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  • 1.
    Bublitz, Hannelore
    et al.
    Germany.
    Kaldrack, Irina
    Röhle, Theo
    Germany.
    Winkler, Hartmut
    Germany.
    Einleitung2011In: Unsichtbare Hände: Automatismen in Medien-, Technik- und Diskursgeschichte / [ed] Bublitz, Hannelore; Kaldrack, Irina; Röhle, Theo; Winkler, Hartmut, München, Paderborn: Wilhelm Fink Verlag, 2011, p. 9-18Chapter in book (Other academic)
  • 2. Bublitz, Hannelore
    et al.
    Kaldrack, IrinaRöhle, TheoKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.Winkler, Hartmut
    Unsichtbare Hände: Automatismen in Medien-, Technik- und Diskursgeschichte2011Collection (editor) (Other academic)
    Abstract [de]

    Im Verhältnis von Medien, Technik und Menschen gewinnt Unkontrolliertes an Terrain: ›Intelligente‹ Objekte scheinen nach eigenen Gesetzen zu handeln, im gesellschaftlichen Raum setzt sich durch, was niemand gewollt hat, Prozesse verselbstständigen sich. Der Band knüpft – durchaus kritisch – an die Geschichte einer populären Metapher an und wirft ein neues Licht auf Prozesse, die hinter dem Rücken der Subjekte nicht kalkulierbare Wirkungen haben. Mit der Perspektive der Automatismen verbunden, zeigt der Band mit Beiträgen aus dem Bereich der Kultur- und Medienwissenschaft, der Soziologie und Informatik, wie sich Strukturen jenseits bewusster Planung durch Selbststeuerung etablieren.

  • 3. Bublitz, Hannelore
    et al.
    Kaldrack, IrinaRöhle, TheoKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.Zeman, Mirna
    Automatismen – Selbst-Technologien2013Collection (editor) (Other academic)
    Abstract [de]

    Mit Automatismen zwangsläufig verbunden ist die Frage nach dem Selbst und nach den Bedingungen, die es hervorbringen. Automatismen setzen ein ›Selbst‹ einerseits voraus, andererseits ist zu fragen, wie ein ›Selbst‹ entsteht, wie es sich stabilisiert und reproduziert, und welchen Anteil hieran wiederum Automatismen haben. Auf Seiten der Technik kann das Konzept der Automatismen abgegrenzt werden gegenüber Theorien zum Automaten. Im Fokus des Bandes stehen Selbsttechnologien in einem umfassenden Sinne: kulturelle Muster der Selbstkonstitution, Prozesse der Selbststeuerung und Praktiken der Selbstführung wie auch Formen des Selbstmanagements.

  • 4.
    Bublitz, Hannelore
    et al.
    Germany.
    Kaldrack, Irina
    Germany.
    Röhle, Theo
    Germany.
    Zeman, Mirna
    Germany.
    Enleitung2013In: Automatismen – Selbst-Technologien / [ed] Bublitz, Hannelore; Kaldrack, Irina; Röhle, Theo; Zeman, Mirna, München, Paderborn: Wilhelm Fink Verlag, 2013, 1, p. 9-41Chapter in book (Other academic)
  • 5.
    Kaldrack, Irina
    et al.
    Digital Cultures Research Lab, Leuphana University Lueneburg.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Divide and Share: Taxonomies, Orders and Masses in Facebooks Open Graph2014In: Computational Culture, E-ISSN 2047-2390, no 4Article in journal (Refereed)
    Abstract [en]

    The Open Graph protocol, introduced in 2010, has allowed Facebook to extend its reach far beyond the confines of the platform itself. It provides the basic technical infrastructure of connecting and sharing and encourages specific forms of analysis and usage. We argue that, if Facebook is to be conceptualized as a mass medium, the Open Graph is where media and masses mutually (re-)configure one another. In order to disentangle these relationships, we investigate backend and frontend practices from three different angles – descriptive, analytical and historical – and investigate how seemingly incompatible media promises converge.

