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  • 301. Agerberg, Hanna
    et al.
    Antman, Lena
    Israelsson, Maria
    Konsum Värmland - en god portion värmländsk framtidstro2005Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    ”Konsum Värmland, a good portion of future trust” These are the words that decorate Konsum Värmlands buildings on Tullholmen in Karlstad. During the past couple of years, the competition in the convenience goods- industry has increase and one way to strengthen ones position is to have a strong brand. This thesis is a study of how consumer attitudes can affect the value of a brand. Our thesis is based on the question whether Konsum Värmlands identity and business concept has reached out to the consumers in Värmland. The concept of having three brands that benefit Värmland is unique and a topic that laid the ground for a study with interesting theory-part, method and conclusions. A quantitative study with 84 respondents was carried out, where a unique method (MindMiner™) was used. We used MindMiner™ because we wanted to reach the consumers spontaneous associations with a minimum of influence. We calculated an attitude-score from the answers that shows the consumers attitude to Konsum Värmand. This method generates both positive and negative attitude-scores, which gives us an indication of what plays a leading roll of why consumers like/dislike Konsum Värmland. The result shows that associations associated with their product-selection, service/performance and their business concept had the most leading roll to why consumers chose and like Konsum Värmland. The theory-part is based partly on Aakers model and partly on Feldwicks model for how brands equity is created. Aaker talks about four dimensions; brand knowledge, perceived quality, brand associations and brand loyalty. Feldwick argues that the consumers perception of the corporate identity also plays a roll for the brand equity. These models both describe what is important for a company when they want to build a strong brand. By measuring the attitudes to Konsum Värmland we can make conclusions of how their brand is perceived. The consumers that was included in the survey showed differences in the attitude towards Konsum Värmland in three age intervals; ”<30 year”, ”30-49 year” and ”>=50 year”. The youngest age group had the lowest attitude-score to Konsum Värmland, while the oldest age group had the highest attitude-score. The middle group had the middle score. By using a model called “the Relationship model” the consumers relation to Konsum Värmland could be studied. The older segment showed a closer relation to Konsum Värmland, while the younger segment showed a more shallow relation to them. Through our practical study we also reached a theoretical conclusion. According to Feldwick the four dimensions that Aaker describes to measure a brands value is not enough. Feldwicks opinion is that the corporate identity is important to consider when measuring a brands equity. Trough our study of Konsum Värmland we discovered that the identity plays a big part in how the consumers perceive the company. This affects Konsum Värmland in numerous ways and we have therefore drawn the conclusion that Feldwicks model is better suited for measuring brand equity.

  • 302.
    Agergård Kareliusson, Charlotte
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies.
    Lärares kunskap om ADHD: Finns det ett samband mellan kunskap, attityder inför och bemötande av elever med diagnosen?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study was to map out if there were a relation between teachers knowledge about ADHD and their emotionell attitudes towards students with the diagnosis and to map out if there were a relation between teachers knowledge about ADHD and their choice of strategy used in the classroom to meet students with ADHD. The study was conducted as a survey study among teachers in grade 1 – 9. The teachers where to answear knowledge questions and self-rated questions about emotionell attitude and their choice of strategy. A link to a web survey was emailed to 400 principals in Swedish elementary schools. If the principal approved that the school participated in the survey he/she forwarded the email to the teachers. The survey was a remodeled version of the survey used by Kos (2004). The result of the survey was then processed as six linear regression analysis. The result shows a significant relation between teachers knowledge about ADHD, their emotionell attitude towards students with ADHD and their self-rated choice of strategy. 

  • 303.
    Agergård Kareliusson, Charlotte
    Karlstad University.
    Ungdomar med ADHD – välmående, relationer och missbruk2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Attention-Deficit/Hyperactivity Disorder (ADHD) is one of the most common diagnosis in its area. ADHD is a risk factor for several public health problems such as substance abuse, crime and mental illness and that’s why the diagnosis should be met with early, health promoting, preventing and supportive interventions to both the individual and his/her relatives.The over all aim of the present study is to examine well-being, relationships and substance abuse among adolescent with the diagnosis ADHD with adolescent without ADHD as reference.Data of total 4112 adolescent who, in the school year 2015/2016, were attending 7th grade or 1st grade in high school were obtained d from the Pupil Health Database in the county of Värmland, Sweden. Data included information about diagnosis, well-being, relationships and substance abuse and data were based on the questionnaire, filled out by the adolescent in connection with the mandatory health examinations. Data were analyzed by descriptive statistics and logistic regression and of all the adolescent 269 had the diagnosis ADHD.The adolescent with ADHD generally had lower well-being (aOR = 6,7), poorer relationships (aOR = 4,94) and they used more tobacco (aOR = 3,49), narcotics (aOR = 10,66) and alcohol (aOR = 1,35).The result of the present study confirmed earlier studies done in other countries and showed that adolescent with ADHD is a risk group for several major public health problems. The result shows the importance of early interventions for the target group to promote health and to prevent illness and risky behavior later in life.

  • 304.
    Agerstig Rosenqvist, Therese
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Economics and Statistics.
    Håller PPP i Östersjöns handelsområde?2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Baltic sea has always been an important transit hub for neighboring countries and the sea have made ​​it possible for the countries to trade with each other and thus create an international trade among themselves to each other. During 1700-1800's, the production took off and because of the mercantilism international trade developed. To establish their exchange rate, many countries have followed different standards, such as the gold standard where the currency's value was determined from the value of the corresponding quantity of gold which implies that the exchange rates were fixed. Based on the gold standard different theories was developed, such as the law of one price and purchasing power parity with the principles that a single currency will have the same purchasing power in other countries, which implies that a commodity should be bought for the same amount of currency, whether it is domestic or foreign. These theories have been studied several times, both for the short and long term, with the few countries to a greater number.

    In order to test this, two econometric tests of the variables were made​​, stationarity test and cointegration test. The stationarity test showed that all variables except the time series that was used to test relative PPP suffered from non-stationarity and therefore needed to be differentiated to be used to test the PPP. The cointegration test showed that no one of the time series suffered of cointegration and therefore further correction models was not needed to be done.

