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No one is "pro-politically correct": Positive construals of political correctness in Twitter conversations
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Language, Literature and Intercultural Studies. (Kulturvetenskapliga forskargruppen)ORCID iD: 0000-0002-0680-4275
2016 (English)In: Fact or fiction?: Studies in honour of Solveig Granath / [ed] Elisabeth Wennö, Marie Tåqvist, Peter Wikström, Johan Wijkmark, Karlstad: Karlstad University Press, 2016, 159-170 p.Chapter in book (Refereed)
Abstract [en]

This study investigates use of the contested term politically correct (PC) in written conversational exchanges on Twitter. PC is sometimes assumed to be entirely a fabrication by conservatives or the far right, not a label that anyone would voluntarily attach to themselves. This study focuses on discursive instantiations of PC that challenge this assumption by construing PC favorably. To this end, a small set of conversations featuring more-or-less clearly positive construals of PC, selected from an initial material of 184 Twitter conversations containing the target phrase “politically correct,” are analyzed in detail. The aim is to see how such construals appear and function in everyday discourse.

Place, publisher, year, edition, pages
Karlstad: Karlstad University Press, 2016. 159-170 p.
Keyword [en]
political correctness, PC, social media, discourse, Twitter
National Category
Languages and Literature Specific Languages
Research subject
URN: urn:nbn:se:kau:diva-46268ISBN: 9789170637100 (print)OAI: diva2:974416
Available from: 2016-09-26 Created: 2016-09-26 Last updated: 2016-09-26

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