Service innovation, renewal, and adoption/rejection in dynamic global contexts
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 7, 2397-2400 p.Article in journal (Refereed) Published
This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference's theme was "Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice." This special edition introduces current topics concerning researchers and practitioners about service innovation, renewal, and adoption/rejection research. Following the conference's theme, this special edition emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts.
Place, publisher, year, edition, pages
2016. Vol. 69, no 7, 2397-2400 p.
Innovation, Service, Service innovation adoption, Service innovation failure
Research subject Business Administration
IdentifiersURN: urn:nbn:se:kau:diva-42619DOI: 10.1016/j.jbusres.2016.01.008ISI: 000375812300009OAI: oai:DiVA.org:kau-42619DiVA: diva2:933222