guilt. So even though exercising can cause a lot of positive aspects, both physical and psychiatric, it can also lead to negative effects. By this premise and the existing research gap concerning social media and body ideal, this study will focus on how current body ideals versus health benefits of exercising manifests among influencers on Instagram. What is more important: a good-looking body or a healthy body and mind? This will be answered through a qualitative study where the multimodal critical discourse analysis (MCDA) is applied on a total of 21 posts on Instagram, from seven different influencers who focus on fitness, exercising and health. MCDA is used in order to be able to analyze picture and text in relation to each other and also in order to analyze if the posts contain an underlying ideological discourse. The theoretical framework includes female body ideal, the male gaze, our society in which consumerism makes us all products to market and sell, the two step flow theory, media’s power, and theories concerning qualitative textual analysis and visuality. The result show that current body ideals manifest among all posts by these influencers, even though in different degrees. The health benefits of exercising also manifests, although not as often and in some cases the posts lexical choices manifest these health benefits while the visual choices rather manifest the importance of having an ideal body. 

  • 77.
    Bladh, Josefine
    Karlstad University, Division for Culture and Communication.
    Det kommunicerande konstmuseet: En litteraturstudie om hur konstmuseer bör kommunicera med sina besökare2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Samhället förändras och moderniseras hela tiden. Det ställs allt högre krav på bättre kommunikation hos organisationer och institutioner i samhället. Samtidigt står konstmuseet kvar som evig institution och kommunicerar dåligt eller överhuvudtaget inte alls. Hur ska därför konstmuseer kommunicera med sina besökare för att förmedla kunskap om sina samlingar? Utifrån dessa frågor och funderingar har uppsatsens bakgrund växt fram.

    Uppsatsen är en teoretisk litteraturstudie med syftet att undersöka hur forskare och yrkesmän anser att konstmuseer bör kommunicera med sina besökare, samt hur denna kommunikation ska översättas i praktiken. Syftet inbegriper även att undersöka hur dessa författare ser på makt och kunskap. Som teoretiskt perspektiv i uppsatsen används forskaren Eilean Hooper-Greenhills teorier kring museikommunikation. Hennes teorier influeras i sin tur av andras teorier kring makt, kunskap, kommunikation och lärande. Dessa teorier har även använts som teoretiskt perspektiv i uppsatsen. Resultaten har visat skilda syner på kommunikation och kunskap. Dock kan det överlag sägas att den kommunikation som författarna föreslår närmar sig kommunikationssynen där sändare och mottagare tillsammans skapar verkligheten. Författarna hävdar därför att konstmuseer måste ta hänsyn till vilka besökarna är, samt att de som individer skapar konstverkens betydelser. Författarna menar även utifrån sin kunskapssyn att konstmuseet innehar makt i utformandet av berättelserna och konstutställningarna. Därmed måste konstmuseet vara medvetet om den makt det har då det utformar sina utställningar. Analysen visar även att den kommunikation som de undersökta författarna förespråkar överlag liknar Hooper-Greenhills teorier om museikommunikation. Dock med ett undantag från en författare som argumenterar för den kommunikationsform som Hooper-Greenhill kritiserar.

  • 78.
    Blom, Fredrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Badea, Gabriela
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Webbplatsutveckling: En ny webbplats för Noroffice2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 79.
    Blom, Madeleine
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Jernfält, Frida
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    TYPISK FOODIE: Projektrapport för skapandet av magasinet FOODIE2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This report discusses typography and image connected to the creation of the food magazine FOODIE. Based on the research that is now available on typography we ask questions about why research on readability is overrepresented in this area? We are putting typography in a context of semiotics, denotation and connotation and based on that we put together a magazine that appeal to and influence the specific target group that is discussed in the end the report.

    The report is dealing with scientific theories about typography and conventions but is also based on the qualitative survey where typography is examined on the basis of the target groups feelings and preferences. The entire project is composed in consent by Madeleine Blom and Frida Jernfält.