    The results from the econometric estimates showed that absolute and relative PPP could not be confirmed, nor denied, since no significant coefficients were identified. In the testing of real exchange rate for relative PPP significant time series were given but not in accordance with the nullhypothesis and therefore the null hypothesis is rejected that the relative PPP holds. From the results it is concluded that the PPP cannot be confirmed without that further studies must be done.

  • 305.
    Agerstig Rosenqvist, Therese
    et al.
    Karlstad University.
    Engfeldt, Elin
    Karlstad University.
    Från Plan- til Marknadsekonomi: En ekonomisk studie av inkomstutvecklingen i forna Sovjetunionen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 306.
    Agge, Ida
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Magioglou, Dimitra
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Polis, polis, kvinnogris: En studie om kvinnliga poliser i dagens samhälle2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Polisyrket har alltid varit ett mansdominerat yrke men fler och fler insatser görs för att mängden kvinnor ska öka inom kåren eftersom att de fortfarande är underrepresenterade. Syftet med den här uppsatsen är att ta reda på hur kvinnliga poliser i anseende med att de är just kvinnor, upplever att de bemöts av allmänheten, manliga kollegor och organisationen. För att ta reda på detta har vi genomfört sex kvalitativa intervjuer med kvinnliga poliser i Sverige. Vi har utgått från litteratur om genus, kvinnliga poliser och andra könsrelaterade teorier. I studien har det framkommit att de kvinnliga poliserna inte upplever kombinationen av deras kvinnlighet och yrket polis som något problemskapande. De känner sig heller inte mindre respekterade varken av manliga kollegor eller organisationen, när det kommer till allmänheten uppvisar den ibland tvivel mot en kvinnlig polis. Många är av den uppfattningen att kvinnor inte hör hemma hos polisen då de inte har samma fysiska styrka som män. Den här studien visar på att så är inte fallet utan även kvinnor kan ha styrkan som krävs och kan också med sin kvinnlighet komplettera kåren. Myten om att polisyrket endast är för män lever fortfarande kvar i viss mån då vissa individer som är i kontakt med polisen föredrar en manlig polis framför en kvinnlig.

  • 307.
    Aghanifor, Ishmael
    http://www.eurafrika.com.
    Charging the use of studded tires in Stockholm city-A cost Benefit analysis2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The stockholm county proposed legislation in 2010 on the use of studded tires in the city. The aim of the policy was to reduce the use of studded tires by 50 percent. The research question investigates the authenticity of the policy where it was hypothesized that the net social benefits for the imposition of this charge was less than or equal to zero. Emperical literatures were chosen systematically and with the help of theories on welfare economics, a meta analysis was employed quantifying cost and benefits of all outcomes. The findings shows that the NSB is less than zero meaning that it was a wise decision to reject the proposal.

  • 308. Agin, Lise
    LEGO som undervisningsmetod2008Independent thesis Basic level (professional degree)Student thesis
  • 309.
    Agin, Sol
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Communication without borders: A quantitative study on how mobility and a cosmopolitan self-identity affect Swedish expatriates communication patterns with friends.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to find out how Swedish voluntary migrants communicate with friends in three different groups: friends that resides in the same country as the respondent currently lives in, friends in Sweden, friends in other countries around the globe and whether or not individual mobility, demographic factors or a sense of global citizenship affect the chosen mean of communication. The reason behind the study is to introduce a previously unstudied area into the field of geographically based media studies and hopefully contribute to a deeper understanding of the role played by different means of communication in shaping the dynamics of global friendship. The theoretical approach in this study will be from three different outlooks, migration, polymedia (including the second-level digital divide) and cosmopolitanism.

    The study is based on data from the Institute for Society, Opinion and Media (SOM) and their survey questionnaire sent out to Swedish expatriates during fall 2014 / winter 2015, also known as Utlands-SOM. The total number of respondents are 2268. The study starts with basic frequencies to find out which media that are the most prominent, then binary logistic regressions have been made. The total number of dependent variables are 21 and these have then been analysed from seven independent variables; age, gender, education, travel patterns, years spent abroad, number of countries lived in and whether or not the respondent consider himself/herself being a cosmopolitan. This generates a total of seven tables (one for each media) with three models in each (contact with friends in current country of residency, contact with friends in Sweden and contact with friends in other parts of the world).

    Amongst Swedish expatriates, e-mail and Facebook are the two most popular media for keeping in touch with friends, regardless of the friends location. The most significant demographic variable is age. Usage of video call, text message, chat, Facebook and other social media tend to decrease with age. Every year spent abroad decreases the communication with friends in Sweden, but increases the communication in the current country of residency. The number of countries lived in have a positive effect on communication with friends in other parts of the world. Cosmopolitan self-identity is found to be most significant when communicating with friends in other parts of the world, and it also affects e-mail the most. Level of education, which in previous studies have been found closely linked to a cosmopolitan identity, is found to have no significant correlation. Arguably, this is explained by the other means of communications negative relationship with the variable.

  • 310.
    Agin, Sol
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Hungerns Ansikte: En studie av nyhetsrapporteringen om det svältdrabbade Afrikas horn 20112013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to examine whether or not American and British newspapers coverage of the famine at the horn of Africa 2011 developed and changed from a month before to a month after the UN declared famine on July 20th the same year. It also studies if and how the focus has changed in contrast to prior coverage of African famines, since the coverage of events is key for the world-wide response.

    Questions asked in this paper is; To what extent did the frequency in coverage change after July 20th in correlation to theories of crisis reporting? How does both countries score on the positive/negative content scale in comparison with previous images of Africa and compassion fatigue? In what ways does the coverage differ prior to and after July20th in relation to crisis reporting? How is the reporting country framed in the articles, that is; what kind of attention does the country in question get for its actions?

