Existing studies show that Twitter has become an appropriate tool for journalists to share
breaking news, network, connect with sources or to brand themselves and their news
organizations. However in using Twitter journalists have to contend with their conflicting
professional and private identities (Holton & Molyneux, 2015). In this paper, we return to this
debate by interrogating the question whether journalists assert themselves in terms of their
gender identities especially when the national discourse on gender equity is pervasive. We
examine Twitter use by journalists during the 2017 elections in Kenya with a special focus on
female journalists who constitute one-third of the number of journalists in the country (Ireri,
2015).
Major constitutional change in 2010 set a one-third gender threshold for representation in
government and politics in Kenya. Consequently, media discourse surrounding gender has
focused on representation of women in politics and the institutionalization of gender parity in the
Kenyan society. With a slow reform pace and male-dominated politics, civic organizations, media
professionals and social movements have intensified gender campaigns, particularly during
election periods. In the run-up to the 2017 general election, for example, there have emerged
movements that seek visibility offline and online in a bid to change attitudes of Kenyans “rooted
in a patriarchal cultural system” (Kareithi, 2013, p. 266). One example is the 2017 Twitter
campaign against political TV talk shows dominated by male panellist (or ‘manels’).
The pervasive gender discourse during elections puts female journalists at the centre of
constant conflicting demands to promote their professional roles as well as project their voice in
a national discourse on gender. In fact, their journalistic work exposes them more to pressure
from civic organizations, political parties and gender activists as well as growing Twitter
communities [recent studies show Kenyan Twittersphere is one of the most vibrant in Africa
(Portland-Communications, 2015)].
We will track and analyse tweets from a sample of 20 male and female journalists on
Twitter from four media outlets in Kenya over a period of two months preceding the Kenyan
general election in 2017. By analysing Twitter profiles, sourcing, retweets, news stories shared and
whether their tweets carry opinion, we aim to deepen the understanding of how Kenyan
journalists utilise Twitter in election times and whether there are distinct female and male
practices. We expect to find disparities between the content male and female journalists post,
and that female journalists are more assertive about national gender discourses. The expected
contribution of this paper is in discussing journalists Twitter use during elections and the
implications of a gender discourse that puts to test the professional and personal identities of
journalists.