    The magazine that has been created in this project is aimed for the target group called Foodies, people that despite age and gender has a genuine interest in gastronomy, food and culinary experiences. The target group is also interested in cooking for themselves as well as experience the food from professionals.

    The project study consisted of qualitative interviews with a sample of the target group. The product has also been tested on a focus group during the implementation phase where questions of sense, readability, design and visual communication were made and discussed by the respondents.

    The purpose of the project FOODIE is to find out which typographic and graphic qualities that appeal to or affect our target groups choices between different food magazines. The project also intends to answer how typography can be understood from other aspects than just readability and to add a way to explore typography, within research, more similar to the one presented in the profession where form, feeling and impact of major extent been included in the concept.

  • 80.
    Blomkvist, Eelena
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Delaktighet är det nya svarta: En fallstudie av internkommunikation under en organisationsförändring och Employer Branding2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay is based on a case study at a call center in an ongoing organizational change and their deliberate work with Employer Branding. The purpose has been to examine what internal communicative strategies the company has been using in the initial phase of the organizational change and their work with Employer Branding. To get the answer to the purpose, this research is based on three scientific questions and a theoretic framework that describes theories and research in the fields of internal communication at an organizational change and Employer Branding. The answers to the questions are based on an e-mail survey with the board members at the company and a survey with the remaining employees. The results show that the board members have succeeded in creating an understanding for the purpose, vision and goals of the organizational change with the employees that participated in the initial phase but that a large employee turnover demands a repetition of the information to create a total understanding. The research also shows that the employee’s don´t feel any participation in the creation of the organizational change but rather are the receivers of the information and questions and opinions about the change have only been discussed at the initiative of the employees. The research also shows that despite a deliberate work with Employer Branding, there isn´t any estimation about when the work started nor any employer promise, estimated goal or any numbers that measure how effective the Employer Branding work is. Research also shows that the employees, the ambassadors of the company, tend to be more likely to say something negative about the company the longer the persons have been employers.

    The conclusion is that the tool for an organization to succeed with its internal communicative strategies and get a stronger employer brand is to create opportunities for a dialogue between the board members and the rest of the employees. That is to create opportunities to ask questions and lift up an opinion, as participation increases the chance to increase the solidarity and the positive feeling around the process of change and the work situation. The research shows that the gap between theory and practice are hard to apply in reality.

  • 81. Bohman, Jennie
    "17 år, blond och galen": En studie av gymnasieungdomars skapande av självbilder på Efterfesten.com.2009Independent thesis Basic level (degree of Bachelor), 60 credits / 90 HE creditsStudent thesis
  • 82.
    Bondesson, Maria
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Karlsson, Therese
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Kära dagbok. Hur går det till när man tar guld?: Innehållsanalys av Spendrups reklamkampanj2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    This is a case study of the advertising campaign “Guld till alla” (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.

    “Guld till alla” was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004. The target audience for the advertising campaign was all men interested in sports. An important part in the planning stage of the advertising campaign was to work with brand development primarily by product positioning. As suggested by the brand name Norrlands Guld the consistent theme for the campaign was “Guld till alla” (Gold to Everyone). This theme provides an obvious connection to both sports and to the brand name of the product. In this connection, together with availability, we see two distinct examples of value positioning for the product.

    Spendrups has mainly chosen to use television advertising in this campaign. Television is considered to have a greater impact on the viewer than any other media, mainly due to the fact that it reaches a larger group of consumers.There is an established correlation between individual preferences and the type of advertising that one relates and attracts to.

    For instance the segment known as viewers’ favourite advertisements should be amusing, exciting and contains surprising moments.These adverts should be full of warm feelings, comprise well chosen characters and dare to be different. These are all qualities we believe that the advertising “Guld för alla” have.

    The elements we consider to be the most central in helping the advertising campaign to succeed are their distinct value positionings and their use of the qualities of the soap opera. These two factors have led to the establishment of consistency in their communication and high acknowledgment of the brand among consumers.

