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  • 301.
    Eilu, Emmanuel
    et al.
    Makerere University.
    Baguma, Rehema
    Makerere University.
    Pettersson, John Sören
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Persuasion and Acceptance of Mobile Phones as a Voting Tool in Developing Countries2014In: Proceedings of the 4th International Conference on M4D Mobile Communication for Development: M4D 2014, General Tracks / [ed] Ibrahima Niang, Christelle Scharff & Caroline Wamala, 2014, p. 83-94Conference paper (Refereed)
    Abstract [en]

    Voter turn-up in many developing countries is unpredictable due to violence, intimidation, dictatorship and many other reasons. Mobile phone technology could offer governments of developing countries a direct conduit to its citizens which potentially increase citizen participation in voting and decision making. However, studies show that mobile phones have failed to gain much acceptance and satisfaction as an e-voting tool in developing countries. In this paper, we discuss the extent to which persuasion and acceptance design principles can contribute to the acceptance and usage of mobile phones as an end device for voting in a developing country like Uganda. This study used a quantitative approach where 900 questionnaires were given to respondents of voting age, mixed in gender, literacy levels, income levels, occupation and type of mobile phone owned. Using this sample space, we explored the different design principles of persuasion and acceptance towards the use of mobile phones as a voting tool i.e. whether the respondents would be encouraged to use their mobile phones for voting if certain persuasive and acceptance design conditions are met. The study found out that the principle of tunneling, effective computing and credibility, social/political learning, and perceived usefulness greatly influences persuasion and acceptance towards using mobile phones for voting in developing countries.

  • 302.
    Ekhult, Caroline
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Kommunikationens roll vid införandet av sammanhållet förarprov B2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Information mellan myndigheter och unga människor (i det här fallet människor under 25 år) kan ibland vara otydlig och missförstånd kan uppstå, då man har olika sätt att uttrycka sig på. För att missförstånd ska undvikas är det av stor vikt att den externa kommunikationen fungerar mellan dessa. För att den externa kommunikationen ska fungera krävs det att budskapet som ska ut är internt förankrat, om organisationen själv visar att det tror på det, då gör förhoppningsvis också målgruppen det. Effektivast blir kommunikationen när flera informationskanaler kombineras och i dagens samhälle är elektroniska kanaler som till exempel Internet ofta en självklar källa att använda sig av.

    Undersökningen i den här uppsatsen handlar om att ta reda på hur körkortsaspiranterna tar del av information om körkorts-tagning och sammanhållet förarprov B. I undersökningen som är halvårsutvärderingen av Vägverkets informationsinsatser kring sammanhållet förarprov, tar jag även reda på vad som kan förbättras. Undersökningen bestod av en kvantitativ metod i form av en enkät, som körkortsaspiranterna fick svara på, om hur de tagit del av informationen.

    Resultatet av studien visar att den externa kommunikationen blir som mest effektiv när flera informationskanaler kombineras. Möjligheten att nå hela målgruppen blir då stor.

    Studien visar även att unga människor (körkortsaspiranterna) idag mestadels använder sig av Internet när de vill söka information, men de använder sig även av andra källor såsom broschyrer och informationsblad samt genom att prata med till exempel personal på trafikskolor eller Vägverkets kundtjänst för körkortsfrågor. I övrigt har själva idén med sammanhållet förarprov blivit positivt mottagen, vilket även speglas i analysen.

    I teoridelen tas teorier om kommunikation, planerad och integrerad kommunikation upp. Jag redogör kort för internkommunikation, då detta har betydelse för den externa kommunikationen. När det gäller extern kommunikation behandlar jag i huvudsak dess informationskanaler och även lite om marknadskommunikation, i synnerhet social marknadsföring, då undersökningen handlar om en informationskampanj. Jag har även några korta avsnitt om omvärldsbevakning, visuell och skriftlig profil. Inom organisationsområdet redovisar jag teorier som rör organisationskulturer och kommunikationsklimat, vilket hänger samman med kommunikation i organisationen. Även ett kort avsnitt om situationssynsättet och kunskapsorganisationen ingår i kapitlet. I metoddelen redogör jag för typen av undersökning och hur den genomförts. I de sista kapitlen finns resultat och analys av enkäterna.

  • 303.
    Ekmark, Susanne
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Noreen, Kristina
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Internkommunikation inom Region Värmland: En studie om behovet och uppfattningen av internkommunikationen inom Region Värmland2009Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
  • 304.
    Ekmark, Susanne
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Noreen, Kristina
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Internkommunikationen inom Region Värmland: En studie av behovet och uppfattningen av internkommunikationen inom Region Värmland2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 305.
    Eksträm, Mats
    et al.
    Univ Gothenburg, Gothenburg, Sweden..
    Fornäs, Johan
    Sodertorn Univ, Huddinge, Sweden..
    Jansson, André
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Jerslev, Anne
    Univ Copenhagen, Karen Blixens Vej 4, DK-2300 Copenhagen S, Denmark..
    Three tasks for mediatization research: contributions to an open agenda2016In: Media Culture and Society, ISSN 0163-4437, E-ISSN 1460-3675, Vol. 38, no 7, p. 1090-1108Article in journal (Refereed)
    Abstract [en]

    Based on the interdisciplinary experience of a Swedish research committee, this article discusses critical conceptual issues raised by the current debate on mediatization - a concept that holds great potential to constitute a space for synthesized understandings of media-related social transformations. In contrast to other, more metaphorical constructions, mediatization can be studied empirically in systematic ways through various sub-processes that together provide a complex picture of how culture and everyday life evolve in times of media saturation. The first part of this article argues that mediatization researchers have sometimes formulated too grand claims as to mediatization's status as a unitary approach, a meta-theory or a paradigm. Such claims have led to problematic confusions around the concept and should be abandoned in favour of a more open agenda. In line with such a call for openness, the second part of the article introduces historicity, specificity and measurability as three transdisciplinary and transparadigmatic tasks for the contemporary mediatization research agenda.

  • 306.
    Ekström, Kristian
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    ”Våldsamma kvinnor och manlig sexism?”: En innehållsanalys om genusframställning i nutida musikvideor inom hiphop2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper has as its focus to examine gender production in contemporary hiphop music videos.The questions that the study sets treats especially how the production looks at both a general butalso more profound level in the categories of sexism, violence, domination and sadness. Thetheoretical framework is based on studies of semiotics, gender studies, social concepts andcreating of meaning in visual media. The study also takes up several of earlier studies in the fieldof use in comparative purposes. The motivation for the study was based primarily in the earlierstudies done on effects research of both visual media in general, but also of music videos. Thesestudies have shown that there are some links to how we think and receive information and howthis then affects our actions. Even more concrete research on music videos have shown howobjectifying material in music videos may be able to influence how we think in terms of attitudeon issues of sexism.The survey is based on a quantitative and a qualitative content analysis. The quantitative contentanalysis was first performed in which 89 music videos were analyzed in total. The selection wasbased on the most popular songs in the rap genre seen from January 2011 to May 2013 by musicmagazine Billboard’s charts. The first thing that could be seen from the results was that hip-hoptoday is a very male-dominated genre. Only a few percent of the music videos were representedout only female artists. The results also showed a significant difference in the objectification ofmen versus women. Women were considered more objectified in this specific research and got ahigher result in all the variables involving sexism. Men became more produced in increasinglydominant positions and had a much more assertive body language and behaviour. In terms ofviolence, it was almost completely absent in the behaviour of women while it was slightly moreprevalent in men, although the representation overall was low. The variable that treated sadnessgave the most equitable outcome in comparison between the sexes but were rarely shown overall.In the qualitative study, five songs were as representative of the overall outcome in thequantitative study. The purpose of the study was to get a more in-depth analysis of how therepresentational behaviour was structured. The results showed that there were significantcontrasts between the way men and women were represented both in terms of behavior, but alsoin how the camera was used to create the representation. The men were shown here in anincreasingly serious behavior with a more distinct and robust body language expressingconfidence and were also shown more in active roles. Women were often in more passive anddecorative roles where much focus was in close ups where body parts that insinuated at thebiological sex was primarily represented.The final result showed that although objectification is an overall reduction in the genre in termsof comparisons with previous studies, it is still a common element and was also what was mostprevalent in this study. Violent behaviour had decreased significantly compared with previoussurveys but it was still almost exclusively associated with male behavior.

