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  • 1.
    Aal, Kotaiba Abdul
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    Di Pietro, Laura
    Roma Tre University, Rome, Italy.
    Edvardsson, Bo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    Renzi, Maria Francesca
    Roma Tre University, Rome, Italy.
    Guglielmetti Mugion, Roberta
    Roma Tre University, Rome, Italy.
    Innovation in service ecosystems: An empirical study of the integration of values, brands, service systems and experience rooms2016In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 27, no 4, p. 619-651Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this paper is to extend the understanding of innovation in service ecosystems by focussing on the role of values resonance in relation to the integration of brands, service systems and experience rooms.

    Design/methodology/approach – An empirical, explorative case study of an innovative service system is carried out using a narrative approach and presented in the form of a saga.

    Findings – Insights gleaned from the empirical study are used for conceptual developments. Analysis of the empirical case study is presented as four lessons linked to values, brands, service systems and experience rooms.

    Originality/value – The paper extends a conceptual framework of innovative resource integration in service ecosystems. The paper also contributes four propositions to inform theory: values resonance is a basis for service innovation, the innovative integration of brands based on values resonance can foster innovation, the integration of resources across service system boundaries grounded in values resonance can enable innovation and the integration of experience rooms into a coherent servicescape based on values resonance can support novel forms of resource integration and value co-creation efforts in service ecosystems.

    Keywords Service-dominant logic, Brands, Service innovation, Resource integration, Service ecosystem, Values resonance

    Paper type Research paper

  • 2.
    Skålén, Per
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Aal, Kotaiba Abdul
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
    Edvardsson, Bo
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Cocreating the Arab Spring: Understanding Transformation of Service Systems in Contention2015In: Journal of Service Research, ISSN 1094-6705, E-ISSN 1552-7379, Vol. 18, no 3, p. 250-264Article in journal (Refereed)
    Abstract [en]

    This article examines the transformation of service systems through actors' resource integration and value cocreation in contention. It is based on a netnographic study focusing on the use of information and communications technology (ICT) tools by online activists during the Arab Spring. The transformation of service systems is conceptualized on the basis of existing service research and on the theory of strategic action fields. Focusing on Syria, the findings suggest that activists transformed four interdependent service systemsthe media, the social movement, health care, and the financial service systemsduring the Arab Spring by means of integrating resources and cocreating value within several ICT tools. A key contribution to transformative service research is the fact that the positive transformation of service systems derives from the conflict between two types of actors, namely, incumbents and challengers. This article also contributes to our knowledge of triggers of service system transformation, what motivates actors to transform service systems, how service system transformation is enabled by actors' integration and use of ICT tools serving as opportunity spaces, and the transformative roles actors adopt. In addition, this article contributes to the conceptualization of service systems and to the understanding of resource integration and value cocreation.

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