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  • 1. Abdoulkarim, Karima
    et al.
    Abdi Dirieh, Hamda
    Corporate Social Responsibility  in Supply Chain Management: A case Study of Volvo Group2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The concept of corporate social responsibility has become integral part of businesses´ strategy and communication. Under pressure or voluntary, social responsibility is neglected by any company, and at least definitely not by big corporations. That said, there is a difference between the determination of businesses in being responsibly and their efforts in acting responsibly. This thesis aims at investigating the reasons that motivate a company to address CSR issues and also to understand how CSR can influence the specific area of the supply chain management. To apprehend these questions a single case study was conducted in order to empirically study an important company -Volvo Group- and analyse the way it approaches and integrates CSR. The data used during this writing is mostly made of interviews with supply chain’s staff. When the findings are discussed in the light of the theory, the authors could conclude that Volvo group’s motivation -showed or hidden- behind CSR is to gain more reputation and visibility. The level of CSR integration in Volvo Group’s supply chain management shows a partial determination in fully addressing CSR. However a study of the others department of Volvo Group could maybe lead to different result.

  • 2.
    Abramsson, Johannes
    et al.
    Karlstad University.
    Cederwall, Albert
    Karlstad University.
    Samskapandets påverkan på varumärkesupplevelsen: -      I en hyresvärd-hyresgäst kontext2018Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
  • 3.
    Ade, Adam
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Nilsson, David
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Önen, Mahabad
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Varumärken: Hur bygger man varumärken?2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    I dagens konkurrenssamhälle är det viktigt att företagen bygger en identitet och att de kan särskilja sig gentemot konkurrenter. Det är där varumärken får sin betydelse och roll. Det är även viktigt för konsumenterna att kunna skapa sig en egen identitet genom att välja företagens olika produkter. Varumärken kostar mycket pengar och tar lång tid att bygga upp, så det är viktigt att företagen förvaltar det på rätt sätt. Vad kännetecknar då ett starkt varumärke och hur bygger man upp ett sådant?

    Syftet med denna uppsats är att utreda och analysera vilka komponenter som krävs för att bygga ett starkt varumärke. Vi valde att använda en kvalitativ metod och sju olika företag intervjuades. De modeller vi framför allt använde var Aakers och Melins modeller om hur man bygger starka varumärken.

    Resultatet visar att de komponenter som exempelvis Melin och Aaker framhåller om hur man bygger starka varumärken, även används av företagen. Exempelvis framhävs kontinuitet och konsekvens mycket i teorierna, och detta stämmer överrens med vad som framkom i intervjuerna. Det är också viktigt att man har en historia, en berättelse om hur företaget skapades, hur länge det har funnits och vad som har åstadkommits. Det är delvis sammankopplat med att det tar lång tid att bygga ett varumärke. Det tar tid att slå sig in på en marknad och etablera sig i konsumenternas medvetande, det vill säga öka sin varumärkeskännedom. Ytterligare en sak är att man måste ha en kvalité på sina produkter. Om produkten man säljer inte har tillräckligt god kvalité är det mycket svårt att bygga ett varumärke

  • 4. Adolfsson, Björn
    et al.
    Ericson, Christian
    Olsson, Mikael
    Alkoholreklam och ungdomar - en studie av gymnasieungdomars relation till alkoholreklam och tillhörande produkter2003Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [sv]

    Den här uppsatsen diskuterar reklam för alkoholhaltiga drycker och gymnasieungdomar. Vårt syfte är att undersöka gymnasieungdomars relation till reklam för alkoholhaltiga drycker och dess tillhörande produkter. För att uppnå syftet har vi genomfört en kvantitativ studie i form av en enkät som gymnasieungdomar runt om i landet har fyllt i. Det rör sig om 468 elever fördelat på åtta olika städer i södra delen av Sverige. Med hjälp av vår analys drar vi slutsatsen att gymnasieungdomar i hög utsträckning är medvetna och kunniga när det gäller reklam för alkoholhaltiga drycker och dess produkter. Gymnasieungdomar visar prov på stor kännedom men många har problem med att skilja på lättöl och starköl. Många gymnasieungdomar använder alkohol ofta och säger sig påverkas i liten utsträckning av reklamen. Vidare ses reklamen för lättöl som ett sätt att få folk att köpa starkare öl eller förstärka varumärket.

  • 5.
    Afshari Vafa, Behrouz
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Forsmark, Mathias
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Earnings Management by classification shifting of income statements items2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 6. Agastyaraju, Aravind Nagaraju
    et al.
    Mahato, Manish
    Adaptation of Controllable Variables in the Marketing Mix in Relation to Local Culture: A Case Study of Volvo Cars India Limited2011Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 7.
    Agerstig Rosenqvist, Therese
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Economics and Statistics.
    Håller PPP i Östersjöns handelsområde?2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Baltic sea has always been an important transit hub for neighboring countries and the sea have made ​​it possible for the countries to trade with each other and thus create an international trade among themselves to each other. During 1700-1800's, the production took off and because of the mercantilism international trade developed. To establish their exchange rate, many countries have followed different standards, such as the gold standard where the currency's value was determined from the value of the corresponding quantity of gold which implies that the exchange rates were fixed. Based on the gold standard different theories was developed, such as the law of one price and purchasing power parity with the principles that a single currency will have the same purchasing power in other countries, which implies that a commodity should be bought for the same amount of currency, whether it is domestic or foreign. These theories have been studied several times, both for the short and long term, with the few countries to a greater number.

    In order to test this, two econometric tests of the variables were made​​, stationarity test and cointegration test. The stationarity test showed that all variables except the time series that was used to test relative PPP suffered from non-stationarity and therefore needed to be differentiated to be used to test the PPP. The cointegration test showed that no one of the time series suffered of cointegration and therefore further correction models was not needed to be done.

    The results from the econometric estimates showed that absolute and relative PPP could not be confirmed, nor denied, since no significant coefficients were identified. In the testing of real exchange rate for relative PPP significant time series were given but not in accordance with the nullhypothesis and therefore the null hypothesis is rejected that the relative PPP holds. From the results it is concluded that the PPP cannot be confirmed without that further studies must be done.

