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  • 151.
    Culjevic, Dzengis
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Förståelse av begreppet hållbar utveckling bland lärarstudenter vid Karlstads universitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate how teachers at Karlstad University interpret the concept of sustainable development and its three dimensions: ecological, economic and social sustainability. To answer the main purpose of this study it has been divided into 2 main questions. 1) What does the term sustainable development represent for teacher-students? 2) What do the 3 different dimensions mean for teacher-students and The method used to answer these two main questions was the qualitative interview technique. Twenty teacher-students were a part of this study. Out of twenty teacher-students only sixteen of them had some knowledge about the concept of sustainable development. Four of them had little to no knowledge about the concept, among the sixteen remaining teacher-students two showed good knowledge of the concept of sustainable development by describing it from a holistic perspective. Eight teacher-students described the concept of sustainable development exclusively from the ecological perspective without considering other dimensions of sustainability. Two teacher-students described the concept of sustainable development only from their own perspective, without including other dimensions of sustainability. Four teacher-students described sustainable development based on an anthropocentric perspective, where people are at the core of the world, without linking their descriptions to any other dimension of sustainable development. Out of this sixteen teacher-students only 2 of them knew how to divide sustainable development into three different dimensions but their understanding of those dimensions showed to be very low also they showed very little understanding of interactions between these dimensions. Key words: Sustainable development, ecological, economic and social sustainability, teacher students

  • 152.
    Dagström, Emelie
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Det spelar ingen roll om du är svart eller vit. Eller?: En studie om etnicitet och kultur inom turismmarknadsföring.2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 153.
    Dagström, Emelie
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Gladh, Linnea
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Även döda författare lever.: En studie av litterära kopplingars betydelse för en plats.2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 154.
    Dahlberg, Anna
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Forslund, Elsa
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Tolv år av professionalisering: En kvalitativ studie av Sverigedemokraternas professionalisering av valaffischer.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Election posters are an old traditional medium for political parties to reach out with their communication. Despite the new approaches to reach out with political communication thanks to digitalization, election posters are still a relevant medium despite having been used for a long time. Sverigedemokraterna are a relatively "young" party. They became interesting for this study as they have their roots in nazism and therefrom quickly grew to become Sweden's third largest party.

    This study presents an analysis of Sverigedemokraterna’s professionalization of electionposters during the electoral campaigns 2006, 2010, 2014 and 2018. A total of fifteen electionposters were analyzed, all of which were included in Sverigedemokraterna’s electioncampaigns during four different electoral movements. The purpose of this study is to investigate the importance of professionalization of politics for Sverigedemokraterna’s visualpolitical communication, in form of their election posters. From this, questions at issue were formulated to answer the purpose: How has the communication through election posters from Sverigdemokraterna changed from 2006 to 2018? and How has the professionalization of visual political communication shown in Sverigedemokraternas election posters?

    The election posters in this study are processed on the basis of a qualitative textanalysis and with focus on one party. The qualitative textanalysis is based on a semiotic analysis, where a analysis model is used. The analysis model is a composition of 5 themes, 14 categories and 1 subcategory. The results of the study have primarily been analyzed with the help of previous research by Nicklas Håkansson, Bengt Johansson and Orla Vigsø (2014), who are often seen as references in connection with studies of election posters. The theories of political communication and professionalization form the basis of this study.

    The result of the analysis has been applied to a four time period in the development of the election posters and the conclusion shows that Sverigedemokraterna has gone through a

    change in the professionalization of election posters between 2006 and 2018, though for shorter periods than the four time periods of election posters. It is a change that has been adapted in line with developments in society, including in the form of digital development and the development of specialist professions in marketing and visual communication. The professionalization has also shown through the normalization of the party. The change inSverigedemokraterna’s communication in election posters has among other things been shown in their use of clear messages and strong opinions in their election posters to that their message has become more and more abstract and that they no longer need to argue for their cause. Their opinions have been normalized to the point that they no longer need to convince voters and other parties with their election posters.

  • 155.
    Dahlsberg, Julia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Parken, mer än en plats: Karlstadsbors relation till Musei- och Sandgrundsparken2019Student paper second term, 5 credits / 7,5 HE creditsStudent thesis
  • 156.
    Dahlström, Margareta
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Knowledge dynamics and networks for ‘greening the economy’: the case of Paper Province 2.02014Conference paper (Other academic)
  • 157.
    Dahlström, Margareta
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Knowledge dynamics and the 'green economy': developing an innovation system for a bio based economy2013Conference paper (Other academic)
    Abstract [en]

    This paper explores knowledge dynamics processes applied on an initiative aiming to develop an innovation system for a bio based economy.

    Demands for conversions into ecological sustainable production calls for the development of new knowledge. Knowledge from diverse disciplines have to come together to develop new knowledge needed for solving problems to advance a green economy. Radical, rather than incremental innovations of products, services and processes are required. The development of new knowledge takes place in complex relationships between different types of actors located in diverse places. Actors include SMEs, transnational firms, universities, research institutions and public agencies. Knowledge interactions across sectors, scales and actors can be called knowledge dynamics.

    This paper deals with the initiative ‘Paper province 2.0 – an innovation system for a bio based economy’. It builds on extensive triple helix networks centred in the cluster organisation ‘The Paper Province’ incorporating pulp- and paper technology firms, KIBS and other actors in Värmland and neighbouring areas in Sweden. The networks of the cluster are as complex as the relations described above.

    The initiative has won support from Swedish Governmental Agency for Innovation Systems to work up an application to the Vinnväxt programme. Successful initiatives win funding for 10 years to through radical initiatives develop strong, internationally competitive innovation systems within strategic areas of importance for sustainable regional development.

    In what ways are knowledge interactions across sectors, scales and actors present and have capacity to contribute to the green economy through developing an innovation system for a bio based economy?

  • 158.
    Dahlström, Margareta
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Knowledge dynamics, networks and policy interactions: the case of Paper Province 2.02014Conference paper (Other academic)
  • 159.
    Dahlström, Margareta
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Nahnfeldt, Cecilia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centrum för genusforskning.
    Realising the bio economy: Developing multi- and transdisciplinary knowledge dynamics2015Conference paper (Other academic)
  • 160.
    Daleke, Sarah
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Communicative Democracy: Developing leadership accountability through ICTs: A qualitative case study from the Rwenzori region in western Uganda2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There is a growing interest in the use of Information Communication Technologies (ICTs) for citizen engagement in democracy around the world today, especially in the developing world. Events such as the Arab Spring show the potential ICTs can have on citizen engagement with those in leadership positions. Many studies have been conducted within the field of ICT4D (Information Communication Technologies for Development) in many different areas. But few studies have been done within the field of ICT4D that have focused on what happens with the local politicians´ situation in developing countries, when the citizens in these areas become digitally engaged. For a community to develop all levels within the community need to be developed and empowered, because if the local leaders do not have the tools or the incentive to meet the citizens demands then the wanted requirements cannot take place. Effective democratic and open government depends on closing the feedback loop between citizens and government (Making All Voices Count, 2014).