    This paper is based on theoretical approaches of news framing, news coverage on crisis and catastrophes, compassion fatigue (the gradual lessening of compassion experienced by an audience that has gotten used to a certain way of reporting). This study is a combination of quantitative and qualitative content analysis where the data has been collected through quantitative methods in order to create categories for frames as well as making it possible to compare data between both countries in a concrete way. Thereafter the results has been analyzed qualitatively.

    The frequency in reporting amongst the 67 articles reviewed in this study increased after July 20th and that showed that a catastrophe will increase the coverage just as theories about crisis reporting predicted. The publishing in this study falls on the negative side of reporting, which is correct accordingly to theories on crisis reporting, but also to compassion fatigue and framing. The content barely changed, but for the American papers it became slightly more positive after July 20th. The British papers on the other hand increased their negative content. The outspoken primary focus on the countries ownportrayal were minimal, which is inconsistent with theories of African media portrayal.

  • 311.
    Agnarson, Mats
    Karlstad University, Faculty of Arts and Education.
    Portfolio som arbetsredskap i skolan.: En studie kring portfolio och dataprogrammet Portfolio Manager 2.2008Independent thesis Basic level (degree of Bachelor), 40 points / 60 hpStudent thesis
    Abstract [en]

    Portfolio methodology and digital portfolio for pupils are nowadays well known conceptions. These two things, just as one of the computer programmes developed in purpose to be an active digital portfolio for pupils, have an essential part of this study. Portfolio Manager 2, which is the name of the programme, is developed in Sweden, by Swedish pedagogues.

    The study has a quantitative disposition, with questionnaires as instrument. A gender and special needs approach was part of the study, which resulted in new pedagogical experiences. The study was made at 2 different Swedish schools, in 5 classes in form 5. The subject was woodworks and textile craft. The teacher questionnaire was shaped in such a manner that it could provide a judgement of the “phenomena” PM2 as a unit, since PM2 also consists from tools of the more administrative kind.

    The result of the study corroborates earlier studies, which was that the use of portfolio helps pupils in their learning process. The study also shows that girls in form 5, more than boys in the same age group, understand the connection between learning and portfolio methodology. Further more this examination points out that the software Portfolio Manager 2 is very user-friendly, both for pupils using digital portfolio as well as for teachers as an administrative tool.

    The school subject woodworks and textile craft is not the primary object of the study, but is discussed in the text through the “excess information” from the questionnaires. The result regarding the school subject woodworks and textile craft was positive.

    Title: Portfolio as a working tool in school – A study concerning portfolio and the computer programme Portfolio Manager 2

    Level: C

    Writer: Pedagogue Mats Agnarson – Karlstad

    Supervisor: Hugo Wikström, Karin Bengtsson – Karlstads Universitet

    Examinator: Anders Arnqvist – Karlstads Universitet

  • 312.
    Agneblad, Anette
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Educational Studies.
    Barns fria lek med konstruktionsmaterial, ur ett genusperspektiv: en studie på hur förskollärare uppfattar barns fria lek med konstruktionsmaterial, ur ett genusperspektiv2017Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
  • 313.
    Agnemyr, Helena
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Arbetstidsdireketivets påverkan av den svenska arbetstidslagen: I vilken utsträckning kan parterna på arbetsmarknaden stifta kollektivavtal?2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Sweden became a member of the European Union in 1995. When Sweden entered the Union the government also agreed on implementing every law, regulation and directive the Union have and will have in force. One directive the Union wants every country to implement is the Directive (93/104/EG) concerning certain aspects of the organization of working time. This directive includes regulations concerning the relationship between employer and employees. The regulations in the directive must be in force before January 1 2007.

    One of the main points in the directive is the possibility for the parties on the labour market to reach agreements through collective agreements that deviate from the legislation concerning work hours. When the directive is a part of the Swedish law system the possibility for employer and employees to deviate from legislation concerning work hours in collective agreements will be limited through an EG-barrier. The EG-barrier sets a limit for the parties on the labour market to reach collective agreements if the agreement means worse conditions for the employees.

    The possibility for the parties on the labour market to abscond the legislation concerning work hours is regulated in the third paragraph in the legislation concerning work hours. This article describes what other articles the parties on the labour market can abscond from. If the collective agreement contains regulations which means worse conditions for the employees the agreement declared invalid and the employer will be liable for damages.

    The purpose of the essay is to examine in what extent the parties on the labour market can reach collective agreements after January 1, 2007.

  • 314.
    Agnemyr, Helena
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Främjar Starta företag-dagen kvinnors företagande?2010Report (Other (popular science, discussion, etc.))
  • 315.
    Agnemyr, Helena
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Tillämpning av 6 b § LAS vid sammanslagningar av företagshälsovårder: Anställningsavtalets skillnader vid pensionsbestämmelser2008Independent thesis Advanced level (degree of Magister), 80 points / 120 hpStudent thesis
    Abstract [en]

    During year 2007 ClaraHälsan Ltd bought the company health service Solstahälsan in Karlstad. The wide merger of the two health services the problems arose around the employees’ employment agreements when certain parts of the agreement differ. At a transition of a company, in this case a health service, the rights and obligations for the employees will pass on to the new employer according to directive 2001/23/EG who came in force in the swedish legal system in year 1995. The former employer is only responsible vis-à-vis the employees ”for economic obligations related to the time before the transition, the code of protection of employment 6 b §. The new employer are committed to the old employment agreement vis-à-vis the employees during at least one year.

    At a transition the employment will automatically pass on to the new employer who will take over the rights and obligations in connections to the transition. It is not the collective agreement in whole that will pass on to the new employer, only the employment conditions in the collective agreement.

    The purpose of this essay is to examine what will happen to the employment conditions when two companies become one through a transition, especially pension benefits.

