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Divide and Share: Taxonomies, Orders and Masses in Facebooks Open Graph
Digital Cultures Research Lab, Leuphana University Lueneburg.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.ORCID iD: 0000-0001-7417-0414
2014 (English)In: Computational Culture, E-ISSN 2047-2390, no 4Article in journal (Refereed) Published
Abstract [en]

The Open Graph protocol, introduced in 2010, has allowed Facebook to extend its reach far beyond the confines of the platform itself. It provides the basic technical infrastructure of connecting and sharing and encourages specific forms of analysis and usage. We argue that, if Facebook is to be conceptualized as a mass medium, the Open Graph is where media and masses mutually (re-)configure one another. In order to disentangle these relationships, we investigate backend and frontend practices from three different angles – descriptive, analytical and historical – and investigate how seemingly incompatible media promises converge.

Place, publisher, year, edition, pages
2014. no 4
Keyword [en]
Open Graph, Facebook, Network Analysis, Statistics, masses
National Category
Media Studies
Research subject
Media and Communication Studies
URN: urn:nbn:se:kau:diva-38811OAI: diva2:892752
Available from: 2016-01-11 Created: 2015-12-06 Last updated: 2016-02-11Bibliographically approved

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