     

    The aim of this study is to get an understanding of the local politicians´ situation in Rwenzori region in western Uganda, as the citizens in this region successively have started to demand much more accountability from their leaders through ICTs.

    The main question guiding this study is:

    How are local political leaders in developing countries coping with citizens who are increasingly using ICT4D tools for leadership accountability?

    With the sub-questions being:

    How have ICTs changed the communication between the local political leaders and the citizens?

    Do the local political leaders have the ICT skills, tools and means they need to meet the digitally engaged citizens?

    Is leadership accountability improved through the use of ICTs?

    To conduct this study I have used qualitative interviews. And the main theory applied is Jürgen Habermas´s theory of communicative action. In essence Habermas’s theory tries to explain the social structures through an understanding of the ways in which communication is framed and organized (Unwin, 2009). The results are presented in form of selected quotes that reflect and represent the findings of this research, which are analyzed through the lens of the theory of communicative action.

    This research shows that the local political leaders in the Rwenzori region appreciate the increased demands from the citizens through ICTs. The research also reveals that ICTs have eased the communication between the local political leaders and their communities and therefore have contributed greatly to increase two-way-communication between the leaders and the citizens. But at the same time these local political leaders are also facing challenges when it comes to holding themselves accountable through the same channels. Some of these challenges are weak infrastructure, lack of skills and access to the ICTs themselves. One of the most notable findings that this research came across is the fact that hardly any of the local politician offices in the Rwenzori region has a budget targeted for communication with their communities. In conclusion this study reveals that leadership accountability in the Rwenzori region is improved through the use of ICTs, but an enabling environment is necessary if leadership accountability through ICTs is to be fully realized. 

    Looking at the results from this research through Habermas´s theory of communicative action has helped making visible not only the prospects of ICTs in democratic development, but also the challenges of using the same mediums.

  • 161.
    Damberg, Johanna
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Lund, Josefin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Grönstrukturens plats i staden: En studie om Karlstads centrum ekologiska infrastruktur2019Student paper second term, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    It´s commonly known that there is a continuous increase of the world´s population and the consequence of this is that cities are growing rapidly. This means a densification in the center of the city and a consequence of this is a conflict between the green structure and the new construction. Each city seeks for growth and the balance for sustainable development is subtle and this is where the essay found its interest.  The purpose of the essay is to look over how big influence the green structure gets in the planning of Karlstads city. In order to answer the purpose, the various challenges of the densification are studied, as well as how ecocentrism and anthropocentrism ethical approach is expressed in the planning. The approach creates an understanding of how and for whom the urban space is planned. There is a depiction in the planning where anthropocentrism has long been criticized by ecocentrism. A qualitative method has been implemented to answer the purpose and the questions. A document analysis has been performed, as well as a group interview with representatives from Karlstads kommun. The result of the green structure in the city proves to have many similarities between the different methods, which increases the credibility of the essay. In connection with the city being densified, the street space decreases and this leads to a conflict being created between the various developers interests for the use of the space in the city. Developers have an interest in high economic growth and this means that the greenery is valued lower in the planning for sustainable urban development, unlike housing, businesses and parking spaces. The green structure lacks guidelines in the planning, which means that the greenery is difficult to justify when the planning of society is governed by an anthropocentric view. In summary, it creates difficulties when the location of the green structure must be motivated in Karlstad's growing city.

  • 162.
    Däljemar, Elin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Sökandet efter den attraktiva staden: -En fallstudie över Bryggudden i Karlstad2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    What makes an attractive place is not a given. However, it is possible to find similarities and some of the recurrent qualities that can be found include: a good variety of shops, water and green areas as well as walking distance to the city centre. The purpose of this paper is to study the perception of attractive urban qualities when selecting a neighbourhood from two perspectives, a larger and a smaller perspective, based on the example Bryggudden in Karlstad. The paper therefore aims to answer three questions:

    • How do brokers and marketing materials promote Bryggudden?
    • What makes an attractive place according to the residents of Bryggudden?
    • Which of the qualities that according to science are attractive are compatible with Bryggudden?

    To find out what the residents of Bryggudden consider attractive when choosing a residential area a survey was distributed to a selected residential building. To find out how Bryggudden is advertised and what is promoted as attractive, a textual analysis and an interview with a broker/salesperson were made. Finally a observation of the area was made to see which of the attractive factors are compatible with Bryggudden. The result was that much of what is promoted as attractive is also what the residents are looking for. The residents of Bryggudden think that the four most important factors when choosing a residential area is (1) walking distance to the city centre, (2) a wide range of shops, (3) to be close to green areas and (4) the buildings appearance. What is promoted as attractive on Bryggudden includes the area's location close to the city centre, the location on the waterfront, the mixed environment and the area's special identity and history. After the observation, it is also to note that Bryggudden possess many attractive qualities. The area is located near downtown, has great access to water and a small selection of shops. The biggest flaw with Bryggudden is that there are no green areas, which the residents request.

  • 163.
    Edlom, Jessica
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Bringing the digital Swedish music brand alive2017Conference paper (Refereed)
    Abstract [en]

    Today, Sweden is one of the world's most successful exporters of popular music and has become a powerful brand: manifested as "the Swedish music wonder". The brand is built by many actors, for example by the organisations Export music Sweden and Musiksverige. This paper is focusing on cases from 2016 building the Swedish music brand: including the website Swedish affair and digital platform Showcase Sweden, a collection of creative works from Sweden: music, games, clothes, films, advertising or TV-drama. Around the digital platform physical nodes are built, in order to create real meetings with the target groups – which seem to be important in an overloaded and "noisy" social web. For exampel the Nordic Light house was created on the big music festival South by South west in Austin, US, having show cases, workshops and networking for the music industry. During the festival there was also active work to engage audience at the venue in social media; to use the hashtag swedishaffair, create and spread pictures/films of the festival activities. This co-creation was seen as important in the on site brand building and the extension of it. Research shows that a brand gets stronger when it is involving with the audience, and creating first hand experiences and feelings, more than the digital media can do by itself. This study is looking at the implication personal and place bound experience has on a social web campaign, using concepts as digital communication, social imaginary, cultural, place and nation branding.

  • 164.
    Edlom, Jessica
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Building authentic music brands on the social web2017Conference paper (Refereed)
    Abstract [en]

    Music brand building has drastically changed the last decade. Today you need to be present indigital and social media all the time, to be able to interact with your audience. But knowinghow to do this in a successful way is not easy, as we are overloaded by media messages andtired of advertising. Research shows that the core of successful communication and brandbuilding is creating relationships, emotions and a "feeling of true"; authenticity (Beverland,2014; Aaker, 2014; Arvidsson, 2006; Greenberg & Kates, 2014).This study is focusing on how strong music brands are built today, and more specifically whatrole authenticity plays and how it is manifested and created. What impact do social mediahave on how strategists and artists think about and work with authenticity? Todaybrands/artist has (at least in theory) the possibility to be communicating directly with theaudiences and fans – but what is needed for this to happen? If authenticity is a cornerstone inmarketing and identity building: is the artist's "own voice" a necessity and is it important tolook at the artist as "true"?This study has a qualitative approach, based on deep interviews with stakeholders in themusic industry: artists, communication strategists, management and record companies, bothindependent and major ones. The theoretical base is interdisciplinary: media andcommunication crossed with marketing perspectives and cultural studies, to be able tounderstand this highly commercial and at the same time creative industry, based on artisticvalues.