  • 316.
    Agnemyr, Helena
    et al.
    Karlstad University, Faculty of Social and Life Sciences, Centre for Research on Regional Development.
    Dahlgren, Bengt
    Karlstad University, Faculty of Social and Life Sciences, Centre for Research on Regional Development.
    Gör Vågen!: Samhällsentreprenörskap med värmländska förtecken2011Report (Other academic)
    Abstract [sv]

    Rapporten handlar om samhällsentreprenörskap med värmländska förtecken. Idén om samhällsentreprenörer ges i rapporten sammanhang och perspektiv i en diskussion om tidsandan. Rapporten handlar både om teori och praktik. Den bygger på litteraturstudier och på samtal och dialoger med forskare, regionala aktörer och inte minst värmländska samhällsentreprenörer.

    Rapportens rubrik har hämtas från ett återberättande av ett möte om vad regeringen tänkte göra för näringslivet. Det förlösande svaret på en avslutande fråga om vad regeringen borde göra blev ”Gör vågen!”. Anekdoten berättades vid en av de två workshopar med värmländska samhällsentreprenörer som genomfördes under arbetet med rapporten.

    Tankar om samhällsentreprenörskapet syfte och sammanhang eller dess själ och djupare mening kan möjligen sammanfattas i två dikter av Tage Danielsson, nämligen;

    För den trötta samhällskroppen, vore kanske bästa boten, ifall tankarna från toppen kom från roten

    Och

    En droppe i livets älv har ingen kraft att flyta själv. Det ställs ett krav på varenda droppe. Hjälp till att hålla de andra oppe!

  • 317.
    Agnemyr, Helena
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Valdemarsson, Rebecka
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Mångfaldens komplexitet2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Genom att vi lever i ett samhälle som präglas av en bred mångfald blir begreppet mångfald allt mer aktuellt, både för arbetsgivare och för medarbetare. Mångfald som begrepp är svårdefinierat och komplext med flera olika betydelser. Enligt Ds 2000:69 varierar begreppet beroende på organisation. Ökad mångfald kan skapa fördelar för organisationer, bland annat genom fler perspektiv på eventuella problem vilket i sin tur kan leda till bättre lösningar (Kearney et al. 2009). Handikappförvaltningen i Västra Götalandsregionen (VGR) har uppmärksammat begreppet mångfald och har arbetat fram en mångfaldsplan som ska genomsyra hela verksamheten och det vardagliga arbetet.

     

    Syftet med denna uppsats har varit att försöka reda ut skillnader och likheter mellan hur begreppet mångfald uppfattas i det dagliga arbetslivet och hur begreppet beskrivs i dokument vid Handikappförvaltningen i VGR.

     

    För att uppnå syftet har författarna genomfört en kvalitativ studie vid Handikappförvaltningen i VGR och haft öppna intervjuer med åtta personer vid förvaltningen. Även vid intervjuerna framgick det att begreppet mångfald är ett vitt begrepp som är svårt att definiera. Författarna har även valt att fokusera på begreppet mångfald i samband med rekryteringar, då rekryteringar ger arbetsgivaren en viss möjlighet att påverka verksamheten. Trots att flera av respondenterna påpekade vikten av en arbetsplats som är präglad av det svenska samhället betonade de att oavsett vilket land de sökande är ifrån, deras kön eller sexuella läggning så är det kompetensen som är det viktiga för att få en verksamhet som fungerar och är framgångsrik.

  • 318. Agnemyr, Maria
    et al.
    Olsson, Malin
    Särnholm, Eva
    Goodwillredovisning enligt IFRS 3 - påverkan på redovisning och revision2005Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    Enligt ett beslut som togs av EU: s ministerråd i juni år 2002 skall alla noterade börsbolag från och med den 1 januari 2005 följa International Financial Reporting Standards, IFRS. Vi har i vår uppsats valt att titta på standarden som betecknas IFRS 3, vilken bland annat tar upp hur den förvärvade goodwillposten skall redovisas. Tidigare gällande svenska regler föreskrev att goodwill årligen skulle skrivas av, men med nu gällande lag skall en nedskrivningsprövning, impairment test, av den förvärvade goodwillposten göras minst en gång per år. Detta för med sig att goodwill från och med årsskiftet 2005 kommer att baseras på verkligt värde och inte på historiskt värde som tidigare varit fallet. Syftet med vår uppsats är att belysa hur årsredovisningen påverkas i och med införandet av IFRS 3, avseende förvärvad goodwill, och vilka konsekvenser regelbytet får för revisionen. För att uppnå vårt syfte har vi använt oss av en kvalitativ metod med en induktiv ansats. För att få svar på våra frågeställningar har vi intervjuat två auktoriserade revisorer, en från Karlstad och en från Stockholm. Vi har även undersökt fyra börsnoterade koncerners årsredovisningar och proformas för 2004 samt delårsrapporter för första kvartalet 2005 för att se hur årsredovisningen påverkas av IFRS 3 avseende goodwill. Intervjuerna påvisade vissa skillnader mellan revisorernas synsätt på de nya reglerna samt hur de påverkar årsredovisning och revision. Respondenterna är dock överens om att nedskrivningsprövningen utgör ett svårt moment då det handlar om bedömningar av framtiden. Undersökningen av de fyra företagens redovisningsrapporter visade ett ökat resultat för tre bolag vid en jämförelse mellan första kvartalet år 2005, enligt IFRS, och samma period år 2004, innan omräkning enligt IFRS skett.

  • 319. Agnestam, Carina
    et al.
    Gustafsson, Åsa
    Patienters upplevelser av att vänta på ambulens2008Independent thesis Advanced level (degree of Master (One Year))Student thesis
  • 320. Agorastos, Vasilios
    Historieundervisningen vid Karlstads läroverk 1890-19551997Independent thesis Basic level (degree of Bachelor)Student thesis
  • 321.
    Agripina, Irene Garnit
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Scandinavian Fashion Brands: Finding the puzzles betwen marketing strategy and Swedes customers behaviour2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. All of these fashionbrands are analyzed based on their marketing strategy, then compared to the result from the quitionaires about these brands. From the questionaires, it can be found which kind of marketing strategy profitable for their segment. The result of this research show that most of the company know much about their customers, they do the right thing especially with the product design. Sometime the companies do the unuseful marketing that's wasting money because the customers don't react on the desirable behaviour

  • 322. Aguino, Gonzalo Iglesias
    Performance of VoIP strategies for hybrid Mobile Ad Hoc Networks2007Independent thesis Advanced level (degree of Master (One Year))Student thesis
  • 323.
    Aguiño, Gonzalo Iglesias
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Performance of VoIP strategies for hybrid Mobile Ad Hoc Networks2007Independent thesis Advanced level (degree of Magister), 20 points / 30 hpStudent thesis
    Abstract [en]

    Last decade, a lot of research has been done in wireless communication technologies. Mobile

    nodes such personal digital assistants (PDAs), notebooks and cell phones are nowadays used

    in human’s daily life.