  • 6.
    Kaldrack, Irina
    et al.
    Germany.
    Röhle, Theo
    Germany.
    Teilmengen. Mengen teilen: Taxonomien, Ordnungen und Massen im Facebook Open Graph2014In: Soziale Medien – Neue Massen / [ed] Pias, Claus; Beyes, Timon; Baxmann, Inge, Zürich, Berlin: Diaphanes Verlag, 2014, p. 75-101Chapter in book (Other academic)
  • 7. Leistert, Oliver
    et al.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Crowdfunding of Academic Books: A Case Study2014In: The Para-Academic Handbook: A Toolkit for making-learning-creating-acting / [ed] Wardrop, Alex; Withers, Deborah, Bristol: HammerOn Press , 2014, p. 164-174Chapter in book (Other academic)
    Abstract [en]

    If crowdfunding were to become a viable alternative for scholarly publishing, this seems like a promising way to finance academic publications beyond the traditional regimes of funding. For us, this was reason enough to start an experiment aiming at crowdfunding the publication of a book. This chapter is a report of the campaign – and its failure.

  • 8.
    Leistert, Oliver
    et al.
    Germany.
    Röhle, Theo
    Germany.
    Das Beste aus beiden Welten?: Wissenschaft und Crowdfunding2013In: Zeitschrift für Medienwissenschaft, ISSN 1869-1722, no 8, p. 191-195Article in journal (Other academic)
  • 9. Leistert, Oliver
    et al.
    Röhle, TheoKarlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Generation Facebook: Über das Leben im Social Net2011Collection (editor) (Other academic)
    Abstract [de]

    Facebook hat das Internet erobert. Lange als Trivialität belächelt, lässt sich die Relevanz der »sozialen Netzwerke« heute nicht mehr bestreiten. Als Umschlagplatz für soziale Beziehungen aller Art erlangt gerade der Marktführer immer größere ökonomische Macht und politische Bedeutung und nistet sich zusehends tiefer in gesellschaftliche Strukturen ein. In diesem Band kommen internationale Autorinnen und Autoren zu Wort, die erstmals eine umfassende medien- und kulturkritische Perspektive auf Facebook entwickeln. In fundierten theoretischen Beiträgen – u.a. von Geert Lovink – sowie perspektivenreichen Kommentaren – u.a. von Saskia Sassen – werden die wichtigsten Facetten des Phänomens untersucht und die Konsequenzen dieser neuen Form von Sozialität analysiert.

  • 10.
    Leistert, Oliver
    et al.
    Central European University, Budapest.
    Röhle, Theo
    Paderborn University, Germany.
    Identifizieren, Verbinden, Verkaufen: Einleitendes zur Maschine Facebook, ihren Konsequenzen und den Beiträgen in diesem Band2011In: Generation Facebook: Über das Leben im Social Net / [ed] Leistert, Oliver; Röhle, Theo, Bielefeld: Transcript Verlag, 2011, p. 7-30Chapter in book (Other academic)
  • 11.
    Nohr, Rolf F.
    et al.
    Braunschweig University of Art.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    ’Schulen ohne zu schulmeistern’: Unternehmensplanspiele in den 1960er-Jahren2016In: Zeithistorische Forschungen, ISSN 1612-6033, E-ISSN 1612-6041, p. 38-60Article in journal (Refereed)
    Abstract [en]

    ›Teaching without Lecturing‹. Business Simulation Games in the 1960s

    Business simulation games emerged in the USA around 1956 amidst a range of impacting factors such as military simulations, case studies at business schools, and war games. Situated at the intersection of corporate management, increasing computerisation and shifting paradigms in economics, the field of business simulation games provides an exceptional opportunity to trace the transformations of the logics of social control in the post-WWII era. These early ›serious games‹ were sites where practices of decision-making, changing concepts of rationality and the challenges of adapting to a new medium were explored in a playful manner. In this article, the field is approached from a media and cultural studies perspective. The focus is on the early 1960s, when business simulation games were first introduced in West German companies for the purpose of management training. Special attention is paid to the deployment of the IBM-developed business simulation game TOPIC 1 at the chemicals company Hoechst AG.

