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The Quest to Capture Service Logic
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.ORCID iD: 0000-0001-8278-1442
2014 (English)In: Legends in Marketing: Christian Grönroos / [ed] Jagdish N Sheth, Sage Publications, 2014Chapter in book (Refereed)
Place, publisher, year, edition, pages
Sage Publications, 2014.
Series
, Legends in Marketing
National Category
Social Sciences
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URN: urn:nbn:se:kau:diva-34064ISBN: 9788132110026OAI: oai:DiVA.org:kau-34064DiVA: diva2:753189
Available from: 2014-10-07 Created: 2014-10-07 Last updated: 2014-12-11Bibliographically approved

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Gustafsson, Anders
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