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Values Resonance Drives Sustainable Customer Value: Lessons from IKEA
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School. (Centrum för Tjänsteforskning/SAMOT)
2012 (English)In: Service Management: The New Paradigm in Retailing / [ed] Kandampully, Jay, New York: Springer Science+Business Media B.V., 2012, 249-269 p.Chapter in book (Refereed)
Abstract [en]

In this chapter, we focus on how sustainable customer value is a driver of business success. Our role model is the retail company IKEA, the world’s largest furniture industry business. IKEA is a successful and growing business, with long-term profitability.

Place, publisher, year, edition, pages
New York: Springer Science+Business Media B.V., 2012. 249-269 p.
National Category
Humanities
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-34334ISI: 000299711400014ISBN: 978-1-4614-1553-4 (print)OAI: oai:DiVA.org:kau-34334DiVA: diva2:755262
Available from: 2014-10-14 Created: 2014-10-14 Last updated: 2016-08-10Bibliographically approved

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