  • 307.
    Eld, Stephan
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Gidebratt, Alexander
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Klicka här för gemenskap: Hur interaktivitet skapar engagemang och lojalitet2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Digital marketing has been changing continuously and rapidly since the introduction of Web

    2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users in

    their digital marketing by providing with interactive contents in digital campaigns. The digital

    campaigns are getting more converge with SNS (social networking sites) in order to let the user

    share the content with others and therefore the e-WOM (electronic word of mouth) helps the

    companies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).

    The interactive content in the digital campaigns have shown to provide for engaged users and

    therefore leads to loyal users. The reason for this has its roots in the culture of consumption

    that has brought our everyday consumption to a whole new level where we no longer just

    consumes a product, we are the brand (Davis, 2013).

    The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elements

    that companies use to engage the user to interact with the content of the digital campaigns.

    The study is based on four digital campaigns in four different market areas in order to provide

    with an overall picture of how companies work with interactive and rhetorical elements. Thus

    the study falls into the area of marketing and branding. The study is conducted with a

    qualitative content analysis and a rhetorical analysis in order to interpret the interactive and

    rhetorical elements in the four digital campaigns. Our goal for this study is therefore not to see

    to what the digital campaigns in the study has failed on, neither to create a new theoretical

    framework.

    Finally, a few conclusions of the interactive and rhetorical elements are drawn. First of all, the

    study showed that in order to engage users in digital campaigns the content needs to respond

    fast. The interactive parts, such as toolbars and various clickable icons, needs to engage the

    user. Also, the digital campaigns in the study all showed the rhetorical element pathos, which

    appeared in their attempts to persuade the user. Thus makes the rhetorical elements in the

    digital campaigns important so that the users will feel an urge to engage with the content.

  • 308.
    Elgh, Jaquline
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    En ansats för effektivare kontroll och uppföljning vid upprättande av femårsplaner inom Försvarsmakten: En undersökning kring möjligheten att kombinera ramverk inom Försvarsmaktens Enterprise Architecture-funktion2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Enterprise Architecture (EA) kan sägas vara det som kopplar samman en verksamhets strategi med dess design. Genom att arbeta med EA ges verksamheten det stöd som behövs i processen att modellera ett önskat framtida läge. I ett samhälle som konstant förändras och utvecklas ställs verksamheter inför en rad utmaningar. Ett av de största problemen tycks vara den ständigt ökande komplexiteten inom verksamheternas olika områden. Med hjälp av EA-arbete är det möjligt att upprätta standarder och arkitekturer som kan underlätta dels organisering, men också förståelse av, den breda mängd information som är i omlopp i dagens verksamheter. Arbetet med EA bidrar också till ökad förståelse kring verksamhetens övergripande strategi. För att lyckas med EA-arbetet kan olika hjälpmedel och verktyg användas, exempelvis ramverk. Ramverk kan sägas vara en kombination av olika strukturer som används vid utveckling av arkitekturer. Det är ett hjälpmedel baserat på redan beprövade lösningar som kan bidra med ett enhetligt arbetssätt att tillämpa i verksamheten.

    Användningen av ramverk kan dock vara en utmaning, främst på grund av dess komplexitet och en överhängande risk att fastna i en särskild struktur.

    Försvarsmaktens EA-funktion har upplevt många av de problem som ofta förknippas med EA-arbete och användningen av ramverk. I dagsläget finns inget enhetligt tillvägagångssätt vid upprättande av femårsplaner till Försvarslogistikplanen. De sakkunniga får själva bestämma hur femårsplanerna upprättas och hur de ser ut. Detta arbetssätt gör att det idag inte finns vare sig en strategisk koppling mellan verksamheten och femårsplanerna eller någon som helst möjlighet till uppföljning.

    Syftet med denna C-uppsats är att undersöka möjligheten att pröva en ny ansats där olika delar av ramverken TOGAF, MODAF och DoDAF kombineras, för att sedan skapa en ny struktur som Försvarsmaktens EA-funktion kan nyttja som en dokumentmall vid upprättande av femårsplaner till Försvarslogistikplanen.

    Undersökningen har bedrivits som en kvalitativ studie genom samtal med chefsarkitekten inom EA-funktionen samt dokumentanalys av ett antal direktiv från Försvarsmakten. Datainsamlingen har resulterat i ett antal problem som verksamheten upplever i nuläget och följaktligen ett önskemål om att upprätta en ny struktur i form av en dokumentmall som kan nyttjas vid upprättande av femårsplaner i framtiden. Baserat på väl beprövade ramverk har ett antal fundamentala delar valts ut. Dessa delar har sedan kombinerats för att på bästa möjliga vis uppfylla den funktionalitet som verksamheten efterfrågat.

    Den nya strukturen ger EA-funktionen möjlighet att tydligt se kopplingen mellan varje upprättad femårsplan och Försvarsmaktens strategiska inriktning. De ges också möjligheten att följa upp föregående års utfall, vilket inte har varit möjligt tidigare. Undersökningen har även visat hur viktigt det är att det finns en utbredd förståelse för den strategiska inriktningen i verksamheten så att alla parter strävar efter samma mål. Det har också visat sig vara av vikt att alla förändringsåtgärder är både mätbara och spårbara för att kunna härleda varje femårsplan till operationell förändring, liksom att kunna mäta graden av måluppfyllelse.

  • 309.
    Emelie, Hareland
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Identifiering av faktorer som påverkar beslut rörande uppgradering av verksamhetens affärssystem: En fallstudie av tre Infor M3-användande kundföretag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Upphandlingar och införande av affärssystem nådde sin topp runt år 2000. Nu ett och ett halvt decennium senare står många av dessa organisationer och verksamheter inför frågor om underhåll och uppgradering. Det kan bland annat röra sig om avsaknad av funktionalitet som återfinns i senare versioner eller förlorad möjlighet till support från systemleverantören. Affärssystemskunden behöver regelbundet uppgradera sitt affärssystem för att inte gå miste om några konkurrensfördelar.

     

    Uppsatsens huvudsyfte är att identifiera, beskriva och förklara vilka faktorer som ur ett kundperspektiv påverkar beslutet rörande uppgradering av verksamhetens affärssystem. Bisyftet är att identifiera vilka de uppfattade faktiska effekterna av en affärssystemsuppgradering är.