  • 12. Rieder, Bernhard
    et al.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Digital Methods: Five Challenges2012In: Understanding Digital Humanities / [ed] Berry, David, Houndmills: Palgrave Macmillan, 2012, p. 67-84Chapter in book (Other academic)
    Abstract [en]

    While terms like ‘digital humanities’, ‘cultural analytics’, or ‘Web science’ are certainly buzzwords, there are many indicators for a ‘computational turn’ that runs deeper than a simple rise of quantitative or ‘scientific’ modes of analysis. Rich graphical interfaces, advanced visualisation techniques, and ‘fuzzy’ processing have led some of those who have held numbers, calculations, and computers at a safe distance for a long time to warm up to new computational possibilities. But what are we to make of all of this? If these new digital methods are more than just another set of tools in our arsenal, how do we deal with the more fundamental transformations that challenge established epistemological paradigms?

  • 13.
    Rieder, Bernhard
    et al.
    NLD.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Digital Methods: From Challenges to Bildung2017In: The Datafied Society: Studying Culture through Data / [ed] Mirko Tobias Schäfer & Karin van Es, Amsterdam: Amsterdam University Press, 2017, p. 109-124Chapter in book (Other academic)
    Abstract [en]

    The chapter starts with a short summary of what we consider to be five central challenges concerning the recent move towards Digital Methods. We then interrogate David Berry’s concept of ‘digital Bildung’ as a means of facing these challenges. Our goal in this discussion is, maybe paradoxically, to move the spotlight from ‘the digital’ and programming, to the plethora of concepts and knowledges mobilized in digital tools. To this end, we discuss three examples that allow us to both concretise and complicate the debate about what kind of skill set is needed by digital scholars.

    Download full text (pdf)
    Rieder_and_Roehle_Digital_Methods
  • 14.
    Ruggill, Judd Ethan
    et al.
    Arizona State University, USA.
    Conradi, Tobias
    Hochschule für Bildende Künste Braunschweig, Tyskland.
    Conway, Steven
    Swinburne University of Technology, England.
    McAllister, Ken S.
    University of Arizona, USA.
    Nohr, Rolf F.
    Hochschule für Bildende Künste Braunschweig, Tyskland.
    Röhle, Theo
    Hochschule für Bildende Künste Braunschweig, Tyskland.
    Game Studies as Field, Formation, and Geography: A Conversation2014In: Reconstruction: Studies in Contemporary Culture, E-ISSN 1547-4348, Vol. 14, no 4Article in journal (Refereed)
  • 15.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013). University of Gothenburg.
    “A sedate, hesitant, circumspect, little behavioral revolution”: The case of New Political History 1957–19702019Conference paper (Other academic)
    Abstract [en]

    The presentation seeks to historicise current approaches to Digital History by focusing on New Political History, a branch of US political history that emerged in the late 1950s. While its proponents were especially enthusiastic about the merits of computation and quantification, it also sparked a heated debate in the field, culminating in the president of the American Historical Association's insistence "Nor will the historian worship at the shrine of that Bitch-goddess, QUANTIFICATION [sic]." The presentation looks at New Political History from three different angles: First, the role of actors and institutions for its development is described, then the impact of media technologies during this phase is assessed and finally 'external' factors such as changing funding policies and industry concerns are examined. The findings will finally be used in a comparison to today's situation in order to discuss the broader issue of continuity vs. discontinuity and to connect to the conferences question whether Digital History can be seen as a Field, a Method or just a Phase.

