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Reflections on context in service research
Univ Warwick, Warwick Business Sch, Dept Operat Management, Coventry CV4 7AL, W Midlands, England..
Univ Nottingham, Nottingham Business Sch, Nottingham NG7 2RD, England..
Catholic Univ Portugal, Sch Econ & Management, Oporto, Portugal..
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
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2016 (English)In: Journal of Service Management, ISSN 1757-5818, E-ISSN 1757-5826, Vol. 27, no 1, 30-36 p.Article in journal (Refereed) PublishedText
Abstract [en]

Purpose - The purpose of this paper is to examine the nature of context and its implications for theory and research in service. Design/methodology/approach - This is a conceptual paper based on exploring existing research and theory related to context in service research. Findings - The characteristics of service make context both important and challenging, there is great contextual diversity in service research as reflected, for example in ecosystems made up of multiple contextual variables. There is a need to identify the context-specific nature of middle range theory and the contextual logic of general theory. The authors explore the challenges of context for service theory and how we might learn from theory in a particular context and test or adapt it in other contexts. Originality/value - The findings of this paper are of value to researchers seeking to develop and justify theory in service research (general, middle range or theory in use).

Place, publisher, year, edition, pages
2016. Vol. 27, no 1, 30-36 p.
Keyword [en]
Research, Service theory
National Category
Economics and Business
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-42053DOI: 10.1108/JOSM-04-2015-0115ISI: 000374164200004OAI: oai:DiVA.org:kau-42053DiVA: diva2:929461
Available from: 2016-05-18 Created: 2016-05-18 Last updated: 2016-05-18Bibliographically approved

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Witell, Lars
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