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  • 1251.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Sustainability and Citizen Participation in the Digital Age: The Expressive Turn of Citizenship2009Conference paper (Other (popular science, discussion, etc.))
  • 1252.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Säkerställ ökat medborgardeltagande i din verksamhet genom tydlig kommunikation2009Conference paper (Other (popular science, discussion, etc.))
  • 1253.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    The Actively Engaged Parent as the Ideal Citizen2007In: International Journal of Media & Cultural PoliticsArticle in journal (Refereed)
    Abstract [en]

    The Municipality of Helsingborg has renewed its organization and set up five Civic Committees. In an attempt to position the inhabitants as communicative rather than self-interested, the Civic Committees focus on issues of the future, active participation and unselfish engagement. In doing this some identities become more relevant than others. In this short essay I will point at the importance of the parenthood identity for making participation relevant in the activities organized by the Civic Committees in Helsingborg

  • 1254.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    The Construction of Civic Identities: A Study of Participatory Practices in a Municipal Setting2008Conference paper (Refereed)
  • 1255.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    The Expressive Turn of Citizenship in Digital Late Modernity2011In: JeDEM -eJournal of eDemocracy, ISSN 2075-9517, Vol. 3, no 1, p. 42-56Article in journal (Refereed)
    Abstract

    The purpose of this paper is to connect the idea of expressive rationality to current debates on citizenship and political participation online. Socializing, cultural consumption/ production, identity management, information and publication strategies are both different and accentuated in digital, networked and late modern environments. In the paper I argue that the kind of network sociability that is emerging today favours an expressive form of rationality. I also claim that expressive rationality transcends the bipolar instrumental communicative dimension that has been so important for normative theorizing in Political (and Social) Sciences and hence is a more rewarding theoretical concept for understanding political participation in digital late modernity

  • 1256.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    The Expressive Turn of Political Participation and Citizenship in Convergence Culture: E-participation and iCitizens2009Conference paper (Refereed)
  • 1257.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    The Expressive Turn of Political Participation and Citizenship in the Digital Age2010In: Edem2010: Prodeedings of the 4th International Conference on E-Democracy / [ed] Peter Parycek & Alexander Prosser, Wien: Austrian Computer Society , 2010, p. 67-78Conference paper (Refereed)
  • 1258.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Theorizing Citizenships in Late Modern ICT Societies2011In: Triple C, ISSN 1726-670X, Vol. 9, no 2, p. 277-288Article in journal (Refereed)
    Abstract [en]

    In this paper I discuss a definition of citizenship, participation and the political for better understanding and analyses of political participations in ICT societies. I approach the topic from a comprehensive understanding of developments both in society and technology, how they mutually reinforce each other and are best understood in tandem. Discussions of citizenship are concerned with normative macro-perspectives of the good society and how it should be organized often departing from micro-empirical studies of how society and political participation are changing. This combination of macro- and micro-perspectives together with its multi- and interdisciplinary appeal, makes citizenship ideal to approach from a transdisciplinary point of departure. In the paper I propose an understanding of citizenship as participation in political communities; ensembles of people addressing the organization of society and making sense of this address in a similar way. Citizenships are enacted in relation to the authority of political communities, an authority that streams out of the values and norms that are constructed and renegotiated through the participation of its members. Hence, it is both through participation that citizens and political communities are made. The paper ends with a proposal of how to categorize online participation and citizenship(s) in ICT societies

  • 1259.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Varför deltar vi på nätet?: Blogginlägg på viskningar och rop2009Other (Other (popular science, discussion, etc.))
  • 1260.
    Svensson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Vem censurerar vad, och på vilka grunder i den digitala inhägnaden?: Blogginlägg på bloggportalen "Viskningar och rop"2009Other (Other (popular science, discussion, etc.))
  • 1261.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Buskqvist, Ulf
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Karlsson, Michael
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Public Opinion Formation in Convergence Culture2009Conference paper (Other academic)
    Abstract [en]

    Public Opinion Formation in Convergence Culture: As an external advisor to the Democracy Unit at the Ministry of Integration and Equality I have a general interest in e-democracy and is continuously updated/participate in discussions especially in the Swedish context. My own research work currently revolves around public opinion formation in convergence culture. Increasing digitalisation and globalisation transform society in many different ways. One of the most interesting changes is the new form of accessibility to the public sphere. Mass media has traditionally acted as gatekeepers concerning which issues to put on the agenda and how they should be framed. This is challenged when media become more global and digital. When more people publish themselves and their concerns on the Internet, mass media, citizens and organizations find them selves navigating in a new symbolic environment with a radically different architecture. This environment, where new and old media collide, constitute what Jenkins (2004, 2006) defines as Convergence Culture. This is characterised by the coming together of separate phenomena (Silverstone 2007: 20), such as for example news site audiences participating in the content and context production of news (Domingo et al. 2008; Greer & Mensing 2006), and the meeting of organised journalism and social media through linking practices on the Internet. How important are these new arena for public opinion formation? How is public opinion moulded here, and how do these arena intersect with old media practices on old media arenas? Traditionally researchers within journalism focus on media, public relations on organisations, audience researchers on users as recipients of information, and within citizenship studies the focus is on the possibilities of exercising rights and duties. All these traditions have observed the influence of Internet and its possibilities, but done so within their own research traditions. However, each of these mentioned traditions are unsatisfactory for understanding the opinion moulding process today in convergence society, where mass media, social media, organizations and citizenship practices coincide and function together.

