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Collective-conflictual value co-creation: A strategic action field approach
Hanken School of Economics, Finland .
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.ORCID iD: 0000-0002-2982-9651
2015 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 15, no 3, 381-400 p.Article in journal (Refereed) Published
Abstract [en]

Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action that includes various actors, interactions, practices, and outcomes. This article pioneers the underdeveloped collective–conflictual perspective on value co-creation. Our framework enables empirical research in value co-creation that accounts for multiple actors nested in fields of collective action.

Place, publisher, year, edition, pages
2015. Vol. 15, no 3, 381-400 p.
Keyword [en]
Collective action, collective value, conflict, strategic action field, value co-creation
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:kau:diva-41796DOI: 10.1177/1470593114564905ISI: 000360289300005OAI: diva2:922432
Available from: 2016-04-22 Created: 2016-04-22 Last updated: 2016-10-04Bibliographically approved

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Skålén, Per
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