     

    Ett kvalitativt angreppssätt har tillämpats i denna uppsats. Det kvalitativa angreppssättet har valts eftersom syftet är att undersöka samt analysera vilka faktorer som ur ett kundperspektiv påverkar beslutet att uppgradera verksamhetens affärssystem. Insamling av empiri har skett genom intervjuer med ett fåtal aktörer. Fallstudiemetoden har tillämpats som undersökningsupplägg i denna uppsats. Fallstudiemetoden har valts eftersom undersökningen är fokuserad på en liten grupp bestående av en systemleverantör av ett affärssystem samt tre av dennes kunder. För att samla in empiri har semistrukturerade intervjuer genomförts. För att få reliabilitet i den insamlade empirin har de personliga intervjuerna spelats in efter godkännande från berörda respondenter.

     

    Genom en litteraturstudie identifierades elva hämmande respektive motiverande faktorer som påverkar beslutet rörande uppgradering av verksamhetens affärssystem. Under den empiriska studien framkom att sex av dessa påverkade beslutet att uppgradera ur ett kundperspektiv: Nya eller förbättrade funktioner, förverkligande av fördelar, förbättrade resursanvändning, neddragning av systemleverantörssupport, minskning av underhållskostnader samt opassande tidpunkt för uppgradering. Det framkom även att de uppfattade faktiska effekterna var: Den nya versionen körs utan modifieringar, möjlighet till individuella anpassningar i gränssnittet samt det nya gränssnittet medför att arbetet i systemet går snabbare.

  • 310.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Children’s Well-Being and Communication2013In: Handbook of Child Well-Being: Theories, Methods and Policies in Global Perspective / [ed] Asher Ben-Arieh, Ferran Casas, Ivar Frønes & Jill E. Korbin, Sao Paulo: Springer Science+Business Media B.V., 2013, p. 2135-2150Chapter in book (Other academic)
    Abstract [en]

    Provided that communication is understood both as a social practice and as a right, it can be promoted as a meaningful capability that prepares children to critically read, and thus have the potential to transform, their everyday worlds. Communication can be an avenue towards strengthening children’sresilience and encouraging their participation in those matters that affect them.This article explores communication from three angles considered relevant to facilitating children’s ability to voice their needs and claim their rights:intergenerational communication, which focuses on the ways in which adultscan best communicate with children; communication for development andsocial change, which focuses on the ways in which communication can beused strategically to address problematic social issues and their solution; andrepresentations of children in the media, which focuses on the ways in whichchildren should be communicated about in society at large as well as on the ways in which children can engage in redressing misrepresentations.

  • 311.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Communication, Development, and Social Change: Future Alternatives2013In: Global Communication: New Agendas in Communication / [ed] Karin G. Wilkins, Joseph D Straubhaar & Shanti Kumar, London and New York: Routledge, 2013, p. 119-141Chapter in book (Other academic)
    Abstract [en]

    This chapter situates the field of communication for development andsocial change in the context of the discourse and practice of bilateral andmultilateral proponents and of what appear to be ongoing transformationsin the political economy and structure of the international aid system.Contextualizing these elements provides the basis for a subsequent explorationof for whom and for what communication for development and socialchange could be mobilized in order to face several aspects of the currentglobal crisis.

  • 312.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for HumanIT. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Diferentes, desiguales y desconectados: la comunicación para el desarrollo como interrogante2013In: Comunicación y desarrollo en la agenda latinoamericana del siglo XXI.  : enghel / [ed] Castillo Rocha, Carmen; Murillo Licea Daniel y Quiroz Carranza Roxana, Mérida: Universidad Autónoma de Yucatán , 2013Chapter in book (Other academic)
  • 313.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Video letters, mediation and (proper) distance: A qualitative study of international development communication in practice2014Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This study scrutinizes the trajectory of an international development communication intervention aimed at mediating, rendering public and mobilizing processes of reconnection among estranged citizens across the former Yugoslavia. The intervention, which took place between 2000 and 2005 in the wider context of post-conflict international development assistance and peacebuilding operations in the region, was known as the Videoletters project. Centered on a documentary TV series aimed at promoting the reestablishment of relationships among ordinary people affected by ethno-political divisions, Videoletters was adopted by European bilateral funders for large-scale implementation and categorized as a “tool for reconciliation”.

    Starting from an understanding of communication as a right to which citizens are entitled, as a responsibility of practitioners and institutions, and as a capability that is socially distributed in unequal ways and has an ambiguous potential, the study looks into the contextualized potential and limitations of international development communication intervention to attend to the citizens that it is supposed to benefit. By providing rich empirical details about a process of intervention, the study argues in concrete terms for the study of development communication not as a presumably positive tool, but as an institutionally driven practice that may or may not strengthen conditions of justice, with consequences that will differ depending on the specificity of sociopolitical situations in time and space. Depending on contextual and institutional conditions and on the forms of mediation privileged/disregarded throughout the process, the deployment of a specific development communication intervention may/may not foster proper distance, and thus strengthen/weaken conditions of justice for the citizens under consideration, who are subject to the governance structure of international development assistance.

    By linking the practice of international development communication to a framework of justice, the study brings the political and ethical dimensions of said practice to the fore and contributes to a critical agenda for theorization and research that takes accountability into consideration and puts citizens at the center.

     

  • 314.
    Enghel, Florencia
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Flachsland, Cecilia
    Rosenberg, Violeta
    Youth, Memory and Justice: The Cromañón Case and Communication in an Age of Precariousness2009In: Youth Engaging with the World : Media, Communication and Social Change / [ed] Thomas Tufte ; Florencia Enghel, Göteborg: Nordicom , 2009Chapter in book (Other academic)
  • 315.
    Enghel, Florencia
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Tufte, Thomas
    Youth engaging with media and communication: different, unequal and disconnected?2009In: Youth Engaging with the World : Media, Communication and Social Change / [ed] Thomas Tufte ; Florencia Enghel, Göteborg: Nordicom , 2009Chapter in book (Other academic)
  • 316.
    Enghel, Florencia
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Tufte, Thomas
    Youth engaging with the world/Media, communication and social change2009Collection (editor) (Other academic)
  • 317.
    Enghel, Florencia
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Wilkins, KarinRadio-TV-Film, University of Texas at Austin.
    Communication, Media and Development: Problems and Perspectives2012Collection (editor) (Other academic)
    Abstract [en]

    Mobilizing communication globally: for what and for whom? This question2 motivated this special issue of Nordicom Review, grounded in a concern over the future of communicationfor development as a field of theorization and research tightly linked to practice the world over. Against this background, for this special issue we invited critical contributions that would address the relationship between communication, development and social change beyond so-called “success stories” -papers attentive to the potential of communication and media interventions to provoke unexpected outcomes, at times harmful or unfair, and alert to the fact that “caution must be exercised in the adoption of social diagnoses based on specific, very narrowly conceived empirical constraints, and subsequent prescriptions” (Cabrera 2010: 156). In the context of increasing inequalities in both developing and developed countries (Wilkinson and Pickett 2010), for whom and for what to mobilize communication remainsan open question. We propose that this question should be at the heart of future efforts to theorise and research in what ways and under which conditions communication might contribute to equitable development and social justice.

