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Service innovation, renewal, and adoption/rejection in dynamic global contexts
Univ Hawaii, Coll Business & Econ, 200 West Kawili St, Hilo, HI 96720 USA..
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
Yonsei Univ, Sch Business, 50 Yonsei Ro, Seoul 120749, South Korea..
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 7, 2397-2400 p.Article in journal (Refereed) PublishedText
Abstract [en]

This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference's theme was "Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice." This special edition introduces current topics concerning researchers and practitioners about service innovation, renewal, and adoption/rejection research. Following the conference's theme, this special edition emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts. 

Place, publisher, year, edition, pages
2016. Vol. 69, no 7, 2397-2400 p.
Keyword [en]
Innovation, Service, Service innovation adoption, Service innovation failure
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:kau:diva-42619DOI: 10.1016/j.jbusres.2016.01.008ISI: 000375812300009OAI: diva2:933222
Available from: 2016-06-03 Created: 2016-06-03 Last updated: 2016-06-03Bibliographically approved

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