  • 1262.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Klinger, Ulrike
    Universität Zürich.
    The Emergence of a New Media Logic: A Theoretical Approach2013Conference paper (Refereed)
  • 1263.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for HumanIT.
    Larsson, Anders
    Oslo Universitet.
    Researching Politicians Online. Identifying Research Directions2013In: CeDEM2013 Krems 22-24 May, 2013: Conference for E-Democracy and Open Government. / [ed] Peter Parycek & Noella Edelmann, Krems, 2013, p. 387-394Conference paper (Refereed)
  • 1264.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Larsson, Anders
    Universitetet i Oslo.
    Twitter and the public sphere: Political communication and methodological triangulations in the era of “Big Data”2012Conference paper (Other academic)
  • 1265.
    Svensson, Jakob
    et al.
    Uppsala University.
    Larsson, Caroline Wamala
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for HumanIT. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies.
    Approaches to development in M4D studies: An overview of major approaches2015In: Promoting social change and democracy through information technology / [ed] Admasu Shibiru, Biplab Loho Choudhury, Caroline Wamala Larsson, Euphrasia Susy Suhendra,Kiran Prasad, Osée Kamga, P. Vigneswara Ilavarasan, Rasika Dayarathna, IGI Global, 2015, 1, , p. 23p. 26-48Chapter in book (Other academic)
    Abstract [en]

    There is no doubt that the proliferation of mobile phones in developing regions has opened up a range of possibilities and new avenues for individuals, governments, development agencies and civil society organisations. But we also know that development is a disputed concept and conveys a range of different connotations. Therefore in this chapter we examine the areas, where mobile phones are discussed as vehicles for development (i.e. M4D), and how mobile communication is related to the idea(s) of development today. To examine this, we have reviewed M4D articles in three major conference series and open source journals during 2008-2012. Three dominant areas of M4D emerge out of our sample: livelihood, health and civic participation. We find that M4D is largely based on an economic understanding of development and biased towards techno-determinism. We conclude this chapter by suggesting a future path for studying the impact of mobile communication in developing regions, something what we label as a dialectical approach.

  • 1266.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Neumayer, Christina
    IT University, Copnehagen.
    Banfield-Mumb, Alexander
    University of Salzburg.
    Shlossbäck, Judith
    What kind of activist are you?: Positioning, power and identity in political online activism in Europe2012In: / [ed] Peter Parycek & Noella Edelman, Krems: Danube-University Krems , 2012, no 0734 434804, p. 165-177Conference paper (Refereed)
    Abstract [en]

    In this article we examine the different forms of activism using information and communication technologies for representation of different political positions. Within the framework of radical democracy (Laclau & Mouffe 1985) we develop a typology of contemporary activism. The results are based on three qualitative case studies of political activism where digital communication played an important role: [1] middle-class activists in Sweden fighting to save their bathhouse; [2] student protests in Austria; and [3] anti-fascist protests in East Germany. 

  • 1267.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Poveda, Oriol
    Knowledge without borders.
    Mobile Communication for Development: Formulating Critical Research Questions2012In: Proceedings of M4D 2012 28-29 February 2012 New Delhi, India / [ed] Vikas Kumar & Jakob Svensson, Karlstad: Karlstad University Press, 2012, p. 383-387Conference paper (Refereed)
    Abstract [en]

    In this paper we take a look at the field of M4D from a Media, Communication/ Sociology perspective. While acknowledging the contribution of mobile communication in improving the lives of people in developing countries, we pose some critical questions for discussion. Following McLuhan, we ask ourselves in which ways mobile communication per se -regardless of its content- is dialectically influencing society and culture. This discussion will lead us to heightening importance of processes of identification through practices of connected- and responsiveness increasingly afforded by mobile communication in late modern societies. If we then take a step back from McLuhan and look at the content, we conclude that such processes of identification are fertile grounds for commercial companies to insert their messages and brands. Out of this discussion we end the paper by formulating some critical research questions.

  • 1268.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Wamala, Caroline
    Karlstad University, Faculty of Arts and Education, Centrum för genusforskning.
    M4D: Mobile Communication for Development2012Conference paper (Refereed)
    Abstract [en]

    The rise of mobile communication has been remarkable. This is especially the case in developing countries. This trend serves as the background to the emerging academic field of Mobile Communication for Development (M4D) to which we devote this paper. While access is still an important obstacle, there is no doubt that the proliferation of mobile telephony in developing countries has opened up a range of possibilities and new avenues for individuals, governments, aid agencies and NGOs. However being an emerging academic field there is need for greater conceptual and methodological rigour in the conduct of research as well as theoretical and methodological development. This paper will give a background of the field, an overview of research being carried out and challenges ahead. The aim of presenting this paper is to explore the possibility of establishing M4D as a research priority for Southern African - Nordic cooperation.

  • 1269.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Wamala, Caroline
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centrum för genusforskning.
    Towards a Critical Study of Mobile Communication for Development.2013Conference paper (Refereed)
  • 1270.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Wamala, Caroline Victoria
    Karlstad University, Faculty of Arts and Education, Centrum för genusforskning.
    M4D: Mobile Communication for development2013Conference paper (Refereed)
    Abstract [en]

     

    The rise of mobile communication has been remarkable. This is especially the case in  developing countries. This trend serves as the background to the emerging academic field of Mobile Communication for Development (M4D) to which we devote this paper. While access is still an important obstacle, there is no doubt that the proliferation of mobile telephony in developing countries has opened up a range of possibilities and new avenues for individuals, governments, aid agencies and NGOs. However being an emerging academic field there is need for greater conceptual and methodological rigour in the conduct of research as well as theoretical and methodological development. This paper will give a background of the field, an overview of research being carried out and challenges ahead. The aim of presenting this paper is to explore the possibility of establishing M4D as a research priority for Southern African - Nordic cooperation.

  • 1271.
    Svensson, Jakob
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Wicander, GudrunKarlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT.
    Proceedings of the 2nd International conference on M4D Mobile Communication Technology for Development M4D 2010: 10-11 November 2010 Kampala, Uganda2010Conference proceedings (editor) (Other academic)
  • 1272.
    Svensson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Ataei, Shahab
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    En organisation för stor för sin egna kompetens: En kvalitativ forskningsstudie på polismyndigheten Värmlands internkommunikation2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This bachelor thesis treats the subject of internal communication. We have chosen to carry through a research about the police department of Värmland's internal communication since they have big responsibility to preserve safety and security in society. The police department has these days greater demands regarding how to conduct dialogue and the level of communication within the organization to further the efficiency of police work. The main purpose of this bachelor thesis is to obtain insight about the internal communication functions and how it is presented from the managers as well as the employees perspective. In this thesis we are using relevant theories regarding organizational communication, internal communication, organization identity, organization culture and communication models. Our approach to answer the purpose of this thesis was to use two customized questions to enable us to get a overall view and a deeper insight of our chosen theoretical framework.

