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  • 1.
    Caridà, Angela
    et al.
    University ‘Magna Græcia’ of Catanzaro, Italy.
    Edvardsson, Bo
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).
    Colurcio, Mario
    University ‘Magna Græcia’ of Catanzaro, Italy.
    Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing2019Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 19, nr 1, s. 65-84Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The strong linkage between the creation of value and the actors’ resource-integrating efforts forces academics and practitioners to understand how value stems from resource integration (RI). This article analyses RI as an embedded process within the wider process of interactive value formation. The study is conceptual in nature and adopts a qualitative research approach and an empirical contextualization strategy. It provides a granular perspective on RI and proposes a framework that depicts RI as a process that shapes and results from a complex service context through a sequence of three phases: matching, resourcing and valuing. The article, particularly the suggested new framework, contributes to the extant literature on RI in service research; it reconceptualizes RI as process per se that is embedded in actors’ value co-creation efforts and offers the opportunity to reflect on this process as a fundamental enabler in value-creating service ecosystems.

  • 2.
    Charitsis, Vassilis
    et al.
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013). University of Helsinki, Finland.
    Skålén, Per
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013). Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013).
    Fyrberg Yngfalk, Anna
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).
    'Made to Run': Biopolitical marketing and the making of the self-quantified runner2019Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 19, nr 3, s. 347-366Artikkel i tidsskrift (Fagfellevurdert)
  • 3.
    Cova, Bernard
    et al.
    Kedge Business Sch, F-13288 Marseille 9, France..
    Pace, Stefano
    Kedge Business Sch, F-13288 Marseille 9, France..
    Skålén, Per
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning.
    Brand volunteering: Value co-creation with unpaid consumers2015Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 15, nr 4, s. 465-485Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Through collaborative marketing approaches, companies invite consumers to provide unpaid contributions. Companies commonly do this in the realm of brand communities. The key question this article addresses is how can a company lead consumers to offer unpaid contributions to brands as an act of free will? To answer this question, we develop a framework based on volunteer commitment research to study the actions a company takes to engage consumers in unpaid work for brands. We use this framework to analyse the online collaboration promoted by the carmaker Fiat with its brand community of Alfa Romeo enthusiasts (Alfisti). The research introduces the notion of brand volunteers, that is, brand enthusiasts who are committed to providing unpaid work for the exclusive benefit of the brand. With this notion, the article discusses the possibility of exploiting consumers in value co-creation and the existence of compromises, signifying an agreement between two collaborating parties in which one party (in our case, the consumer) temporarily puts aside possible sources of conflict.

  • 4.
    Echeverri, Per
    et al.
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för företagsekonomi. Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, SAMOT.
    Salomonsson, Nicklas
    Borås universitet.
    Åberg, Annika
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för arbetsvetenskap. Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, SAMOT.
    Dealing with customer misbehavior: Employees’ tactics, practical judgement and implicit knowledge2012Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 12, nr 4, s. 427-449Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Much current research fails to provide in-depth explanations as to how and with what resources frontline employees deal with incidents where customers display dysfunctional behaviour. By drawing on theory of implicit knowledge and practical judgement this paper aims to explain this and conceptualize inherent structures and sub-mechanisms, central to service marketing. The analysis is based on in-depth interviews and narratives from four different industries, each representing service provision wherein customer misbehaviour is found to be frequent. The results display linkages between the central dimensions of dealing with customer misbehaviour. When incidents of misbehaviour occur they are met by tactics ranging from routinized action to more analytical and strategic approaches. These tactics are guided by underlying mechanisms in the form of practical judgements based on rules, balanced adjustment or reflection, with the judgements in turn being informed by implicit knowledge based on norms, schemes, or multi-perspective thinking. The study reveals patterns of linkages between these.

  • 5.
    Echeverri, Per
    et al.
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning.
    Skålén, Per
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning.
    Co-creation and co-destruction:: A practice-theory based study of interactive value formation2011Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 11, nr 3, s. 351-373Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Drawing on an empirical study of public transport, this paper studies interactive value formation at the provider—customer interface, from a practice—theory perspective. In contrast to the bulk of previous research, it argues that interactive value formation is not only associated with value co-creation but also with value co-destruction. In addition, the paper also identifies five interaction value practices — informing, greeting, delivering, charging, and helping — and theorizes how interactive value formation takes place as well as how value is intersubjectively assessed by actors at the provider—customer interface. Furthermore, the paper also distinguishes between four types of interactive value formation praxis corresponding with four subject positions which practitioners step into when engaging in interactive value formation.

  • 6.
    Edvardsson, Bo
    et al.
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan.
    Kleinaltenkamp, Michael
    Tronvoll, Bård
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan.
    McHugh, Patricia
    Windahl, Charlotta
    Institutional logics matter when coordinating resource integration2014Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 14, nr 3, s. 291-309Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.                  