  • 8.
    Agerstig Rosenqvist, Therese
    et al.
    Karlstad University.
    Engfeldt, Elin
    Karlstad University.
    Från Plan- til Marknadsekonomi: En ekonomisk studie av inkomstutvecklingen i forna Sovjetunionen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 9.
    Aghanifor, Ishmael
    http://www.eurafrika.com.
    Charging the use of studded tires in Stockholm city-A cost Benefit analysis2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The stockholm county proposed legislation in 2010 on the use of studded tires in the city. The aim of the policy was to reduce the use of studded tires by 50 percent. The research question investigates the authenticity of the policy where it was hypothesized that the net social benefits for the imposition of this charge was less than or equal to zero. Emperical literatures were chosen systematically and with the help of theories on welfare economics, a meta analysis was employed quantifying cost and benefits of all outcomes. The findings shows that the NSB is less than zero meaning that it was a wise decision to reject the proposal.

  • 10.
    Agnemyr, Helena
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Främjar Starta företag-dagen kvinnors företagande?2010Report (Other (popular science, discussion, etc.))
  • 11.
    Agnemyr, Helena
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Valdemarsson, Rebecka
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Mångfaldens komplexitet2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Genom att vi lever i ett samhälle som präglas av en bred mångfald blir begreppet mångfald allt mer aktuellt, både för arbetsgivare och för medarbetare. Mångfald som begrepp är svårdefinierat och komplext med flera olika betydelser. Enligt Ds 2000:69 varierar begreppet beroende på organisation. Ökad mångfald kan skapa fördelar för organisationer, bland annat genom fler perspektiv på eventuella problem vilket i sin tur kan leda till bättre lösningar (Kearney et al. 2009). Handikappförvaltningen i Västra Götalandsregionen (VGR) har uppmärksammat begreppet mångfald och har arbetat fram en mångfaldsplan som ska genomsyra hela verksamheten och det vardagliga arbetet.

     

    Syftet med denna uppsats har varit att försöka reda ut skillnader och likheter mellan hur begreppet mångfald uppfattas i det dagliga arbetslivet och hur begreppet beskrivs i dokument vid Handikappförvaltningen i VGR.

     

    För att uppnå syftet har författarna genomfört en kvalitativ studie vid Handikappförvaltningen i VGR och haft öppna intervjuer med åtta personer vid förvaltningen. Även vid intervjuerna framgick det att begreppet mångfald är ett vitt begrepp som är svårt att definiera. Författarna har även valt att fokusera på begreppet mångfald i samband med rekryteringar, då rekryteringar ger arbetsgivaren en viss möjlighet att påverka verksamheten. Trots att flera av respondenterna påpekade vikten av en arbetsplats som är präglad av det svenska samhället betonade de att oavsett vilket land de sökande är ifrån, deras kön eller sexuella läggning så är det kompetensen som är det viktiga för att få en verksamhet som fungerar och är framgångsrik.

  • 12. Ahlenius, Emma
    et al.
    Eklöf, Nathalie
    Hur påverkar nöjes/fritidsaktiviteter ett köpcentrums attraktivitet?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Köpcentrum har under de senaste 20 åren utvecklats och blivit en plats för mer än bara inköp av varor. I och med nöjesrevolutionen är nöjes/fritidsaktiviteter inte längre ett främmande inslag i köpcentrum för konsumenter. Flertalet författare har identifierat faktorer som skapar attraktivitet och ofta nämns dessa aktiviteter som en faktor. Syftet med denna uppsats var att undersöka hur dessa nöjes/fritidsaktiviteter påverkar ett köpcentrums attraktivitet. I teorin förklaras begreppet attraktivitet och hur det kan påverkaa konsumenternas syn på köpcentrumet. Konsumenternas ständiga efterfrågan av olika form av underhållning beskrivs och dessutom redogör teorin för hur adderandet av nöjes/fritidsaktiviteter har påverkat köpcentrum. I denna studie har det använts en kvantitativ metod och datainsamlingen utfördes med strukturerade intervjuer. Intervjuerna genomfördes personligen med totalt 140 respondenter vid två separata tillfällen. I empirin presenteras de resultat som sammanställts i form av tabeller. Intervjublanketten placeras som bilaga (bilaga 1) och tabellerna (tabell 1-8) diskuteras vidare i analysen. Analysen diskuterar och kontrollerar huruvida resultaten överensstämmer med tidigare forskning som finns i teorin. Slutsatsen är att nöjes/fritidsaktiviteter påverkar ett köpcentrums attraktivitet genom att skapa ett positivt helhetsintryck.

  • 13.
    Ahmed, Mohammed
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
    Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty: A quantitative study based on the Swedish listed companies2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. Further, researchers have emphasized the importance of measuring the quality dimensions over years and in various industries in order to manage it. Also, they have proposed that enhancing the quality of services enhances customer satisfaction and loyalty, in turn that will enable the service provider to meet the changes and challenges in its business environment.

    Purpose: Based on listed companies’ perception at Nasdaq Stockholm OMX, the study seeks to evaluate the service quality provided by accounting firms in Sweden and determine the situation of its dimensions, as well as to explore their direct impact on the client satisfaction and client loyalty. In addition, the study utilizes the SERVPERF model to measure the service quality’s dimensions.

    Approach/methodology: To achieve the purpose, the study conducts a deductive and quantitative approach with explanatory purpose. Also, the data has been collected based an online questionnaire. It was sent to 450 listed companies at Nasdaq Stockholm OMX, resulting in a sample of 58 respondents. The analysis has been conducted based on regression analysis.

    Result/discussion: the research presents and discusses the result based on two hypotheses groups separately. The first hypotheses group regarding the impact of service quality and its dimensions on customer satisfaction. The second hypotheses group concerning the impact of service quality and its dimensions on customer loyalty.

    Originality: To the researcher’s knowledge this study is considered as a first attempt using a multi-dimension scale to assess the service quality of the accounting firms in Sweden based on the perception of Swedish listed companies. 

  • 14.
    Ahmed, Tekosher
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Att identifiera signaler för obestånd i tid2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    To be able to protect themselves from credit risk, the banks must constantly check the performance of  the companies they have lent money to. There are many mathematical models for predicting financial distress. These models use accounting-based ratios, which often are historical and not representative for the present situation. This study describes how the banks do in practice to find signals of insolvency in time and the variables they are observing for doing that.