    MANETs are networks consisting of two or more mobile nodes equipped with wireless

    communication and networking capabilities, but they don’t have any network centrilized

    infrastructure.

    In last few years, MANETs have been emerged to be an important researched subject in the

    field of wireless networking.

    MANETs are autonomous; however they can communicate with other external networks such

    the internet. They are linked to such external networks by mobile nodes acting as gateways.

    This kind of networks is known as hybrid MANETs.

    Voice over Internet Protocol (VoIP), is a technology that allows you to make voice calls using

    a Internet connection instead of a regular (or analog) phone line.

    The goal of this thesis is evaluate the performance of VoIP strategies for hybrid MANETs.

    Two different aspects are evaluated, the session establishment performance and the voice

    quality.

    Network Simulator 2 is used to run several simulations, two different applications are used to

    run voice simulations (Session Initiation Protocol and Exponential traffic generator). We

    evaluate two different cases for voice traffics, voice calls between two MANET nodes and

    voice calls between MANET nodes and external nodes.

    After running the simulations, there are some performance parameters which will reveal the

    results. The key findings of the simulations are: adding gateways, number of voice traffic

    flows and the number of hops between source and destinations. There are some interesting

    results which reveal for example, that adding gateways is not always beneficial.

  • 324. Agustí, Ramón
    et al.
    Fazekas, Péter
    Gómez Barquero, David
    Lindskog, Stefan
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Computer Science. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Oliver, Miquel
    Pérez-Romero, Jordi
    Tralli, Velio
    NEWCOM DR7.2: First report on common framework/models and activities in Department 72005Report (Refereed)
    Abstract [en]

    This deliverable provides a description of the framework identified for the collaborative activities between different partners in the context of NEWCOM department 7 on QoS provision in heterogeneous wireless networks. The considered models, assumptions and expected results are pointed out for each activity. The deliverable also includes a report on the means to achieve the integration between the different partners

  • 325. Agustí, Ramón
    et al.
    Fazekas, Péter
    Lindskog, Stefan
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Computer Science. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Oliver, Miquel
    Pérez-Romero, Jordi
    Studer Ferreira, Lucio
    Tralli, Velio
    NEWCOM DR7.4: Final Report on the activities carried out in Department 72007Report (Refereed)
    Abstract [en]

    This deliverable constitutes the final report of all the activities that carried out in the framework of the NEWCOM department 7. It contains a description of the main technical achievements for each one of the activities in which the department has been organised togehter with the list of indicators reflecting the degree of integration that has been achieved among the different partners

  • 326. Ahadi, Sina
    et al.
    Jansson, Eric
    Svensson, John
    Löfbergs Lila Arena - symbol för Karlstad?2006Student paper second termStudent thesis
  • 327.
    Ahammed, Farhan
    et al.
    The University of Sydney, Australia.
    Taheri, Javid
    The University of Sydney, Australia.
    Zomaya, Albert
    The University of Sydney, Sydney, Australia.
    Finding lower bounds of localization with noisy measurements using genetic algorithms2011In: Proceedings of the first ACM international symposium on Design and analysis of intelligent vehicular networks and applications (DIVANet '11), Miami, Florida, USA: Association for Computing Machinery (ACM), 2011, p. 47-54Conference paper (Refereed)
    Abstract [en]

    Vehicular Ad-Hoc Networks (VANETs) are wireless networks with mobile nodes (vehicles) which connect in an ad-hoc manner. Many vehicles use the Global Positioning System (GPS) to provide their locations. However the inaccuracy of GPS devices leads to some vehicles incorrectly assuming they are located at different positions and sometimes on different roads. VANETs can be used to increase the accuracy of each vehicle's computed location by allowing vehicles to share information regarding the measured distances to neighbouring vehicles. This paper looks at finding how much improvement can be made given the erroneous measurements present in the system. An evolutionary algorithm is used to evolve instances of parameters used by the VLOCI2 algorithm, also presented in this paper, to find instances which minimises the inaccuracy in computed locations. Simulation results show a definite improvement in location accuracy and lower bounds on how much improvement is possible is inferred.