  • 165.
    Edlom, Jessica
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Fluid communication strategies in music online brand building2017Conference paper (Refereed)
    Abstract [en]

    This paper sets out to explore Swedish music brand building and how the brands are built and managed strategically. Normally this kind of communication and marketing demands high level strategy, but research shows that the social web rather demands flexibility. It is more important for a brand on the social web to excel in execution, rather than planning. It is equally important to create engaging content that helps content to be shared.

    The study has a qualitative approach, based on deep interviews with stakeholders in the music industry: artists, communication strategists, management and record companies, both independent and major ones. The music industry is a diversified: from small independent artist without representation or money, to big artists with manager, record company and marketing professionals working for them. Of course these different conditions effect the ways of reaching out with music and reaching audiences. The aim of this study is to understand how the online communication work is created and steered in practice in this industry, and the power relations between the different agents in it.

     

    The study shows that social media have changed the ways organisations music brands are communicating with target groups and building brands profoundly: the social channels are central in connecting to customers and fans but hard to navigate and. Therefor strategies are needed to do it in a desirable way, but the execution of the strategies and plans largely.

    In order to steer the communication in the right direction, there is an experienced need of having a flexible strategy. Everything can happen when communicating with the audience, if you are a communication expert or not. Therefor openness, flexibility and a fluid strategy is absolutely necessary, to be able to follow and react to what happens. How this is done in practice is based on level of professionalization and independence regarding management and also due to personality and interest of the artist. In some case management and the strategists are curating the content in social media, both by using data, listening to and adapting to the target groups. In other case the artist is “let loose” in social media for real, sometimes according to plan and sometimes totally out of this. 

  • 166.
    Edlom, Jessica
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    “Personal with an ulterior motive”: A qualitative study of authenticity in Swedish music brand building in social media2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    For music brands the ways of reaching an audience have drastically changed the last decade.

    In the social web-era it is no longer a question of using digital and social media or not as a

    music brand, you need to be present and interact with the audience on social platforms. But

    how to succeed with this is not easy, as we are overloaded by media messages and tired of

    advertising. Research shows that the core of successful communication and brand building

    is creating relationships, emotions and a “feeling of true”; authenticity. This study is there

    for focusing on how strong music brands are built today, and more specifically – how

    authenticity is manifested and created by the different agents of the Swedish music industry.

    This study has a qualitative approach, based on deep interviews, during spring and summer

    2016, with 14 different stakeholders in the music industry: artists, communication strategists,

    management and record companies, both independent and major ones. The theoretical base

    is interdisciplinary: media and communication crossed with marketing perspectives and

    cultural studies, to be able to understand this highly commercial and at the same time

    creative industry, based on artistic values.

    The results of this study show that all music brands are communicating on the social web.

    It is seen as crucial to connect to customers and fans in a personal and communicative way.

    The aspect of authenticity is seen as central. It is also a paradox: you need strategic brand

    building to become a strong brand, but at the same time it aims at being perceived as

    authentic, and this sometimes collide with the calculated communication strategy work.

    Authenticity is defined and manifested in different ways, depending on artist and strategists

    and in some cases the genre and audience. This difference is often related to the level of

    independence, artistic integrity and professionalism. When having a high level of artistic

    values, authenticity is defined as something “real” and important, something that requires

    the artist’s own voice on social media. At a high level of commercialization on the other

    hand, authenticity is seen as important, but as a strategic and calculated tool. It is then not at

    all seen as interesting or important if the authenticity is “real”, only that the brand has a

    feeling and image of it.

  • 167.
    Eimermann, Marco
    et al.
    Umeå University Umeå, Sweden.
    Agnidakis, Paul
    Uppsala University Uppsala, Sweden.
    Akerlund, Ulrika
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Woube, Annie
    Uppsala University Uppsala, Sweden.
    Rural Place Marketing and Consumption-Driven Mobilities in Northern Sweden: Challenges and Opportunities for Community Sustainability2017In: Journal of Rural and Community Development, ISSN 1712-8277, E-ISSN 1712-8277, Vol. 12, no 2-3, p. 114-126Article in journal (Refereed)
    Abstract [en]

    Similar to other northern peripheries, remote, and sparsely populated areas (SPAs) in Sweden's far north have been confronted with decreasing populations and economic stagnation, forcing local governments to more actively engage in strategies for attracting and retaining populations. This exploratory community case study considers rural place-marketing efforts in the municipalities of angstrom sele and Storuman, with a particular focus on understanding differing local strategies for attracting consumption-driven movers to "amenity-poor" and "amenity-rich" areas. The case study examines two research questions: what target groups do these municipalities envisage as desired new populations; and to what extent, and how, do they engage in rural place-marketing efforts? Our study reveals that the municipal officials' views on rural place-marketing strategies differ considerably, as angstrom sele participates in Europe's largest emigration expo while Storuman draws on its increasing tourism development to attract seasonal residents and returning young adults in the family-building stage of the life course. The findings further illustrate how production and performance aspects of mobility are essential when studying the socio-economic sustainability of everyday life in sparsely populated northern Swedish municipalities at different geographical places and levels.

  • 168.
    Eimermann, Marco
    et al.
    Umeå University.
    Karlsson, Svante
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Globalising Swedish countrysides?: A relational approach to rural immigrant restaurateurs with refugee backgrounds2018In: Norsk Geografisk Tidsskrift, ISSN 0029-1951, E-ISSN 1502-5292, Vol. 72, no 2, p. 82-96Article in journal (Refereed)
    Abstract [en]

    The main purpose of the article is to connect rural immigrants’ business ventures and development in Sweden to relational perspectives on their proximate and distant family and co-ethnic networks at structural and individual levels. Accordingly, the authors employ a relational approach and draw on in-depth interviews. In the context of urban–rural relationships’ meanings for the restaurateurs’ business benefits and constraints, they address two questions: (1) What does embeddedness in proximate and distant family and co-ethnic networks mean for the interviewed restaurateurs and for their businesses? and (2) How do previous and anticipated transitions in the restaurateurs’ families influence their business decisions and migration trajectories? The results suggest that the interviewees employed transnational dimensions in their social embeddedness and that they maintained material and emotional relationships with their countries of origin. This relational approach thus contributes to a better understanding of what the studied businesses mean for the entrepreneurs and the selected localities. The restaurateurs contribute to a globalisation of Swedish countrysides, but their socio-economic potential for countering rural depopulation in Sweden is not fully realised. Additionally, the study illuminates how individuals influence, and are influenced by, place-to-place mobilities on a daily basis and during their life course. 

  • 169.
    Einarsson, 'Håkan'
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Att utbilda elever med hjälp av GIS: En studie i hur geografilärare i grundskolans senare år och på gymnasiet använder sig av GIS i undervisningen2019Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Seven years ago came a new curriculum in Sweden. It emphasized that the students should be taught GIS (geographical information systems). 