  • 16.
    Röhle, Theo
    Germany.
    Ausweitung der Kontrollzone: Cloud Computing und die Verdatung der Bildung unter kommerziellen Vorzeichen2011In: Kontrolle und Selbstkontrolle: Zur Ambivalenz von E-Portfolios in Bildungsprozessen / [ed] Meyer, Torsten; Mayrberger, Kerstin; Münte-Goussar, Stephan; Schwalbe, Christina, Wiesbaden: VS Verlag für Sozialwissenschaften, 2011, p. 75-87Chapter in book (Other academic)
  • 17.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Big Data – Big Humanities?: Eine historische Perspektive2014In: Big Data: Analysen zum digitalen Wandel von Wissen, Macht und Ökonomie / [ed] Reichert, Ramón, Bielefeld: Transcript Verlag, 2014, p. 157-172Chapter in book (Other academic)
    Abstract [de]

    Dieser Beitrag versucht, die Rekonstruktion einer historischen Debatte für eine kritische Auseinandersetzung mit den Ansprüchen und Versprechen der Digital Humanities und des Humanities Computing fruchtbar zu machen. Ausgangspunkt ist die Beobachtung, dass viele Fragen, die heute im Umfeld von Big Data und Digital Humanities debattiert werden, in den 1960er Jahren zur Diskussion standen und die Positionen zum Teil erstaunliche Übereinstimmungen aufweisen.

  • 18.
    Röhle, Theo
    Germany.
    Cloud Control: Hochschulinfrastrukturen als Kontrolltechnologien2012In: Digital turn?: Zum Einfluss digitaler Medien auf Wissensgenerierungsprozesse von Studierenden und Hochschullehrenden / [ed] Kossek, Brigitte; Peschl, Markus F., Wien: Vienna University Press (WUV), 2012, p. 121-136Chapter in book (Other academic)
  • 19.
    Röhle, Theo
    Germany.
    Das Instant Web: Selbstaffirmation als Wissensordnung2012In: Ästhetik und Kommunikation, ISSN 0341-7212, Vol. 42, no 154/155, p. 73-77Article in journal (Other academic)
  • 20.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    „Data should be cooked with care“: Digitale Kartographie zwischen Akkumulation und Aggregation2018In: Bedeutende Daten: Modelle, Verfahren und Praxis der Vermessung und Verdatung im Netz / [ed] Thorben Mämecke, Jan-Hendrik Passoth, Josef Wehner, Wiesbaden: Springer, 2018, p. 71-90Chapter in book (Refereed)
  • 21. Röhle, Theo
    Der Google-Komplex: Über Macht im Zeitalter des Internets2010Book (Other academic)
    Abstract [de]

    Meistgenutzte Suchmaschine, weltgrößter Datensammler, teuerstes Medienunternehmen – es liegt nahe, »Google« als Supermacht zu bezeichnen. Und doch greift diese Beschreibung zu kurz. Unter Bezug auf Michel Foucault sowie die Akteur-Netzwerk-Theorie entwickelt Theo Röhle ein präzises, relationales Verständnis von Macht, das den Blick auf die vielfältigen Interaktionen der beteiligten Akteure öffnet und ein komplexes System von Verhandlungen zutage fördert. Eine zeitgemäße Analyse digitaler Medienmacht an der Schnittstelle von Medienwissenschaft, Informationswissenschaft und Surveillance Studies.

  • 22. Röhle, Theo
    Desperately seeking the consumer: Personalized search engines and the commercial exploitation of user data2007In: First Monday, E-ISSN 1396-0466, Vol. 12, no 9Article in journal (Refereed)
    Abstract [en]

    With reference to surveillance studies theory, this paper critically assesses the role of personalized search engines as a mediator between advertisers and users. It first sketches the economic and technical background of online marketing and personalized searches. Then, it engages in an in-depth discussion of two examples of personalized search engines with regard to the data collection process used and the way in which this data is used for advertising purposes. The discussion shows that users' information needs, as well as their personal data, are subject to a growing pressure in terms of commercial exploitation. Essentially, search engines now fulfill the task of translating information needs into consumption needs.