    “How do the managers perceive the internal communication in the police department of Värmland?”

    “How do the employees perceive the internal communication in the police department of Värmland?”

    In this study we used qualitative interviews and a qualitative focus group. The result we obtained, showed that, internal communication with the chosen managers and the employees had both positive and negative experiences. The police department of Värmland's internal communication has gone through a positive development according to the managers. According to the managers, the police department of Värmland has a healthy working environment that offers good possibilities for dialogue between management and employees, and also clear guidelines for how the internal communication has to be conducted. However, there is room for improvement, since some experience it to be hard to communicate information that filters wrongly and creates misunderstanding. But the employees gave us a completely different picture since the daily work characterized in injustice, faulty internal communication that creates confusion and difficulties to get an overview about who has what responsibilities in the organization.

  • 1273.
    Svensson, Tobias
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Kassow, Jens
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Integrerad CSR: E​n fallstudie på Löfbergs internkommunikation och Corporate Social Responsibility2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    AbstractCorporate Social Responsibility is a term that means that organizations take responsibility for the implications that their business have on society, such as the social, economic or environmental impact. The term is becoming more common among organizations. In the future more organizations will likely get involved in issues regarding CSR. In this study we have chosen to do a “best case study” where we investigate how an organization with successful CSR management operate, communicate and integrate CSR within the organization. One company with excellent and successful CSR is the coffee manufacturer Löfbergs. The purpose of this study is to examine how Löfbergs integrate CSR in their organization and how it is being communicated to its workers. We have based our study on the following questions: - How do the organization concretize a vague term such as CSR to its workers? - How is CSR integrated within the entire organization? - How does the internal communication affect the organization?- Must the organization engage the workers in their CSR and does it matter if the workers share the organization's values?  

    In order to investigate the problem we have chosen the qualitative research method of semistructured interviews, where we have interviewed four employees at Löfbergs. Two of them work with the top management, while the other two work with service and production. These groups (management and workers) got to answer questions based on two separate interview manuals, depending on if they worked with the management or worked on the floor. The management were asked questions about how they wanted to communicate and how they interpreted the organization. The workers answered questions concerning how they interpret the communication from the management and how they interpret the organization itself.

    Our investigation is based upon earlier theories and research from an organizational perspective that concerns CSR, storytelling, organizational cultures, corporate identity and employee engagement. The theories highlight how an organization creates genuine CSR within, mainly through translation processes that affects the corporate structure and the employees and a daily basis. Our analysis indicates that Löfbergs has successfully created an organization where the workers and management share the same values, which allows different parts of the organization to strive for the same goals. This is possible through the company’s internal communication.

    Our conclusion is that Löfbergs has concretized and integrated CSR within the company by making CSR a vital part of the company structure and culture. By adapting CSR to the company’s local context and the workers daily tasks Löfbergs makes the CSR work physical and concrete. The internal communication becomes a central part of the CSR work because it allows Löfbergs to build and enforce the values within the already existing culture. The internal communication also becomes the foundation for the external communication that is communicated by Löfbergs “self-appointed” ambassadors.

  • 1274.
    Syrén, Fredric
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Fabian, Schwarz
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Politisk fragmentering på grund av Facebooks filtrering: En studie om hur Facebook rekommenderar innehåll beroende på politiska preferenser2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper is about Facebook’s role in political representation. The goal of the study is to examine the occurrence of filter bubbles on Facebook’s  recommendations-page. This page is called “Like pages” and provides Facebook-users with recommendations of new pages to like and is created by algorithms that take into account personal information of the user, which pages the user has liked earlier, friends on the network and other websites the user has visited. The two latter factors however have been left aside in this study, which focuses instead on personal information and interaction with Facebook-pages.

                          Besides the filter bubble-theory, this paper includes theories about “cyberbalkanization”, “echo chambers” and “selective exposure” in order to explain how information can influence and is influenced by people’s choices on the internet. The results of this research are discussed in the light of the large consequences which information has on internet users and society in general.

                          The experimental part of the study includes the creating of six fictitious Facebook-profiles with help of several statistics, in order to make the profiles as representative as possible. Those profiles then interact with different political pages from Sweden. That has an impact on the recommendations-page, which subsequently is studied with help of a quantitative content analysis to see what content the user gets back, based on her earlier interactions.

                          A central aim of this paper is to understand the global discussion about Facebook’s role as a political influencer in the US-election 2016, which has taken place during the same period of time as this paper has been written. When beginning this research, “filter bubbles” was something that was discussed in science and among media-interested. After the results of the election were final, the discussions about Facebook’s role as a propagator of fake-news culminated and the company was accused to have influenced voters. As a reaction to this, Facebook’s CEO Zuckerberg announced the company will find ways for stopping the distribution of fake-news on Facebook. Those consequences are already visible in this research and possible consequences on a political debate on Facebook are discussed. However, the changes that have been made on Facebook have not been communicated publicly in any way by the company. For this reason this study also discusses problems that can occur studying online-content and makes demands on a higher transparency of how Facebook’s algorithms work.

                          The analysis of the results show that Facebook before the changes has recommended its users pages with political content in a much higher extent than after the change, when the recommendations-page is mainly based on local-fixed Facebook-pages. The authors draw the conclusion that Facebook, before the changes, politicized a political active user, while a political inactive user is not presented for political material in the same extent. Even a filter bubble could be observed, based on block-political preferences of the user. The authors agree upon that the changes, Facebook made will have an impact on Facebook’s role as a political forum. Even if this study only focuses on the recommendations-page on Facebook, the changes that Facebook made can make Facebook to a less political platform and potentially affect the democracy in Sweden and all around the world.

  • 1275.
    Sömersalu, Liisa
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    The role of media in fostering citizen engagement: A case study on the communication tactics of the Let’s Do It! movement2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    A wide use of social media and the development of digital communication channels have changed the game in grassroots activism. Embracing those new ways of communication gives a way to new forms of activism and raises questions about media’s shifting role in the sphere of social movements and collective action. The general aim of this study was to map the role of media in the Let’s Do It! (LDI) movement that fights against illegal waste by organizing clean-up campaigns and by building awareness about the problem among the general public. The purpose was to find out what role media plays in the mobilization of clean-up actions; in communicating with the whole LDI movement and in sustaining the global network.