  • 318.
    Enghel, Florencia
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Wilkins, Karin
    The privatization of participation in development2010Conference paper (Refereed)
  • 319.
    Englund, Liselotte
    Kunskapscentrum för Katastrofpsykiatri (KcKP), Institutionen för neurovetenskap, Akademiska sjukhuset, Uppsala universitet.
    Ett dubbelt trauma?: Medierapportering som stöd och belastning för överlevande efter olyckor och katastrofer2012Report (Other (popular science, discussion, etc.))
    Abstract [sv]

    Syftet med projektet ”Det dubbla traumat” var att undersöka interaktionen mellan journalister och drabbade, främst med utgångspunkt i överlevandes upplevelser av;(a) mötet med journalister på skadeplats och (b) medierapporteringen (publiceringarna), samt i förekommande fall egen medieexponering.

    De huvudsakliga teoretiska utgångspunkterna har hämtats från journalistikoch medieforskning rörande bland annat journalistiska arbetsvillkor specifikt vid katastrofrapportering, pressetik samt nyhetsförmedling, medielogik och nyheters dramaturgi. Från det psykotraumatologiska fältet har teorier om krisoch stressreaktioner stått för viktiga perspektiv, både när det gällt utformning av frågor och vid analys av resultat. Ett flertal metoder har tillämpats, däribland litteraturgenomgångar, innehållsanalyser, webb- och postenkäter samt kvalitativa intervjuer. Denna populärvetenskapliga sammanställning ger en skissartad översikt över resultaten från de olika undersökningarna.Projekttiteln antyder en hypotes, nämligen att medieexponering och interaktion med journalister direkt efter en traumatisk händelse potentiellt skulle kunna innebära ett dubbelt trauma för den överlevande. Är så fallet?Enligt projektets resultat är svaret på den frågan både ja och nej. För vissa drabbade individer, i vissa situationer, kan både journalisters agerande på skadeplats och den medierapportering som följer upplevas som ett sekundärttrauma. För andra kan mediernas agerande och publiceringar kan upplevas som ett stöd och ett bidrag till känslan av sammanhang. En kategori överlevande upplever mediernas aktiviteter i anslutning till den traumatiska händelsen som mer eller mindre försumbara. Hela spektret av upplevelser och erfarenheter finns således representerat, och här framträder en delikat uppgift för reportern eller fotografen på plats: att avgöra vem, när och var det kan vara lämpligt eller olämpligt att intervjua, fotografera och rapportera. De överlevandes syn på medierapporteringen förändras också över tid. Fler negativa reaktioner finns på journalistiken i akutskedet än på längre sikt.Reportage och inslag av uppföljande och förklarande karaktär beskriver deflesta drabbade i mer positiva termer än nyhetsrapporteringen i direkt anslutning till händelsen.

  • 320. Englund, Liselotte
    Medieexponering av överlevande: stöd och belastning2012Conference paper (Other academic)
  • 321.
    Englund, Liselotte
    Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Environmental and Life Sciences.
    Recension av Soilikki Vettenranta: Krig og katastrofer i media: de unges møte med brutale nyheter 2017In: Nordicom Information, ISSN 0349-5949, Vol. 39, no 2, p. 117-120Article, book review (Refereed)
  • 322.
    Englund, Liselotte
    et al.
    Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Environmental and Life Sciences (from 2013).
    Arnberg, Filip K
    Department of Neuroscience, Psychiatry, National Centre for Disaster Psychiatry, Uppsala University, Uppsala, Sweden.
    Survivors’ experiences of journalists and media exposure: A retrospective qualitative study 15 years after a ferry disaster2018In: Disaster Prevention and Management, ISSN 0965-3562Article in journal (Refereed)
    Abstract [en]

    Purpose

    The media is an important part of disaster management, yet little is understood about their interplay with the disaster survivors. The purpose of this paper is to examine disaster survivors' long-term retrospective views of their experiences with journalists and the media coverage.Design/methodology/approachIn total, 22 Swedish adult survivors (of 49 eligible) from a ferry disaster in the Baltic Sea, in which only 137 of the 989 people onboard survived, were interviewed after 15 years about their experiences of meeting journalists in the immediate aftermath and the media coverage in a long-term perspective. The transcribed interviews were analyzed using qualitative content analysis.

    Findings

    Survivors from the Estonia ferry disaster described a wide array of experiences from their contacts with the disaster journalists and being exposed in the media. From their experiences, four categories were extracted. The categories were common for both their media contacts and their media exposure: strain, support, rationality and evasion. The survivors' experiences were both negative and positive.

    Research limitations/implications

    These accounts of disaster survivors' experiences from an event 15 years ago provide an interesting comparison for future studies of contemporary disasters.

    Originality/value

    This study provides important perspectives on the role of disaster coverage in the media and documents how disaster survivors retrospect on the media as both a burden and a resource.

  • 323.
    Englund, Liselotte
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. P.
    Michel, Per-Olof
    Researcher and Programme Director at the National Centre for Disaster Psychiatry.
    Riddez, Louis
    Reader and Surgeon at Karolinska University Hospital.
    Örtenwall, Per
    Senior Consultant Surgeon and Chief Emergency Medical Officer for the Västra Götaland region.
    The bomb attack in Oslo and the shootings at Utøya, 2011: Kamedo report 972012Report (Other academic)
    Abstract [en]

    The Kamedo observer reports study the medical, psychological, organizational and social aspects of disasters. This report summaries experiences from the bomb attack in Oslo and the shootings at Utøya, 2011. That may be valuable for the further development of the Swedish disaster preparedness system.

  • 324.
    Englund, Liselotte
    et al.
    Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Environmental and Life Sciences (from 2013).
    Rönning, Helge
    Universitetet i Oslo, Institutt for medier og kommunikasjon.
    Stenersen, Johanna
    Örebro universitet.
    Andersson, Kjerstin
    SADEV.
    Magnusson, Annika
    SADEV.
    Westberg, Sofia
    SADEV.
    Strategi för information och kommunikation – genomförande och effekter av verksamhet finansierad via Sida: SADEV REPORT 2012:22012Report (Other academic)
    Abstract [sv]

    Den 22 december 2011 fick Institutet för utvärdering av internationellt utvecklingssamarbete (SADEV) i uppdrag att utvärdera genomförande och effekter av den informations- och kommunikationsverksamhet som finansieras via Sida (UF2011/76109/UD/USTYR).

    Regeringsuppdraget har genomförts i samarbete med Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap. Projektledare och huvudförfattare är fil dr Liselotte Englund.

    Utvärderingen belyser informations- och kommunikationsverksamhet som finansieras av Styrelsen för internationellt utvecklingssamarbete, Sida, i enlighet med regeringens "Strategi för informations- och kommunikationsverksamhet, inklusive genom organisationer i det civila samhället 2010-2014" (UD2008/35922/USTYR) – infokomm-strategin. Syftet är att ge underlag för den fortsatta utvecklingen av verksamheten, inklusive regeringens styrning inom Sveriges internationella utvecklingssamarbete, i detta fall med fokus på informations- och kommunikationsverksamheten. Avsikten är också att göra en övergripande beskrivning av den verksamhet som har bedrivits inom ramen för anslagsposten, och av hur Sida genomför strategin med fokus på urval, reglering och uppföljning.

    Målet att den svenska allmänheten ska ha "… god kunskap om situationen i utvecklingsländer samt svenskt bistånd och dess resultat samt frågor som för utvecklingens drivkrafter i utvecklingsländer" betraktas av de flesta som omätbart. Det bidrar i sin tur till att frågan om effekter i informations- och kommunikationsverksamheten blir svårbesvarad. Strategin ger inte mycket vägledning gällande vad som avses med effekter i sammanhanget.