  • 23.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Die Software sozialer Medien2017In: Handbuch Soziale Medien / [ed] Jan-Hinrik Schmidt, Monika Taddicken, Wiesbaden: Springer, 2017, 1, p. 321-342Chapter in book (Refereed)
    Abstract [de]

    Der Beitrag fokussiert aus der Perspektive der Software Studies auf die technischen Voraussetzungen sozialer Medien. Ausgangspunkt ist, dass die Ausgestaltung von Software politische Züge trägt. Diskutiert wird jeweils an konkreten Beispielen, wie in Datenstrukturen Sozialität repräsentiert wird, welche Rolle APIs und Algorithmen für die Zirkulation von Informationen spielen und wie Bots an kollaborativen Prozessen beteiligt sind. Abschließend wird erörtert, inwiefern sich anhand der Gegensatzpaare zentral/dezentral und offen/geschlossen kritische Perspektiven auf diese Fragen entwickeln lassen.

  • 24.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Disrupting Distribution: Online publishing after Mirai2019Conference paper (Other academic)
    Abstract [en]

    During recent years, Distributed Denial of Service (DDoS) attacks have developed from singular disturbances to a persistent problem within online publishing. They have grown in strength to an extent that even large web hosting companies are struggling to protect their clients from them. At the same time, the level of technical knowledge and financial resources required to administer these attacks is continually decreasing. Often based on variants of the Mirai virus that recruits vulnerable Internet of Things devices into botnets, the so-called booter and stresser community offers powerful attack capabilities as a web service, complete with user-friendly interfaces and flexible payment options.

    A range of larger media organisations have already been exposed to DDoS attacks, e.g. the BBC in 2015 and Newsweek in 2016. In Sweden, several Swedish publishing companies were put offline during a weekend in 2016. In countries where investigative journalists and independent media organisations work under harsher conditions, DDoS attacks are seen as one among many threats faced both online and offline on a daily basis. Thus, media organisations’ websites are in increasing danger of being blocked by minor actors. In order to stay accessible in spite of attacks, websites have to be protected by sophisticated technical solutions based on algorithmic filtering of server requests. However, when faced with severe attacks, these kinds of solutions often become prohibitively expensive for individuals and small organisations, leaving freelance journalists and smaller media organisations particularly exposed – a situation that IT journalist Brian Krebs (2016) has described as the ”democratization of censorship”.

    This paper presents preliminary results from an interview study investigating media organisations’ responses to DDoS attacks. The study involves both journalists and IT professionals working in media organisations and focuses on their strategies for handling attacks as well as their conceptualisations of threats. This involves the question who the threats’ targets are presumed to be – an organisation, the profession, society? Another key question concerns attribution, since DDoS attacks by their nature rarely can be traced back to a single source. How is responsibility allocated and what motivations are ascribed to the assumed perpetrators? Based on these findings, the presentation attempts to disentangle the antagonistic relationships between the involved actors – DDoS providers, DDoS mitigation services and media organisations – and to discern how their respective discursive constructions of threats are interwoven with the different economies they embody.

  • 25.
    Röhle, Theo
    Germany.
    Dissecting the Gatekeepers: Relational Perspectives on the Power of Search Engines2009In: Deep Search: The Politics of Search beyond Google / [ed] Becker, Konrad; Stalder, Felix, Innsbruck, Wien, Bozen: Studienverlag, 2009, p. 117-132Chapter in book (Other academic)
    Abstract [en]

    The paper engages in an in-depth discussion of the search engine Google, focusing on its relationship to webmasters and users. Attempts by webmasters to game the ranking system in order to boost the position of their websites are met by Google with a subtle combination of rewards and punishment. It is argued that this strategy involves the establishment of a disciplinary regime that enforces a certain norm for web publishing. Google’s relationship to the users, on the other hand, is characterized by less invasive forms of power. By inserting itself deeply into the users’ information environment, Google can collect and analyze unprecedented amounts of user data. It is argued that the modeling of segmented consumption behavior that these schemes are based upon involves a governmental form of power. It is a kind of power that aims at controlling differential behavior patterns by gaining an intimate statistical knowledge of a population and using this knowledge as a means of predictive risk management.

