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’Schulen ohne zu schulmeistern’: Unternehmensplanspiele in den 1960er-Jahren
Braunschweig University of Art.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.ORCID iD: 0000-0001-7417-0414
2016 (German)In: Zeithistorische Forschungen, ISSN 1612-6033, E-ISSN 1612-6041, 38-60 p.Article in journal (Refereed) Published
Abstract [en]

›Teaching without Lecturing‹. Business Simulation Games in the 1960s

Business simulation games emerged in the USA around 1956 amidst a range of impacting factors such as military simulations, case studies at business schools, and war games. Situated at the intersection of corporate management, increasing computerisation and shifting paradigms in economics, the field of business simulation games provides an exceptional opportunity to trace the transformations of the logics of social control in the post-WWII era. These early ›serious games‹ were sites where practices of decision-making, changing concepts of rationality and the challenges of adapting to a new medium were explored in a playful manner. In this article, the field is approached from a media and cultural studies perspective. The focus is on the early 1960s, when business simulation games were first introduced in West German companies for the purpose of management training. Special attention is paid to the deployment of the IBM-developed business simulation game TOPIC 1 at the chemicals company Hoechst AG.

Place, publisher, year, edition, pages
Göttingen: Vandenhoeck & Ruprecht, 2016. 38-60 p.
Keyword [en]
Business Games, Business Simulation, Serious Games
National Category
Media Studies
Research subject
Media and Communication Studies
URN: urn:nbn:se:kau:diva-45632OAI: diva2:957420
50. Deutscher Historikertag, 23. – 26. September 2014, Göttingen
Business Games as a Cultural Technique
German Research Foundation (DFG), NO 818/4-1
Available from: 2016-09-01 Created: 2016-09-01 Last updated: 2016-12-27Bibliographically approved

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