    The research questions posed were: What communication channels are used, and how are they used by activists to reach general public and to engage the volunteers when organizing the local and the global clean-up campaigns in the LDI network? What is the value of the global Let’s Do It! network and how is global-local communication organized?

    To find out about the use of communication channels and the purpose of the global network, a web-survey and in-depth interviews with global and local members of Let’s Do It! were conducted. The results show that different communication channels have a different role in the process of coordinating clean-up campaigns and in sustaining the network. Traditional media is important for gaining wider visibility; digital channels of communication, especially social networking platforms, are multifunctional with combining the internal and the external communication; and face-to-face meetings and interpersonal relationships are deemed crucial in forming strong ties and sustaining the network both globally and locally. The actual media use is also strongly influenced by the cultural context and the resources available for the local teams.

  • 1276.
    Sörensen, Julia
    Karlstad University, Faculty of Arts and Education.
    Språk och kommunikation hos barn med autism2006Independent thesis Basic level (professional degree), 10 points / 15 hpStudent thesis
  • 1277.
    Tagrit, Lamia
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Audience 2.0? Case Study: Implications of the New Audience Shift in International College Students’ Social Media Usage2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 1278.
    Tatarevic, Azra
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Therese, Henningsson
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Sociala intranät - ett intranät för alla?: Uppfattningar bland leverantörer och beställare2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A social intranet is an information and communication channel that is relatively new. There is still a small amount of research done around social intranet and what it is, and also on what organizations and their members may benefit from using such an intranet. Therefore, this paper was written with the purpose to em-phasize the reasons, possibilities and difficulties of implementing and using a so-cial intranet. With interview as method we took part of the experiences and views on social intranet from a number of organizations that are using or is about to establish a social intranet, and also from companies who deliver the service. Through the use of previous research in organizational communication, we then analysed the responses we received from our respondents. Our results and con-clusions show that social intranet are meant to open up a two-way communication in the organization and should be seen as a work tool. Employees get a chance to contribute information and knowledge on the intranet, which creates a greater participation and solidarity in the organization. The results also showed interest-ing differences in perceptions of social intranet between suppliers and clients. The big difference here was how far the employees would be involved in the process of creating a social intranet. Suppliers pushed more on employee involvement than some of the clients did. Differences that existed in both groups were also how they termed social intranets, and how they named the various groups that can be created in the social intranets.

  • 1279.
    Teigen, Aleksander
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Personal characteristics in job ads: Strategic communication in urban and rural municipalities2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Platsannonser är medveten kommunikation från arbetsgivare med avsikten att framförallt locka nya medarbetare, men fungerar även som marknadsföring av den rekryterande organisationen. I platsannonser är efterfrågan på personliga egenskaper hos den som ska anställas ett vanligt förekommande fenomen. Dessa egenskaper är av intresse i denna studie.

    ”Personliga egenskaper i platsannonser” är en kvantitativ innehållsanalysstudie av platsannonser från media och kommunikationsområdet där förekomsten av efterfrågade personliga egenskaper är vad som analyseras. Studien syftar till att belysa hur platsannonser kan ses som strategiska i sin kommunikation i form av att efterfråga personliga egenskaper. Hur denna efterfråga ser ut och om det finns någon skillnad mellan storstad och landsbygd i Sverige kommer utredas.

    För att ta reda på vilka personliga egenskaper som efterfrågas oftast utformades ett kodningsschema och 654 platsannonser samlades in från Arbetsförmedlingen jobbförmedlartjänst Platsbanken. De 20 mest efterfrågade egenskaperna från dessa genomgick sedan ett chi2-test för att se om det fanns någon statistisk signifikant skillnad mellan kommuner i storstad och landsbygd eftersom storlek på kommun kan ha betydelse för hur arbetet utförs.

    Teorierna som studien baseras på är strategisk kommunikation och femfaktorteorin eller big five teorin som den heter som den heter på engelska. Dessa teorier visar på varför en platsannons kan ses som strategisk kommunikation och hur personlighet utgör en aspekt i rekryteringsprocessen. Femfaktorteorin bygger på att människans personlighet bygger på de fem faktorerna. Dessa faktorer består av adjektiv som beskriver personlighet, såsom t.ex. ansvarsfull, nyfiken och noggrann Alla människor har mer eller mindre av dessa faktorer.

    Studiens resultat visar att vissa personliga egenskaper efterfrågas mer frekvent än andra och från ett femfaktorteoretiskt perspektiv är vissa av dess faktorer mer förekommande än andra. Vilket i sin tur pekar på att platsannonser är strategisk kommunikation. Det fanns skillnader mellan storstad och landsbygd i vilka egenskaper som efterfrågas men likheterna var fler än olikheterna.

    Den vanligaste personliga egenskapen som efterfrågades i det insamlade materialet var strukturerad. Denna egenskap tillhör personlighetsfaktorn samvetsgrannhet. Att inneha mer av faktorn samvetsgrannhet är en bra indikation på framtida yrkesmässiga lycka, nöjdhet och prestation.

  • 1280.
    Tengzelius, Benjamin
    Karlstad University.
    Engagerande Karaktärer: En studie av Murray Smiths teorier applicerat på film och dataspel2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    This thesis is about the factors that make us engage in characters in movies and whether or not they are the same in games. The purpose of the paper is to test a theory by Murray Smith that concerns characters in movies to see if it is also valid for computer games. The precise research question is as follows: Murray Smith has created a theory for how engaging characters are created in movies. To which degree can these theories for engaging characters also be used for another visual media, such as computer games? Does the theory have to be used in another way? Are other parts more important in the new media?