    This survey was done with the aim of getting to know more about how the geography teachers today work with GIS. What problems and challenges do they have in their daily work in the teaching and why they experience their situation as they do? How the curricula are interpreted and how the teachers believe that the teaching in GIS gives the students skills that they will use in life. Both here and now, but also in the future.

    The survey was conducted through interviews with teachers within the compulsory school’s later years and within upper secondary school and showed that there is much to be done to make the education in GIS better and correspond to the curricula for the subject of geography. Teachers who, in their profession, are comfortable using digital aids were also more positive to using GIS in geography education.

    The study showed that the teachers think they need more time, more money and, above all, more education in GIS in order to manage using GIS more effectively in teaching.

  • 170.
    Ek, Richard
    et al.
    Lunds universitet.
    Tesfahuney, Mekonnen
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Theorizing the Earth2013In: What is Theory?: Answers from the social and cultural science / [ed] Corvellec , Hervé, Copenhagen: Liber, 2013, p. 258-282Chapter in book (Other academic)
  • 171.
    Ek, Richard
    et al.
    Lund University, Lund.
    Tesfahuney, Mekonnen
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Topologies of tourism enclaves2019In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340, Vol. 21, no 5, p. 864-880Article in journal (Refereed)
    Abstract [en]

    Research on tourism enclaves has relied mainly on topographical understandings of the phenomenon. The focus has been on the ontic, that which is or exists instead of the relational qualities or properties of tourism enclaves. Topographical conceptions thus tend to simplify enclavic processes and attributes that are much more complex than meets the eye. In this article, we make the case for topological understandings of tourism enclaves, based on a relational ontology, as a complement. We thereby strive to offer more nuanced conceptions of tourism enclaves. We depart from Agamben's political ontology to illustrate our claim. Seen topologically, tourism enclaves are not simply spaces marked-off from the norm, but rather constituents of the norm. Tourism enclaves need to be theorized as 'prototypes' or 'laboratories' of new subjectivities (ways of being, relating, and experiencing the world). The tourist thus emerges as a model figure of biopolitics in the contemporary, the norm rather than the exception. The tourist is not that which is abandoned by the sovereign in the manner of Agamben, but rather a free exilant, a subject that self-willingly chooses abandonment. We deploy topological concepts, like Agamben's the ban, the camp, and state of exception. Such a conception, we argue, widens the ontological register or horizon of tourism theory.

  • 172.
    Eklund, Kevin
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Thörnmo, Tobias
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Miljömässig hållbarhet i skyddade områden: SMEs bidragande för miljömässig hållbarhet i Komodo National Park2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 173.
    Ekman, Maria
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Eriksson, Emma
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Shoppingturism: Gekås Ullared2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Shoppingturismen i Sverige är en stadigt växande genre inom turismen och i Sverige är shoppingdestinationen Gekås Ullared ett av de populäraste resmålen bland shoppingturisterna.

    Denna uppsats behandlar shoppingturismen med inriktning på destinationen Ullared. Syftet med uppsatsen är att bidra med en förståelse till varför turister väljer att åka till Gekås Ullared samt att ta reda på vem det är som besöker Gekås. För att uppnå syftet har vi använt oss av kvantitativ och kvalitativ metod för att få en stark validitet. Ansatserna för uppsatsen är hermeneutisk med sitt kvalitativa inslag samt positivistisk med dess kvantitativa inslag. Den kvantitativa delen består av en enkätundersökning med Gekås kunder. För den kvalitativa metoden har vi utfört en telefonintervju med Gekås koncern VD Boris Lennerhov.

    Tv-serien Ullareds popularitet har lett till att Gekås fått en kundtillströmning med 1500 – 2000 kunder per dag. De två mycket omtyckta karaktärerna Morgan och Ola-Conny från tv-serien Ullared har fått sitt egna reseprogram och har därmed blivit två starka profiler för Gekås. Resultatet utifrån våra undersökningar visar att det är viktigt att fokusera på företagets helhet där faktorerna bemötande, värdskap, produkter, priser och boende ingår. Detta för att Gekås kunder ska få en bra upplevelse när de besöker destinationen.

    Det finns flera olika skäl till varför människor väljer att besöka Gekås, exempelvis upplevelse, gemenskap och en rolig utflykt. Kunderna upplever att Gekås är billigt med ett bra sortiment och att kunderna känner en gemenskap inne i varuhuset. Den vanligaste kvinnliga kunden är 51 år och har besökt varuhuset sammanlagt 5-10 gånger. Den typiska manliga kunden är 63 år och har besökt varuhuset 1-4 gånger. Både den kvinnliga och manliga kunden åker som sällskap.  

  • 174.
    Eksträm, Mats
    et al.
    Univ Gothenburg, Gothenburg, Sweden..
    Fornäs, Johan
    Sodertorn Univ, Huddinge, Sweden..
    Jansson, André
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Jerslev, Anne
    Univ Copenhagen, Karen Blixens Vej 4, DK-2300 Copenhagen S, Denmark..
    Three tasks for mediatization research: contributions to an open agenda2016In: Media Culture and Society, ISSN 0163-4437, E-ISSN 1460-3675, Vol. 38, no 7, p. 1090-1108Article in journal (Refereed)
    Abstract [en]

    Based on the interdisciplinary experience of a Swedish research committee, this article discusses critical conceptual issues raised by the current debate on mediatization - a concept that holds great potential to constitute a space for synthesized understandings of media-related social transformations. In contrast to other, more metaphorical constructions, mediatization can be studied empirically in systematic ways through various sub-processes that together provide a complex picture of how culture and everyday life evolve in times of media saturation. The first part of this article argues that mediatization researchers have sometimes formulated too grand claims as to mediatization's status as a unitary approach, a meta-theory or a paradigm. Such claims have led to problematic confusions around the concept and should be abandoned in favour of a more open agenda. In line with such a call for openness, the second part of the article introduces historicity, specificity and measurability as three transdisciplinary and transparadigmatic tasks for the contemporary mediatization research agenda.

  • 175.
    Ekström, Mathias
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Akhundov, Hamid
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Dödar terrorismen turismen?: Terrorismens påverkan på turismflödet till Turkiet och på svenska resenärer.2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsens syfte har varit att undersöka om turismflödet från Sverige till Turkiet har förändrats på grund av terrorattentat som skett i landet samt att studera om terrorattentat i Turkiet har påverkat svenska resenärers val att besöka Turkiet. En enkätundersökning har genomförts (med totalt 68 respondenter) där ett antal frågor, gällande individers medvetenhet om terrorattentat samt information och medias påverkan på dem, har besvarats och analyserats. En analys har gjorts, där den empiriska studien och koppling till teoretiska utgångspunkter har varit i fokus, för att undersöka om terrorattentat har haft en påverkan på svenska resenärers resande till Turkiet.