  • 83.
    Boquist, Mattias
    et al.
    Karlstad University.
    Frisk, Alexander
    Karlstad University.
    Bring Your Own Device: En kvalitativ studie hur organisationer i Karlstad hanterar möjligheter och problem med BYOD2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 84.
    Borenius, Marija
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Kulturens roll i kommunikationsprocessen: En studie av omorganisationen vid Karlstads universitet 2004-20052008Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose with this thesis is to analyze how culture in an organization influences the communication process during a major organizational change and to give examples of this. The empirical study was carried out at Karlstads University where an organizational change took place during 2004-2005. My first starting point for this study was the extensive research that shows how closely connected the organizational culture is to all communication in an organization. As a consequence communication practitioners plan communication actives bases on this culture and the employees, the receivers, interpretate the messages based on the existing culture norm in the organization. The second starting point was research that showed the importance of dialogue between managers and employees to create meaning consequently a successful change process. To be able to exemplify how culture is a key variable in the communication process the research questions asked is in what way dialog and sense making was used when communicating the organizational change and also in what way the culture influenced the communication between employees and management.

     

    The theoretical framework in this thesis comes mostly from the Public Relations field. Initially theories regarding the strategic level of communication professionals in the organization, leaders and managements responsibility to communicate and initiate dialog to ensure an effective change process is presented. Different research perspectives on culture and organization are presented with a special focus on communication as part of building and retaining the culture. Finally theories in connection to communication as a crucial part of a successful change process are presented.

     

    The empirical material was collected by using focus group interviews. The result shows that culture has influenced both the receiver and the sender in the communication process. For example several respondents have indicated that the culture at the University doesn’t encourage dialog between management and employees. Another cultural aspect is the employees’ lack of acceptance for the line organization and with that problem trying to use middle management as a communication channel to employees. Further more the study shows that management see communication as transmission of information and not as construction of meaning.

  • 85.
    Borg, Mikael
    Karlstad University.
    Involvering av medborgare vid utveckling av offentliga e-tjänster: En studie av fyra svenska kommuner2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 86.
    Boström, Josefine
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Journalister, en överflödig yrkesroll?: En kvalitativ studie om den förändrade lokaljournalistens yrkesroll.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay is based on central theories within journalism in an organization. Highlighted theories will we news evaluation, what issues makes it into news. Organization is driven by different goals, the economic goal and the publicist goals. How does the organization work with these goals joined with what the audience want from the organization when the audience has new possibilities to contribute through citizen’s journalism and participatory journalism? Is it possible to se the media user as a threat to or an extra asses for the news organisation when, according to citizen journalism anyone can call them self a journalism without any specific education.

    The result will be presented from eight qualitative interviews with journalist on local newspapers in Sweden. This is to present how the journalist perceives the changes in journalism as a profession. How do they see the citizen journalists, as an extra recourse or a threat?

    After guidance through central research and preformed Interviews the essay comes to the conclusion that the role as a journalism in not an excessive role. The work that a journalist produces is important and it is necessary which source the news comes from. 

  • 87.
    Brask, Elin
    et al.
    Karlstad University, Division for Culture and Communication.
    Jakobsson, Katarina
    Karlstad University, Division for Culture and Communication.
    Med Trust i Fokus: en undersökning om information i samband med Uddeholms marknadsföring2003Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 88. Bratt, Louise
    et al.
    Lindström, Jill
    "Huka dig älskling, nu bombar vi!": En jämförelse av hur Dagens Nyheter och Expressen framställde bombningarna av Irak i december 19981999Independent thesis Basic level (degree of Bachelor), 60 credits / 90 HE creditsStudent thesis
  • 89.
    Brdar, Dino
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Hantera medborgarrelationer via Facebook: Karlstads kommuns kommunikation före, under och efter en kris2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.

    The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.

    The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.

    The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey. This triangulation of methods is done to answer how the municipality are supposed to communicate using Facebook in theory, how it looks like in practice and to get an idea of how the citizens are experiencing the Karlstad municipality's communicative efforts.

