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Values Resonance Drives Sustainable Customer Value: Lessons from IKEA
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013). (Centrum för Tjänsteforskning/SAMOT)
2012 (English)In: Service Management: The New Paradigm in Retailing / [ed] Kandampully, Jay, New York: Springer Science+Business Media B.V., 2012, p. 249-269Chapter in book (Refereed)
Abstract [en]

In this chapter, we focus on how sustainable customer value is a driver of business success. Our role model is the retail company IKEA, the world’s largest furniture industry business. IKEA is a successful and growing business, with long-term profitability.

Place, publisher, year, edition, pages
New York: Springer Science+Business Media B.V., 2012. p. 249-269
National Category
History of Ideas Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-34334ISI: 000299711400014ISBN: 978-1-4614-1553-4 (print)OAI: oai:DiVA.org:kau-34334DiVA, id: diva2:755262
Available from: 2014-10-14 Created: 2014-10-14 Last updated: 2018-07-16Bibliographically approved

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Edvardsson, BoEnquist, Bo

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  • apa
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