  • 328. Ahammed, Farhan
    et al.
    Taheri, Javid
    The University of Sydney, Australia.
    Zomaya, Albert
    The University of Sydney, Sydney, Australia.
    Finding Lower Bounds of Localization with Noisy Measurements Using Genetic Algorithms2011Report (Refereed)
  • 329.
    Ahammed, Farhan
    et al.
    The University of Sydney, Sydney, Australia.
    Taheri, Javid
    The University of Sydney, Australia.
    Zomaya, Albert
    The University of Sydney, Sydney, Australia.
    Using simulated annealing to find lower bounds of localization with noisy measurements2012In: 2012 IEEE 26th International Parallel and Distributed Processing Symposium Workshops & PhD Forum (IPDPSW), IEEE conference proceedings, 2012, p. 601-608Conference paper (Refereed)
  • 330.
    Ahammed, Farhan
    et al.
    The University of Sydney, Australia.
    Taheri, Javid
    The University of Sydney, Australia.
    Zomaya, Albert
    The University of Sydney, Sydney, Australia.
    Ott, Max
    NICTA Australia Australian Technology Park.
    LICA: Improving Localization Given Noisy Data In GPS-Equipped VANETs Using Trilateration With Cluster Analysis2011Report (Refereed)
  • 331.
    Ahammed, Farhan
    et al.
    University of Sydney.
    Taheri, Javid
    The University of Sydney, Australia.
    Zomaya, Albert
    The University of Sydney, Sydney, Australia.
    Ott, Max
    NICTA.
    VLOCI: Using Distance Measurements to Improve the Accuracy of Location Coordinates in GPS-Equipped VANETs2012In: Mobile and Ubiquitous Systems: 7th International ICST Conference, MobiQuitous 2010, Sydney, Australia, December 6-9, 2010, Revised Selected Papers / [ed] Patrick Sénac, Max Ott, Aruna Seneviratne, Springer Berlin/Heidelberg, 2012, Vol. 73, p. 149-161Conference paper (Refereed)
  • 332.
    Ahammed, Farhan
    et al.
    The University of Sydney, Australia.
    Taheri, Javid
    The University of Sydney, Australia.
    Zomaya, Albert
    The University of Sydney, Sydney, Australia.
    Ott, Max
    NICTA Australia Australian Technology Park.
    VLOCI2: An Iterative Method To Improve Location Coordinates In GPS-Equipped VANETs in Multiple Lanes2011Report (Refereed)
  • 333.
    Ahammed, Farhan
    et al.
    The University of Sydney, Australia.
    Taheri, Javid
    The University of Sydney, Australia.
    Zomaya, Albert
    The University of Sydney, Sydney, Australia.
    Ott, Max
    Australian Technology Park, Australia.
    VLOCI2: An Iterative Method To Improve Location Coordinates In GPS-Equipped VANETs in Multiple Lanes2011Report (Refereed)
  • 334. Ahdrian Nordberg, Eva
    Läs- och skrivsvårigheter ur ett dilemmaperspektiv2005Independent thesis Basic level (professional degree)Student thesis
    Abstract [en]

    The aim of this study is from a reading- and writingdisabilities perspective to find out how well the remedial pedagogy works in school. The study will also find out if there exist a school “for all” when it comes to people with reading- and writingdisabilities situation. The purpose is also to find out how well prepared the school is to handle those pupils. The study has accomplished by qualitative interviews. The respondents are remedial teachers/ remedial pedagogies. The respondents represent three different municipalities that work for the school or an organization with an overall responsibility for several schools. The study goes to that the school is prepared to handle students with reading and writing disabilities. In those schools that are subject for the study has everyone a plan for taking care of students with reading-and writingdisabilities. How we work with this pupil depends of the economic resources in the school. The remedial pedagogy has changed in our schools. It is both tutorial and individual education as called “one to one” education. The remedial teacher and the remedial pedagogy do not always agree, some of them want both individual education and supervision while other prefers to use supervision. The most need for this pupil is to have a “one to one” class. Today the circumstances are important for the education and the student’s needs. The focus is on the student’s assumption. Three of four pedagogies consists that there is “a school for all”, because every single student with be taken care of individually. Keywords: dyslexia, a school for all, reading and writing disabilities and remedial pedagogy

  • 335.
    Ahl, Daniel
    Karlstad University, Faculty of Technology and Science, Department of Energy, Environmental and Building Technology.
    Analysis of how different mesh functions influence the result in CFD-simulation of a marine propeller:  2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 336. Ahl, Daniel
    Identifiering av täppt filter för värmepumptorktumlare: Genom analys av processens temperaturer2011Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
  • 337.
    Ahl, Elin
    et al.
    Karlstad University, Faculty of Health, Science and Technology (starting 2013).
    Nordberg, Nina
    Karlstad University, Faculty of Health, Science and Technology (starting 2013).
    Planning a digital transformation for a company with a process layout: A study conducted at voestalpine Precision Strip AB2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Digitalization is an upcoming trend that divides the manufacturing industry of today. As an increasing number of companies chose to implement digitalization as a business strategy, some companies still struggle with implementing digitalization into their businesses.

    Previous research has developed digital transformation models, but has been admitted as too generic. This thesis used the most comprehensive transformation model as base and aimed to make it practically implementable for a manufacturing company with a process layout. To enable this, a case study was conducted on a steel-processing company with this layout design. This thesis had an inductive approach, where primary data were collected from one selected company through a pilot study and semi structured interviews, and secondary data were collected through a literature review.

    During the study, it was discovered that a company can benefit from using a customized guidance of how to implement digitalization, to optimally use digital opportunities. This thesis contributed with additional steps and extensions of the previous transformation model. The contribution consisted of the involvement of competency, creation of definition, identified digitalization trends relating to a SWOT analysis, additional phenomenon to take into consideration when analyzing future scenarios, additional questions to consider when analyzing impacted areas, creation of a digital business strategy, a comparison of impacted areas with previous projects, additional identified actions to fill the gap between current state and goals, and five identified criteria’s on how to prioritize these actions. This study extends current research with details and depth regarding a digital transformation model, and hence make it more practical. For future research, a case study testing the potential of the transformation model on a similar company should be conducted, and thereby improve the model further.

  • 338.
    Ahl, Johan
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Artistic Studies.
    Lika förutsättningar för lärande: En studie om trumundervisning på musik- och kulturskola ur ett genusperspektiv2016Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to, from a gender perspectice, explore how the drum kit lessons in three music and culture schools are performed. To investigate this, three qualitative interviews and six participant video observations have been implemented. Previous studies show that music teachers expect a feminine and masculine style of their students, that it is difficult as a girl to position themselves in a way that challenges the local gender regime while it is difficult to be traditionally feminine - moderate and controlled – when playing instruments such as electric bass and drum kit. In the present studies results, drum teachers’ views on drum teaching are shown but also how they conduct their teaching, and how boy- and girl students are handled in teaching. It emerges that teachers largely adapt teaching to students’ personalities and individual circumstances and not to gender, but the drum teachers express certain prejudices which may indicate that they expect to see a feminine and masculine style of their students. There is a discussion about the problems of instruments and professions being gender-coded, which can affect students’ learning conditions, and teacher prejudices and that teachers have to adapt to the students and not vice versa.

