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Media Influence, Ontological Transformation, and Social Change: Conceptual Overlaps Between Development Communication and Public Diplomacy
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication. Univ Texas Austin, RTF, Austin, TX 78712 USA..ORCID iD: 0000-0001-5128-1007
2015 (English)In: Communication Theory, ISSN 1050-3293, E-ISSN 1468-2885, Vol. 25, no 2, 188-207 p.Article in journal (Refereed) PublishedText
Abstract [en]

Development Communication and Public Diplomacy are twin products of U.S. political science and Cold War foreign policy. As contemporary diplomatic and development policies continue to converge, new ways of interpreting the relationship between the fields are necessary. This article analyses the 2 fields' emergence out of modernization policy and their reliance on a common conception of process: namely, that information propagated through media channels alters how foreign citizens know the world around them, and that this transformation can lead to positive social change. More recent paradigmatic shifts toward participatory communication models demonstrate that both fields have moved toward inclusive conceptualizations of influence and social change, but key differences suggest that they still have much to learn from each other.

Place, publisher, year, edition, pages
Wiley-Blackwell Publishing Inc., 2015. Vol. 25, no 2, 188-207 p.
Keyword [en]
Development Communication, Public Diplomacy, Social Change, Soft Power, Modernization, Participatory Communication
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:kau:diva-41618DOI: 10.1111/comt.12064ISI: 000354825200005OAI: diva2:918670
Available from: 2016-04-11 Created: 2016-04-11 Last updated: 2016-07-06Bibliographically approved

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