    Det visar sig, att svenska resenärers vilja att resa till Turkiet inte har påverkats i någon högre grad av händelser där terrorattentat har skett. Det kan bero på att svenska resenärer har god tillgång till information, genom turismföretag och myndigheter. De har möjligen också en naiv tilltro till att ansvariga, för såväl transporter som resedestinationen, tar ansvar för säkerheten för sina kunder. Intressant nog visade enkätundersökningen att man trots tillgång sällan informerade sig på egen hand. Det har dock framkommit att turismflödet från Sverige till Turkiet har minskat relativt kraftigt under de senaste två åren. Men ser man bakåt under ett helt decennium så har turismflödet ökat stadigt varje år ända fram till och med år 2013. Under denna tidsperiod har inte turismflödet påverkats nämnvärt av att terrorattentat har skett i landet.

    Det framkommer i arbetet att media har en stor påverkan på hur resenärer ser på ett land när det rapporteras om terrorattentat. Ofta generaliserar media i sina rapporter om ett terrorattentat, som om detta har skett över ett helt land, när det inträffade har skett i en enskild region, eller stad, i landet. Detta avskräcker den potentiella resenären från att resa till landet över huvud taget, på grund av rädslan för det som förmedlas genom media. Få av respondenterna i enkätundersökningen läser Utrikesdepartementets information om eventuell avrådan när de planerar en resa. Mot bakgrund att det är viktigt att resenären bildar sig en egen uppfattning om vilka risker den utsätter sig för, därför är det en fördel att ta del av den officiella information och eventuell avrådan från Utrikesdepartementet för att undanröja onödig oro och ta ett mer genomtänkt beslut.

  • 176.
    Ekström, Mathias
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Akhundov, Hamid
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Mediebilden av Sverige i USA: En kritisk diskursanalys av den förmedlade bilden avSverige i New York Times och Washington Post2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study, the international image of Sweden, which was conveyed in printed media in the United States, was investigated. The purpose of the work was to investigate how the image of Sweden is conveyed in American media and how it is perceived by citizens from the United States in Sweden. To answer these questions, the media image of Sweden in the Washington Post and the New York Times was investigated and analysed through the use of critical discourse analysis. The selection of the articles was conducted using "discursive moments", which means that, for example, political events have changed or affected the discourse in the media. Through critical discourse analysis of the articles, it was identified how Sweden was mediated and represented, after which each article was encoded, based on its content, in six different categories, including politics and crime. In addition, an interview study was conducted with two US citizens who were in Sweden, who in this work are called "ambassadors for the image of Sweden in the United States" (in this study, only ambassadors). Finally, a supplementary expert interview was conducted with Henrik Selin, director of the Swedish Institute's Intercultural Dialogue Department, to get an additional perspective about Sweden's image.

    The earlier research that has been analysed and used in this work has identified countries' image as a mental network. That the image of a country can assume the form of fishnet, where many different events and opinions are mixed up and then a uniform image of a country is crystallized from each individual. In addition, it emerged that the image of countries for individuals is to some extent shaped by what the media reports, which in turn affects the willingness to visit the countries that have been attracted in the media. Through the critical discourse analysis and the discursive moments that were used, it emerged that Sweden is largely communicated in a neutral and professional manner, and when it is tendentious, it is mostly positive. During the discursive moments that was analysed, a lot of reports were reported on political subjects and crime related to Sweden. Through the interview study conducted with Henrik Selin, it was found that individuals, generally speaking, do not have a clear image of Sweden, but the image is fragmented. This was also evident by the ambassadors interviewed. They noted that there is some kind of "information bubble" about Sweden being repeated, with information that can be perceived as being out of date. The study found that the images of Sweden in the Washington Post and the New York Times, as well as with the ambassadors interviewed, are neutral. It was also found that journalists in the investigated papers usually have taken a defensive position to Sweden's advantage, where Sweden is often seen in a positive view and as a role model in comparison with the United States and other countries.

  • 177.
    Ekängen, Andreas
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Friberg, Björn
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Imagen av Karlstad och hur den framställs: En turismvetenskaplig studie om Karlstads image och hur aktörer arbetar med denna för en ökad besöksnäring.2019Student paper second term, 5 credits / 7,5 HE creditsStudent thesis
  • 178.
    Eldeblad, Julia
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Löfquist, Ellen
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Destinationer i sociala medier och dess påverkan2017Student paper second term, 5 credits / 7,5 HE creditsStudent thesis
  • 179.
    Eldeblad, Julia
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Löfquist, Ellen
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Göteborg 2021: Hur en jubileumssatsning kan attrahera besökare till en destination2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In 2021 Gothenburg is turning 400 years as a city. On the initiative of the Gothenburg municipality and Göteborg & Co, this is celebrated with a large anniversary that involves a large number of projects. The entire anniversary initiative started in 2010 and extends until the anniversary year 2021. During this period of time, several projects have been implemented as part of the Gothenburg 400th anniversary, and more projects will be implemented. Prior to the Gothenburg 300th anniversary in 1921, several visitor attractions were founded, which today are of great importance for Gothenburg and Gothenburg’s tourism industry. This study aims to investigate how five projects as a part of Gothenburg’s 400th anniversary possibly can contribute to Gothenburg becoming a more attractive destination for visitors using destination development and marketing. The five projects that have been studied are; “Liseberg anniversary project”, “Gothenburg marathon”, “Gothenburg tells”, “Artscape” and “Accessible archipelago”. 

    To answer the aim of this study, a qualitative method has been used, based on critical realism. Previous research from which the study is based upon, are divided into two main themes, which is; “Destination development” and “Destination marketing”. The result and analysis are presented through the same main themes. Furthermore, the study show the projects in various ways contribute to Gothenburg becoming a more attractive city, this by offering unique characteristics that differentiates Gothenburg from other destinations. It is also possible to state that marketing is an important part of spreading information to visitors, where content marketing and information via websites, social media, radio and newspapers are important. In addition, the cooperation between actors is extremely important for the destination to be developed and attract visitors.

  • 180.
    Elfström, Moa
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Eriksson, Michaela
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    En studie om föreningsverksamhet utanför den urbana normen: En kvalitativ studie om fiberföreningarnas arbete på landsbygden2017Student paper second term, 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Landsbygdens framtida utveckling står inför ett antal utmaningar. Staden är norm och individers lika villkor splittras när resurser och framtida satsningar endast sker i tätbebyggda områden.

    Syftet med denna studie är att genom kvalitativa intervjuer undersöka vad som krävs av invånare på Värmlands landsbygd för att starta och driva en fiberförening. Intervjuerna hölls med tre representanter för tre olika fiberföreningar i Värmland, en anställd på Region Värmland samt två från Länsstyrelsen i Värmland. Frågeställningarna som är genomgående för studien är hur hjälp och stöd från kommun och Länsstyrelse upplevts i arbetet med fiber på landsbygden och vilka krav som ställs på landsbygdens invånare för att driva en fiberförening. Vi har undersökt detta med stöd av teorier gällande segregering, urbant tolkningsföreträde och forskning om byarörelser i Sverige. Resultatet av vår studie är att landsbygdens invånare försätts i ett utanförskap gentemot stadens när de själva, ensamma, får ansvara för utvecklandet av sitt bredbandsnät. Ett urbant tolkningsföreträde syns i hur bristande kommunal närvaro och svåra bidragsprocesser stjälper, istället för hjälper, fiberföreningarna. Slutsatsen av studien visar att fiberföreningsmodellen inte har gynnat landsbygdens invånare i den grad som det var tänk från början. Istället upplever fiberföreningarnas medlemmar modellen som ett sätt för staten att lägga hela ansvaret för landsbygdens utveckling på de enskilda individerna.

