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The use of rhetoric in legitimation strategies when mobilizing destination stakeholders
Dalarna Univ, Tourism Studies, SE-79188 Falun, Sweden..
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Dalarna Univ, Tourism Studies, SE-79188 Falun, Sweden.;Karlstad Univ, Serv Res Ctr, Karlstad, Sweden..
2014 (English)In: Journal of Destination Marketing & Management, ISSN 2212-571X, Vol. 3, no 4, 210-217 p.Article in journal (Refereed) PublishedText
Abstract [en]

Organizations need to gain legitimacy from their stakeholders in order to be able to attract resources. This is of particular importance for organizations that are highly dependent on other actors in their environment. This holds especially true for Destination Management Organizations (DMOs) since DMOs are dependent on a number of different stakeholders in order to be able to carry out their tasks. Legitimacy may therefore be seen as the most critical asset for this kind of organization. It is argued in this paper that gaining legitimacy through the use of rhetoric is a useful strategic approach that a DMO may adopt in order to mobilize support and resources from its stakeholders. To gain legitimacy by using rhetoric - to be able to conform to, adapt to, convince and even manipulate the institutional logic of important stakeholders - becomes an essential strategic approach. An analytical model on legitimation strategies by the use of rhetoric for DMOs has been developed. The model is illustrated by means of a case study of a regional destination development project in central Sweden. (C) 2014 Elsevier Ltd. All rights reserved.

Place, publisher, year, edition, pages
2014. Vol. 3, no 4, 210-217 p.
Keyword [en]
Legitimacy, Rhetoric, Strategy, Tourism, Destination Management Organization (DMO)
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-41481DOI: 10.1016/j.jdmm.2014.08.001ISI: 000349567300003OAI: oai:DiVA.org:kau-41481DiVA: diva2:923179
Available from: 2016-04-25 Created: 2016-04-11 Last updated: 2016-08-30Bibliographically approved
In thesis
1. The Legitimacy Process that Supports the Formation and Development of Cluster Initiatives: The Case of a Tourism Cluster Initiative in Dalarna
Open this publication in new window or tab >>The Legitimacy Process that Supports the Formation and Development of Cluster Initiatives: The Case of a Tourism Cluster Initiative in Dalarna
2016 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Today, large public investments are being made with the aim of creating and developing cooperation between businesses in inter-organizational networks. Such initiatives are commonly denoted cluster initiatives and their underlying purpose are to spur innovation and regional growth.

Much research has been conducted in this field, but relatively few studies have examined the process of cluster initiatives. By following the case of a regional cluster project within the tourism industry in the region of Dalarna, Sweden, the objective of this thesis is to deepen the understanding of the formation and development process of cluster initiatives. The investigation has been conducted by examining two main themes; the internal relationships within the cluster initiative and the relationships between the cluster initiative and its external stakeholders, such as funding agencies, regional government and local businesses.

The analysis is based on a legitimacy perspective and indicates that the coordinating body of the cluster initiative, the hub, principally deals with a legitimation process. What occurs within the cluster initiative, between the members themselves and between the members and the hub, is legitimation. This also applies to external relationships, between the hub and its external stakeholders. A prerequisite for the realization of its mission is that the hub obtain and sustain legitimacy; legitimacy for itself, for the other members, for the idea, for the different activities and for the industry as such.

Place, publisher, year, edition, pages
Karlstad: Karlstads universitet, 2016. 47 p.
Series
Karlstad University Studies, ISSN 1403-8099 ; 2016:31
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-42021 (URN)978-91-7063-711-7 (ISBN)
External cooperation:
Presentation
2016-09-08, Clas Ohlson, Högskolan Dalarna, 13:00 (Swedish)
Opponent
Supervisors
Available from: 2016-08-30 Created: 2016-05-13 Last updated: 2016-08-30Bibliographically approved

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