    Metoderna att mäta kostnadseffektivitet är bristfälliga. Ett ofta använt mått är kontaktkostnad. Detta mäter emellertid oftast bara exponeringsgrad eller uppmärksamhet, och mer sällan kunskapsökning. Huruvida den bild av biståndet som getts genom olika kanaler är korrekt och bred är svårt att bedöma mot bakgrund av befintliga undersökningar och mätmetoder.

    Strategin betraktas av de flesta berörda som icke ändamålsenlig, varför det också blir svårt att genomföra den på ett ändamålsenligt sätt. Många av Sidas kriterier och regler är svåra att tolka, mäta och följa upp. Hierarkin mellan olika styrdokument är mycket oklar, och budskapen inte alltid synkroniserade.

    En jämförelse av informations- och kommunikationsverksamheten perioden före och efter strategins införande ger vid handen att verksamhetens mål var tydligare före strategin. Även om det framstod som mer mätbart att redovisa måluppfyllelse avseende det dåvarande målet "ökat engagemang" så genererade rapporterna oftast generella kvantitativa mått som "visat intresse", "fullbokat" eller "nått många". Dagens målskrivning, att den svenska allmänheten ska ha god kunskap, framstår dock som ännu mer svårtmätbar och riskerar att i hög grad generera projekt som inte definierar effekter utan enbart rapporterar i termer av räckvidd och exponering.

    Rapporten utmynnar i rekommendationer inom ett antal områden, vilka preciseras närmare i rapporten:

    • en omarbetad strategi för information
    • ansvarfördelningen mellan SIDA och CSO
    • klargörande i opinionsbildningsfrågan
    • tydliggörande av strategier, policyer och planer
    • organisering av handläggningen på SIDA
    • informationsinsatsernas art
    • mer kostandseffektiva insatser
    • målgrupper
    • innehållsanalyser av medieutbudet
    • ansökningsförfarandet - fyra nya finansieringsformer
    • ökat krav på instruktioner för SIDA:s verksamhet
    • tydligare kravprofil för slutrapportering
    • transparens, CSO-databasen och Openaid.se
    • ökad metodkompetens
    • översyn av satsningen "nya aktörer"
    • en ny utvärdering tidigast hösten 2013

  • 325.
    Engnell, Jennifer
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Debatten om köttkonsumtion ur ett djuretiskt perspektiv.: En kritisk diskursanalys.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The essay examines the recent media coverage of meat consumption from an animal ethical perspective. The study is based on the theory of carnism and critical discourse analysis. For the article search Mediearkivet Retriever was used and the search was limited to four main newspapers in Sweden, Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. The time span was from the beginning of 2014 until today. The essays material consisted of 25 articles and from them five discourses were identified: The meat norm discourse, the animal rights discourse, the health discourse, the market economy discourse and the environmental discourse. The discourses often related to one another and often included more than one perspective. The study showed that the hegemonic discourse is the meat norm discourse. Although many of the articles were in favor of a drastic cut down of meat consumption, and suggested consumption of only Swedish and organic meat, the norm was still to consume meat. Although statistics show very high meat consumption, there seem to be a surprising consensus in the articles that meat consumption must decrease drastically, for health reasons, the environment and for the wellbeing of animals.

  • 326.
    Enochsson, Ann-Britt
    Karlstad University, Faculty of Arts and Education, Department of Education.
    Barns internetsökning i skolan2005In: Utbildningsvetenskap 2005: Resultatdialog och framåtblick, Stockholm: Vetenskapsrådet , 2005, Vol. 13:2005, p. 56-60Chapter in book (Other (popular science, discussion, etc.))
  • 327.
    Enochsson, Ann-Britt
    Karlstad University, Faculty of Arts and Education, Department of Education.
    Children choosing web pages2001In: New Review of Information Behaviour Research, ISSN 1471-6313, E-ISSN 1740-7877, Vol. 2, no November, p. 151-165Article in journal (Refereed)
    Abstract [en]

    This article reports on part of a research project about children's searches for information on the Internet. The focus of the study is what children consider to be good web pages, combined with their ability to reflect upon the reliability of the Internet. The study is a case study of a group of fourth grade children searching for information, mainly at school. However, in interviews and conversation with the children, information-seeking both at school and at home was discussed. In this class, the teacher had a clear aim to start teaching from the children's questions and to discuss the reasonableness in the answers the students found.Children age 9 - 11 have the potential to reflect upon the reliability in web pages and they do actually do this. The teaching methods in this case study probably contribute to the development of a greater awareness about lies on the Web. It is important not only to have time to search, but also to discuss the results. If we want our children to be effective information handlers, there is no point in postponing the start of this development.

  • 328.
    Enochsson, Ann-Britt
    Karlstad University, Faculty of Arts and Education, Department of Education.
    Datorn som redskap för lärande2002In: Nytt om data i skolanArticle in journal (Other (popular science, discussion, etc.))
  • 329.
    Enochsson, Ann-Britt
    Karlstad University, Faculty of Arts and Education, Department of Education.
    Lunar gör det svåra lättare: men är bara ett komplement för dagens ungdomar2003In: Utbilder, tidskrift för pedagogisk debatt från Karlstads universitet, Vol. 3/4Article in journal (Other (popular science, discussion, etc.))
  • 330.
    Enochsson, Ann-Britt
    Karlstad University, Faculty of Arts and Education, Department of Education.
    The development of children's Web searching skills: a non-linear model2005In: Information research, ISSN 1368-1613, E-ISSN 1368-1613, Vol. 11, no 1Article in journal (Refereed)
    Abstract [en]

    Introduction.The aim of this article is to determine the various skills necessary for seeking information on the Internet in educational settings. Throughout the article there is also an aim to present the students' perspective on possibilities and difficulties when using the Internet.Methods.The approach is ethnographic, which requires various data collection methods. In total 110 students in four different settings have participated.Analyses.The analyses were partly made with the help of the software NUD*IST for qualitative analyses, where sentences both from interviews and field notes were coded. Some analyses were of qualitative nature and based on selected material from the coded texts. Others were strictly quantitative and compared data from coded qualitative material with questionnaires and computer logs in a database sheet. In ethnographic analyses the material is read several times and compared in different ways to see what themes will emerge. In this case the respondents have also commented upon the result.Result.The students regard six different skills as fundamental: language, knowledge about the technology, knowledge about different ways of information seeking, how search engines work, setting goals and being critical

  • 331.
    Enochsson, Ann-Britt
    et al.
    Karlstad University, Faculty of Arts and Education, Department of Education.
    Buskqvist, Ulf
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Åkerlund, Dan
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Understanding learning design when the classroom goes online2010Conference paper (Refereed)
    Abstract

    The Internet is increasingly being used by educators and educational institutions not only for information seeking, but also for communication and publishing students work. This paper explores how this can affect the learning situation and how we can understand the difference between an assignment carried out by a student and which is handed over directly, and only, to the teacher, compared to something that will be published and public on the net.

    The Learning Design Sequence developed by Selander (2008) has been used as an analytical tool when analyzing 5 examples from schools using web 2.0. Not having the teacher as the only addressee for a school assignment changes the value of the work and opens up for further development of knowledge, and we argue that the Selander model in some cases can be extended, when the classroom goes on line.