  • 26.
    Röhle, Theo
    Germany.
    Gamification2014In: Pop. Kultur und Kritik, ISSN 2194-6981, no 5, p. 61-64Article in journal (Other academic)
  • 27.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Grand games of solitaire: Textuelle Ordnungen in den Digital Humanities2012In: Sortieren, Sammeln, Suchen, Spielen: Die Datenbank als mediale Praxis / [ed] Böhme, Stefan; Nohr, Rolf F.; Wiemer, Serjoscha, Münster: LIT Verlag, 2012, p. 75-95Chapter in book (Other academic)
  • 28.
    Röhle, Theo
    Germany.
    Machtkonzepte in der Suchmaschinenforschung2007In: Die Macht der Suchmaschinen. The Power of Search Engines / [ed] Machill, Marcel; Beiler, Markus, Köln: Herbert von Halem Verlag, 2007, p. 127-142Chapter in book (Other academic)
  • 29.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Mapping Home: Modalities of the cartographic negotiation of place2019Conference paper (Refereed)
    Abstract [en]

    The presentation focuses on the role of digital cartography in negotiating the meaning of home. It is widely recognised that maps play an important role for the representation of place. It has also been argued that the advent of digital media has redistributed power relations involved in cartography, e.g. by making digital mapping tools easily accessible. As many examples have shown, the maps created with these tools can potentially challenge prevailing representations of place.

    I take Jeremy Crampton's concept of "new spatial media" as my point of departure, but expand on its distinctive feature that "the public is gaining (some) access to the means of production of maps". The main question will be what "means of production" and "(some) access" actually means under digital conditions. By engaging with a seminal historical example – the "Guide psychogéographique de Paris“, created by Situationists Guy Debord und Asger Jorn in the 1950s, as well as the corresponding methodological concept of the "derivé" – I develop an analytical distinction between two modalities of mapping. Accumulative modes of mapping, it is argued with reference to Bruno Latour, reproduce categories established by "centres of calculation". In aggregative modes of mapping, on the other hand, the malleability and expandability of data collection takes centre stage, allowing for established categories to be challenged. Drawing on this terminology, several current examples of popular digital mapping services will be discussed in terms of their potential for negotiating the meaning of home.

  • 30.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    "One man's simulation exercise is still another man's game": Zum Verhältnis von Modell, Simulation und Spiel2019In: Unternehmensplanspiele 1955-1975: Die Herstellung unternehmerischer Rationalität im Spiel / [ed] Rolf F. Nohr, Münster: LIT Verlag, 2019, p. 209-228Chapter in book (Other academic)
  • 31.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
    Power, Reason, Closure: Critical Perspectives on New Media Theory2005In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 7, no 3, p. 403-422Article in journal (Refereed)
    Abstract [en]

    This article addresses the question of new media studies’ meta-theoretical premises. It is argued that the field’s exceptional openness towards theory and method is a valuable asset, which needs to be cultivated by means of a more explicit meta-theoretical debate. Drawing on critical theory, three meta-theoretical criteria concerning power, reason and closure are suggested and applied in a review of common theoretical perspectives at use in the field. A discussion of political economy and postmodern perspectives prepares the ground for an analysis of approaches inspired by Habermas and Foucault. The article concludes by advocating the theoretical concept of the dispositif or social apparatus, developed by Foucault and Deleuze. It is argued that the concept provides an effective tool to map the intricate relations of power and knowledge around the internet, as well as a possibility to analyse how processes of subjectification are fostered or circumscribed in specific settings.