    In the theory background of the paper different theories such as semiotics and psychoanalysis are mentioned and explained. The background ends with a description and explanation of Smiths theory. The method used in the study is a close reading of two movies and two games. In the result section I have presented the result divided by movie/game and factor. In the results there was a slight difference between the characters in movies and computer games. After analysis the differences are reveled to depend on how the factors are used. The conclusion was that the differences were inside of the scope of the theory and the theory could be used without changes also for computer games. The results mean we have a new tool for creating and analyzing engaging characters in computer games

  • 1281.
    Thor, Isabelle
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Turesson, Urban
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Reklamfilm eller skräckfilm?: En kvalitativ studie om unga flickors tolkning av Apolivas TV-reklam.2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Under sommaren och hösten 2009 fick Apolivas reklamfilm stor uppmärksamhet av såväl det svenska folket som i media. Uppståndelsen grundades i att en stor andel människor som tagit del av reklamen uppfattade den som skrämmande, medan Apolivas avsikt var att skildra de svenska, något melankoliska, väderförhållandena.

    Syftet med denna uppsats är att undersöka tolkningsskedet av Apolivas reklamfilm, hos flickor i nionde klass. Vår specifika frågeställning utvecklades till att ta reda på om den utvalda gruppen tolkar budskapet och känslan som förmedlas i reklamfilmen, på det sätt som Apoliva avsett, med utgångspunkt i Halls (2009) encoding/decoding-teori. Enligt denna modell finns tre olika sätt att tolka ett budskap; dominant, oppositionell eller förhandlande tolkning. I en dominant tolkning godtar mottagaren budskapet, medan den oppositionella tolkningen innebär att mottagaren vänder sig mot budskapet. I den förhandlande tolkningen godtar mottagaren budskapet till viss del i en mix av tvivel. Intervjuerna inleddes med en visning av Apolivas reklamfilm, därefter ställdes frågor med tyngdpunkten på att ta reda på vilka känslor och budskap som respondenterna upplevde av reklamen.

    Undersökningen genomfördes med hjälp av kvalitativa intervjuer på åtta stycken flickor i årskurs nio.

    Respondenternas svar analyserades med hjälp av Halls (2009) encoding/decoding-teori, och under arbetets gång kom vi till insikt att modellen behövde modifieras. Detta blev nödvändigt då vi i analysen märkte att en stor del av de intervjuade missuppfattat det inkodade budskapet. Trots att vissa respondenter inte tolkat budskapet som avsändaren planerat, var det inte otänkbart att dessa ändå godtog det uppfattade budskapet till viss del. Således delades modellen in i olika kategorier av egenuppfattningar.

    Svaret på huvudfrågan som ställdes till materialet; Med utgångspunkt i Halls teori om encoding/decoding, tolkar kvinnliga elever i årskurs 9 budskapet och känslan som kommuniceras i reklamfilmen, på det sätt som avsändaren avser? är att flickorna inte kan anses tolka reklamens budskap och känsla på avsett sätt. Endast en respondent kunde bedömas göra en dominant tolkning av Apolivas reklamfilm. Påtagligt är istället hur många som faktiskt gjort en annan tolkning av budskapet, än vad Apoliva avsåg sända ut.

     

  • 1282.
    Thorén, Claes
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Print or Perish?: A Study of Inertia in a Regional Newspaper Industry2013Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The newspaper industry has in the last few decades experienced a gradual but steady decline. The cause of this decline and potential ways of counteraction have been under considerable debate recently both in the industry and in academia. For the last decade and a half, the digitization of news has emerged as a much debated challenge and been perceived by the industry as both its inevitable future and its biggest threat.

    Taking its starting-point in this complex situation, this dissertation particularly focuses on how the organizational culture of regional, ideologically driven newspaper organizations affects propensity for change. Particular focus is placed on the regional newspaper industry, and an ethnographical case study has been conducted of a Swedish county covered by two independent, competing newspaper organizations. The purpose of the study is to develop a theoretical concept to describe the kind of organizational inertia currently experienced by the regional newspaper industry.

    Combining semi-structured interviews, observations and analysis of public documentation, it is shown that both regional organizations in the study are struggling to reconcile a steadily declining print edition with the pressures of publishing news online. The regional newspaper industry is expected to deliver online news content to a growing audience without a profitable business model. Since the late 1990s, when the first of the organizations’ websites appeared, the Internet’s potential as a financially justifiable publishing platform has been put into question. Sixteen years later, the websites and the questions remain.

    The study shows how organizational memory and the act of remembrance are used along with certain aspects of corporate history and culture to legitimize long term strategizing that in turn have significant effects on the propensity for change. Dimensions of “spectrality” and the concept of “spectral organizations” are introduced as theoretical concepts to describe these particular types of organizations that are haunted by their past to the extent that they exhibit strategic entrenchment or even altogether an inability to progress and adapt to their environment. The contribution of the study is to increase the understanding of why the regional newspaper industry is experiencing inertia, and of the ideological forces that make implementing paradigmatic change so difficult.

  • 1283.
    Thunberg Aureliusson, Erika
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Fernström, Linnéa
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Iskalla maffiasvek: En kvantitativ innehållsanalys om hur organiserad brottslighet gestaltas i svensk nyhetsmedia2019Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Brott är generellt sett ett område som motsvarar många kriterier för nyhetsvärdering inom journalistiken och ämnet lockar till läsning. När media rapporterar om olika händelser i världen får därför framförallt våldsbrott mycket publicitet. Det finns tidigare forskning som visar att medias frekventa rapportering om brott skapar en obefogad rädsla hos befolkningen.

    Mycket forskning kring brott i media finns både nationellt och internationellt, men denna studie fokuserar på en viss typ av brottslighets plats i media som inte alls är lika utforskat, nämligen organiserad brottslighet. Vi tittar på hur den organiserade brottsligheten gestaltas i svensk nyhetsmedia, vilka skillnader det finns i rapporteringen av denna typ av brott i jämförelse med annan kriminalitet, samt om rapporteringen i morgonpress och kvällspress skiljer sig från varandra.