  • 332.
    Eriksson, Jenny
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Sweden's most appreciated employers: An evaluation of employer brand messages on three organisational career sites2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    The employer brand is the reputation that the organisation gains as an employer. The

    brand is a notion that is handled strategically, on long-term to attain competitive leverage

    over competition through persuasive methods to evoke awareness, trust and legitimacy

    among the organisations points of contact. The brand is the organisational channel for

    expressing what is unique and characteristic for a particular organisation, the

    organisational identity.

    The attention of, so called highly skilled individuals, is hard to get by - as of this there is

    a rightful reason for human resources as well as marketers to work together to create an

    employer brand that stands out and catches the attention of the talent pool. These

    communicative efforts are thus highly persuasive in their nature, as they are used to sway

    the individual’s perceptions of the organisation as being a good place to work, making

    the organisation an employer of choice.

    The selected cases for this study are Hennes & Mauritz, Netlight and King. Who, by

    2014 was the top three on Universum's Sweden’s most appreciated employers ranking. The

    study evaluates each organisations career site and their particular efforts, strategies and

    the representation of the organisational identity as being a good place to work. By this

    mode of evaluation, this study assesses the methods used by these organisations to

    address and in a sense fulfil prospective employees needs. By combining proposed

    benefits of employment with traditional modes of evaluating rhetoric messages, this

    study contributes to a contemporary reflection of the strategic methods used in employer

    brand messages.

    The results show that apparent strategies in the employer brand context consists of

    offering a wide array of benefits with themes such as development and rewards that are

    supported by ‘truthful’ praises from employees – which act as receipts of the

    employment experience. It is all about persuasion – they want you.

  • 333.
    Eriksson, Magnus
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Borg, Fredrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Crash Boom Bang: En kvalitativ studie om estetik och användarvänlighet vid produktion av en extremsportares webb2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 334.
    Eriksson, Marie-Louise
    et al.
    Karlstad University, University Library.
    Nilsson, Inga-Lill
    Karlstad University, University Library.
    All inclusive: Ett utvecklingsarbete för att stödja studenters akademiska informationskompetens2018In: Studentaktiva lärande- och examinationsformer: Bidrag från universitespedagogisk konferens 2017 / [ed] Johansson, M. & Johansson L.E., Karlstad: Karlstad University Press, 2018, 1, p. 65-91Chapter in book (Refereed)
    Abstract [sv]

    Dagens digitala medielandskap har dramatiskt ökat betydelsen av studenters medie- och informationskompetens (MIK), inte minst vad gäller vetenskaplig information och det sammanhang den publiceras i. Detta är också ett grundläggande mål för högre utbildning enligt Högskoleförordningen. Begreppet MIK innefattar flera av de kompetenser som biblioteken undervisar i och som krävs för att använda och kommunicera information i de akademiska studierna. För att säkerställa att alla grundstudenter har samma möjlighet att träna dessa färdigheter har Karlstads universitetsbibliotek under året startat ett utvecklingsarbete som bland annat mynnat ut i en webbkurs i akademisk informationskompetens. Kursen kommer att finnas tillgänglig i lärplattformen Canvas och innehålla moduler som kan användas separat men även som en del av ett mer studentaktivt och flexibelt lärande för att komplettera övrig undervisning. Förutom de färdigheter som traditionellt kopplas till begreppet informationskompetens: informationssökning, referenshantering och källkritik, kommer kursen även att omfatta nya akademiska informationskompetenser som upphovsrätt och akademiskt skrivande. En förutsättning för en lyckad implementering av kursen är ett ökat samarbete mellan bibliotek och lärare kring behov, utformning och integrering i studenternas ämneskurser.

  • 335.
    Eriksson, Mathias
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Persson, Johan
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Medier i radioskugga: Medier, polis och kommunikationssystemet Rakel2009Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
  • 336.
    Eriksson, Nils
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Ren kommunikation i budskapsdjungeln: En studie för att ta fram kärnbudskap och kommunikationsstrategi2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Ingen kan neka till att det spelar roll vad vi säger och gör här i livet. Vi lämnar alla på ett eller annat sätt något slags spår efter oss. Om man som organisation/företag vill göra det idag och lyckas är en början att planera sin kommunikation. Men innan man gör det är det en fördel att veta vilka som ska nås, hur de ska nås och varför de ska lyssna på just dig. Det pratas ibland om informationsbruset i vårt samhälle och att det är svårt att nå fram på grund av att vi mer och mer skärmar av oss och enbart riktar in oss på vad vi själva vill ha. Kanske är det en av anledningarna till att kommunikationsbranschen växer idag, det behövs helt enkelt en struktur på vad man säger, när man säger det och hur.

    Nätverket Rena Kläder arbetar för humana arbetsvillkor inom textilindustrin i produktionsländerna. Deras fokus ligger på de svenska modeföretagen samt de upphandlare som bland annat beställer de kläder vi har när vi ligger på sjukhus. När jag tog kontakt med dem visade det sig att de inte hade några framtagna kärnvärden, inte heller några kommunikationsstrategier som gällde för nätverket. Mitt uppdrag har varit att ta fram kärnbudskap samt en rekommenderad kommunikationsstrategi. Arbetet har tagit sin form i teori, litteratur jag har läst samt kvalitativa intervjuer med personer som arbetar med nätverket.

    Resultatet av detta visade att Rena Kläders budskap hade gått fram tydligt på vissa områden medan andra hade gett ett splittrat intryck. De gav dock ett bra underlag för mina slutsatser och möjligheten att se två synvinklar av nätverkets arbete, en från fackföreningar och medlemsorganisationer samt en från modeföretagen. Jag hoppas att Rena Kläder kommer att ha nytta av min uppsats och använda den i det vardagliga arbetet med kommunikationen utåt. Uppsatsen kan användas som en ryggrad att gå tillbaka till när nätverket ska delta i kampanjer eller liknande för att lyfta fram de delar som är relevanta just för stunden.

  • 337.
    Eriksson, Olov
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Dömd på förhand?: En studie av namnpubliceringen av misstänkta brottslingar i två svenska tidningar2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 338.
    Eriksson Sjöö, Camilla
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013). Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Folkesson, Beatrice
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013). Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Retoriska uttryck i Unicef Sveriges kampanjfilmer 20132014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The function of this paper is to examine how an aid organization uses rhetorical strategies to convince their recipients through promotional films. This study may be relevant to understand how aid organizations influence their recipients. In this study Unicef Sweden has been the object of study and the organization is one of the largest aid organizations in Sweden and an organization that regularly appear in the media.

    The theories that are relevant in this study are rhetoric and also rhetorical approaches to arrangement such as marketing rhetoric and visual rhetoric. The main issue addressed in this study is to see how Unicef Sweden uses rhetoric in their promotional films to convince people to become donors. The sub questions of the study are to investigate what expressions the rhetorical aim of the promotional films proceeds, what marketing rhetoric concepts and strategies that are presented in their promotional films to convince their target audience and how they use visual rhetoric in their promotional films.

