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  • 1.
    Magnusson, Peter R
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Netz, Johan
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Wästlund, Erik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Exploring holistic intuitive idea screening in the light of formal criteria2014In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 34, no 5-6, p. 315-326Article in journal (Refereed)
  • 2.
    Magnusson, Peter R
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Wästlund, Erik
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies.
    Netz, Johan
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Exploring users’ appropriateness as a proxy for experts when screening new product/service ideas2016In: The Journal of product innovation management, ISSN 0737-6782, E-ISSN 1540-5885, Vol. 33, no 1, p. 4-18Article in journal (Refereed)
    Abstract [en]

    Despite the popularity and extensive use of engaging users in crowdvoting, very little research has been conducted into the appropriateness of users as substitutes for experts when judging ideas. Accordingly, the purpose of this paper is to investigate the appropriateness of using users as a proxy for professional experts during the initial idea screening of new product/service ideas. In other words, are users' assessments during idea screening conformant with professional experts' assessments and are they reliable as a proxy for experts during idea screening? In a comparative study, two different approaches to outsourcing the screening of wireless ideas to users are examined, including assessment by two different user panels: (1) technically skilled users and (2) technically naïve users. These two approaches were compared with the assessments made by professional experts. The results showed no conformance between users and experts when comparing their absolute scores. However, during a relative comparison (the ranking of ideas), both user panels were conformant with the professional experts. A test of the user panels' ability to select the same top ideas as the professional experts was successful, indicating good conformance between the user panels and the professional experts. This paper's contribution is knowledge of how conformant external users are compared with professional expert judges during idea screening. The results indicate that companies can employ users during the initial screening process using criteria assessment to select the best ideas for further elaboration, something that would significantly reduce the number of ideas. The paper suggests an alternative design to crowdvoting, whereby the users assess the relevant criteria.

  • 3.
    Magnusson, Peter R
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Wästlund, Erik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
    Netz, Johan
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Outsourcing idea screening: Exploring users’ appropriateness for judging new product/service ideas2012Conference paper (Refereed)
  • 4.
    Magnusson, Peter R
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Wästlund, Erik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology.
    Netz, Johan
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Who are you to judge?: Exploring users' appropriateness for judging new product/service ideas2012In: Proceedings of the 19th  International Product Development Management Conference, 2012, p. 151-152Conference paper (Refereed)
  • 5.
    Netz, Johan
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    Exploring the effects of experience and responsibilities on idea screening.Manuscript (preprint) (Other academic)
  • 6.
    Netz, Johan
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    First things first - think before you decide: The how, what and who of idea screening2017Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    This thesis investigates decision-making activities leading to the initial selection of which new ideas should be selected for further development or rejected. This process, often referred to as idea screening, is described as being one of the most important, but also challenging, tasks to master during the entire innovation process. There are two main reasons for this: Firstly, not all ideas are good and secondly no firm has the resources to develop every single idea proposed to it. Thus, it is important to be careful when initially deciding which ideas are to be selected and developed into future possible innovations in order to eliminate weak ideas and retain those that have a substantial chance of becoming successful. 

    Two alternative decision-making approaches are explored in the thesis (the intuitive and rational approaches). In the thesis, the concept of intuition during the screening of product and service ideas is demystified. The empirical findings show that decision-makers utilize five main underlying criteria when intuitively assessing ideas. Of these, the findings indicate user-value to be the most important one, or at least the criterion that most assessors emphasize when making intuitive decisions. The findings presented in the thesis increase our understanding of the use of rational and holistic intuitive decision-making when screening ideas during the Front End Innovation phase, as well as questioning the traditional view of intuition, as a decision-making tool that is only reliable if applied by those with a vast amount of experience and expertise. The reported findings indicate that, for example, users with an understanding of the idea context are able to intuitively identify the ideas that decision-making experts identify as the top (best) ones. Hence, managers faced with a situation where they are being inundated with new ideas can turn to non-experts for help.

  • 7.
    Netz, Johan
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Magnusson, Peter R
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Improving criteria based idea screening by emulating experts holistic decision2013In: 20th International Product Development Management Conference, 2013Conference paper (Refereed)
  • 8.
    Netz, Johan
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    Olsson, Lars E
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    Magnusson, Peter R
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    Frontline employees screening ideasManuscript (preprint) (Other academic)
  • 9.
    Netz, Johan
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Sukhov, Alexandre
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
    Magnusson, Peter R
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
    Exploring the merits if internal outsourcing to increase effectiveness and efficiency in idea screening2015In: Proceedings of the 22nd International Product Development Management Conference, Copenhagen, Denmark, June 14-16, 2015., Copenhagen, Denmark: European Institute for Advanced Studies in Management , 2015Conference paper (Refereed)
  • 10.
    Sukhov, Alexandre
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).
    Magnusson, Peter
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
    What is an idea for innovation?2019In: Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation / [ed] Per Kristensson, Peter Magnusson, Lars Witell, World Scientific, 2019, p. 29-47Chapter in book (Other academic)
    Abstract [en]

    1. There is no unified model for what an idea for innovation is.

    2. This chapter provides a model for describing the anatomy of an idea

    and also defines the boundary conditions to be fulfilled for realizing it.

    3. An idea is defined as a short contextual narrative consisting of a solution

    to a certain problem. Ideas have a dual purpose: they provide a

    description for a certain plan of action, but also trigger new associations

    and give rise to new ideas. A checklist for managing idea development

    is provided.

    4. This is a conceptual chapter that is relevant for both private and public

    innovation management practices.

    5. This chapter relates to Chapters 2 and 4.

1 - 10 of 10
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