  • 181.
    Emmelin, Lars
    et al.
    Blekinge tekniska högskola.
    Fredman, Peter
    Mittuniversitetet.
    Sandell, Klas
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Stenseke, Marie
    Göteborgs universitet.
    Strandskyddet måste ändras för att behålla sin legitimitet2019In: Dagens Nyheter, ISSN 1101-2447, no 2019-06-08Article in journal (Other (popular science, discussion, etc.))
  • 182. Emmelin, Lars
    et al.
    Sandell, Klas
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    ”Låt inte bolagen bygga master var som helst” –SvD debatt 2020-01-222020In: Svenska dagbladet, ISSN 1101-2412, Vol. 2020-01-22Article in journal (Other (popular science, discussion, etc.))
  • 183.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Children’s Well-Being and Communication2013In: Handbook of Child Well-Being: Theories, Methods and Policies in Global Perspective / [ed] Asher Ben-Arieh, Ferran Casas, Ivar Frønes & Jill E. Korbin, Sao Paulo: Springer Science+Business Media B.V., 2013, p. 2135-2150Chapter in book (Other academic)
    Abstract [en]

    Provided that communication is understood both as a social practice and as a right, it can be promoted as a meaningful capability that prepares children to critically read, and thus have the potential to transform, their everyday worlds. Communication can be an avenue towards strengthening children’sresilience and encouraging their participation in those matters that affect them.This article explores communication from three angles considered relevant to facilitating children’s ability to voice their needs and claim their rights:intergenerational communication, which focuses on the ways in which adultscan best communicate with children; communication for development andsocial change, which focuses on the ways in which communication can beused strategically to address problematic social issues and their solution; andrepresentations of children in the media, which focuses on the ways in whichchildren should be communicated about in society at large as well as on the ways in which children can engage in redressing misrepresentations.

  • 184.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Communication, Development, and Social Change: Future Alternatives2013In: Global Communication: New Agendas in Communication / [ed] Karin G. Wilkins, Joseph D Straubhaar & Shanti Kumar, London and New York: Routledge, 2013, p. 119-141Chapter in book (Other academic)
    Abstract [en]

    This chapter situates the field of communication for development andsocial change in the context of the discourse and practice of bilateral andmultilateral proponents and of what appear to be ongoing transformationsin the political economy and structure of the international aid system.Contextualizing these elements provides the basis for a subsequent explorationof for whom and for what communication for development and socialchange could be mobilized in order to face several aspects of the currentglobal crisis.

  • 185.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for HumanIT. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Diferentes, desiguales y desconectados: la comunicación para el desarrollo como interrogante2013In: Comunicación y desarrollo en la agenda latinoamericana del siglo XXI.  : enghel / [ed] Castillo Rocha, Carmen; Murillo Licea Daniel y Quiroz Carranza Roxana, Mérida: Universidad Autónoma de Yucatán , 2013Chapter in book (Other academic)
  • 186.
    Enghel, Florencia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Video letters, mediation and (proper) distance: A qualitative study of international development communication in practice2014Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This study scrutinizes the trajectory of an international development communication intervention aimed at mediating, rendering public and mobilizing processes of reconnection among estranged citizens across the former Yugoslavia. The intervention, which took place between 2000 and 2005 in the wider context of post-conflict international development assistance and peacebuilding operations in the region, was known as the Videoletters project. Centered on a documentary TV series aimed at promoting the reestablishment of relationships among ordinary people affected by ethno-political divisions, Videoletters was adopted by European bilateral funders for large-scale implementation and categorized as a “tool for reconciliation”.

    Starting from an understanding of communication as a right to which citizens are entitled, as a responsibility of practitioners and institutions, and as a capability that is socially distributed in unequal ways and has an ambiguous potential, the study looks into the contextualized potential and limitations of international development communication intervention to attend to the citizens that it is supposed to benefit. By providing rich empirical details about a process of intervention, the study argues in concrete terms for the study of development communication not as a presumably positive tool, but as an institutionally driven practice that may or may not strengthen conditions of justice, with consequences that will differ depending on the specificity of sociopolitical situations in time and space. Depending on contextual and institutional conditions and on the forms of mediation privileged/disregarded throughout the process, the deployment of a specific development communication intervention may/may not foster proper distance, and thus strengthen/weaken conditions of justice for the citizens under consideration, who are subject to the governance structure of international development assistance.

    By linking the practice of international development communication to a framework of justice, the study brings the political and ethical dimensions of said practice to the fore and contributes to a critical agenda for theorization and research that takes accountability into consideration and puts citizens at the center.

     

  • 187.
    Englund, Liselotte
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Media og krisehåndtering. En bok om samspillet mellom journalister og krisehåndterere.: ... av Odd Einar Olsen, Espen Reiss Mathiesen og Marit Boyesen (2008)2009In: Norsk Medietidsskrift, ISSN 0804-8452, E-ISSN 0805-9535, ISSN ISSN 0804-8452, no 3:2009, p. 293-312Article, book review (Other academic)
  • 188.
    Englund, Liselotte
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication. Kunskapscentrum för katastrofpsykiatri, Institutionen för Neurovetenskap, Akademiska sjukhuset, Uppsala universitet.
    Forsberg, Rebecca
    Umeå universitet.
    Saveman, Britt-Inger
    Umeå universitet.
    Survivors’ experiences of media coverage after traumatic injury events2014In: International Emergency Nursing, ISSN 1755-599X, E-ISSN 1878-013X, Vol. 22, no 1, p. 25-30Article in journal (Refereed)
    Abstract [en]

    Survivors’ experiences of media at traumatic events, is still a limited research area. The aim of this study is to explore survivors’ experiences of interacting with journalists and media coverage, including their experiences of being portrayed in the media, following two Swedish train crashes. Qualitative interviews were conducted with passengers from two train crashes in Sweden. A qualitative content analysis generated meaning units, subcategories, and categories. Survivors experienced interacting with journalists mainly in three ways: harmful, inconsequential, and helpful. Media content and personal media exposure was experienced in a similar way: uncomfortable, insignificant, and useful. Journalists and media coverage have a large impact on survivors’ experiences following a traumatic event. It is important that emergency responders, such as ambulance nurses, are aware of how victims are affected by journalists’ presence and the media coverage that follows so that negative outcomes can be reduced and the positive can be enhanced. The present study also shows that media coverage in the long term can become important pieces of information for the victim in order to understand and process the traumatic event.

  • 189.
    Eriksson, Jenny
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Sweden's most appreciated employers: An evaluation of employer brand messages on three organisational career sites2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    The employer brand is the reputation that the organisation gains as an employer. The

    brand is a notion that is handled strategically, on long-term to attain competitive leverage

    over competition through persuasive methods to evoke awareness, trust and legitimacy

    among the organisations points of contact. The brand is the organisational channel for

    expressing what is unique and characteristic for a particular organisation, the

    organisational identity.