    The study has two qualitative content analysis been performed on three to five films in selected film categories. In total, 16 promotional films have been analyzed. The chosen categories are; information film about a current situation or disaster and focus in victims of disaster, request for different campaigns, Swedish celebrities who visit underprivileged children and also a humoristic film category. In the selected films it has been made a rhetorical content analysis and an image analysis. Out of the results that have been developed in this study it clearly shows that Unicef Sweden uses rhetoric in many different ways. The three ways to convince thru rhetoric are ethos, logos and phatos and they are major building blocks in the promotional films and the most frequent one is phatos. They also use different types of rhetoric and the deliberative and epideictic rhetoric are types that occur. They also use marketing rhetorical models by disposing the promotional films in a suitable manner. Also to include celebrities in the films and make the films a bit longer are according to marketing a good way for receivers to get the message across more easily. Visual rhetoric is also used to a great extent and it clearly shows that the films generally contain somber colours and they also use colours to inform about certain situations. It is in this way that Unicef Sweden are using these three different rhetoric concepts and it shows how they use rhetoric to convince it’s receiver to absorb the message of the films and become donors.

  • 339.
    Erlebach, Chanett
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Webbhotell och deras tjänster: En jämförelse av kostnader, funktioner och service2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats syftar till att ge en inblick i webbhotellens värld då det idag finns 1 706 webbhotellstjänster (inklusive dataservicebyråer och hostingföretag) i Sverige, varav 245 är namngivna webbhotell. Uppsatsen ska redogöra skillnader mellan kostnader, funktioner och service utav elva webbhotell som ingick i undersökningen.

    Uppsatsen vänder sig till privatpersoner, organisationer och företag som vill införskaffa sig kunskap om webbhotell och deras tjänster. Genom att läsa denna uppsats kan målgruppen få bättre kännedom om de kostnader, funktioner och service som webbhotellen förmedlar innan man t.ex. ingår ett avtal.

    Undersökningen visar bland annat att antalet anställda och priset utgör ett tydligt samband, att webbhotell som har minsta antal anställda samtidigt har de lägsta priserna.

    Det har även tidigare varit priset som har varit ett konkurrentverktyg mellan webbhotellen men undersökningen visar att priset inte längre har någon betydelse och att priset i förhållande till webbutrymme och datatrafik håller på att förändras.

    Konkurrensen i framtiden mellan webbhotellen kommer inte att baseras på prissättningen, datatrafiken eller webbutrymmet utan support, kontrollpanel och prestanda kommer att bli webbhotellens centrala konkurrensverktyg.

    Webbhotell anses ha bättre prestanda om webbhotellets placering är i Sverige men undersökningen visar att ett utländskt webbhotell vann sidladdningstestet.

    Om månadens datatrafik överskrids kommer webbplatsen att stängas ner eller prestandan kommer att bli märkbart försämrad.

    Webbhotell utlovar 100 % upptid, dvs. de garanterar att webbservern alltid kommer att fungera, vilket är viktigt för företag som har sina affärssystem online.

    Fjorton webbadministratörer som använder sig av webbhotell både privat och genom sitt företag har svarat på en kvalitativ frågeformulärsundersökning med 43 frågor och svaren på frågorna visar att skillnader mellan de elva webbhotellen i undersökningen förekommer.

    Rekommendationer lämnas till målgruppen i valet av ett webbhotell samt andra tips om hur man kan kontrollera t.ex. prestandan och antal domäner på webbservern.

  • 340.
    Ersson, Johan
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Dressed for success: En undersökning rörande enhetlig arbetsklädsel och dess roll för organisationsidentiteten2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 341.
    Espino Colin, Erika
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Höglind, Moa
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Samklang, taktkänsla och utstrålning: En studie av Värmlandsoperans profil och image2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Dagens teknologiska och samhälleliga utveckling har förändrat organisationens plattform och sätt att kommunicera. Dessa förändringar har gjort att vissa komponenter som begreppet varumärke har blivit allt viktigare och fått mer uppmärksamhet av organisationer och inom medie- och kommunikationsområdet. För att ett varumärke ska ha ett värde måste begreppen image och profil stämma överens med varandra, det gör dessa begrepp lika viktiga som hela varumärkesbegreppet. Därför är det intressant att klarlägga och få mer kännedom om begreppen samt att få insikt i hur dessa kan se ut för en organisation i dagens samhälle. Detta gjordes genom att undersöka organisationen Värmlandsoperan.

    Syftet med denna uppsats är att undersöka en organisations profil, den image unga har av organisationen samt överensstämmelsen och samspelet mellan profilen och imagen. Syftet är även att hitta samband och orsaker till varför profilen och den image unga har av organisationen stämmer eller inte stämmer överens med varandra. Frågeställningarna uppsatsen utgår ifrån är:

    • Hur profilerar Värmlandsoperan sig gentemot musikintresserade unga?
    • Vilken image har musikintresserade unga av Värmlandsoperan?
    • Finns det en överensstämmelse mellan Värmlandsoperans profil och den image som musikintresserade unga har av organisationen?

    Detta genomfördes genom att få insikt i samt redovisa olika teorier, begrepp och tidigare forskning som kastar ljus över det ämne som undersöks. Med detta som grund genomfördes en samtalsintervju, fokusgruppsintervjuer samt en dokumentanalys.

    Analyserna pekar på att Värmlandsoperans profil bara speglas i vissa avseenden i den unga målgruppens image. Orsaken till denna skillnad har grunden i organisationens kommunikation till målgruppen. Denna kommunikation har lett till att målgruppen inte konsumerar organisationens produkt eller blir en del av dess publik. Avslutningsvis pekade slutsatserna på att Värmlandsoperan behöver planera sin profil noggrannare för att göra den fungerande och få den att speglas i målgruppens image av organisationen.

  • 342.
    Evers, Mariele
    Karlstad University, Faculty of Health, Science and Technology (starting 2013), Centre for Climate and Safety. Bonn University.
    Participation in Flood risk Management: An introduction and recommendations for implementation2012Report (Other academic)
    Abstract [en]

    Involving interested parties in Flood Risk Management is a crucial and challenging issue. The implementation of the European Flood Directive requires the active participation of stakeholders. But how can this be achieved successfully? This publication gives a brief overview of participation issues in Flood Risk Management in order to prepare for and to assist participatory processes. It provides a synopsis of key issues, findings of literature research and project results in (public) participation in the field of water and flood risk management. 

    The focus here is on general aspects of (public) participation. This publication describes an understanding of what participation is and gives some definitions of relevant terms. Furthermore the question “why is participation important?” is considered and reasons for and against participation and potential barriers are described. Guidelines for the key questions that should be addressed before a participation process is started are offered and different working steps are explained. Finally, some examples of methods and tools for participation are described.

    However, this short description can only give an overview and orientation of this broad field. In fact, each project and process has to be adapted to the respective situation and conditions. Nevertheless, this brochure might contribute to the participatory process in Flood Risk Management and help to involve interested parties as required by the EU Floods Directive.