    Undersökningen gjordes genom en kvantitativ innehållsanalys på 200 artiklar. Hälften av dessa var publicerade i Dagens Nyheter och Svenska Dagbladet som representerar morgonpress medan den andra hälften hämtats från Aftonbladet och Expressen som i undersökningen representerar kvällspress. Artiklarna är också uppdelade där 100 stycken behandlar organiserad brottslighet och de resterande 100 annan typ av kriminalitet. Undersökningen visade att rapporteringen om de olika typerna av brott skiljer sig. Organiserad brottslighet får mer fysisk plats i tidningarna då de i fler fall finns med bilder. Denna typ av kriminalitet framställs som ett större hot/risk än annan brottslighet, händelser gestaltas mer förstorat, och bilderna i dessa artiklar förstärker ofta en hotfull känsla. Organiserad brottslighet gestaltas som farligare än annan brottslighet. Vi såg utöver detta också skillnader i de olika typerna av press. Kvällspress skriver på ett mer förstorat sätt om organiserad brottslighet än vad morgonpress gör, vilket i denna studie innebär att de använder fler ord som endast finns där i syfte att förstärka olika känslor. Kvällspress använder sig också mer av bilder för att befästa de känslorna artikeln ska förmedla.

    Med stöd av dagordningsteorin, nyhetsvärdering och nyhetsurval, gestaltningsteorin samt kriminaljournalistik har vi utefter våra resultat analyserat och diskuterat vår forskningsfråga. Vi förstår varför organiserad brottslighet får mycket plats då den uppfyller kriterier för att skapa mediedramaturgi, men anser att det kan vara problematiskt då media med hjälp av sin gestaltning kan skapa en obefogad oro och rädsla bland publiken. Detta påverkar inte bara individen utan även samhället i stort eftersom människors bild av den kriminella världen kanske inte stämmer överens med verkligheten. Eftersom detta kan ge effekt på hela samhället anser vi att studien är relevant för makthavare i landet och Polismyndigheten.

    Under denna studie har det framgått att forskning om organiserad brottslighet är begränsad. Det finns dåligt med statistik och fakta om denna typ av brott och vi ser gärna att man i framtiden forskar vidare i fältet. Som påbyggnad av detta finns det inte heller mycket forskning att hitta om organiserad brottslighet i förhållande till media. Detta saknas framförallt i svensk forskning och vi skulle gärna se framtida svenska forskare fördjupa sig mer i detta område, till exempel genom en liknande studie, med ett större empiriskt material, för att få en ännu bättre bild av gestaltningen av organiserad brottslighet i media.

  • 1284.
    Thyberg, Simon
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Teknikstöd för beslutstagande och informationshantering i räddningstjänsten: Driv- och bromskrafter för användning av informationssystem vid räddningstjänsten i Östra Skaraborg2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med studien är undersöka vilka driv(+)/bromskrafter(-) det finns för användning av teknikstöd/informationssystem, i nuläget samt framtiden, för beslutsfattande och informationshantering vid räddningstjänsten.

    En fallstudie har genomförts av RÖS, Räddningstjänsten i Östra Skaraborg. Forskningen har genomförts på ett kvalitativt tillvägagångsätt, där tre intervjurespondenter har intervjuats. Empiri har också samlats in från dokument, i huvudsak från Myndigheten för Samhällsskydd och Beredskap (MSB).

    RÖS har tillgång till MSB:s teknikstöd, RIB-paketet. Alarmos, ett annat informationssystem, används bl.a. som organisationens "privata" databas och ersätts av ett modernare system kallat Daedalos.

    (+) RIB-paketet stödjer bl.a. inre befäl hos RÖS och är därför en drivkraft för användning av teknikstöd. En bromskraft för användning av teknikstöd är (-) brist av specifik träning med systemen. RÖS menar själva att det här är en anledning till att endast 20-30% av Alarmos potential används i verksamheten. (-) Fritextsökning saknas också i nuvarande system. Men återfinns i Alarmos ersättare Daedalos.

    (+) Daedalos kommer nås via pekplattor, vilket möjliggör användning av systemet för brandmän i fält. En bromskraft är att RÖS har uppfattningen att (-) tillgång till teknikstödet ska begränsas eftersom systemanvändningen endast utförs av ett fåtal roller.

    I samband med implementeringen görs en ombyggnation av RÖS. Det möjliggör bl.a. (+) visuell kommunikation mellan RÖS och andra stab(er) genom en "sammankoppling" av de större bildskärmarna.

    RÖS har också testat och funderat om användning av kameror. De flesta anser att det finns goda drivkrafter för användningen av sådant teknikstöd p.g.a. att det förbättrar lägesbilden. Det finns dock (-) frågetecken runt juridiken som har bromsat användandet.

  • 1285.
    Thörnstrand, Sandra
    et al.
    Karlstad University.
    Kvamme, Maja
    Karlstad University.
    Sant eller falskt på sociala medier: En kvalitativ studie om unga vuxnas åsikter, beteenden och attityder kring källkritik och nyhetsspridning på Facebook.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media, example Facebook, has made it possible for people to easily be a part of news sharing and to produce news. As a result of this, there are opportunities for each and everyone to influence and to be more involved in news dissemination but at the same time there are risks involved. It has been shown to be common for misinformation to spread through social media where it rapidly reaches a large group of people, which can result in a false image of reality. In this study theories about Uses and Gratifications and source credibility have been brought together for an analysis. The purpose was to investigate what our respondents thought about the benefits of an active audience when it comes to sharing news, but also to investigate the negative sides of news sharing and the risks that follow. The study presents various needs that are satisfied with news sharing on Facebook. With a focus on Facebook the study also presents opinions, behaviors and attitudes about source credibility and news sharing amongst young adults. Young adults have shown to be very active on social media where they also consume a lot of their news intake – which is why we selected this group of people in our study. To find out what young adults think about our subject previously mentioned, we formed focus groups of participants in the ages of 18-29 where they discussed questions about the subject.

    This study’s most significant finding is that news sharing on Facebook is mostly about satisfying a need of attention – a need to show other people that one has knowledge about recent news and a need to be confirmed by others, in example via comments. Another discovery is that the participants in this study mean that the only way to value sources on social media is to compare different sources with one another. But it was shown that other factors are also important when they value sources on social media.