    The attention of, so called highly skilled individuals, is hard to get by - as of this there is

    a rightful reason for human resources as well as marketers to work together to create an

    employer brand that stands out and catches the attention of the talent pool. These

    communicative efforts are thus highly persuasive in their nature, as they are used to sway

    the individual’s perceptions of the organisation as being a good place to work, making

    the organisation an employer of choice.

    The selected cases for this study are Hennes & Mauritz, Netlight and King. Who, by

    2014 was the top three on Universum's Sweden’s most appreciated employers ranking. The

    study evaluates each organisations career site and their particular efforts, strategies and

    the representation of the organisational identity as being a good place to work. By this

    mode of evaluation, this study assesses the methods used by these organisations to

    address and in a sense fulfil prospective employees needs. By combining proposed

    benefits of employment with traditional modes of evaluating rhetoric messages, this

    study contributes to a contemporary reflection of the strategic methods used in employer

    brand messages.

    The results show that apparent strategies in the employer brand context consists of

    offering a wide array of benefits with themes such as development and rewards that are

    supported by ‘truthful’ praises from employees – which act as receipts of the

    employment experience. It is all about persuasion – they want you.

  • 190.
    Eriksson, Sebastian
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Vem är morgondagens berättare i Värmland?: En fallstudie om förhållandet mellan Värmlandsstrategin, Visit Värmlands besökssida ochsociala media.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This study was initiated with the impression that Visit Värmland would be able to engineer a

    virtual experiencescape” in which members and visitors could spread stories about, personal

    interest, activities in recreation areas along virtual trails within the frame of Värmland’s official

    visitor’s guide. My area of interest was social media as creator of sustainable “

    virtual

    experiencescapes

    ”. The purpose and goal of my study was to try and answer the following set

    of questions: “

    with which strengths in Värmlandsstrategin 2014-2020 should Visit Värmland

    try to attract Visitors to Värmland’s experiencescape?

    ”, “how could Visit Värmland encourage

    Visitors to travel sustainably?

    ” and “how could Visit Värmland create possibilities for

    their members and visitors to become co-creators of a sustainable virtual experiencescape in

    Värmland?

    ”. In my theoretical framework I briefly describe how public and private actors

    could collaborate in order to make visitors understand that all places are interdependent and

    become ecologically aware, how public and private actors together with visitors could become

    co-creators to a multitude of individual and shared story trails which could be used to mediate

    ecological values in physical or socially imagined rooms in social media. This is accompanied

    by an empirical chapter in which I carried out a content analysis of “

    Värmlandsstrategin

    2014-2020

    ” and interviewed Region Värmland’s process Manager as well as the Chairman

    and CEO of Visit Värmland. In addition, I carried out an exemplifying content analysis in

    which I described Visit Värmland’s marketing via Värmland’s official visitor’s guide. Finally,

    I arrived at my conclusions with an assurance that it would be beneficial if all municipal, regional

    and national visitor’s guides could be coordinated. Social media has the ability to create

    an understanding and sell the idea that it is not simply with a combination of public transportation

    that experiences can be sustainable, the world is one vast ecosystem. Thus, in a social

    media, the tales could be told with ecological values in travel forms and travel blogs and

    enhanced with, pictures and sounds, textual and graphical elements which could create a creative

    and memorable mood in the physical landscape. Visitors and local residents would in the

    same way be able to, especially in their “

    Smartphones” and “Ipads”, be able to create and cocreate

    visual stories with public and private actors in the city, countryside and at sea. Furthermore,

    a travel magazine containing the most popular stories, as voted by the visitors and

    local residents, could be published.

  • 191.
    Eriksson, Stefan
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Gunnarsson, Marion
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Bilen och skolan: Hur kommuner hanterar trafikproblem runt skolor2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 192.
    Ersson, Johan
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Dressed for success: En undersökning rörande enhetlig arbetsklädsel och dess roll för organisationsidentiteten2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 193.
    Ewen, Angelica
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Lost in Americanized Translation?: An intercultural analysis of American remakes2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis looks at American remakes based on films from Japan, Sweden and Thailand through an intercultural perspective in order to examine how cultural contexts are translated into the remakes and also if anything gets lost in translation. This has been done by applying Geert Hofstede's theories of Nation Culture Dimensions to be able to point out the differences and similarities between cultures. Upon analyzing the remakes it was discovered that the differences was more connected to cultural context than actual cultural misinterpretations. To overcome intercultural misunderstandings it is essential to have knowledge of other cultures to prevent prejudice and fear towards cultures that differs from one's own.

  • 194.
    Falck, Marcus
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Emil, Jansson
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Potentialer för det interaktiva berättandet som pedagogiskt verktyg: En utforskande kvalitativ fokusgruppsintervju, med inslag av co-design2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study investigates interactive storytelling and learning on the web as a medium. The aim for this study is to result in knowledge of how to create interactive storytelling that through its components communicate with and educate the target group. The core research problem that we attempted to solve was; how to create an interactive story that educates the target audience. This study has had a qualitative research method, specifically focus groups. Within the focus group interview, a workshop with elements of co-design was included. The reason for this was to investigate the audience's view of interactive storytelling and learning on the web. The target group has been defined as digital natives within the age span of 18 – 25 years. The reason for choosing this target group is motivated by them spending a predominantly large amount of time on the Internet.

    The theoretical framework for this study is theories in relation to interactive storytelling, co-design and learning. This theoretical framework was used in the analysis of the data collected during the focus group interview. A prototype was created based on the results of the study. The prototype was then evaluated together with two participants from the previous focus group.

    The analysis revealed several insights based on the audience's view of interactive storytelling. In the following text, some of the insights are described. The interactive aspects of the webpage should harmonize with the content. The webpage should be dynamic and multisensory, images and sound should assist other content. A webpage with a large amount of interactivity might be advantageous for gaining the users interest and attention but can also be confusing if lacking in structure. This information was summarized and applied in the creation of the first iteration of the prototype

    This essay presents a solution to the question of how an interactive story can be applied and used for education on the web. The prototype created is a possible solution to this problem. Implications for further research could be to investigate an older target group, such as digital immigrants.

  • 195.
    Falkmar, Sofia
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Agerö, Philip
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Stadskärna i förändring: En studie av centrumaktörers uppfattningar om Karlstads stadskärna2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Staden och dess stadskärnor har genom historien förändrats och varit under inflytande från olika planeringsideal. Andra händelser och skeenden så som till exempel bränder har också bidragit till att forma staden. Även idag sker förändringar och omvälvningar i stadskärnan, mitt framför våra ögon. Syftet med denna studie är att klargöra centrumaktörers uppfattningar om Karlstads stadskärna och dess framtid samt hur intressenterna upplever att e-handeln påverkar stadskärnan. Studiens frågeställningar inriktades således på att klargöra centrumaktörers uppfattningar om stadskärnan, samt vad intressenterna ansåg att planeringen behövde göra för att på bästa sätt tillmötesgå framtida utmaningar i stadskärnan. En ytterligare frågeställning syftade även till att klargöra vilka intressenterna ansåg vara de största faktorerna bakom valet till varför man väljer att besöka stadskärnan.