    In addition to financial reports which the company sends in to the bank at least once a year, also the relationship between them and information from different information  agencies are of great importance to track  signals of insolvency. Poor profitability is the primary cause of insolvency. It is caused mainly because of bad business and leadership.  Eventually will  poor profitability lead  to consuming of equity capital and place the company in an illiquid situation. Then it may be difficult for the company to pay their bills and signals of insolvency become obvious and  the  banks start then to sharpen  their attention on the companies and intensify the follow-up works.

    Another find-out  of the  study  is  that local factors which  are  contributing to failure are  the  large companies that are active  in the area. When they are in a bad situation, it affects the suppliers. The big difference between service and manufacturing companies  regarding insolvency  is  that service companies are more flexible regarding cutting down costs when bad times come.

  • 15.
    Aichigui, Victor
    et al.
    Linköpings universitet.
    Johansson, Elisabeth
    Linköpings universitet, Logistik- och kvalitetsutveckling.
    Löfberg, Nina
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
    Witell, Lars
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Linköpings universitet, Företagsekonomi.
    Servitization in SME manufacturing firms: A one-way road2015In: Proceedings of QUIS 14: The 14th International Research Symposium on Service Excellence inManagement 2015, 2015, Vol. 14, p. 965-968Conference paper (Refereed)
    Abstract [en]

    The importance for manufacturing firms to add services to their offerings has been asserted over and over again (Neu and Brown 2005). Adding services to product sales require manufacturing firms to develop other types of offerings such as maintenance services, hybrid offerings or integrated solutions. This implies using new and often unknown practices to be able to provide services. Previous research has focused on the benefits of servitization (Gebauer, Gustafsson, and Witell 2011), albeit in larger firms. Hence, similar research on Small and Medium sized Enterprises (SME) has been scarce. Furthermore, servitization as a unidirectional transition process can be questioned as researchers argue that manufacturing firms might offer different types of services simultaneously and might not have the intention to take the next step that a transition process suggests (Kowalkowski et al. 2015). Moreover, previous research shows that the step from offering after-sales services and repair to offering more advanced services, e.g. process-related services, is rather big. For those services different mindsets are required within the organization; more advanced services would require a service oriented mindset, whereas after-sales services only requires the firm to have a product oriented mindset (Löfberg 2014).

  • 16.
    Akin, Serdar
    Karlstad University.
    Aggregerad konsumtion: En ekonometrisk studie2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to evaluate the real aggregated consumption and empirically determine its exogenous variables. A multiplicative analysis is done in the context of government stabilization policy to find out how policymakers can execute a stimulus package that will bring the best multiplicative effect to the economy The conclusion of the study is that real income, net financial assets and real-estate price index are all statistically significant. An effective expansive fiscal policy is a public-financed investment in the private sector. Coordination is going to be crucial when stimulus package is developed due to the fact that leakage in the form of imports will prevent the expected multiplicative effect.

  • 17.
    Aknooni, Nina
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT. Karlstad University.
    Carlsson, Charlotte
    Karlstad University. Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Vilken bank väljer du?  : - en nyckeltalsanalys av de fyra storbankerna i  Sverige 2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Title: Which bank do you choose? – A ratio analysis of the four major banks in Sweden 

     

    Background and problem: In 2008 the world was hit by an economic crisis. The crisis 

    has affected the major Swedish banks, mainly through increased credit losses. The 

    increase in credit losses incurred due to various factors but mainly due to banks' 

    exposures in the Baltic’s. The study should be considered whether any bank fared better 

    than the others, but even if some deterioration due to the economic crisis. This should be 

    investigated by using various financial ratios selected for this study. 

     

    Purpose: The aim of this study is to compare the four main banks in Sweden, 

    Handelsbanken, Nordea, SEB and Swedbank, based on some selected indicators. We also 

    want to study how they influenced by the current economic crisis by studying a five-year 

    period between 2004 and 2008. 

     

    Methodology: For the collection of information, we mainly rely on banks' annual 

    reports, literature in finance and business valuation, and external information.  

    By studying the ratios for the years concerned, we shall compare the banks with each 

    other and study the extent of the crisis. 

     

    Results and conclusions: The results of the study's indicators show deterioration in 

    values for all of the banks in 2008 and the first quarter of 2009. The reason for these 

    declines is based in the current economic crisis. The most obvious change that is visible is 

    the increased credit losses that affect net income, which in turn affect many of the 

    selected ratios. The key figure shows the most visible changes is the credit loss rate, return 

    on equity and earnings per share. Furthermore, the economies of the banks are expected 

    to decrease further in 2009. 

     

    Proposal for further study: Our proposal for a further study is to follow the banks of 

    the current crisis and to study further about the indicators to get a deeper understanding 

    of what influenced the banks. A further proposal is to study how the banks are recovering 

    after the crisis during 2008. 

  • 18.
    Al-Ameri, Leyth
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Economics and Statistics.
    Oil And The Macroeconomy: Empirical evidence from 10 OECD countries2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper examines the oil price-macro economy relationship by means of analyzing the impact ofoil price on Industrial production, real effective exchange rate, long term interest rate and inflation rate for a sample of ten OECD countries using quarterly data for the period 1970q1-2011q1.The impact of oil price shock on industrial production is negative and occurs with a lag of one year. However, the impact has weakened considerably compared to the 1970s. The impact on real effective exchange rate is negative/positive for a net importer/exporter, and the magnitude of the shock depends on the county´s share of net import/export of total world demand/supply. Interest rates are affected negatively, through increase in inflation rates following the oil price shock. The effect tends to die out after 5-8 quarters following the shock for most of the variables and countries. This paper also applies alternative methods to test for unit root and cointegration, which takes into account for structural breaks in the data. The weakness of Phillips-Peron test is clearly demonstrated in the case of inflation rates and interest rates, where the test falsely considered the series to be non-stationary when they in fact are stationary around a structural break. There is also strong evidence of cointegration between oil price and inflation rates and between oil price and interest rates, especially when taking account for structural breaks.