  • 343. Falkheimer, Jesper
    et al.
    Jansson, André
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Geographies of Communication: The Spatial Turn in Media Studies2006Book (Refereed)
  • 344.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    A Discursive Approach to Mediatisation: Corporate Technology Discourse and the Trope of Media Indispensability2018In: Media and Communication, ISSN 2083-5701, E-ISSN 2183-2439, Vol. 6, no 2, p. 15-28Article in journal (Refereed)
    Abstract [en]

    Hitherto, and mainly by way of ethnographic studies, mediatisation research has informed us regarding the relevance, influence, and role of media in various spheres of social life. Less is known, however, about how mediatisation is discursively constructed. The relevance of constructivist approaches to mediatisation has been explicated, e.g., by Krotz (2017), who calls for critical mediatisation studies that consider the economic interests of mediatisation stakeholders, including the ICT industry. Against this backdrop, this article scrutinizes what the alleged 'mobility revolution' entails according to some who would benefit most from such a revolution. More concretely, the article studies the discursive practices of three leading corporations in the mobile communications sector: IBM, Huawei,and Ericsson. Stimulated by critical mediatisation theory as well as related accounts of the (technology) discourse-reality relationship, the article asks: if mobile media changes 'everything' in life-whose lives are being changed? If mobile media are 'indispensable' to modern ways of living-what are they supposed to do? Ultimately, the article speaks to the theme of this thematic issue by interrogating how contemporary mobile technology discourse contributes to the (re-)production of social space. Findings suggest that mediatisation is constructed as the response to an internal human drive for connectivity and as an inexorable natural force. Three sub-discourses on mobile technology are identified: 'technologies of cosmos', 'technologies of self', and, ultimately, 'technologies of life'. Altogether, these sub-discourses disclose and reinforce the hegemonic nature of mediatisation by communicating the indispensability of mobile media in modern-notably, urban and privileged-lives. In addition to providing answers to the study's empirical questions, the article includes a discussion about the potential implications of existing discourse overlaps between ICT companies and mediatisation theorists, as well as a sketch for an agenda for the 'discursive turn' in mediatisation studies.

  • 345.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Affective Mobility: Mediated Connectivity among 'Elastically' Mobile Elites2016Conference paper (Other academic)
  • 346.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Marketing for the Active Consumer in the Era of Media Convergence: Transformers and the Sector Seven Campaign2013In: Making Sense of Consumption: Selections from the 2nd Nordic Conference on Consumer Research 2012 / [ed] Lena Hansson, Ulrika Holmberg & Helene Brembeck, Gothenburg, 2013Conference paper (Refereed)
  • 347.
    Fast, Karin
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    More Than Meets The Eye: The Marketing of Transmedial Brands In the 21st Century2008Conference paper (Other (popular science, discussion, etc.))
    Abstract [en]

    Convergence has become a buzzword to explain all sorts of processes in contemporary society. Predominantly, the concept has been used to signify ongoing changes in how media content is being produced, distributed and consumed. In this paper, I present some initial

    findings from my ongoing dissertation project. The entertainment franchise Transformers, which is used as a case-study in my research, seem to indicate that present-day marketing practices used to promote transmedial brands (such as the Transformers brand) contribute to a convergence of media content. By the utilization of various activities to extend and promote

    the brand, such as transmedia storytelling, licensing, cross-promoting and a mixture of clever marketing initiatives, the boundaries between entertainment and advertising tend to become indistinct, if not dissolved entirely

  • 348.
    Fast, Karin
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    More than Meets the Eye: Transmedial entertainment as a site of pleasure, resistance and exploitation2012Doctoral thesis, monograph (Other academic)
    Abstract [en]

    Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. Consumers, thus, are increasingly counted on to act as co-producers of contemporary entertainment. While such an altered consumer identity has been taken as evidence of enhanced consumer agency, it has also been recognized as a source of consumer exploitation. 

    This thesis aims to further our understanding of the increasingly ambivalent power-relationship that exists between agents in the entertainment industry and their most dedicated customers – the fans. The study employs a multiperspectival theoretical framework, in that cultural studies theory is enriched with perspectives from political economy. This integrated approach to the object of study yields a better understanding of the values of consumer activity, and fan productivity in particular, to industry and consumers respectively.

    The study applies existing theory on transmedial textuality, branding, and fandom to one particular franchise, Hasbro’s Transformers. This brand world, home of both industrial and fan-based creativity, is studied through analyses of official and unofficial contents, and through interviews with professionals and fans. The focus is on the brand environment established around the first live action film ever made within the franchise. Special attention is given to the all-encompassing film marketing campaign that contributed to forming this environment and to fan productivity taking place in relation to it. 

    The case study shows that companies and fans contribute to the building and promotion of the Transformers brand world – in collaboration and in conflict. While fan productivity occasionally takes place without direct encouragement from the companies involved, it is also largely anticipated and desired by marketing campaigns. The findings suggest that consumer enjoyment potentially translates into industrial benefits, including free brand promotion. Ultimately, the thesis acknowledges transmedial worlds of entertainment as concurrent sites of pleasure, resistance, and exploitation.

  • 349.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Play Labour and the Search for Mass Fandom: A Transformers Brand Experience2013In: Digital Games and Playful Media (TWG), 2013Conference paper (Refereed)
    Abstract [en]

    Today’s entertainment industries encourage consumer activity as a way to gain brand loyalty. Participatory marketing campaigns are calculated to promote such activity, especially when designed as transmedia entertainment and require various types of play labor. This paper seeks to add to our mounting yet still limited understanding of industry branding practices in an era of media convergence and against the background of recent theoretizations on the ‘new’ active consumer. Ultimately, awareness of such practices will help us understand the increasingly complicated relationship between producers and consumers of mediated entertainment. The paper is based on empirical data that were generated by the author in relation to her PhD thesis. Focusing on a specific marketing campaign that was launched in support of Michael Bay’s and Steven Spielberg’s 2007 Transformers film, the paper argues for the need to make manifest the interplay between the pleasurable and, at the same time, potentially exploitive traits of consumer activity in general and of fan productivity in particular.

  • 350.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Selling (the idea of) mediatization: Contemporary technology discourse and the indispensability of mobile media in work/life2017In: NordMedia: Mediated Realities – Global Challenges, 2017Conference paper (Refereed)
    Abstract [en]

    Hitherto, and mainly by way of ethnographic studies, mediatization research has informed us about the relevance, influence, and role of media in various spheres of social life. Less is known, however, about how mediatization is discursively constructed. The relevance of constructivist approaches to mediatization has been explicated e.g. by Krotz (2017), who calls for critical mediatization studies that consider the economic interests of mediatization stakeholders, including the ICT industry. Against this backdrop, this paper scrutinizes what the alleged ‘mobility revolution’ entails according to some of those who would benefit the most from such a revolution. More concretely, the paper studies the discursive practices of three leading corporations in the mobile communications sector: IBM, Huawei, and Ericsson. Stimulated by critical mediatization theory as well as related accounts of the (technology) discourse-reality relationship, the paper asks: if mobile media changes ‘everything’ in life – whose lives are being changed? If mobile media are ‘indispensable’ to modern ways of living – what are they supposed to do? Ultimately, the paper speaks to the theme of this special issue by interrogating how contemporary mobile technology discourse contributes to the (re-)production of social space. Findings suggest that mediatization is constructed as the response to an internal human drive for connectivity and as an inexorable natural force. Three sub-discourses on mobile technology are identified: ‘technologies of cosmos’, ‘technologies of self’, and, ultimately, ‘technologies of life’. Altogether, these sub-discourses disclose and reinforce the hegemonic nature of mediatization by communicating the indispensability of mobile media in modern – notably, urban and privileged – lives. In addition to providing answers to the study’s empirical questions, the paper includes a discussion about the potential implications of existing discourse overlaps between ICT companies and mediatization theorists, as well as a sketch for an agenda for the ‘discursive turn’ in mediatization studies.

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