    Studiens teoretiska referensram utgörs av teorier och tidigare forskning som berör främst städer och dess utveckling samt plats och lokalisering av handel och e-handel. Metodvalet för denna studie har tagit sin utgångspunkt från en kvalitativ metodologisk ansats. Studien har genomförts med hjälp av semistrukturerade intervjuer. Intervjuerna genomfördes med fem centrumaktörer som i studien till stor del hädanefter omnämns som intressenter, vilka alla på något sätt är verksamma i stadskärnan. Intressenterna som intervjuades och som sedermera lade grunden till studiens empiri var: En företrädare för näringslivet, en centrumledare, två fastighetsägare samt planerare på Karlstads kommun.

    Studiens slutsats påvisar att flera av utmaningarna i stadskärnan går att knyta an till handel och utformningen av stadsrummet. En stor utmaning enligt studiens tillfrågade intressenter var även att kunna anpassa sig efter de förändringar som staden ständigt utsätts för. En bättre dialog och ett mer fördjupat samarbete mellan kommunen och aktörerna i stadskärnan ansågs också vara en utmaning som enligt intressenterna måste tillmötesgås i framtiden. Beträffande stadskärnan framtid påvisar studiens slutsats att det finns en enhetlig uppfattning om att stadskärnan i framtiden kommer att ha en stor roll som social kontaktyta och mötesplats.

  • 196.
    Fallgren, Niklas
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Pettersson, Jens
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    "En stad för alla"?: En studie över Karlstads kommuns stadsdelsvision över Tingvallastaden2017Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
  • 197.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    A Discursive Approach to Mediatisation: Corporate Technology Discourse and the Trope of Media Indispensability2018In: Media and Communication, ISSN 2083-5701, E-ISSN 2183-2439, Vol. 6, no 2, p. 15-28Article in journal (Refereed)
    Abstract [en]

    Hitherto, and mainly by way of ethnographic studies, mediatisation research has informed us regarding the relevance, influence, and role of media in various spheres of social life. Less is known, however, about how mediatisation is discursively constructed. The relevance of constructivist approaches to mediatisation has been explicated, e.g., by Krotz (2017), who calls for critical mediatisation studies that consider the economic interests of mediatisation stakeholders, including the ICT industry. Against this backdrop, this article scrutinizes what the alleged 'mobility revolution' entails according to some who would benefit most from such a revolution. More concretely, the article studies the discursive practices of three leading corporations in the mobile communications sector: IBM, Huawei,and Ericsson. Stimulated by critical mediatisation theory as well as related accounts of the (technology) discourse-reality relationship, the article asks: if mobile media changes 'everything' in life-whose lives are being changed? If mobile media are 'indispensable' to modern ways of living-what are they supposed to do? Ultimately, the article speaks to the theme of this thematic issue by interrogating how contemporary mobile technology discourse contributes to the (re-)production of social space. Findings suggest that mediatisation is constructed as the response to an internal human drive for connectivity and as an inexorable natural force. Three sub-discourses on mobile technology are identified: 'technologies of cosmos', 'technologies of self', and, ultimately, 'technologies of life'. Altogether, these sub-discourses disclose and reinforce the hegemonic nature of mediatisation by communicating the indispensability of mobile media in modern-notably, urban and privileged-lives. In addition to providing answers to the study's empirical questions, the article includes a discussion about the potential implications of existing discourse overlaps between ICT companies and mediatisation theorists, as well as a sketch for an agenda for the 'discursive turn' in mediatisation studies.

  • 198.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013). Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    A discursive approach to mediatization: ICT companies, coworking spaces, and the construction of media indispensability2018Conference paper (Refereed)
    Abstract [en]

    When the ‘World Wide Web’ started to mature, the ‘information revolution’ was celebrated by researchers, politicians, policy makers, and others. Today, a new kind of technologically driven revolution is said to emerge: the ‘mobility revolution’. Unsurprisingly, the revolutionary potentials of mobile media tend to be particularly promoted by ICT companies. By all means, ICT corporations have a stake in marketing their technological gadgets as useful. Beyond this, however, they have an interest in constructing and safeguarding the idea of media as indispensable; as things necessary to lead a good life. While heavily promoted by technology producers, the media indispensability trope is not exclusive to the ICT industry. Rather, the trope also occurs in media research and in mediatization theory especially. Although there are still many suggestions as to how to define ‘mediatization’ (cf. Lundby, 2009; Hjarvard, 2013; Couldry & Hepp, 2013; Hepp & Couldry, 2016; Ekström et al, 2016; Krotz, 2009, 2017), some researchers foreground media indispensability as key to the concept. Jansson argues that ‘Today, we can see that media are generally, and to an increasing extent, perceived as indispensable to the interactions between individuals and groups’ (2015a, p. 380). Notwithstanding other areas of potential dispute, then, mediatization researchers and the communications industry unite in the recognition of technology as agents of social change. As noted by Krotz (2017), mediatization is not a natural, automatic process, but accomplished by humans. As such, he argues, it ‘must be reconstructed critically in order to find the points where the civil society was not asked’ (p. 114). Krotz calls for critical mediatization studies that consider the economic interests of mediatization stakeholders, including the ICT industry. My paper responds to recent calls for critical mediatization studies (see also Jansson, 2018), by scrutinizing the discursive practices of three leading corporations in the ICT sector: IBM, Huawei, and Ericsson. My overall objective is to approach the ‘mobility revolution’ from a constructivist standpoint in order to inspect what the alleged, media induced, social transformations entails according to some of those who would benefit the most from such a revolution. Stimulated by mediatization theory as well as related accounts of the (technology) discourse-reality relationship (e.g. Berger & Luckmann, 1966; Williams, 1974; Pinch & Bijker, 1984; Marvin, 1988; Fisher, 2010), this paper asks: if mobile media changes ‘everything’ in life – whose lives are being changed? If mobile media are ‘indispensable’ to modern ways of living – what are they supposed to do? Addressing these questions, the paper ultimately informs us about how mediatization is discursively constructed and sold to people.Findings suggest that mediatization is embraced and sold back to consumers as the response to an internal human drive and presented as an inexorable natural force. Three sub-discourses on mobile technology are identified in the empirical data set: ‘technologies of cosmos’, ‘technologies of self’, and, ultimately, ‘technologies of life’. Altogether, these sub-discourses disclose and reinforce the hegemonic nature of mediatization by communicating the indispensability of mobile media in modern – notably, urban, middle-class – lives.

  • 199.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Affective Mobility: Mediated Connectivity among 'Elastically' Mobile Elites2016Conference paper (Other academic)
  • 200.
    Fast, Karin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Marketing for the Active Consumer in the Era of Media Convergence: Transformers and the Sector Seven Campaign2013In: Making Sense of Consumption: Selections from the 2nd Nordic Conference on Consumer Research 2012 / [ed] Lena Hansson, Ulrika Holmberg & Helene Brembeck, Gothenburg, 2013Conference paper (Refereed)
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