  • 7.
    Findsrud, Rolf Gunnar
    et al.
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013).
    Tronvoll, Bård
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).
    Edvardsson, Bo
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).
    Motivation: The missing driver for theorizing about resource integration2018Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 18, nr 4, s. 493-519Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Resource integration is vital to value co-creation. However, most research focuses on competencies as enablers of resource integration and the social aspects that guide them. Based on a literature review of resource integration and motivation theories, this article proposes including motivation as a driver of resource integration and integrating concepts from motivation theories into the resource integration process. This approach extends the understanding and conceptualization of actors’ resource integration processes, such that motivation determines the direction, intensity, and persistence of effort. When they engage in behavioral and cognitive activities, actors interact with resources, which informs the actors and influences their competences and motivation. Accordingly, motivation is central for a clear understanding of the psychological mechanisms of resource integration processes, as motivation expands the explanatory power of sociological factors by including intensity and persistence.

  • 8.
    Fyrberg Yngfalk, Anna
    et al.
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).
    Yngfalk, Carl
    Stockholm University, SCORE.
    Modifying markets: Consumerism and institutional work in nonprofit marketing2019Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, s. 1-20Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The rise and development of markets under neoliberal consumerism represents a topical theme in marketing theory and is at the heart of emergent discussions on market system dynamics. While the nonprofit market sector represents a major part of the economy and is an important locus for alternative market discourses, prior studies tend to focus on well-represented groups of actors, such as corporations or consumers. Moving beyond the dyad of producers and consumers, the present study contributes to recent discussions on institutional work by examining and pro- blematizing the role of nonprofit organizations (NPOs) as agents of market system dynamics. A qualitative discourse analysis of nonprofit marketing, conducted at one of Sweden’s largest NPOs, reveals the institutional work aimed at modifying the market for health and fitness according to alternative cultural values of, for instance, inclusiveness, democracy, and collectiveness. In par- ticular, the article draws attention to ethical institutional work in markets, which enables orga- nizations to strategically switch managerial focus between disparate institutional demands for purposes of creating and maintaining hybrid forms of legitimacy. However, ethical work also problematically entwines nonprofit with commercial values of profit maximization. The study thus contends that nonprofit consumerism may paradoxically work as a force of commercialization and market diffusion in society at large.

  • 9.
    Hietanen, Joel
    et al.
    University of Helsinki, Finland.
    Murray, Jeff B.
    University of Arkansas, USA.
    Sihvonen, Antti
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013).
    Tikkanen, Henrikki
    Aalto University School of Business, Finland.
    Seduced by "fakes": Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective2019Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, artikkel-id UNSP 1470593119870214Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Authenticity has often been considered to be a key theme in contemporary consumer culture. One of its manifestations is how branded market offerings can maintain authentic meanings, especially in a market increasingly saturated with counterfeit substitutes. By following a Baudrillardian perspective, we focus on fashion objects in the "branded luxury" category to problematize the sanctity of the authentic/counterfeit distinction. We argue that marketing literature generally attempts to normatively maintain and impose the distinction in ways that obscure the complexities of this conceptual interplay. We posit that instead of normative accounts that attempt to sanctify the extant orders of global capitalist markets, literature on luxury consumption should instead recognize the excess of meaning in the semiotic interplay of commodified authentic/counterfeit meanings. Any view of morality in luxury consumption should thus recognize "ambivalence" and "seduction" as its intensive qualities.

  • 10.
    Laamanen, Mikko
    et al.
    Hanken School of Economics, Finland .
    Skålén, Per
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan.
    Collective-conflictual value co-creation: A strategic action field approach2015Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 15, nr 3, s. 381-400Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action that includes various actors, interactions, practices, and outcomes. This article pioneers the underdeveloped collective–conflictual perspective on value co-creation. Our framework enables empirical research in value co-creation that accounts for multiple actors nested in fields of collective action.

  • 11.
    Skålén, Per
    et al.
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning.
    Edvardsson, Bo
    Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning.
    Transforming from the goods to the service-dominant logic2016Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 16, nr 1, s. 101-121Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article outlines a framework of the transformation from the goods-dominant (G-D) to the service-dominant (S-D) logic in firms based on a case study of a bank. Drawing from institutional logic and practice theory, the article also contributes by discussing how the transformation from the G-D to the S-D logic takes place by means of the enactment of value creation practices and how such transformations are driven by institutional entrepreneurs and by conflicts between institutional logics. In addition, the article argues that the studied transformation is interwoven with changes in the professional identities of employees. Managerial implications

    include how managers may draw on the presented framework to transform their firm and its

    employees.

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