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Do knowledge gains from public information campaigns persist over time?: Results from a survey experiment on the Norwegian pension reform
Norway.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School. Norway.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School. Örebro University.
2015 (English)In: Journal of Pension Economics and Finance, ISSN 1474-7472, E-ISSN 1475-3022, 1-10 p.Article in journal (Refereed) In pressText
Abstract [en]

Government authorities use resources on information campaigns in order to inform citizens about relevant policy changes. The motivation is usually that individuals sometimes are ill-informed about the public policies relevant for their choices. In a survey experiment where the treatment group was provided with public information material on the social security system, we assess the short- and medium-term knowledge effects. We show that the short run effects of the information on knowledge disappear completely within 4 months. The findings illustrate the limits of public information campaigns to improve knowledge about relevant policy reforms.

Place, publisher, year, edition, pages
Cambridge University Press, 2015. 1-10 p.
Keyword [en]
Campaign; information; knowledge; public
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-42385DOI: 10.1017/S1474747215000098ScopusID: 2-s2.0-84929691948OAI: oai:DiVA.org:kau-42385DiVA: diva2:933638
Available from: 2016-06-07 Created: 2016-05-23 Last updated: 2016-06-07Bibliographically approved

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Jakobsson, NiklasSvensson, Mikael
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