    The results show that the municipality has found a way to communicate through Facebook, which contributes to the citizens expectations of civil service fulfillment. The citizens get a better impression of the municipality and also find the municipality more trustworthy. The communication is of mutual benefit. Through the use of Facebook.. the municipality finds it easier to have a dialogue with the citizens, come in contact with new groups of citizens and easier reach its citizens.

  • 90.
    Brofeldt, Jakob
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Anskaffning uppe bland molnen: En kvalitativ studie om drivkrafter och effekter vid implementation av Google Apps for Education2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Användningen av molntjänster ökar ständigt och har under de senare åren etablerat sig som enframgångsrik IT-lösning. Genom Google Apps har Google lyckats etablera sig på marknadenvad det gäller Software as a Service (SaaS)-baserade molntjänster och levererar idag dennaproduktsvit till miljontals användare. Även om molnet i allmänhet och Google Apps i synnerhetär ett mycket kraftfullt och skalbart fenomen finns det olika orsaker och drivkrafter menartidigare forskning som ligger till grund varför anskaffningen av molntjänster sker. Det har ävenvisat sig att effekterna kring användandet av molntjänster är av stor betydelse samtidigt somriskerna med molnet spelar en viktig roll.

    I kandidatuppsatsen har jag undersökt vilka drivkrafter och orsaker som varit inblandade införanskaffandet av molntjänsten Google Apps bland svenska lärosäten och vilka effekterimplementationen har medfört och om IT-lösningen upplevs som riskfylld. För att undersökadetta och samla in information utfördes en kvalitativ inriktad forskning där 6 utvaldarespondenter från olika svenska lärosäten deltog i en intervjuenkät.

    Den insamlade empirin resulterade i en intressant syn på vilka drivkrafter och orsaker som harvarit inblandande vid anskaffningen av molntjänsten Google Apps och vilka effekter det harmedfört och även hur risker har uppfattats. Det framkom under studiens analys att efterfrågan påökad funktionalitet och kvalitet har varit den starkaste drivkraften. Samtidigt har den drivkraftengått hand i hand med ökad kostnadseffektivitet och riskmedvetenhet i och med anskaffandet av Google Apps.

  • 91.
    Brundin, Frida
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Kanavina, Linda
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Employer branding, den enda vägen till framgång?: En kvalitativ studie om Karlstads kommuns employer branding2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Employer branding is, nowadays, something that for many employers can be seen as something natural and self-evident. The employees are supposed to be able to identify themselves with the brand of their workplace and represent it as the employer wishes. However, a great deal of preparation and hard work from the employer is required to reach the employees. This is a qualitative case study in which Karlstad municipality is the case. Here we examine more closely two different professions, more specifically how educators and nurses employed by Karlstad municipality recieve their employer branding. We are also examining if it is the Karlstad municipality or the respective professions that these individuals are most likely to identify themselves with and what the primary cause of this could be. This qualitative study is performed by interviews and is based on an abductive discovery approach. Since we have done an earlier research on the subject this approach helps us keep a more open and objective view of the reality. 

    The following questions are the main areas that are being researched: 

    • How does Karlstad municipality’s employees benefit from the municipality 's employer branding? 
    • Do Karlstad municipality’s employees experience that the municipality’s employer branding affects their work and private life? 
    • Do employees in Karlstad municipality identify themselves primarily with the municipality or their own profession? 

    The work is based on several theories that are applied on different areas. This includes employer branding, personal identity, social identity and work identity, and how these are linked together. The result of this study shows some unexpected responses from the eight respondents. Karlstad municipality is putting a lot of work into their employer branding and branding work overall. Therefore, there was a certain expectation of what the answers from the interviewees could be. It turned out that both professions were well aware of Karlstad municipality 's attempts to achieve good employer branding. Despite this it was not received as expected by the employees. The respondents felt that they had a stronger identification with the respective profession rather than the municipality itself despite the municipality 's attempts to implement their values in their employees.

