Collective-conflictual value co-creation: A strategic action field approach
2015 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 15, no 3, 381-400 p.Article in journal (Refereed) Published
Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action that includes various actors, interactions, practices, and outcomes. This article pioneers the underdeveloped collective–conflictual perspective on value co-creation. Our framework enables empirical research in value co-creation that accounts for multiple actors nested in fields of collective action.
Place, publisher, year, edition, pages
2015. Vol. 15, no 3, 381-400 p.
Collective action, collective value, conflict, strategic action field, value co-creation
Research subject Business Administration
IdentifiersURN: urn:nbn:se:kau:diva-41796DOI: 10.1177/1470593114564905ISI: 000360289300005OAI: oai:DiVA.org:kau-41796DiVA: diva2:922432