  • 32.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Reduktion, Reputation, Reaktivität: Ultrashorts als Least Publishable Units2015In: No. 5 – ultrashort│reframed / [ed] Elke Rentemeister, Fred Truniger, Stefanie Bräuer, Robert Müller, Ute Holl, Luzern: Hochschule Luzern , 2015, no 5, p. 38-40Chapter in book (Other academic)
    Download full text (pdf)
    fulltext
  • 33.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Rezension von Felix Stalder ”Kultur der Digitalität”2016In: Medien & Kommunikationswissenschaft, ISSN 1615-634X, Vol. 64, no 4, p. 575-575Article, book review (Other academic)
  • 34.
    Röhle, Theo
    Germany.
    Strategien ohne Strategen: Intentionalität als ’Strukturentstehung durch Verflechtung’?2011In: Strukturentstehung durch Verflechtung: Akteur-Netzwerk-Theorie(n) und Automatismen / [ed] Conradi, Tobias; Derwanz, Heike; Muhle, Florian, München, Paderborn: Wilhelm Fink Verlag, 2011, p. 173-192Chapter in book (Other academic)
  • 35.
    Röhle, Theo
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    ’Think of it first as an advertising system’: Personalisierte Online-Suche als Datenlieferant des Marketings2007In: Kommunikation@gesellschaft, E-ISSN 1616-2617, Vol. 8, no 1Article in journal (Refereed)
    Abstract [de]

    Suchmaschinen gehören seit langem zu den wichtigsten Werbeträgern im Netz und es wird mittlerweile offen zugestanden, dass die gezielte Vermarktung von Werbeplätzen sich zur Kernaufgabe der Suchmaschinenbetreiber entwickelt hat. Um dem Ruf nach relevanteren Suchergebnissen nachkommen zu können, binden neue Formen der personalisierten Suche immer weitere Bereiche des Nutzerverhaltens in den Suchprozess ein, gleichzeitig schaffen die gesammelten Daten aber auch die Grundlage für eine noch engere Verzahnung ökonomischer Interessen mit dem persönlichen Nutzungskontext. Mit Bezug auf aktuelle Theoriebildung aus den "Surveillance studies" diskutiert der Beitrag die Rolle der personalisierten Suche als Bindeglied zwischen Nutzer und Werbung. Sowohl die Entwicklung der Online-Werbung als auch die technischen Grundlagen der personalisierten Suche werden skizziert, um schließlich an zwei konkreten Beispielen zu erläutern, welche Daten bei der personalisierten Suche erhoben werden und wie diese zu Werbezwecken verwendet werden können. Dabei wird deutlich, dass die zunächst zur Verbesserung der Suchergebnisse erhobenen Nutzerinformationen einem immer stärkeren kommerziellen Verwertungsdruck ausgesetzt sind.

  • 36.
    Röhle, Theo
    Germany.
    Wie Google Wirklichkeit produziert2013In: Pop. Kultur und Kritik, ISSN 2194-6981, no 2, p. 41-47Article in journal (Other academic)
  • 37.
    Röhle, Theo
    Germany.
    Zirkulation und Panorama: Über Medien sozialer Emergenz2014In: Kooperation ohne Akteure? Automatismen in der Globalisierung (Global Dialogues), ISSN 2198-1957, no 5, p. 19-29Article in journal (Other academic)
  • 38.
    Röhle, Theo
    Germany.
    Zoetrope revisited2013In: Das Medium meiner Träume: Hartmut Winkler zum 60. Geburtstag / [ed] Adelmann, Ralf; Bergermann, Ulrike, Berlin: Verbrecher Verlag , 2013, p. 105-112Chapter in book (Other academic)
    Abstract [de]

    Medien lassen immer träumen. Sie zeigen mögliche Welten, sie überbrücken unglaubliche Distanzen, machen Erfundenes anschaulich, Verrücktes plausibel. Aber Medien zeigen nicht nur Erträumtes, sie sind auch selbst Traummaschinen. Wunschträume und Alpträume solcher Maschinen versammelt dieser Band: visionäre Funktionen, begehrenswerte Dienstleistungen, attraktive oder abgründige Apparaturen. Eine aktuelle Bandbreite von Phantastischem mit Träumen der Theorie – als mediale Wunscherfüllung eines bekannten Medienwissenschaftlers.

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