  • 1286.
    Timm, Jimmy
    et al.
    Karlstad University.
    Wahlström, Jens
    Karlstad University.
    Det här är en svart dag för Sverige: En komparativ studie i nyhetsdiskurs mellan Dagens Nyheter och Fria Tider i deras rapportering om knivådet i Västerås kontra skolattacken i Trollhättan2016Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    The purpose with this essay is to study how a right-wing populist alternative news medium, versus a more mainstream news medium, reports on two different news events. First off is the stabbings at the furniture store Ikea in Västerås, second is the attack on students at a middle school in Trollhättan by a masked adolescent armed with a sword. Both of which took place in the fall of 2015 in Sweden. Both events gained much attention from the news media, and sparked the already intense political debate on immigration issues. This due to the facts that the perpetrator at Ikea in Västerås was a refugee seeking asylum in Sweden, and the masked assailent in Trollhättan showed interest in right-wing extremist content on the internet as well as targeting students and faculty of immigration background.The theoretical framework consists of earlier research on populism, alternative media as well ason traditional journalism. We chose to work mainly with two distinguished theories within media and communication studies. The first theory is framing, based mainly on research done by Scheufele and Entman. The second theory is discourse, as defined by Foucalt and Fairclough. The method used for the study is a critical discourse analysis. This method together with the twotheories have been proven useful when studying political discourses and framing in political news articles similar to the ones we picked for our essay. The material used for this study consists off our news articles of which two are linked to each news event or “case”. Two of the articles are published by Fria Tider, a right-wing populist alternative news medium, while the other two by Dagens Nyheter, a well established and more mainstream oriented morning news paper. Different frames and discourses have been revealed in the material after our analysis, based on our schematics in an attempt to operationalise.The results points towards two widely different news discourses and ways of framing the news content. Fria Tider portrait the events in favour of their agenda of critical views on immigration and immigrants, whereas Dagens Nyheter acts as a counterpart with far more objective framing of the events. This study seeks to build a better understanding of today’s polarised media landscape, as well as the importance of independent journalism and news media in a society where the mass media experience cutbacks and convergence. A more explicit and honest public debate regarding immigrational issues is needed, to avoid further polarisation of the media landscape.

  • 1287.
    Tomasson, Sebastian
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Ellertam, Adam
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Twitter as the digital amphitheather: An analysis on Swedish Twitter users in #Migpol during the day before the Swedish election 20182019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to analyze Swedish Twitter users participation in Swedish migration politics in

    an online setting by examining the interactions and discussions between users on the platform the day

    before the Swedish election of 2018. The potential insight into political views that social media presents gave

    us an opportunity to explore how Swedish citizens, politicians, or members of other social and professional

    roles involved themselves politically and how they interacted with others on Twitter. We did this by

    examining the hashtag “#Migpol” (short for “Migration politics”). We collected and analyzed a total amount

    of 328 tweets and an additional 400 replies to these tweets where users had included the hashtag. This was

    done in order to construct our network which consisted of the platform functions @mention and @reply. It

    was through these we analyzed users interactions with other users and organizations. To perform our study,

    we chose a mixed method approach of network analysis and a secondary method inspired by discourse

    analysis. For our analysis, we applied a theoretical framework consisting of Erving Goffman’s dramaturgical

    theory and Alessandro Pizzorno’s ideas on political participation. Pizzorno’s ideas from 1970 were reworked

    and adapted in order to fit for research on social media. The result of the network analysis was displayed as a

    visualization that revealed how multiple users obtained various values of centrality due to the interaction rate

    between users, it also revealed that the total number of mutual relationships in the network was low and

    instead there was a prevalence of clusters of smaller networks inside the much larger network. The tweets

    containing the hashtags were then analyzed with the method inspired by discourse analysis as we wanted a

    deeper insight into how the users expressed their opinions. This was also done in order to find dominant

    topics and whether or not the discourse was affected by the actor’s centrality value. The result of this

    showed that an anti-immigration party and the party leader public debate on the 7th of September held a

    great focus while there was a third subject emerging which showed signs of nationalism. The discourse was

    not affected by centrality value but an indication that some actors were more known inside the hashtag than

    others.

  • 1288.
    Tosic, Marko
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Gärder, Jesper
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Profilering på webben: En ny webbplats för The Shelter Studio2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1289.
    Trenkler, Silja
    et al.
    Karlstad University, Division for Culture and Communication.
    Carlsson, Ida
    Karlstad University, Division for Culture and Communication.
    It's Usable: En granskning av informationssystemet It's Learning utifrån ett användarvänligt perspektiv2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    It’s Learning is an information system used on the University of Karlstad, by primarily students who study on a distance. It is also used nowadays by courses held at the university. We have chosen to work with this information system to see in what way we can amend the usability through theoretical and empirical studies, and in what way the students requirements differ from the requirements derived from the theoretical standards and rules. To answer these questions we started by collecting information about what literature and reliable internet sources say is good usability. From these theoretical standards and rules we created criterion that we later on tested on It’s Learning. For example how to achieve good readability and how to make a link functional both visibly and navigation wise. Looking through It’s Learning we discovered some theoretical shortages. We used some of these shortages in the user test to see whether they were also shortages user wise. We analyzed the results by going through the theoretical standards and rules and by our own understanding of the subject. In the conclusion, for example, we show how It’s Learning can meliorate their search engine and also how well theoretical studies and user tests work together to improve usability.

  • 1290.
    Tväråna, Anna
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Meningen med mötet: En studie av det mellanmänskliga mötets betydelse för medarbetarnas meningsskapande process och relationer med ledaren2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1291.
    Tännström, Mickaela
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Gamification inom e-handel: Effekter och kritiska framgångsfaktorer2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien behandlar gamification, det vill säga användningen av spelelement inom områden som vanligtvis inte har spel kontext. Sedan 2010 har begreppet vuxit fram och blivit allt vanligare, bland annat inom marknadsföring och e-handel. Studien är utformad för att få en närmare inblick i hur företag tänker kring användningen av gamification samt deras definition kring begreppet. Syftet med denna studie är att identifiera de effekter implementeringen av gamification har för företag i samband med e-handel, samt vilka de upplevda kritiska framgångsfaktorerna är.