  • 92.
    Brunzell, Marie
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Karlsson, Erica
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Likes 4 likes: En kvantitativ studie av hur en generation som inte vuxit upp med internet använder sig av Facebook.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It is today more or less obvious, to be inside and part of social media. The type of social interaction you experience can be a tool to help you express yourself or function as a way to share everyday life with others. Some find the use of social media relaxing, while others regard it to be stressful.

    This study shows how a generation, not growing up with Internet, is motivated to use social media. The study is based on a quantitative method, portraying the "New Digital" adults, a generation born between 1965 and 1980, and their use of the social media, Facebook. From a problem, four questions linked to a theoretical framework and previous research, were formed. They were; What motivates the "New Digital" adults to use Facebook? What impact does the level of education have on the person’s use and activity on Facebook? Who informs the “New Digital” adults about the possible affordances Facebook has to offer? What makes the "New Digitals" to over time, share more specific personal information than the required when joining the social network?

    A method based on web-inquiries has been used to create a foundation and get material for this study. The questions have been formed, to get answers corresponding with Maslow's hierarchy of needs, Uses and gratifications theory and other theories that lies near at hand.  

    The result of this study shows that a social interaction between friends is a strong factor. The value of this social interaction is regarded to be so strong, that it was worth sacrificing an amount of personal information for. It is also evident that the motivation and usage pattern depends on the level of education. Furthermore, the study shows that the children's influence on their parent’s usage is not as essential as one could believe. 

  • 93.
    Brännström, Johanna
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Att dras över samma kam: En kvalitativ fallstudie om hur anställda vid en organisation upplever att deras varumärke påverkas av liknande verksamheters varumärken2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Having a strong brand is of great importance in our society as there are a great number of competing operations trying to achieve success on the market. It is therefore of great value if people have a positive image of the brand. However, there are a number of aspects that may influence the image of an organization in a negative way. A scandal within an organization is one aspect that can affect the brand image, as are the employees and the culture within the organization. These different aspects do not only affect the image of its own brand, but can also affect the image people have of similar operations, a spillover-effect. On that basis, the aim of this study is to examine how it is, being an employee, to stand next to a similar organization when media is writing about them. A qualitative case study examines how employees in one specific organization for instance were affected by a scandal in a similar organization. Interviews with employees highlight how they are affected in such cases. Aspects that has been studied are how they see their own organization in relation to a spillover-effect as well as how their organizational culture is affected, how their way of talking about their own organization is affected and how they work with their brand in different situations. 

    The result shows that the employees feel that they are affected by similar operations brand, especially in relation to a scandal. It makes them upset because many people have the wrong idea about them. Some of the employees kept quiet about where they were working although they stood up for their organization because of the scandal in the similar operation. Other employees were instead dedicated to live the brand and defending the organization and to try to change people’s image of the organization. This study shows however that defending the organization as an employee by the word of mouth might not be enough when a spillover-effect is in effect. More actions would potentially be needed to prevent negative impact on the brand.

  • 94.
    Bråtenfeldt, Cindy
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Interaktionens betydelse mellan varumärken och konsumenter: En instrumentell fallstudie av varumärket Head and Shoulders och dess reklamfilm2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today’s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product’s brand are what contributes to the added value that, according to this study, is what distinguishes a brand’s power. In order to create a powerful brand and such positive associations amongst its consumers, this study demonstrates the importance of understanding how a brand’s interest group behaves in their choice of brand. The study investigates the significance of interaction between a brand and its consumers, as well as how such a connection can be utilized in the development of creative advertisement as part of a brand’s construction.

    Through an instrumental case study, aiming to analyze a specific case in order to discern more general questions within an area of study, Head and Shoulders was selected as a relevant brand to analyze on account of its creative promo using brand-ambassadors in order to change and strengthen its brand.

