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Becoming a circumstantial media activist  Brazilian Landless Workers Movement struggle to construct arenas for communication: Brazilian Landless Workers Movement's struggle to construct arenas for communication
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.ORCID iD: 0000-0002-5638-6606
2015 (English)Conference paper, Presentation (Refereed)
Abstract [en]

Alternative or radical media (Downing 2000) are characterized by collective production, democratic participation and promotion of minorities’ rights to self- expression. This kind of media production is common among social movements and insurgent organizations whose members do not see themselves and their causes represented in mainstream media. This is the case of the Brazilian Landless Workers Movement (MST), which since its foundation in 1984 has been creating media outlets and producing content for different platforms. However, realizing that alternative arenas would not grant participation in the public debate, MST became also active in the area of media and communication rights in Brazil. Based on fieldwork carried out in 2013 and 2014 this article proposes a perspective to communication rights (cf. Peruzzo 2007 and 2014) that is attentive to the structural configuration of media landscape and not only to the provision of technology and production skills. In the current context were technology enabled activism has become the focus of research; this study shows that collective action and promotion of structural change are still relevant. Because the possibility to express discontentment and organize through digital media does not necessarily mean that those at the margins will be represented (cf. Fraser 2009) in the public sphere. 

Place, publisher, year, edition, pages
2015.
Keyword [en]
media activism, communication rights, representation.
National Category
Media and Communications Media Studies
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-36094OAI: oai:DiVA.org:kau-36094DiVA: diva2:814547
Conference
International Communication Association 21-25 maj San Juan
Available from: 2015-05-27 Created: 2015-05-27 Last updated: 2015-07-02Bibliographically approved

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Sartoretto, Paola
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Department of Media and Communication StudiesDepartment of Geography, Media and Communication
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