  • 339. Ahl, Linda
    et al.
    Andersson, Katrin
    Konkurrentanalys för Värmlands Fastighetsservice KB - ett företag i fastighetsförvaltningsbranschen2001Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    Vi har på uppdrag av Värmlands Fastighetsservice KB genomfört en analys av branschstrukturen samt en konkurrentanalys av företagets konkurrenter inom fastighetsförvaltarbranschen. Företaget vill veta vilka deras farligaste konkurrenter är och hur deras styrkor, svagheter, mål och strategier ser ut. Syftet med uppsatsen är att genomföra en konkurrentanalys för företaget Värmlands Fastighetsservice KB. Först genomförde vi en förstudie med Värmlands Fastighetsservices kunder för att identifiera företagets konkurrenter. Därefter intervjuade vi Värmlands Fastighetsservice och de konkurrenter vi identifierat. Konkurrenterna vi funnit är HSB i Centrala Värmland, Samhall Vasa, Ecuro och Riksbyggen. Vi använde oss av strukturerade intervjuer med öppna svar. Vi har även hämtat siffror från företagens årsredovisningar samt Internet. Dessa siffror har vi använt för att beräkna finansiella nyckeltal. Resultatet av våra intervjuer visar att företagets farligaste konkurrenter i nuläget är Ecuro och Samhall Vasa, men Värmlands Fastighetsservice bör för den delen inte glömma bort de övriga aktörerna på marknaden. Vi lämnar även rekommendationer till Värmlands Fastighetsservice för hur de kan förbättra sin situation på marknaden gentemot konkurrenterna.

  • 340. Ahl, Petra
    et al.
    Johannesson, Anna
    Värm, Annika
    Fastighetsmäklares branschorganisationer2004Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    Today Swedish estate agents are organized in two different trade associations, Mäklarsamfundet and Fastighetsmäklarförbundet. The trade associations offer their members equivalent services, like economic and juridical counselling, liability insurance, courses and authorization. For a long time, it has been discussed whether there should be a unification of the trade associations or not. The object of this paper is to look into why estate agents choose to join a trade association and also what view the trade associations have of a unification. To be able to reach the object, we conducted qualitative interviews with estate agents, persons in leading positions in the trade associations and the persons in leading positions in the two biggest estate agent-companies in Sweden. The theories that were used dealt with organizations, power, public influences and services. The result of our investigation showed that the estate agents that we interviewed never really had thought about why they had joined a trade association or which of the associations they should join. The reason why they were members in the trade association of their choice was either because of the influence by their colleagues or because of a demand from the company, in combination with an easy way to sign their liability insurance. The trade associations show a much deeper commitment to these matters. Mäklarsamfundet has strongly shown that they want a unification of the trade associations in order to give estate agents a better position on the market and to give the public a better picture of the competence of the estate agents. They believe that it should be easier to have an influence on public opinions if there is only one big trade association. Fastighetsmäklarförbundet wishes to keep the divided associations; they believe there is a risk if there is no competition between the trade associations, a competition that maintains their engagement to create the best services and security for their members. Fastighetsmäklarförbundet also believes that there is a big risk with a unification in when it comes to cartelization, which they think that the estate agent line of business is blackened by.

  • 341.
    Ahl, Åsa
    Karlstad University, Faculty of Arts and Education.
    Heteronormativitet i svenskämnet för grundskolans senare år: En läromedelsanalys2013Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    My thesisdiscusseshowthe teaching materialPortal svenska 7-9 meets goals in Lgr11 on countering traditional gender roles. In this I want to highlight how heteronormativity designed and regenerated in school in general and the teaching material Portal svenska 7-9 in particular.The compositeobjectiveof this paper isthat, based on myresearchto work out howwe areteachingshould proceedin order tomeet theobjectives ofLgr11relatingto counteracttraditional genderroles.

    My study shows that the premise of living up to the goals of Lgr11 not in a clear way, met in the discursive expression in Portal svenska 7-9. The teaching material is too heteronormative contingent and can not handle more than exceptionally challenging the prevailing heteronormativity. However, the teaching material of the quality that can serve as basis for an active educational work. Through a conscious and deliberate standard critical pedagogical work can Portal serve as a starting point to show the weaknesses of both heteronormativity and as a starting point to illustrate the possibilities of an alternative perspective.

     

  • 342.
    Ahlberg, Anna
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Educational Studies.
    Naturvetenskap i förskolan: En intervjustudie om förskollärares tankar och arbetssätt2014Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to investigate how preschool teachers think about preschool

    science, what they consider science to be and how they deal with specific curricular objectives

    related to science.

    Science is a part of our everyday life, it is a prerequisite for understanding everyday

    phenomena and how the world is working. Nevertheless it is often dropped in favour of other

    subjects in Swedish preschools.

    The eight preschool teachers participating in this study are all working in the same

    municipality in the western part of Sweden with children aged 1- 5 years. The method used in

    this study was interviews. The interviews were recorded to facilitate the transcriptions.

    The results show that preschool teachers find that science is an important subject that should

    be introduced to the children early on in life. They also show that preschool teachers consider

    science to have a preventive effect on the learning to the children, and it is needed for them to

    understand everyday processes and phenomena. When working with the curricular objectives

    linked to science, the result show that preschool teachers perceive nature as an asset to

    develop the children’s knowledge and interest for scientific concepts. Factors that impact the

    work with science in preschool could, according to the educators, be lack of knowledge, the

    children’s age or their attitude towards the subject.

    Conclusions that can be drawn from this study are that preschool teachers draw on the

    children’s interests when teaching science. They also find it important to use the correct terms

    at an early stage.