  • 19.
    Albinsson, Anton
    Karlstad University.
    Content Marketing: Att nå ut till Generation Y2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 20.
    Aleali, Seyed Amir
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Qasim, Muhammad
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Can Sustainability be a Key Driver of Innovation and Competitive Advantage?: Case of IKEA2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Corporate social responsibility (CSR) is a practice of companies on their way towards sustainability. It allows them to measure their impact on environment and society, and to create a balance between economic, social and environmental aspects. Becoming more and more sustainable means that companies need to find new ways of operating throughout the whole value chain that creates competitive advantage by providing an innovation opportunity. Innovation that concerns environmental as well as economic impact of the product/service on the society; that is called eco-innovation. Eco-innovation can be a guarantee of sustainable competitive advantage (SCA) to the companies that practice sustainability.     

    The purpose of this master thesis is to investigate the reasons companies practice sustainability and whether or not sustainability is a driver of innovation and competitive advantage. Since the global company IKEA is among top sustainability leaders in the Scandinavian region, we decided to study this company for our research.

    Qualitative research and case study design were chosen as appropriate research methods to conduct this study. The global company ”IKEA” was chosen as the case for the empirical studies of this thesis.

  • 21.
    Alem, Peggy
    et al.
    Karlstad University, Division for Business and Economics.
    Karlsson, Therese
    Karlstad University, Division for Business and Economics.
    Marketing towards students: A study of Swedish companies' accumulated budget and attitudes towards students2005Independent thesis Advanced level (degree of Master (Two Years)), 15 credits / 22,5 HE creditsStudent thesis
  • 22.
    Alfredsson, Alexandra
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Augustsson, Alexandra
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Kraven på revision: är professionellt uppträdande det som räknas?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Auditors in Sweden are supervised by the Swedish Supervisory Board of Public Accountants (SSBPA). This board also handles the consequences following a breach of professional and statutory rules. In a study from 2010 by Thomas Carrington, he came to the conclusion that an accountant’s professional appearance is the most important factor to the SSBPA when evaluating an auditor’s wrongdoings. Following the corporate scandals at the start of the 21st century, the supervision of auditors has tightened through the adoption of new laws and an increase in demand on auditors and audit quality. Because of the new laws and the increased demands it is of interest to study the disciplinary cases published by the SSBPA to see if any changes have eventuated. The question formulation regards the changes in demands on sufficient audit by the SSBPA. Moreover, it includes the question if the professional appearance of the auditor is still what matters the most when evaluating sufficient audit. We have read all the completed disciplinary cases between 2007 and 2012. The cases have been classified as errors and, just like with Carrington’s study, the errors have been divided in to two categories; process- or professional appearance errors. To get a deeper understanding of the subject at hand we have researched what auditing is, how it is conducted and the definition of auditing quality. Furthermore, we have investigated the work process of the SSBPA as well as acquired knowledge about the audit process and the auditor’s professional appearance.

    When comparing this study with the study by Carrington, some differences and similarities have become apparent. One of the differences noticed is that it is enough to err in only one of the two categories to get the harshest consequence; withdrawal of the license, whereas Carrington found that in most cases the auditor has to err in both. In addition, when studying the disciplinary cases published by the SSBPA we discovered that the process errors have increased while the professional appearance errors have decreased. A similarity between the two studies is that most cases will have a milder consequence than withdrawal of license, namely warning or reminder.

    In conclusion, we have found that the SSBPA has tightened the demands on a sufficient audit and this is based on the corporate scandals leading to a stricter legislative and a more tightened supervision of auditors. Finally, it is established that an auditor’s professional appearance is no longer the most important factor when evaluating sufficient audit. 

  • 23.
    Alfredsson, Alexandra
    et al.
    Karlstad University.
    Augustsson, Alexandra
    Karlstad University.
    Kraven på tillräcklig revision: är professionellt uppträdande det som räknas?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 24.
    Alfredsson, Johan
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Larsson, Jakob
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Skatteverkets kommunikation med medborgarna2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 25.
    Ali, Muhammad Ghazanfar
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Hashmi, Khalid
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Customer-support Service - The Role in Telecom-Customer Relationships: A Qualitative Study of Telecom Sector2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    From the past few years in Sweden telecommunication business has been altered. Earlier when telecom industry was dominant in the market but now it is transformed in to more competitive market with further competitors and provides additional services. In Sweden TeliaSonera is one of the leading and superior telecommunication providers. Currently TeliaSonera is merged among two large companies such as Telia which was one of the outstanding telecommunication companies in all over Sweden and Sonera is the finish counterpart of Telia. TeliaSonera presently facilitate their customers as well as business customers by proving different communication services such as mobile telephony, mobile broadband, Broadband, fix telephony connection and TV.

    Regarding Customer support service the purpose of this study is to investigate the relationship among customers and telecommunication service providers, and in this study we emphasize on customer-support service concerning “The Role in Customer Relationships”. Our consideration is to find out the better relationship among telecommunication service providers and their customers. Additionally the role of Telia shop is also studied by taking interviews with Telia customer representative office (CRO) and Telia top management.

    Furthermore from theoretical perspective the research has been conducted through current literatures such as customer support service, relationship marketing, dominant logic, customer loyalty, complaining behavior and trigger model. Approximately all of the literatures are specify from customer viewpoint business processes intended for long lasting relationship. We have sufficient information concerning that how to get better and stand long lasting relationship with the customers in future.

    For the fruitful outcome we conducted this research by exploratory research method and also conducted interview with the help of open ended questionnaire and our target group was TeliasSonera Top management in Stockholm, manager of TeliaSonera shop in Karlstad city and also from 12 students of Karlstad University. The reason behind this was to know the role of TeliaSonera towards customer-support service as well as their customer experience and perception. Finally in the end we come up with the conclusion by the help of gathering qualitative information that the effective customer support-service can lead to long lasting relationship among customers and telecom sectors. Furthermore we also came to know in the end that superior quality customer support service assist to create more customers loyalty. That means customer-support service play one of the significant role between telecommunication service provider and customers.