    The results of the study can be summarized in three parts. The first part concerns how respondents describe the brand Head and Shoulders and the conclusions of what specifics draw the consumer’s attention making the brand powerful or not. The second part covers how creative advertisement is a suitable manner for a brand to create a dialogue with its consumers and how the use of brand-ambassadors can broaden a brand’s target audience. The third and final part discerns the overall theme throughout all parts of the conducted interviews. This would be how a brand’s consumers are highly focused on their own behavior believing they are being judged by others. In other words, the important point of interest is the theory of impression management. 

  • 95.
    Bublitz, Hannelore
    et al.
    Germany.
    Kaldrack, Irina
    Röhle, Theo
    Germany.
    Winkler, Hartmut
    Germany.
    Einleitung2011In: Unsichtbare Hände: Automatismen in Medien-, Technik- und Diskursgeschichte / [ed] Bublitz, Hannelore; Kaldrack, Irina; Röhle, Theo; Winkler, Hartmut, München, Paderborn: Wilhelm Fink Verlag, 2011, p. 9-18Chapter in book (Other academic)
  • 96. Bublitz, Hannelore
    et al.
    Kaldrack, IrinaRöhle, TheoKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.Winkler, Hartmut
    Unsichtbare Hände: Automatismen in Medien-, Technik- und Diskursgeschichte2011Collection (editor) (Other academic)
    Abstract [de]

    Im Verhältnis von Medien, Technik und Menschen gewinnt Unkontrolliertes an Terrain: ›Intelligente‹ Objekte scheinen nach eigenen Gesetzen zu handeln, im gesellschaftlichen Raum setzt sich durch, was niemand gewollt hat, Prozesse verselbstständigen sich. Der Band knüpft – durchaus kritisch – an die Geschichte einer populären Metapher an und wirft ein neues Licht auf Prozesse, die hinter dem Rücken der Subjekte nicht kalkulierbare Wirkungen haben. Mit der Perspektive der Automatismen verbunden, zeigt der Band mit Beiträgen aus dem Bereich der Kultur- und Medienwissenschaft, der Soziologie und Informatik, wie sich Strukturen jenseits bewusster Planung durch Selbststeuerung etablieren.

  • 97. Bublitz, Hannelore
    et al.
    Kaldrack, IrinaRöhle, TheoKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.Zeman, Mirna
    Automatismen – Selbst-Technologien2013Collection (editor) (Other academic)
    Abstract [de]

    Mit Automatismen zwangsläufig verbunden ist die Frage nach dem Selbst und nach den Bedingungen, die es hervorbringen. Automatismen setzen ein ›Selbst‹ einerseits voraus, andererseits ist zu fragen, wie ein ›Selbst‹ entsteht, wie es sich stabilisiert und reproduziert, und welchen Anteil hieran wiederum Automatismen haben. Auf Seiten der Technik kann das Konzept der Automatismen abgegrenzt werden gegenüber Theorien zum Automaten. Im Fokus des Bandes stehen Selbsttechnologien in einem umfassenden Sinne: kulturelle Muster der Selbstkonstitution, Prozesse der Selbststeuerung und Praktiken der Selbstführung wie auch Formen des Selbstmanagements.

  • 98.
    Bublitz, Hannelore
    et al.
    Germany.
    Kaldrack, Irina
    Germany.
    Röhle, Theo
    Germany.
    Zeman, Mirna
    Germany.
    Enleitung2013In: Automatismen – Selbst-Technologien / [ed] Bublitz, Hannelore; Kaldrack, Irina; Röhle, Theo; Zeman, Mirna, München, Paderborn: Wilhelm Fink Verlag, 2013, 1, p. 9-41Chapter in book (Other academic)
  • 99.
    Bucuk, Alija
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Jansson, Linda
    Sociala Molly - En modig och udda kärlekssaga med intergritet: En fallstudie i vilken roll sociala medier har för ett svenskt modeföretag2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 100.
    Burkart, Patrick
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Developing a Global Media Studies Curriculum2011Conference paper (Refereed)
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