  • 343. Ahlberg, Annika
    Att utveckla elevers psykiska förmåga2008Independent thesis Basic level (professional degree)Student thesis
  • 344.
    Ahlberg, Annika
    Karlstad University, Faculty of Social and Life Sciences.
    Att utveckla elevers psykiska förmåga: Mental träning i ämnet idrott och hälsa2008Independent thesis Basic level (professional degree), 10 points / 15 hpStudent thesis
    Abstract [en]

    The purpose of this thesis was to find out how teachers can develop the psychological ability of their pupils within the subject of physical education. To find an answer to this, two researchers were interviewed in a qualitative way and four teachers in physical education were interviewed structurally. Current literature was also red. I tried to answer if there are any differences, or similarities, between two scientists’ and four teachers’ in physical education perspectives regarding methods to develop pupils’ psychological ability. The thesis also tries to answer which practical exercises in mental training that could be used in the teaching of physical education and how teachers in physical education can use mental training to motivate the pupils to strive for high grades.

    This study shows that the pupils’ psychological ability can be developed through different mental exercises. To develop the pupils’ self-confidence by giving theme suitable exercises with a degree of difficulty that are on a slightly higher level than what the pupils think they can manage is one way. A similarity between the opinions of the scientists and the teachers in physical education is the importance of good communication with the pupils. Further, the two scientists emphasized the importance of making the pupils involved in the planning and contents of the lessons. The teachers in physical education did not share this opinion.

    To develop the pupils’ self-knowledge and make theme strive for a grade, reasonable for their personal abilities, may increase motivation. In my thesis I have realised that a teacher’s behaviour is also important. The teacher needs to have a sensitive ear, use constructive feedback to the pupils and, to a reasonable extent, get the pupils involved in the planning and the contents of the lessons.

  • 345. Ahlberg, Antoinette
    Barns förkunskaper om vattnets kretslopp2008Independent thesis Basic level (professional degree)Student thesis
  • 346. Ahlberg, Henrik
    et al.
    Råberg, Erik
    SCTP prototype developement2002Independent thesis Basic level (professional degree)Student thesis
  • 347. Ahlberg Johansson, Maria
    Frireligiös livsstil anno 20012001Independent thesis Basic level (degree of Bachelor)Student thesis
  • 348. Ahlberg, Maria
    et al.
    Henriksen, Emma
    Sundberg, Maria
    Focus på Marieberg - ett visionskoncept för ett turist- och fritidsområde2003Independent thesis Basic level (professional degree)Student thesis
    Abstract [sv]

    Denna rapport dokumenterar ett examensarbete som har utförts av innovations- och designingenjörsstudenter vid Karlstads Universitet under våren 2003 i samarbete med Kristinehamns kommun. Kommunen har i dagsläget problem med utflyttning och är därför i behov av förslag som kan öka kommunens attraktionskraft som boende- och besöksort. Projektuppgiften har bestått i att ta fram ett koncept för ett turist- och fritidsområde inom Mariebergs före detta sjukhusområde. Sjukhuset anlades i slutet på 1800- talet och ligger i en vacker parkmiljö i direkt anslutning till Vänern. Målsättningen har varit att ge kommun och övriga intressenter förslag på hur området kan utformas och planläggas för ett attraktivt område med inblandning av såväl turister som bofasta i Kristinehamn. Tyngdpunkten har därför lagts på att omstrukturera det idag osammanhängande och ”röriga” området samt att ge förslag på diverse boendeformer, upplevelser och aktiviteter för flera målgrupper. För att kunna styrka konceptets utformning har en omfattande förstudie gjorts. Avsikten med förstudien är att ge rapporten ett genomarbetat innehåll då denna ska kunna användas som underlag för en områdesplanering inriktat mot turism och fritid på Marieberg. I konceptet ges förslag på en omdragning av vägnätet på Marieberg vilket skulle medföra ett mer trafiksäkert område där människan istället för bilen sätts i centrum. Att riva ett antal byggnader på området skulle bidra till ett mer sammanhållet område med en öppen och genomtänkt land-skaps-arkitektur utan avskärmningar och baksidor. För att göra vattnet mer till-gängligt för besökare kan en offentlig badstrand, en naturnära vasspromenad och en attraktiv gästhamn anläggas. Övernattningsmöjligheter i olika former ska kunna erbjudas på området. En spännande och originell camping och ”menyboende” på områdets Palats antas locka människor från flera målgrupper. Människans behov av gemenskap och utveckling tillgodoses genom förslag på ett antal olika kurser och aktiviteter. Utöver rapporten har ett utställnings- och presentationsmaterial tagits fram i syfte att underlätta för uppdragsgivaren vid framtida presentationer av arbetet. Detta material består av ett tio minuter långt bildspel, en sammanfattande folder, nio A2 affischer med illustrationer och förklarande text samt en modell över området i skala 1:1000.

  • 349.
    Ahlberg, Marika
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Konferera i solen?: En studie kring konsumentval inom konferensbranschen2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message. The challenge is to make themselves visible to consumers and make them aware of their message. This challenge means that companies need to know everything and then some of his audience. A market survey is a good tool to meet this challenge. The purpose of this paper is to investigate what factors influence consumer choice of conference facilities. The company that is the focus of this investigation is Visit Karlstad, who is a company that’s providing conference services for businesses and organizations. The conference industry is a part of the experience industry and conference facilities have in pace with todays increased focus on experiences. Companies need to invest more in particular on activities to attract consumers. The advertising is now more focused on the experiences and events, and many researchers argue that there are experiences that attract consumers to consume today. Today's tough advertising climate means that firms are facing greater challenges to reach out with their message.

     A quantitative study in the form of a survey was the basis for this thesis. Respondents to the survey have been conferences buyers from all over Sweden. The results from the survey show that the determining factors in the choice of the conference are: the location, good communications, price, standard of the facility, the environment and the range of activities available. These are factors that are critical to the overall impression of the conference center and conference stay.

  • 350. Ahlberg, Mattias
    et al.
    Carlsson, Fredrik
    Serial RP Bus in workstation - a bridge between simulated and real AXE-10 hardware2001Independent thesis Basic level (degree of Bachelor)Student thesis
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