  • 26.
    Ali, Noaman
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Wanwang, Alisa
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Halal Food: Thai Halal Food Products and International Market2010Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    This paper aims to examine salient issues in the Halal food business with special focus on entering Thai Halal food products into international market. Market screening plays an important role in entering new market or setting up the business in the foreign country. In this paper we have analyzed the importance of Halal Food for the Muslims and explained the growth of Halal food in French markets. The study focuses attention on the identification of key areas in Halal food export and channel strategy. The Thai food industry is amongst dynamic and diverse and we investigated the entering process into the new market. Thai food product is selected to compare and find the competitive advantage.

  • 27.
    Aliev, Elvin
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Dagson, Anna Blom
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Revisionspliktens avskaffande: En kvalitativ studie av fyra intressenters remissvar2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper describes and analyzes the four stakeholders' views on the possible risk of increased information asymmetry as a consequence of the abolition of the audit duty for small private limited companies in Sweden. The four stakeholders are the Economic Crimes Bureau, the Tax Agency, the Swedish Competition Authority and the Swedish Bankers' Association.

    The object of study in this paper is the four stakeholder consultation response of the audit duty abolition. Their replies are analyzed and interpreted using the stakeholder model, the agent theory, the stewardship theory and the legitimacy theory.

    The Swedish Economic Crime Authority and the Swedish Tax Agency, both rejects the legislative amendment. Competition Authority and the Swedish Bankers' Association, however, are both positive to the bill. The explanation for their different positions is that they have different interests in the companies affected.

    The consultation of the Swedish Tax Agency and the Swedish Economic Crimes Bureau show that they are concerned that the information asymmetry between them as principal and the companies / agent will increase. The Swedish Competition Authority's consultation response contains no discussion that can be interpreted as a concern for greater information asymmetry. The Swedish Bankers' Association shows no concern for increased information asymmetry since they solve such problems through contractual agreements. The Swedish Bankers' Association is the only one of the four consultative stakeholders that has any discussion reminiscent of the Stewardship theory thought structure, since they by guarantee commitments make the interest of the bank/principal and the steward conflate.

  • 28. Al-mayahi, Ahmed
    Analyzing logistics' development in an emerging market: A case study concerning the Iraqi market for Scania2012Independent thesis Basic level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The current logistics’ system in Iraq is outmoded and inefficient. This study attempts toidentify the major challenges confronting logistics development in Iraq. A mapping of thetransportation flows is presented together with a forecast on how the transportation sector will develop the coming years. During a trip to Iraq, information was collected through qualitative and quantitative studies that were conducted with stakeholders in the logistics. The performed studies are  omplemented with literature in order answer the purpose.

    The results indicate that issues facing the logistics in Iraq are typical for emerging markets. This study identifies the following challenges; the poor infrastructure, the complex structure of the truck market, the lack of financing opportunities for the private truck sector, the nonexistent cooperation between the private and public sectors, the low utilization, the inefficient trade facilitation and the poor cost awareness. The mapping of transport flow indicates that the expressway no.1 together with the border entries are critical parts of the logistics system in Iraq.

    This study indicates that in order develop the logistics in Iraq the following measurers needs to be accomplished:

    •Development and implementation of a coherent national transport strategy.

    •Integrate the work of the government entities in promoting efficient logistics.

    •Efforts between the government and the private companies have to take place in order to identify and resolve potential problems in transport infrastructure, information flows.

    •Modernize the trucking sector by improving their financial strength.

  • 29.
    Almqvist, Jessica
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Reinholdsson, Åsa
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Varumärket IKEA: en studie om identitet och image vid företagets etablering i Karlstad2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [sv]

    IKEA är i nuläget ett av Sveriges och världens starkaste varumärken och under sommaren

    2007 kommer IKEA att etablera sig i Karlstad. För att ett varumärke ska kunna anses vara

    starkt krävs det att företagets identitet och image stämmer överens. Identitet är de signaler

    som företaget sänder ut till kunden och image är den uppfattning som uppstår i kundens

    medvetande om själva företaget. Intresset i nuläget var att se till vad IKEA har för identitet

    och vad boende i Karlstad med omnejd har för uppfattning om företaget. Därefter kan svar

    erhållas om det förekommer ett gap mellan företagets identitet och image, vilket vidare bör

    åtgärdas om så är fallet.

    För att erhålla den information som fordrades för undersökningen har vi använt oss av två

    metoder, kvalitativ- och kvantitativ metod. Den kvalitativa metoden, intervju med

    ställföreträdande chef IKEA Karlstad, har medfört att vi erhållit företagets identitet. Den

    kvantitativa metoden har använts när vi genomförde enkätundersökningen med våra 100

    respondenter för att erhålla företagets image. Enkätformuläret vände sig till individer över 15

    år oberoende av kön. Orsaken till åldersbegränsningen grundade sig i att frågorna vände sig

    till individer med eget hushåll. Responsen från våra respondenter var över förväntan och en

    image kunde erhållas.

    För att analysera de svar som framkommit vid enkätundersökningen har vi använt oss av

    Aakers modell gällande Brand Equity, vilken behandlar varumärkeskännedom,

    varumärkesassociationer, uppfattad kvalitet och varumärkeslojalitet. I analysen gällande

    IKEA:s identitet har vi använt Aakers modell om identitetssystem som består av fyra olika

    perspektiv; varumärket som produkt, organisation, person och symbol. De fyra perspektiven

    bidrar till att bygga och dela in varumärkets identitet. I undersökningen genomförs även en

    jämförelse mellan respondenternas uppfattning om IKEA och företagets egen identitet, vilket

    görs med hjälp av Melins (1999) teori gällande identitetsanalys. Teorin visar på hur företaget

    bör agera utifrån hur identitet och image stämmer överens. Avslutningsvis har vi utgått från

    teorier om kommunikation för att se hur IKEA kommunicerar ut sin identitet till allmänheten.

    Vår undersökning visar på att det finns ett gap mellan IKEA:s identitet och image, men av

    mindre karaktär. Vissa faktorer skiljer sig åt när det gäller respondenternas och företagets

    uppfattningar. Det som bör poängteras är att IKEA:s kärnidentitet, pris, har förmedlats på ett

    bra sätt och medför att företaget uppfattas erbjuda bra priser på sina produkter. Faktorn pris är

    av allra största betydelse för att företagets identitet ska stämma. IKEA har som mål att inte

    ändra sin identitet utan att den ska kvarstå. Det medför att vi anser att de inte bör förändra sin

    identitet, men att de bör arbeta lite extra med de faktorer som de inte lever upp till på samma

    sätt som de själva anser. Med fokus på de faktorer som behöver förbättras kan varumärket

    stärkas och medföra att företaget och de boende i Karlstad med omnejd kommer att inneha en

    bild av företaget som stämmer bra med vad företaget kommunicerar ut.

