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  • 1.
    Mathisen, Ulrikke Irene
    Karlstad University, Division for Information Technology.
    Selvpresentasjon på Facebook: Hva skjer når sosiale roller blandes på Facebook?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social theory by Goffman in the 60’s can still be applied to our society, especially to the new social form of Facebook. ”What precautions do Facebook members take when they publish content (text, photos, video) to avoid problems caused by the collapse of different social arenas? What do they think of their own self-presentation on the social website?” Data was collected trough an online survey, available for my Facebook friends in April-May 2010, and personal interviews with seven of the respondents. The results show that 126/128 respondents state they are their “true self” in their daily life, and not Facebook. Simultaneously, 75 respondents claim they have never had problems being themselves on Facebook. 65 people don’t recognize the presentation of people they know on Facebook, but 124 people say they have never received comments stating this. The norms and rules of social interaction on this social site are not yet set, and Facebook members respond to this by strict control of what they publish. It is evident that Facebook members enjoy peeking behind the self-presentation of people they know. Further research could show that this is one of the reasons why Facebook is so popular.

    Download full text (pdf)
    Selvpresentasjon på Facebook
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