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A longitudinal study of servitisation and dynamic capabilities in SMEs
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
Linköpings universitet.
Linköpings universitet.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
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2016 (English)In: Spring servitization conference 2016, 2016Conference paper (Refereed)
Abstract [en]

Purpose: The purpose of this study is twofold: (1) to identify servitisation routes of SMEs, and (2) to identify the microfoundations of dynamic capabilities that influence the different steps of a continuous servitisation model. Design/Methodology/Approach: In this longitudinal study, servitisation in three product-oriented small and medium sized enterprises (SMEs) have been studied. During the past year, the SMEs have developed their service businesses according to an iterative servitisation model consisting of four states; Identify, Package, Sell, and Innovate. The servitisation processes were studied through action research. Findings: Three different routes of servitisation were identified; 1) a product-oriented route, (2) a service-oriented route, and (3) a solutions-oriented route. The dynamic capabilities developed within the companies throughout their servitisation processes differed based on their business logic and influenced the result of the processes. Originality/Value: The study contributes with knowledge on how servitisation can be performed in SMEs in practice. Moreover, it combines the research fields of servitisation and dynamic capabilities, which enrichens the servitisation literature with an important but sparsely researched perspective that focus on the change inherent in a servitisation process.

Place, publisher, year, edition, pages
National Category
Economics and Business
Research subject
Business Administration
URN: urn:nbn:se:kau:diva-46279OAI: diva2:974945
Spring Servitization Conference 2016, May 16-17, Manchester, UK.
Available from: 2016-09-28 Created: 2016-09-28 Last updated: 2016-11-18Bibliographically approved

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Löfberg, NinaWitell, Lars
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