  • 30.
    Almén, Jennie
    et al.
    Karlstad University, Division for Business and Economics.
    Söderbäck, Lotta
    Karlstad University, Division for Business and Economics.
    Rekrytering av revisorer: ur ett könsmaktsteoretiskt perspektiv2004Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problemformulering:    Hur ser rekryteringsprocessen ut på revisionsbyråer avseende medarbetare och delägare och hur kan dessa rekryteringsprocesser belysas ur ett könsmaktsteoretiskt perspektiv?Hur ser könsfördelningen ut avseende godkända och auktoriserade revisorer på revisionsbyråer och hur har könsfördelningen förändrats de senaste fem åren?Hur ser könsfördelningen ut avseende delägarna på revisionsbyråer och hur har könsfördelningen förändrats de senaste fem åren?Syfte:    - Att undersöka och belysa rekryteringsprocessen avseende revisorer samt delägare i revisionsbyråer ur ett könsmaktsteoretiskt perspektiv. - Att undersöka och belysa könsfördelningen avseende godkända och auktoriserade revisorer samt delägare och dess förändring de senaste fem åren.Metod:    Vi har följt bevisandets väg och använt oss av den deduktiva metoden. Vi hade förväntningar om hur revisorskåren och rekryteringsprocessen såg ut innan vi utförde våra intervjuer. Vi gjorde ett subjektivt urval av respondenter. Tre respondenter medverkade i undersökningen, som var kvalitativ.Slutsatser:    Företagen har en jämn könsfördelning totalt sett på företagen, men inte på de högre positionerna, vilket skulle kunna vara ett resultat av deras sätt att arbeta med rekrytering. Jämställdhet enligt 40/60-principen kan sägas råda på företagsnivå dock inte på de högre positionerna. Då det gäller godkända och auktoriserade revisorer hos respondentföretagen råder det inte, varken idag eller någon gång under de senaste fem åren, jämställdhet enligt ovanstående princip. Dock har andelen kvinnliga godkända respektive auktoriserade revisorer ökat något under de senaste fem åren vilket, som vi ser det, tyder på att hierarkin sakta men säkert förändras. Det råder inte heller jämställdhet, enligt 40/60-principen, avseende delägare på respondentföretagen och så har det sett ur under de senaste fem åren. Dock har en marginell ökning avseende andelen kvinnliga delägare skett vilket, enligt oss, tyder på att medvetenheten kring könsfördelningen bland delägare har ökat och att intresset finns för att i framtiden uppnå en ökad andel kvinnor med delägarskap på revisi

  • 31.
    Alsahaf, Mona
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Udd, Viktor
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Bankkontor som upplevelserum: Hur bankkontoret påverkar kunder2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Almost every adult in Sweden have some kind of relationship to a bank. The Swedish banks provide similar goods and services with an interest rate that usually doesn’t differ from the competitors. Therefore it is difficult for banks to differentiate themselves under these circumstances. 

  • 32.
    Al-Shaibie, Mahmoud
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Batool, Saima
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    The Effects of Tight Budgetary Control on Employee Behavior in the Public Sector of Jordan, Pakistan and Sweden2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This thesis aims to explore the effects of tight budgetary control on employee behavior focusing on employee loyalty, employee satisfaction, job related tension and tendency towards data manipulation in public sectors. The study explores the subject on the population of three countries which includes Sweden, Jordan and Pakistan. In Pakistan and Jordan, no previous study has ever been performed which tried to explore effects of tight budgetary control in employee behavior.

    Method: Keeping the above fact in view, method derived for this study was the combination of qualitative and quantitative approach. Questionnaires were formulated and sent to employees of the sampled companies receiving 740 responses. For qualitative method, 5 employees were interviewed from entire three countries.

    Finding: the study revealed that all three countries are experiencing tight budgetary control whereas Jordan and Pakistan are experiencing it on higher level and Sweden is experiencing it in lower level as compared to Pakistan and Jordan. As far employee behavior is concerned, both the method proved that loyalty was negatively related to tight budgetary control for Pakistan and Sweden whereas positively related in case of Jordan. Satisfaction is also negatively related to tight budgetary control for Sweden and Pakistan while positively related for Jordan. Job related tension and tendency towards data manipulation are positively related to tight budgetary control for all three countries.

    Research type: Master’s thesis.

  • 33.
    Alsing, Åsa
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Heggnes, Marianne
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Kundselektering för utveckling av hemsidor - i enlighet med Personasmetoden: Selecting customers for developing web pages2007Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    ”Mediet är budskapet”, därför att det är mediet som formar och kontrollerar granskningen av och formen för mänskliga kontakter och handlingar”

    Marshall McLuhan (refererad i Ek, 2006)

    Kunder i dagens samhälle är mer aktiva i sin köpprocess gällande informationssök inför ett köp. En allt vanligare källa att använda sig av är Internet. Kunden önskar ha all information om produkten innan ett köpval görs. Det handlar om att skapa sig en egen bild av produkten och att själv utvärdera dess egenskaper. Vilket ställer höga krav på företagen som informationsgivare när de kommunicerar med kunder via hemsidan. Vår uppsats handlar om att undersöka vilka målgrupper företagets hemsida når ut till och sedan utgå från dem när hemsidan designas. Vi valde att samarbeta med Helmia AB som behövde hjälp med kundselektering inför framställandet av en ny hemsida. I vår studie har vi använt oss av en enkät bestående av både kvantitativa och kvalitativa frågor för att på detta sätt kunna tydliggöra och tolka kundernas beteendemönster. Vi har tagit hänsyn till respondenternas åsikter gällande en webbsidas uppbyggnad och utformning samt vilken information som ansågs betydelsefull för hemsidan. Resultatet sammanställdes i olika personas. Personas bygger på en sammanställning av fiktiva personer som representerar kunder i målgruppen. De olika personas rangordnades efter köpkraft och användande av Internet, vilket resulterade i sex personas som är olika viktiga när hemsidan designas. Vår slutsats i studien är att för att skapa en bra hemsida är det viktigt att företaget förstår vidden av Internet som ett marknadsföringsverktyg. Målet är att sätta sig in i kundens situation och problematik och utifrån det formge en sajt som är enkel, skapar nyfikenhet och får besökaren att stanna kvar på den. Om inte företaget engagerar sig i hemsidan, varför skall då kunderna spendera tid på den?

