Values Resonance Drives Sustainable Customer Value: Lessons from IKEA
2012 (English)In: Service Management: The New Paradigm in Retailing / [ed] Kandampully, Jay, New York: Springer Science+Business Media B.V., 2012, 249-269 p.Chapter in book (Refereed)
In this chapter, we focus on how sustainable customer value is a driver of business success. Our role model is the retail company IKEA, the world’s largest furniture industry business. IKEA is a successful and growing business, with long-term profitability.
Place, publisher, year, edition, pages
New York: Springer Science+Business Media B.V., 2012. 249-269 p.
Research subject Business Administration
IdentifiersURN: urn:nbn:se:kau:diva-34334ISI: 000299711400014ISBN: 978-1-4614-1553-4OAI: oai:DiVA.org:kau-34334DiVA: diva2:755262