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  • 1.
    Gebauer, Heiko
    et al.
    Department of Business Innovation, Eawag, Dübendorf, Switzerland.
    Jennings Saul, Caroline
    Department Environmental Social Sciences, Eawag, Dübendorf, Switzerland.
    Halidmann, Mirella
    Department of Business Innovation, Eawag, Dübendorf, Switzerland.
    Kramer, Sasha
    SOIL Haiti, Cap-Haïtien, Hait.
    When one business model is not enough for a social business2017In: Strategic Direction, ISSN 0258-0543, E-ISSN 1758-8588, Vol. 33, no 1, p. 10-12Article in journal (Refereed)
    Abstract [en]

    Purpose This paper aims to illustrate how managing multiple business models can become a key factor for succeeding in base-of-the-pyramid markets.Design/methodology/approach Case study was conducted through an engaged scholarship approach.Findings The authors highlight that companies can manage multiple business models, if they are following these three steps: recognition of costs-and-benefits, improvement and growth and creation of synergies.Practical implications The study provides guidance on how to manage multiple business models.Social implications This paper discusses Sustainable Organic Integrated Livelihoods, a social enterprise, which provides basic sanitation in bade-of-the-pyramid markets.Originality/value Operating more than one business model could cause often strategic failures. Sustainable Organic Integrated Livelihoods explored the advantages of having multiple business models in following three steps: recognition of costs-and-benefits, improvement and growth and creation of synergies.

  • 2.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Norton, J
    Packaging Power - The Effects of Package Design Throughout the Supply Chain2010In: Strategic Direction, ISSN 0258-0543, E-ISSN 1758-8588, Vol. 26, no 5, p. 10-11Article, book review (Refereed)
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