  • 34.
    Altersved, Sofia
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Mäkelä, Elin
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Vaccinering mot H1N1: En studie av vad som påverkade svenska individers vaccinationsbeslut 20092012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Swine flu (H1N1) erupted in 2009 and wasquickly spread over the world and developed into a pandemic, with a great threat against people’s health. It was soon discovered that the H1N1–virus had a different character than the seasonal flu, since it especially affected younger individuals and the consequences from the disease were expected to be more severe. In Sweden it was decided to provide a free of charge vaccination against the H1N1-virus, and the Swedish vaccination ratiobecome relatively high compared to other countries. This thesis studies what factors affected the Swedish population´s decision to take the flu shot against the H1N1-virus in 2009.  This is done by a statistical study with a logistic regression analysis, which is conducted on secondary data. The results show that the probability of vaccination against H1N1 increases if the individual is over 60 years, and increases with growing income. The results also show that women have a higher vaccination propensity than men. In contrast, there’s no association between vaccination against H1N1 and the level of health or education level. As the results were not entirely consistent in comparison with theories and previous studies, it can be concluded that it is difficult to determine how different factors actually affected the individuals’ vaccination decision against H1N1. Possibly,it depends on the specific and extreme circumstances with regard to H1N1. Therefore, it may be difficult to predict how individuals will behave in the case of future pandemics.

  • 35.
    Altmann, Valerie
    et al.
    Karlstad University.
    Gries, Maike
    Karlstad University.
    Factors influencing the usage intention of mHealth apps: An Empirical Study on the example of Sweden2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Technology has taken over tasks that were originally carried out by professionals in all different kinds of industries and sectors ranging from self-check in at airports to money transfer via mobile devices. In the healthcare sector the internet has become one main information resource for health-related issues and with the introduction of mobile devices such as smartphones the mHealth market has evolved. With help of mHealth applications (mHealth apps) patients can actively participate in maintaining their health and take over tasks usually fulfilled by health professionals. Despite the advantages of mHealth apps in practice, the download numbers are decreasing and the academic world has not paid much attention to the end-users point of view.

    The purpose of this paper is to identify factors influencing end-users in their intention to use mHealth apps. In order to answer this research question a quantitative research design has been chosen. The data is collected with help of an online self-completion questionnaire and statistical analysis with the software SPSS. Time and Perceived Usefulness were two out of five factors that had an influence on the end-users intention to use mHealth apps. A key finding of this study is that the mHealth app market is still in its early stage and end-users lack knowledge about it. This paper contributes to theory as well as to practice by providing new research directions for the academic world and insights for app developers and marketers to adapt their marketing strategies in order to meet the customers’ needs.

  • 36.
    Alvestrand, Caroline
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Svedin, Maria
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Ungdomars bankvanor: och hur de påverkar framtidens banktjänster2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Banken har genomgått en ständig förändring sedan den etablerades. I början fanns bara bankkontor men idag har den utvidgats med bland annat internetbank, telefonbank och bankomater. Det mesta tyder på att banken kommer att fortsätta att förändras och utveckla sina tjänster och erbjudanden.Vårt syfte med uppsatsen är att beskriva hur banktjänsterna borde ändras utifrån ungdomars bankvanor och syn på banken. Detta för att hänga med i denna förändring och kunna hålla konkurrensen med de andra bankerna. Dagens ungdom är nästa generation ut på bankmarknaden och det är då extra viktiga att ta till sig denna nya målgrupp.Vi har valt att undersöka bankvanor hos ungdomar i årskurs tre på gymnasiet. Vi har dels använt oss av en besöksenkät för att ta reda på hur ungdomars bankvanor ser ut men även gjort två fokusgruppsintervjuer för att få reda på varför de använder de tjänster de gör samt vad de förväntar sig av banken i framtiden. Undersökningarna har ägt rum i Stockholm, Karlstad och i Arvika. Vi har kunnat konstatera att dagens ungdom föredrar bankens tekniska tjänster gällande den dagliga ekonomin men att vid större och mer komplexa tjänster såsom att ta stora lån eller sköta större besparingar föredrar de personlig service då detta känns tryggare. Vi ser också en tendens till att bankmarknaden kommer att bli mer och mer teknisk präglad och att teknologin kommer att expandera samt fått bekräftat att e-tjänsterna verkar vara här för att stanna.

  • 37.
    Alvina Urzua, Lisbeth
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Green Marketing & Ethical Consumerism: Shaping Consumer Behaviour2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Marketers have found new ways of thinking leading to a development within the marketing area, the concept of green marketing has emerged and aims to improve communication in terms of ethically conscious products. Consumers are at times skeptical and companies need to be aware of the fact that trust is a main issue. However, along with the concept of green marketing, companies are sometimes misleading the consumers on their true intention, this phenomenon is called Greenwashing. This occurs when companies portray themselves to being greener than they actually are.

    The purpose of this thesis is to explore how consumer behavior is affected by green marketing and exploring whether or not knowledge has an effect. It will try to show the standpoint of the consumer and show what they strive for regarding ethical and green consumption. This research has been conducted through a deductive approach. The data collected are both gained from a qualitative and a quantitative method, however the analysis has been conducted in a qualitative way. Moreover the findings collected from this research have been retrieved from six semi-structured interviews as well as an online questionnaire. 

  • 38.
    Alwan, Fadjer
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Lean implementation problems in the healthcare system: A case study conducted at Torsby hospital2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This thesis is a case study conducted at the Torsby hospital, medicine department in

    Torsby, Sweden. The hospital has some financial, communication, and process

    standardizing problems and was aiming to solve them by implementing lean strategies.