    Utifrån tidigare forskning om gamification, e-handel och relevanta områden som lojalitetsprogram och vald analysmodell presenteras uppsatsens teoretiska referensram. Kvalitativ metod i form av intervjuer användes i studien för att få en djupare förståelse för företagens tänkande. Respondenterna i rapporten arbetar hos leverantörer av gamificationlösningar (Ninetech och Awesome Group), en kund till en av leverantörerna (Företag X) och ett företag som inte använder sig av gamification (Viskan).

    Resultatet av undersökningen visar implementeringen av gamification i företagen och externa verksamheter. Det har inte varit enkelt och snabbt utan har krävt en del från företaget i form av data sedan tidigare. En av respondenterna gav Liseberg som exempel, hur deras pappersband inte ger företaget någon form av data som går att bygga vidare på. Däremot om det varit ”blippband” band som blippas varje gång individen ska åka en attraktion skapas data som företaget kan bygga vidare på.

    Det är ett långvarigt samarbete som ständigt är under arbete. Gamification kommer växa mer under de kommande åren och framför allt bli vanligare i fler sammanhang än hittills. Möjligheten ligger i att kunna behålla befintliga kunder och se bortom de affärsmässiga behoven. För framgången krävs det att alla i företaget är involverade och gemensamt jobbar mot samma mål. 

  • 1292.
    Tömmernes, Malin
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    "En okrönt drottning": En kvalitativ fallstudie om hur informella roller skapas och utvecklas genom kommunikation i en organisationskultur2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med undersökningen är att öka förståelsen för hur kommunikationsprocesser mellan medarbetare kan bidra till skapandet och utvecklandet av informella roller i organisationskulturer.

    Syftet har brutits ner till fyra frågeställningar:

    • Vilka uppfattningar har medarbetarna om organisationskulturen?

    • På vilket sätt upplever medarbetarna de informella rollerna i arbetsgruppen?

    • Vilka socialiseringsfaser kan identifieras i arbetsgruppen?

    • Vilka kommunikativa rutiner under socialiseringsprocessen kan identifieras inom

    arbetsgruppen?

    Uppsatsen innehåller en fallstudie av ett industriföretag och har analyserats med ansats från teorier som berör organisationskultur, socialisering, informella roller och de kommunikativa rutinerna under socialisering. Samtliga teorier har kommunikation som utgångspunkt. Ansatsen till uppsatsen är deduktiv vilket innebär att den teoretiska referensramen kommer jämföras med den insamlade empirin. Metoden som undersökningen ansluter sig till är kvalitativa samtalsintervjuer. Två arbetsgrupper som ingår i samma skiftlag har intervjuats, det ena arbetslaget består av tre medarbetare och det andra består av fyra. Det transkriberade materialet analyserades genom meningskodning, meningskoncentrering och meningstolkning. Resultatet och analysen är indelade i fyra teman; organisationskultur, informella roller, socialisering och kommunikationsprocesser. Resultatet pekar på att organisationskulturen är väldigt stark och att medarbetarna upplever arbetsgruppen som väldigt positiv. De har en stark samhörighet och en god samanhållning. Det finns tydliga informella roller i organisationen och de flesta upplever rollerna som positiva. Resultatet pekar på att en av respondenterna känner en viss missnöjdhet med sin roll då den innebär att hen ska ta mer ansvar trotts att alla i arbetsgruppen får lika lön och uppmärksamhet. Samtliga socialiseringsfaser kan identifieras inom gruppen, dock är vissa mer tydliga än andra. De kommunikativa processerna som ingår i den teoretiska referensramen går också att identifiera. Resultatet pekar på att kommunikation bidrar till skapandet och utvecklandet av informella roller i organisationskulturen. Genom vidare forskning finns det möjlighet att ta fram strukturer och tydligare processer över informell kommunikation som påverkar organisationskulturen vilket i sin tur påverkar företaget.

    Nyckelord: organisationskultur, socialisering, informell kommunikation, informella roller

  • 1293.
    Uppal, Charu
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Bollywood, the vendor of emotions and nostalgia: India in the lives of Indo Fijians2012Conference paper (Refereed)
  • 1294.
    Uppal, Charu
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Claiming Their Heritage: Citizens  and Digital Communication2016Conference paper (Refereed)
  • 1295.
    Uppal, Charu
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Claiming Their Heritage: Re-Discovering India Through Cyber-Dialogue2017Conference paper (Refereed)
  • 1296.
    Uppal, Charu
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Diaspora, Meaning and Assimilation: Geography, Media and Communication2017Conference paper (Refereed)
  • 1297.
    Uppal, Charu
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Mobilizing the Public at Multiple Levels : A Case Study of Satyamev Jayate2015Conference paper (Refereed)
    Abstract [en]

    Launched in May of 2012, Satyamev Jayate (‘Only the truth triumphs’), is the most researched talk show focussing on current issues that has come to Indian audiences since TV’s introduction to the Indian society.  Apart from being anchored by a popular filmstar, Aamir Khan, and covering some topics that have not been given due attention in the news or popular media, the show is aired simultaneously in five languages.  Each of the episodes has sparked a nation wide discussion on topics overlooked by the mass media, except in the form of coverage in print media. 

     

    However, Satyamev Jayate has combined several factors that have given a new avatar to the ‘old mass medium’ making us reconsider its power to bring about social change.

     

    This paper analyzes the strategies used by the show to inform, educate, and validate –by interviewing victims, social activists and experts. Building upon the previous work of the author on mobilizing information, the paper extends the argument and definition of what ‘mobilizing information’ can imply and how an ‘old medium’ is still very relevant in bringing attention to social issues, and generating a public discourse.  The concept of mobilizing context, embedded in the format and aim of the show, is introduced, and the first episode is content analyzed to illustrate how the show, very efficiently, utilizes language, appeals, and various interactive features to involve the public. 

  • 1298.
    Uppal, Charu
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Only the truth triumphs: When TV dares to contemplate taboo issues!2012Conference paper (Refereed)
  • 1299.
    Uppal, Charu
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    Understanding our Stories: How Fijians perceive representation of minorities in Shortland Street2012Conference paper (Refereed)
  • 1300.
    Uppal, Charu
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
    What Do Children Want?  Children on the News Media Coverage of the 2011 Japan Disasters2012Conference paper (Refereed)
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