    The data for this study were collected through structured interviews and observations

    in the hospital. A thorough discussion of the information gathered from the interviews

    and the observations made are presented related to the theoretical frame of the study.

    The findings of this study showed that the lean concept is actually applicable to the

    healthcare system except for some problems that may affect the success of the lean

    implementation process in the hospital. By removing or fixing these problems, the

    hospital can reap the benefits of the implementation process. This study presents and

    discusses problems in question and suggests some relevant solutions.

  • 39.
    Alwani, Cassandra
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Tannerfors, Hanna
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Bäckmans stenhuggeri AB: Möjligheten att skapa ett nytt segment inom stenbranschen2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 40.
    Amundsson, Marlene
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Fröjd, Matilda
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Barn som verktyg i marknadskommunikation: En kvalitativ studie om konsumenters respons till barns gestaltning i reklam2017Independent thesis Advanced level (professional degree), 240 HE creditsStudent thesis
    Abstract [sv]

    Barns gestaltning i reklam är ingen ny företeelse. I takt med att barns roll i samhället blivit allt mer central har det blivit vanligare att inkludera barn i reklam. Hur konsumenter uppfattar barn i reklam är dock oklart och att förutse konsumenternas tolkning är svårt då tolkning av reklaminnehåll baseras på individuella upplevelser och erfarenheter. Syftet med studien är att skapa en ökad förståelse för vilka känslor och associationer barn i reklam genererar för konsumenter samt vad denna respons har för potentiell påverkan på varumärket som kommuniceras.

    För att kunna besvara vårt syfte genomfördes 22 semistrukturerade intervjuer med manliga och kvinnliga konsumenter i olika åldrar och med olika levnadsförhållanden. I samband med intervjuerna visades ett stimulimaterial i form av en reklamfilm med ett barn i huvudrollen. Respondenterna tilläts tala fritt om sina känslor och tankar kring barns gestaltning i reklam vilket gav oss en klar bild över hur de uppfattar ämnet.

    Studien visar att barn kan väcka ett stort urval av känslor och associationer hos konsumenter när de ser en reklamfilm innehållande barn. Det är därmed möjligt att använda barn för olika syften och i olika situationer. Att utforma en reklam med barn kräver dock viss försiktighet eftersom det kan väcka negativa reaktioner hos tittaren. Däremot är det få som uppfattar barn i reklam som stötande utan de känslor som barnen genererar är till stor del positiva. Att konsumenter blir positivt berörda av reklamfilmen gör att de lätt tar till sig reklamen eftersom det för många är någonting de kan relatera till. Huruvida synen på varumärket påverkas av att barn inkluderas i marknads-kommunikation är svårt att säga. Konsumenters livssituation och livserfarenheter tycks också spela en stor roll för hur ett varumärke uppfattas. Det är dock möjligt att fastställa att barn i reklam kan medföra positiva effekter, bland annat glädje, de väcker uppmärksamheten och kan på ett lättsamt sätt beskriva produktattribut.

  • 41.
    Andersen Eliasson, Christopher
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Birath, Kristin
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Elgenäs, Anders
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Ungas attityd till privat pensionssparande: Attitudes to private pensions svaings among young people2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
  • 42.
    Andersson, Anna-Maria
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Hölzl, Renée
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Varulager och inköp i fokus: Hur detaljhandelsföretag påverkats av finanskrisen2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Finanskrisen som förändrade hela världens ekonomiska situation kom till Sverige under hösten 2008. Media har ägnat krisen stor uppmärksamhet och som följd har en stor osäkerhet skapats och flertalet människor känner sig inte lika ekonomiskt trygga längre. Osäkerheten kan i sin tur ha lett till att människors konsumtion förändrats. Enligt nyhetsartiklar har detaljhandelsföretag påverkats i olika stor omfattning av finanskrisen och den lågkonjunktur som råder.

     

    Oavsett konjunktur är varulager en stor post hos detaljhandelsföretag och det är viktigt att den värderas på ett rättvisande sätt. Förutom värderingen måste företagen även se till att ha en bra balans mellan att kunna möta kundernas efterfrågan och samtidigt hålla kostnaderna nere. Balansen styrs till stor del av företagens inköpsrutiner.

     

    Uppsatsen syftar till att undersöka hur detaljhandelsföretag i Karlstad går tillväga vid varulagervärdering och inköp, och om finanskrisen påverkat värderingen, inköpsrutinerna samt kundernas köpbeteende. För att få svar på frågorna i problemformuleringen har intervjuer genomförts med nio detaljhandelsföretag i Karlstad.

     

    Slutsatserna av studien är att detaljhandelsföretagen har olika tillvägagångssätt vid sin värdering av varulager, men att en genomgående tillämpning av lägsta värdets princip (LVP) sker. Finanskrisen har inte påverkat varulagervärderingen utan de områden där förändring skett är till viss del kundernas köpbeteende men framförallt detaljhandelsföretagens inköpsrutiner.

  • 43.
    Andersson, Berndt
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Finansiering av småföretag2000In: Lindblom, T & Segelod, E., Utan handledning - en vänbok till Göran Bergendahl, Göteborg: BAS , 2000Chapter in book (Other academic)
  • 44.
    Andersson, Berndt
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Investeringar och energianvändning - Studier av industriföretagens initiering och bedömning av energiinvesteringar1994Other (Other (popular science, discussion, etc.))
  • 45.
    Andersson, Berndt
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Kapitalkostnader och avkastningskrav1988Report (Other academic)
  • 46.
    Andersson, Berndt
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Naturgasintroduktion i industrin1990Report (Other academic)
  • 47.
    Andersson, Berndt
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Naturgasintroduktion i industrin1992In: Olsson, S-O, red. (1992), Naturgas i NordenArticle in journal (Refereed)
  • 48.
    Andersson, Berndt
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Naturgasmarknader i Norden1989In: Gothenburg Studies in Energy Economics, No 1, Centrum för energiekonomiArticle in journal (Refereed)
  • 49.
    Andersson, Berndt
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Bergendahl, G
    Elsparandets ekonomi i företagen1991Other (Other (popular science, discussion, etc.))
  • 50.
    Andersson, Berndt
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Hartman, T
    Obligationer och ränterisker1987Report (Other academic)
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